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Tide Ultra Oxi Boost HE Deep Cleaning Concentrated Liquid Laundry Detergent - 2 of 4Tide Ultra Oxi Boost HE Deep Cleaning Concentrated Liquid Laundry Detergent - 3 of 4Tide Ultra Oxi Boost HE Deep Cleaning Concentrated Liquid Laundry Detergent - 4 of 4
Tide Ultra Oxi Boost HE Deep Cleaning Concentrated Liquid Laundry Detergent - 1 of 4

Tide Ultra Oxi Boost HE Deep Cleaning Concentrated Liquid Laundry Detergent: Odor Control, Cold Water, 73 fl oz

$12.99 ($0.18/fluid ounce)See 1 deal for this item

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About this item

Highlights

  • BOOSTED WITH OXI: Tide Ultra Oxi Boost Liquid Laundry Detergent is boosted with even more Oxi to deliver the most powerful liquid laundry detergent yet**based on Oxi cleaning ingredients versus previous Tide Ultra Oxi formula
  • SKIP PRE-TREAT: Wipe out set-in stains in every wash without the need for pre-treating with Tide Ultra Oxi Boost Liquid Detergent
  • MORE CLEANING POWER: Get 2x the cleaning ingredients vs. the leading baking soda-based liquid laundry detergent brand
  • EASY-POUR CAP: Clear cap to measure and pour liquid laundry detergent easier
  • Includes one 73 fl oz bottle of Tide Ultra Oxi Boost Liquid Laundry Detergent, enough for 52 loads

Description

Get a load of Tide's most powerful liquid laundry detergent yet. Tide Ultra Oxi Boost Liquid Laundry Detergent has been enhanced with a boost of more Oxi power to deliver an even better and cleaner clean*! Tide Ultra Oxi Boost Liquid Laundry Detergent not only tackles deep stains but allows you to skip the need for pre-treating. Unlike leading baking soda-based liquid detergent brands, Tide's Ultra Oxi Boost Liquid Detergent formula gets you 2x the cleaning ingredients in every wash. The clear cap makes measuring and pouring your liquid laundry detergent incredibly convenient. And if you want to upgrade your routine even more, pair with Downy Rinse Out Odor Fabric Rinse.You trust Tide, and you've tried Oxi, so now experience the improved power* of both with Tide Ultra Oxi Boost Liquid Laundry Detergent and wipe out every set-in stain with confidence!*based on Oxi cleaning ingredients versus previous Tide Ultra Oxi formula
Scent: Original, Fresh
Health Facts: Phosphate-Free, Bleach-Free, Perchloroethylene-Free, Aluminum-Free, Paraben-Free, Trichloroethylene-Free
Product Warning: Keep container tightly sealed, seek medical help if product is swallowed, keep out of reach of children
Features: Odor Control, With Oxi, Cold Water Detergent, All-Temperature Detergent, Color Care
Formulation: High Efficiency (HE), Concentrated, Deep Cleaning
Product Form: Liquid
Sustainability Claims: Contains Recycled Content, Post-Consumer Recycled Material, Recyclable
Safety and Security Features: Spill-Resistant Lid
Industry or Government Certifications: No Certifications
Surfaces Not Recommended: Fur, Silk, Suede, Leather
Net weight: 73 fl oz (US)
Number of uses: 52
TCIN: 93248140
UPC: 030772175224
Item Number (DPCI): 003-08-2444
Origin: Made in the USA or Imported
General Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers.
If the item details aren’t accurate or complete, we want to know about it.

Allergens & Warnings:

MAY IRRITATE EYES. Do not get in eyes. Do not reuse this package for dispensing beverages or other liquids. KEEP OUT OF REACH OF CHILDREN. FIRST AID TREATMENT: Contains surfactants (anionic and nonionic) and enzymes. If swallowed, give a glassful of water or milk and call a Poison Control Center or doctor immediately. Do not induce vomiting. If in eyes, rinse well with water for 15 minutes

Shipping details

Estimated ship dimensions: 7 inches length x 4.4 inches width x 11.1 inches height
Estimated ship weight: 5.2 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: Does this Tide product have the same scent as Tide Original?

submitted by Mary - 14 days ago

  • A: Hi Mary! Thank you for your inquiry regarding the scent of Tide Ultra Oxi Boost Liquid Laundry Detergent in comparison to Tide Original. Tide Ultra Oxi Boost features a fresh scent, which is distinct from the warm and rich scent of Tide Original, known for its woody notes. While both products are designed to deliver exceptional cleaning performance, their fragrances differ significantly: - Tide Original: Dark blue liquid with a warm and rich scent, characterized by woody notes. - Tide Ultra Oxi Boost: Blue liquid with a fresh scent, providing a different olfactory experience. We appreciate your interest in our products and hope this information helps clarify the scent differences. If you have any further questions or need assistance, please feel free to reach out at (800) 879-8433. Thank you for choosing Tide!

    submitted byTide - 10 days ago
    Brand expert

Q: The description of this product says “cold water.” Does that mean it can’t be used with hot water?

submitted by Ana - 16 days ago

  • A: Hi Ana! Thank you for your inquiry regarding Tide Ultra Oxi Boost and its usage in different water temperatures. Tide products, including Tide Ultra Oxi Boost, are designed to be effective in both cold and hot water. While the product may be marketed with a focus on cold water cleaning, it can also be used in warm and hot water settings. This versatility allows you to choose the water temperature that best suits your laundry needs. Here are some key points to consider: - Cold Water Use: Tide Ultra Oxi Boost is formulated to clean effectively in cold water, making it a great choice for energy-efficient washing. - Hot Water Use: You can confidently use Tide Ultra Oxi Boost in hot water as well. The product is designed to perform well across various wash conditions. If you have any further questions or need additional assistance, please feel free to reach out to us at (800) 879-8433. We are here to help!

    submitted byP&G - 12 days ago
    Brand expert

Q: Is this a clear dteregent

submitted by Barbara - 1 month ago

  • A: Hey Barbara! Amazing question. Our Tide Ultra Oxi Boost HE Liquid Laundry Detergent is a 'blue' liquid with a fresh scent. We do have a clear liquid called Tide Free & Gentle which is a straw-colored liquid with no scent, no dyes, and gentle on skin.

    submitted byP&G - 1 month ago
    Brand expert

Q: Is this a different product than Tide Plus Ultra Oxi?

submitted by Molly - 2 months ago

  • A: Hi Molly! Thank you for reaching out regarding Tide Ultra Oxi Boost HE Deep Cleaning Concentrated Liquid Laundry Detergent. To address your question, Tide Ultra Oxi Boost is indeed a reformulated product that has replaced Tide Plus Ultra Oxi. And this new product offers several key features that enhance its cleaning capabilities: - Oxygenated Bleach: Tide Ultra Oxi Boost utilizes oxygenated bleach, which helps to tackle tough stains effectively. - 6x Cleaning Power: It provides six times the cleaning power compared to leading OXI detergent brands, ensuring a deep clean for your laundry. - Built-in Pre-treater: This product includes a built-in pre-treater, making it easier to handle set-in stains. - 4-in-1 Technology: It combines detergent, stain remover, color protector, and built-in pre-treaters in one formula, simplifying your laundry routine. - Safe on Colors: You can use it confidently on colored fabrics without worrying about fading. If you have any further questions or need additional assistance, please feel free to reach out at (800) 879-8433 We appreciate your feedback and are here to help!

    submitted byP&G - 2 months ago
    Brand expert

Q: Does this detergent contain 1,4-Dioxane, formaldehyde, and benzene?

submitted by Mkw - 2 months ago

  • A: Hey! Our Tide HE Oxi Booster Liquid Detergent's ingredients are listed on our Tide website or, for more detailed description of the list of ingredients, please visit the "Smart Label" website. Don't hesitate to give us a call at (800) 879-8433 for any further clarification or question on our Tide Liquid Oxi Booster. We'll be more than thrilled to help!

    submitted byP&G - 2 months ago
    Brand expert

Q: The tide measuring top has five levels how many ozs is at number 1

submitted by Ruth - 2 months ago

  • A: Hey Ruth! The measurement for level 1 is 45.5 mL which is approximately 1.53 Ozs. If you need more details, feel free to reach out to us at (800) 879-8433, we'd be more than happy to answer any other questions you might have in relation to Tide!

    submitted byP&G - 2 months ago
    Brand expert

Q: Can I use this in a regular washing Machine?

submitted by Target Shopper - 3 months ago

  • A: Thank you for your question. Yes, you can use HE (High Efficiency) detergent in a regular washing machine. You might notice fewer suds, but your clothes will still come out fresh and clean!

    submitted byP&G - 3 months ago
    Brand expert

Q: Is this product color safe?

submitted by First response - 7 months ago

  • A: Yes, it is when used as directed.

    submitted byP&G - 7 months ago
    Brand expert

Q: Does this detergent have a scent?

submitted by Lcarmen - 8 months ago

  • A: Yes, this detergent has a scent.

    submitted byP&G - 8 months ago
    Brand expert
See all questions (9)

Additional product information and recommendations

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Guests are saying

Tide Ultra Oxi Boost is a powerful laundry detergent that excels in stain removal and leaves clothes smelling fresh and vibrant. Guests appreciate its concentrated formula, which allows for effective cleaning with less product. The pleasant scent and easy-to-use packaging enhance the overall experience. While some guests noted sensitivity issues and strong scents, the majority found it to be a reliable choice for tackling tough stains and maintaining bright colors in their laundry.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.6 out of 5 stars with 965 reviews
    cleans effectively: 4.86 out of 5
    quality: 4.73 out of 5
    scent: 4.61 out of 5
    value: 4.59 out of 5
    87% would recommend
    47 recommendations
    1 out of 5 stars
    5 March, 2026Verified purchase

    (no review title)

    We always use tide and this new formulation have given my husband the worst hives!
    dd100
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs up graphic, would recommend
    4 March, 2026Verified purchase

    Tide Oxi Boost 52 loads

    I took pictures of my order. The Tide was leaked out to the outside of the box it was delivered in. The plastic that it was wrapped in is full of detergent.
    1 reply from Tide team - 2 days ago
    We're really sorry to hear you had this experience with our Tide Ultra Oxi Boost Liquid Laundry Detergent. It must upsetting that liquid was all leaked out when you got the box. This is definitely not the type of experience we want you to go through. A lot of research goes into our bottle design and we strive to get the best quality for our consumers. We know that at times, there can be some occasional damage to our packages during shipping. Our packages are designed to withstand a certain amount of wear and tear. Even so, plastic packaging may become damaged or break if it's dropped, especially if it lands on a seam or corner. We’ll make sure we share what’s happening so that we can continue to improve our designs. Please contact us at (800) 879-8433 so we can hear more about this situation and take care of you. Your satisfaction is highly important for us at Tide.
    Toddler Leggings
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    24 February, 2026Verified purchase

    Works very well

    It smells good and works hard on cleaning
    TG
    cleans effectively: 5 out of 5
    quality: 5 out of 5
    scent: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    20 February, 2026Verified purchase

    Go to laundry product

    Tide is my go to. Gets the stains out in 1 wash.
    Rosa
    cleans effectively: 5 out of 5
    quality: 5 out of 5
    scent: 5 out of 5
    value: 3 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    19 February, 2026Verified purchase

    (no review title)

    This product does a great job of cleaning my clothes!
    Deborah
    cleans effectively: 5 out of 5
    quality: 5 out of 5
    scent: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    12 February, 2026Verified purchase

    (no review title)

    My moms favorite detergent
    Rina
    cleans effectively: 5 out of 5
    quality: 5 out of 5
    scent: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    7 February, 2026Verified purchase

    (no review title)

    The best to wash your clothes
    Dont understant
    cleans effectively: 5 out of 5
    quality: 5 out of 5
    scent: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    3 out of 5 stars
    Thumbs down graphic, would not recommend
    3 February, 2026Verified purchase

    Hate the scent; cleans ok

    While this detergent seems to clean well, both my husband and I absolutely HATE the smell. It’s awful. I won’t buy this again. I really miss the Ultra Stain Release formula (both scented and fragrance free).
    1 reply from Tide team - 1 month ago
    Thank you for sharing your feedback regarding Tide Ultra Oxi Boost. We genuinely appreciate your input, as it helps us understand our customers' experiences better. We understand that scent preference can vary greatly from person to person, and we apologize that the fragrance of Tide Ultra Oxi Boost did not meet your expectations. Currently, we only offer this specific formula, and we are always evaluating feedback for potential new scent offerings in the future. It's important to note that Tide Ultra Oxi Boost is designed to provide superior cleaning performance, and we prioritize quality in all our products. We want to ensure that you have the best laundry experience possible. If you have further concerns or would like to discuss this matter in more detail, please do not hesitate to contact our service team at (800) 879-8433. We would be happy to look into this for you and assist you further. Thank you for being a valued consumer of Tide, and we hope to hear from you soon.
    SuzyD
    cleans effectively: 4 out of 5
    quality: 3 out of 5
    scent: 1 out of 5
    value: 2 out of 5
    3 guests found this review helpful. Did you?
    5 out of 5 stars
    27 January, 2026

    (no review title)

    Best detergent I've ever used with 2 kids 8 and 5!
    holland
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    22 January, 2026Verified purchase

    (no review title)

    Great detergent for the price!
    TJLF
    cleans effectively: 5 out of 5
    quality: 5 out of 5
    scent: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    20 January, 2026Verified purchase

    (no review title)

    I like this size and scent. Easy to carry and use. Clean the clothes very well.
    Shi Yu
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    17 January, 2026Verified purchase

    Wonderful scent

    This detergent smells so fresh and clean. We recently switched from Gain to Tide and I am impressed. I wanted something with a clean scent that lasted and this seems to fit all my needs. It works great on normal and delicate clothes.
    Jewels56
    cleans effectively: 5 out of 5
    quality: 5 out of 5
    scent: 5 out of 5
    value: 5 out of 5
    2 guests found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    16 January, 2026Verified purchase

    (no review title)

    Favorite
    Niciy
    cleans effectively: 5 out of 5
    quality: 5 out of 5
    scent: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    12 January, 2026Verified purchase

    No item

    Did not even get this item when they loaded the other items nor did they tell me if they didn’t have it in stock.
    1 reply from Tide team - 2 months ago
    I'm sorry to hear about your experience with Tide Ultra Oxi Boost! It can be really frustrating when an item is missing. I recommend reaching out to Target directly at 1-800-440-0680 for assistance. They should be able to help you with your order.
    Pinky
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    7 January, 2026Verified purchase

    Best smell

    Best smelling detergent and makes sheets feel and smell so clean and crisp and fresh
    Jess
    cleans effectively: 5 out of 5
    quality: 5 out of 5
    scent: 5 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    6 January, 2026Verified purchase

    (no review title)

    My favorite
    Ashley
    cleans effectively: 5 out of 5
    quality: 5 out of 5
    scent: 5 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    5 January, 2026

    Tide oxi

    Good for whites!
    Sol
    cleans effectively: 5 out of 5
    quality: 5 out of 5
    scent: 5 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    5 January, 2026Verified purchase

    (no review title)

    Does what it saids it does
    Edie
    cleans effectively: 5 out of 5
    quality: 4 out of 5
    scent: 4 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    29 December, 2025Verified purchase

    Laundry Detergent

    Reasonably Priced
    Downy Sheets
    cleans effectively: 5 out of 5
    quality: 5 out of 5
    scent: 5 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    19 December, 2025Verified purchase

    (no review title)

    You don't need much of this soap in liquid form, and it gets all clothes clean.
    Nikki
    cleans effectively: 5 out of 5
    quality: 5 out of 5
    scent: 3 out of 5
    value: 3 out of 5
    1 guest found this review helpful. Did you?

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