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Tide Ultra Oxi Boost HE Deep Cleaning Concentrated Liquid Laundry Detergent - 2 of 4Tide Ultra Oxi Boost HE Deep Cleaning Concentrated Liquid Laundry Detergent - 3 of 4Tide Ultra Oxi Boost HE Deep Cleaning Concentrated Liquid Laundry Detergent - 4 of 4
Tide Ultra Oxi Boost HE Deep Cleaning Concentrated Liquid Laundry Detergent - 1 of 4

Tide Ultra Oxi Boost HE Deep Cleaning Concentrated Liquid Laundry Detergent: Odor Control, Cold Water, 73 fl oz

11 Questions
$12.99 ($0.18/fluid ounce)See 2 deals for this item

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About this item

Highlights

  • BOOSTED WITH OXI: Tide Ultra Oxi Boost Liquid Laundry Detergent is boosted with even more Oxi to deliver the most powerful liquid laundry detergent yet**based on Oxi cleaning ingredients versus previous Tide Ultra Oxi formula
  • SKIP PRE-TREAT: Wipe out set-in stains in every wash without the need for pre-treating with Tide Ultra Oxi Boost Liquid Detergent
  • MORE CLEANING POWER: Get 2x the cleaning ingredients vs. the leading baking soda-based liquid laundry detergent brand
  • EASY-POUR CAP: Clear cap to measure and pour liquid laundry detergent easier
  • Includes one 73 fl oz bottle of Tide Ultra Oxi Boost Liquid Laundry Detergent, enough for 52 loads

Description

Get a load of Tide's most powerful liquid laundry detergent yet. Tide Ultra Oxi Boost Liquid Laundry Detergent has been enhanced with a boost of more Oxi power to deliver an even better and cleaner clean*! Tide Ultra Oxi Boost Liquid Laundry Detergent not only tackles deep stains but allows you to skip the need for pre-treating. Unlike leading baking soda-based liquid detergent brands, Tide's Ultra Oxi Boost Liquid Detergent formula gets you 2x the cleaning ingredients in every wash. The clear cap makes measuring and pouring your liquid laundry detergent incredibly convenient. And if you want to upgrade your routine even more, pair with Downy Rinse Out Odor Fabric Rinse.You trust Tide, and you've tried Oxi, so now experience the improved power* of both with Tide Ultra Oxi Boost Liquid Laundry Detergent and wipe out every set-in stain with confidence!*based on Oxi cleaning ingredients versus previous Tide Ultra Oxi formula
Scent: Original, Fresh
Health Facts: Phosphate-Free, Bleach-Free, Perchloroethylene-Free, Paraben-Free, Aluminum-Free, Trichloroethylene-Free
Product Warning: Keep container tightly sealed, seek medical help if product is swallowed, keep out of reach of children
Features: Odor Control, With Oxi, Cold Water Detergent, Color Care, All-Temperature Detergent
Product Form: Liquid
Formulation: High Efficiency (HE), Concentrated, Deep Cleaning
Sustainability Claims: Contains Recycled Content, Post-Consumer Recycled Material, Recyclable
Safety and Security Features: Spill-Resistant Lid
Industry or Government Certifications: No Certifications
Surfaces Not Recommended: Fur, Silk, Suede, Leather
Number of uses: 52
TCIN: 93248140
UPC: 030772175224
Item Number (DPCI): 003-08-2444
Origin: Made in the USA or Imported
General Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers.
If the item details aren’t accurate or complete, we want to know about it.

Allergens & Warnings:

MAY IRRITATE EYES. Do not get in eyes. Do not reuse this package for dispensing beverages or other liquids. KEEP OUT OF REACH OF CHILDREN. FIRST AID TREATMENT: Contains surfactants (anionic and nonionic) and enzymes. If swallowed, give a glassful of water or milk and call a Poison Control Center or doctor immediately. Do not induce vomiting. If in eyes, rinse well with water for 15 minutes

Shipping details

Estimated ship dimensions: 11.37 inches length x 7.16 inches width x 4.52 inches height
Estimated ship weight: 5.24 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: Is this detergent tested on animals?

submitted by LW - 1 month ago
  • A: We are sorry to hear about your experience! Tide products like Tide High Efficiency Oxi Booster Liquid Laundry Detergent do not exploit animals for ingredients or labor. If you would like more information, please call us at (800) 879-8433.

    submitted byP&G - 1 month ago
    Brand expert

Q: Is this product septic safe?

submitted by Dawn - 4 months ago
  • A: Hi Dawn! All Tide products have been thoroughly evaluated for use in homes with septic tanks. As long as you follow the recommended amounts as directed, Tide products do not damage the septic system, including aerated systems, or plumbing systems with a properly functioning septic tank. So yes, Tide is septic safe when used as recommended.

    submitted byP&G - 4 months ago
    Brand expert

Q: Does this Tide product have the same scent as Tide Original?

submitted by Mary - 6 months ago
  • A: Hi Mary! Thank you for your inquiry regarding the scent of Tide Ultra Oxi Boost Liquid Laundry Detergent in comparison to Tide Original. Tide Ultra Oxi Boost features a fresh scent, which is distinct from the warm and rich scent of Tide Original, known for its woody notes. While both products are designed to deliver exceptional cleaning performance, their fragrances differ significantly: - Tide Original: Dark blue liquid with a warm and rich scent, characterized by woody notes. - Tide Ultra Oxi Boost: Blue liquid with a fresh scent, providing a different olfactory experience. We appreciate your interest in our products and hope this information helps clarify the scent differences. If you have any further questions or need assistance, please feel free to reach out at (800) 879-8433. Thank you for choosing Tide!

    submitted byTide - 6 months ago
    Brand expert

Q: The description of this product says “cold water.” Does that mean it can’t be used with hot water?

submitted by Ana - 6 months ago
  • A: Hi Ana! Thank you for your inquiry regarding Tide Ultra Oxi Boost and its usage in different water temperatures. Tide products, including Tide Ultra Oxi Boost, are designed to be effective in both cold and hot water. While the product may be marketed with a focus on cold water cleaning, it can also be used in warm and hot water settings. This versatility allows you to choose the water temperature that best suits your laundry needs. Here are some key points to consider: - Cold Water Use: Tide Ultra Oxi Boost is formulated to clean effectively in cold water, making it a great choice for energy-efficient washing. - Hot Water Use: You can confidently use Tide Ultra Oxi Boost in hot water as well. The product is designed to perform well across various wash conditions. If you have any further questions or need additional assistance, please feel free to reach out to us at (800) 879-8433. We are here to help!

    submitted byP&G - 6 months ago
    Brand expert

Q: Is this a clear dteregent

submitted by Barbara - 6 months ago
  • A: Hey Barbara! Amazing question. Our Tide Ultra Oxi Boost HE Liquid Laundry Detergent is a 'blue' liquid with a fresh scent. We do have a clear liquid called Tide Free & Gentle which is a straw-colored liquid with no scent, no dyes, and gentle on skin.

    submitted byP&G - 6 months ago
    Brand expert

Q: Is this a different product than Tide Plus Ultra Oxi?

submitted by Molly - 7 months ago
  • A: Hi Molly! Thank you for reaching out regarding Tide Ultra Oxi Boost HE Deep Cleaning Concentrated Liquid Laundry Detergent. To address your question, Tide Ultra Oxi Boost is indeed a reformulated product that has replaced Tide Plus Ultra Oxi. And this new product offers several key features that enhance its cleaning capabilities: - Oxygenated Bleach: Tide Ultra Oxi Boost utilizes oxygenated bleach, which helps to tackle tough stains effectively. - 6x Cleaning Power: It provides six times the cleaning power compared to leading OXI detergent brands, ensuring a deep clean for your laundry. - Built-in Pre-treater: This product includes a built-in pre-treater, making it easier to handle set-in stains. - 4-in-1 Technology: It combines detergent, stain remover, color protector, and built-in pre-treaters in one formula, simplifying your laundry routine. - Safe on Colors: You can use it confidently on colored fabrics without worrying about fading. If you have any further questions or need additional assistance, please feel free to reach out at (800) 879-8433 We appreciate your feedback and are here to help!

    submitted byP&G - 7 months ago
    Brand expert

Q: Does this detergent contain 1,4-Dioxane, formaldehyde, and benzene?

submitted by Mkw - 8 months ago
  • A: Hey! Our Tide HE Oxi Booster Liquid Detergent's ingredients are listed on our Tide website or, for more detailed description of the list of ingredients, please visit the "Smart Label" website. Don't hesitate to give us a call at (800) 879-8433 for any further clarification or question on our Tide Liquid Oxi Booster. We'll be more than thrilled to help!

    submitted byP&G - 7 months ago
    Brand expert

Q: The tide measuring top has five levels how many ozs is at number 1

submitted by Ruth - 8 months ago
  • A: Hey Ruth! The measurement for level 1 is 45.5 mL which is approximately 1.53 Ozs. If you need more details, feel free to reach out to us at (800) 879-8433, we'd be more than happy to answer any other questions you might have in relation to Tide!

    submitted byP&G - 8 months ago
    Brand expert

Q: Can I use this in a regular washing Machine?

submitted by Target Shopper - 9 months ago
  • A: Thank you for your question. Yes, you can use HE (High Efficiency) detergent in a regular washing machine. You might notice fewer suds, but your clothes will still come out fresh and clean!

    submitted byP&G - 9 months ago
    Brand expert

Q: Is this product color safe?

submitted by First response - 1 year ago
  • A: Yes, it is when used as directed.

    submitted byP&G - 1 year ago
    Brand expert

Additional product information and recommendations

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Guests are saying

This laundry detergent is highly praised for its effective cleaning power and pleasant scent, making it a favorite among guests for keeping clothes fresh and bright. Many appreciate its ability to tackle tough stains, while some have noted concerns about the scent being too strong for sensitive individuals. Overall, it remains a trusted choice for families looking for reliable laundry solutions.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.6 out of 5 stars with 1339 reviews
    cleans effectively: 4.78 out of 5
    quality: 4.58 out of 5
    scent: 4.5 out of 5
    value: 4.47 out of 5
    79% would recommend
    82 recommendations
    5 out of 5 stars
    12 August, 2026

    (no review title)

    I love Tide❤️
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    12 August, 2026

    Staff is cordial and helpful!!

    Love Tide. Won’t use anything else plus I love the discount from Target.
    cleans effectively: 5 out of 5
    quality: 5 out of 5
    scent: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    11 August, 2026Verified purchase

    (no review title)

    Best scent for works clothes
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs down graphic, would not recommend
    11 August, 2026Verified purchase

    (no review title)

    Cleans my laundry great!
    Did you find this review helpful?
    4 out of 5 stars
    Thumbs up graphic, would recommend
    7 August, 2026Verified purchase

    Lives up to the hype

    This product cleans laundry best that I've found thus far. Regardless of info on the Internet claiming this product contains harmful additives. Badly stained or soiled clothing still needs be cleaned.
    Milwaukee pet owner
    cleans effectively: 5 out of 5
    quality: 5 out of 5
    scent: 5 out of 5
    value: 4 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    6 August, 2026Verified purchase

    (no review title)

    Love the smell
    Disappointinf shirt
    cleans effectively: 5 out of 5
    quality: 5 out of 5
    scent: 5 out of 5
    value: 4 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    6 August, 2026Verified purchase

    Tide

    Love the cleaning power and the great smell it always works great with oxi powder
    1 reply from Tide team - 2 days ago
    What a truly fantastic review for Tide Ultra Oxi Boost Concentrated Liquid Laundry Detergent! We are so pleased you love its cleaning power and great smell, especially noting its boost with Oxi powder. Our Ultra Oxi Boost formula is meticulously engineered to deliver powerful cleaning and exceptional stain removal. May every wash continue to bring you such impressive results and delightful freshness!
    Clean Queen
    cleans effectively: 5 out of 5
    quality: 5 out of 5
    scent: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    6 August, 2026Verified purchase

    Great for hand washing

    Excellent for hand washing and preserving colors in vintage clothes!
    cleans effectively: 5 out of 5
    quality: 5 out of 5
    scent: 4 out of 5
    value: 4 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    2 August, 2026Verified purchase

    (no review title)

    Tide gives just the perfect clean
    ComputerNerd
    cleans effectively: 5 out of 5
    quality: 5 out of 5
    scent: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    3 out of 5 stars
    20 July, 2026
    originally posted on influenster.com
    Image

    Effective Laundry Detergent for Removing Stains and Odor

    Detergent for tackling stains and odors. What I love - Effective at removing odors and stains. Good value when purchasing 132 oz size. Container doesn’t leak and detergent is easy to dispense. Love that there is a pour option in addition to the dispenser. What could be better - Scent is too strong, would prefer a more subtle scent. Only use for gym clothes for that reason and use an alternative with a less intense scent for towels and linens.
    SaraC
    Did you find this review helpful?
    5 out of 5 stars
    20 July, 2026Verified purchase

    (no review title)

    Love the scent, my fav detergent
    1 reply from Tide team - 15 days ago
    Hello Lex!! Thank you so much for your amazing feedback! That is wonderful to hear! We are so pleased you are enjoying the fresh, clean fragrance value in our Tide Oxi Laundry detergent. We put a lot of care into crafting products that enhance your laundry experience Your feedback truly brightens our day! Have an amazing day!
    lex
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    19 July, 2026

    This tide gives me a headache. It smells like a heavy duty chemical you use on cars. Just wow... never again.

    Smells like chemicals
    cleans effectively: 3 out of 5
    quality: 1 out of 5
    scent: 1 out of 5
    value: 3 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    19 July, 2026Verified purchase

    (no review title)

    I purchase this for my sister. She uses it for her dogs blankets. She says it gets their smell and hair off and keeps the blankets smelling good.
    1 reply from Tide team - 20 days ago
    Thank you for sharing this fantastic review of Tide Ultra Oxi Boost Liquid Laundry Detergent! We're so pleased to hear its success with your sister's dogs' blankets. It's wonderful that our formula effectively eliminates pet odors and hair, ensuring the blankets maintain a pleasant freshness. Your feedback truly highlights Tide Ultra Oxi Boost's commitment to delivering powerful cleaning and exceptional odor removal, even for specialized laundry needs. We're so glad it's helping keep her home fresh!
    cleans effectively: 5 out of 5
    quality: 5 out of 5
    scent: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    18 July, 2026Verified purchase

    (no review title)

    I like this brand. The cold water Tide smells fresh, takes out stains, and is a good price on sale.
    1 reply from Tide team - 20 days ago
    Hey there! We are so pleased to hear that you love the wonderful scent of this product and that it performs excellently in cleaning your laundry. Thank you for sharing your positive experience.
    cleans effectively: 5 out of 5
    quality: 5 out of 5
    scent: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    17 July, 2026Verified purchase

    (no review title)

    I love this
    1 reply from Tide team - 21 days ago
    Hi! We’re so happy to hear that you love our Tide Ultra Oxi Boost Deep Cleaning Liquid Detergent. This formula is made to deliver a powerful, deep clean with extra stain‑fighting strength, so it means a lot to us to know it’s working well in your laundry routine and that you enjoy using it. Thank you for sharing your thoughts with us; we truly appreciate you and wish you all the best.
    Coffee
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    7 July, 2026Verified purchase

    (no review title)

    Smells good white clothes stay white
    1 reply from Tide team - 29 days ago
    Hello Dear Consumer. The Tide team is so happy to read your review. Thank you for sharing! We're thrilled to hear that you're enjoying the great scent and that our detergent is keeping your whites looking bright and whiter. That's the powerful clean we always aim for! Thanks for trusting Tide with your laundry.
    Vitamins
    cleans effectively: 5 out of 5
    quality: 5 out of 5
    scent: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    2 July, 2026Verified purchase

    (no review title)

    Great smell gets dirty clothes clean!
    1 reply from Tide team - 28 days ago
    Thank you for your fantastic review! We’re thrilled to hear that Tide Ultra Oxi Boost HE Liquid Laundry Detergent not only gets your dirty clothes sparkling clean but also leaves them with a great smell. Powered by oxygenated bleach and Ultra Oxi, this detergent delivers 6x the cleaning power compared to leading Oxi formulas. It features built-in pre-treaters and 4-in-1 technology that tackles stains, protects colors, removes odors, and cleans deeply—all in one convenient formula. Safe on colors and designed with families in mind, it’s the perfect choice for tackling tough laundry challenges while keeping your clothes looking and smelling their best!
    family fun
    Did you find this review helpful?
    5 out of 5 stars
    1 July, 2026Verified purchase

    (no review title)

    Excellent
    Pamala
    Did you find this review helpful?
    5 out of 5 stars
    29 June, 2026Verified purchase

    (no review title)

    Great item
    cleans effectively: 5 out of 5
    quality: 5 out of 5
    scent: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    28 June, 2026
    originally posted on influenster.com
    Image

    Works Well And Is Wallet Friendly

    This is the only laundry detergent I use and I’ve been using it for years and it’s stayed pretty consistent. It does what it says and keeps my clothes fresh and clean.
    GenesisR
    Did you find this review helpful?

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