Persil Intense Fresh HE Deep Cleaning Concentrated Liquid Laundry Detergent 64 Loads - 84 fl oz
$12.99 ($0.15/fluid ounce)
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Guests are saying
The reviews highlight a mix of experiences with the laundry detergent, particularly focusing on its cleaning power and scent. Many guests appreciate how effectively it cleans clothes and leaves them smelling fresh, while others express dissatisfaction with the new scent formulation. The detergent is praised for its ability to tackle tough stains and maintain color consistency, making it a popular choice for families and those with active lifestyles. However, some guests find the scent too strong or unpleasant, indicating a need for a more balanced fragrance.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.7 out of 5 stars with 2286 reviews
cleans effectively: 4.74 out of 5
quality: 4.66 out of 5
scent: 4.56 out of 5
value: 4.47 out of 5
87% would recommend
284 recommendations
1 out of 5 stars
28 October, 2026Verified purchase
Very dissappointed in the new formula
The new formula is absolutely terrible. It is incredibly strong and no where near the fresh scent that it once was. I have changed to a different detergent after the new formula change.
1 out of 5 stars
Thumbs down graphic, would not recommend
24 October, 2026Verified purchase
(no review title)
Had to throw it out after one wash. The scent is new and way too perfumey and strong. If chemical sensitive, do NOT buy.
From Persil Team team
A fragrance that feels too strong can make a detergent difficult to use, particularly if you’re sensitive to scents. What could have made this a 5-star experience? Please share the product details and your experience with us at https://www.henkel.com/contact-us. — Karl — Adviser
4 days ago
5 out of 5 stars
Thumbs up graphic, would recommend
20 October, 2026Verified purchase
(no review title)
Smells amazing! I highly recommend.
From Persil Team team
We are glad to hear that you are loving our Persil product. Your comments and suggestions are appreciated because they help us to understand how we can better serve our consumers. Rest assured that we will keep the best quality and performance for our products! We will pass your kind words along to all the teams behind making the product you love. If you have any questions or concerns about the product, please feel free to contact us through this website https://www.henkel.com/contact-us. Thank you for the love and support for our product! Donna
13 days ago
5 out of 5 stars
Thumbs up graphic, would recommend
19 October, 2026Verified purchase
(no review title)
This is my all time favorite laundry detergent! I have a big family and I do laundry for several Airbnbs in my area so I do ALOT of laundry! Everybody has commented on the fresh scent that keeps on giving. Our clothes and linens not only smell awesome but everything comes out so clean with very little effort! Even the dingiest whites! They also have great deals quite often so you don’t have to break the bank to have a high end laundry detergent!
From Persil Team team
We are absolutely delighted to hear that you are loving the scent of our Persil product!Your feedback means so much to us and inspires us to continue delivering the quality, performance, and fragrance experience our consumers enjoy. We will be sure to share your kind words with the teams behind the product you love. If you have any questions or concerns, please feel free to contact us through this website: https://www.henkel.com/contact-us. Thank you for your love and support for our product! Donna
13 days ago
5 out of 5 stars
Thumbs up graphic, would recommend
18 October, 2026Verified purchase
(no review title)
Best detergent ever
From Persil Team team
We are glad to hear that you are loving our Persil product. Your comments and suggestions are appreciated because they help us to understand how we can better serve our consumers. Rest assured that we will keep the best quality and performance for our products! We'd like to know more about your experience for us to improve our ratings, please feel free to contact us through this website https://www.henkel.com/contact-us. Thank you for the love and support for our product! Donna
13 days ago
2 out of 5 stars
Thumbs down graphic, would not recommend
11 October, 2026Verified purchase
this is now pure water. The formulation has changed somehow. This detergent used to smell amazing. Now it smells very off and not the same at all. Please fix this issue. What happened
what happened???
From Persil Team team
Hi! We’re sorry to hear this experience fell short of what you expected, and we appreciate you bringing it to our attention. What could have made this a 5-star experience? Please include the product name and details about your experience when you contact us at https://www.henkel.com/contact-us so our team can better understand your feedback. - Karl, Henkel Adviser
19 days ago
1 out of 5 stars
11 October, 2026
originally posted on persilproclean.com
Cloying sweetness
The new scent is horrible. The sweet smell makes me nauseated. The original intense scent was fresh and clean. I will not be buying persil again unless the scent changes
From Henkel Adviser team
We understand your concern that the new fragrance smells overly sweet and no longer has the fresh, clean character you preferred. We would like to learn more about your experience. Please email consumeraffairsNA@henkel.com.
10 days ago
4 out of 5 stars
11 October, 2026
originally posted on persilproclean.com
Pretty good
I like the new scent. Miss the translucent bottles and lids from awhile back.
1 out of 5 stars
7 October, 2026
originally posted on persilproclean.com
Please change it back
I just discovered intense fresh earlier this year, and it was amazing. I just got a new jug, and it’s totally different than what I had been getting. I do not like the reformulation, please bring back the previous version.
From Henkel Adviser team
We understand how disappointing it is to discover that a recently preferred detergent now feels completely different. We value your request for the previous Intense Fresh version. Please email consumeraffairsNA@henkel.com so our team can learn more.
10 days ago
1 out of 5 stars
Thumbs down graphic, would not recommend
4 October, 2026Verified purchase
New Formula
The new scent is harsh, unpleasant and strong. After using liquid fabric softener you could only smell the detergent. The formula has a thin consistency. I thought maybe someone returned and got put back on the shelf or a bad batch.
From Persil Team team
"We understand your concern about the strong new scent and thinner consistency, especially when the product seemed unusual. Please email consumeraffairsNA@henkel.com so our team can review the details with you. Dell, Advisor"
26 days ago
1 out of 5 stars
Thumbs down graphic, would not recommend
2 October, 2026Verified purchase
New smell is AWFUL!!
I’ve used this detergent for more than a decade - loved it!! But the new formula smell is awful!! Like so bad. It smells like kitty litter. Truly. I did one load with it to see how it would be and it took days for the smell to leave the laundry room - such a bad smell. I returned it and will never buy again. Unless they switch back. Please switch back!!
From Persil Team team
"We understand how disappointing it is when a longtime favorite changes and the new scent lingers in a way you strongly dislike. Your feedback about the formula and fragrance is important to us. Please email consumeraffairsNA@henkel.com so our team can learn more. Dial, Advisor"
26 days ago
1 out of 5 stars
Thumbs down graphic, would not recommend
2 October, 2026Verified purchase
AWFUL FORMULA CHANGE
The formula change is awful. It used to smell amazing, clean great, and was a thicker consistency. Now is very watered down, different color and smells disgusting. WILL DEFINITELY NOT BE BUYING AGAIN. Do not waste your money folks!
From Persil Team team
"We’re grateful Persil has been a trusted choice since its launch and continues to clean heavily soiled and greasy clothes. Thank you for your loyalty! Dell, Advisor"
26 days ago
1 out of 5 stars
1 October, 2026Verified purchase
Formula chanfe is terrible.
I used to love the smell of this. It was so fresh, and I would pull clothes out of my closet from spring to fall and it would still smell! The last bottle I purchased after the formula changed is terrible. Smells so artificial and almost burnt smelling. I am so sad. Will never buy again.
From Persil Team team
"Hi Britlee, we understand how frustrating it is when a scent you once loved changes and no longer feels fresh to you. We value your detailed feedback about the new fragrance. Please email consumeraffairsNA@henkel.com so our team can learn more. Dial, Advisor"
26 days ago
5 out of 5 stars
22 September, 2026
originally posted on persilproclean.com
I love Persil Better than tide , or gain
I bought a bottle of Persila laundry detergent on sale. It’s amazing !! I went by the directions on bottle. All my Clothes came out so clean and smelling so fresh. I just loved it. It’s my new laundry detergent forever. Also, I love the price. I have a HE washer which I really don’t like cause, I feel like the clothes. Do not get clean but they really do with Persill, . I love it. I really do. !!! The fresh scent convinced me that, not only the clothing was clean the smell was fantastic not overpowering, but just clean fresh scent. I love it !!
2 out of 5 stars
20 September, 2026Verified purchase
Very disappointed with the new formula
It’s much more watery, and the scent is completely different and much weaker. It was called “Intense Fresh” for a reason — the strong, fresh scent was exactly why I bought Persil. I had no idea the formula had been changed and really preferred the old version.
From Persil Team team
"Hi Xeniya, we understand how disappointing it is when the scent or product experience differs from what you expected and preferred. Please email consumeraffairsNA@henkel.com so our team can learn more and assist. - Chris, Henkel Adviser"
25 days ago
1 out of 5 stars
17 September, 2026
originally posted on persilproclean.com
The new formula is AWFUL
I’m SO upset about the formula change! The intense fresh was my all time favorite laundry detergent. It was the best smelling laundry detergent ever and lingered on your clothes. I had never smelt a better detergent before it was the only one I would purchase. The new “triple care” one is so terrible. Completely different smell and even the color is green not blue like it used to be. So disappointed :( please bring back the original intense fresh scent
From Henkel Adviser team
We understand how upsetting it is when the new Intense Fresh formula no longer has the scent, color, and lasting freshness that made it your favorite. Your request to bring back the previous version matters to us. Please email consumeraffairsNA@henkel.com so our team can learn more and assist.
24 days ago
1 out of 5 stars
17 September, 2026Verified purchase
(no review title)
Used be amazing. New formula sucks. Can tell its more watery and the scent smells totally different. Ruined what was such a great product
From Persil Team team
We understand how disappointing it is when a familiar formula seems thinner and the scent no longer matches what you enjoyed. Please email consumeraffairsNA@henkel.com so our team can learn more about your experience. -Lyka, Henkel Advisor
18 days ago
5 out of 5 stars
Thumbs up graphic, would recommend
15 September, 2026Verified purchase
LOVE the new scent!
The new scent is a huge improvement. I used to avoid buying Persil because of the after-smell it left on my clothes a day or two after washing that I could not stand. The new formula no longer leaves that scent and I really like the new, more neutral fragrance. I will start buying Persil again as the cleaning power is unmatched.
From Persil Team team
We’re glad you’re enjoying the fresh fragrance and clean results. Thank you for choosing Persil for your laundry! -Lyka, Henkel Advisor
18 days ago
1 out of 5 stars
14 September, 2026
originally posted on persilproclean.com
New triple care persil
Hate the smell of triple care persil intense fresh, the original formulary was such a fresh smell, not anymore
From Henkel Adviser team
Hi Bobbi, we understand how disappointing it is when the Triple Care Intense Fresh scent no longer has the fresh fragrance you preferred. Your request for the previous formula is important. Please email consumeraffairsNA@henkel.com so our team can learn more and assist.
24 days ago
1 out of 5 stars
Thumbs down graphic, would not recommend
10 September, 2026Verified purchase
(no review title)
The smell is NOTHING like what Intense Fresh used to be.
From Persil Team team
Hi Jessica! We're sorry to hear the scent of our Persil Intense Fresh liquid detergent did not meet your expectations. Your feedback is very important to us, and we'd like to understand more about your experience. Please contact us through our website at www.henkel-northamerica.com/contact-us, where our Team Clean advisors will be happy to assist you. Thank you and have a wonderful day! Abe, Henkel Adviser
2 months ago