Persil® Intense Fresh® Laundry Detergent delivers The Care your Clothes Deserve™ with deep cleaning power and a boost of fresh scent
The Intense Fresh® scent helps remove trapped odor and provides long-lasting freshness without being overwhelming or perfumy, with freshness that lasts up to 6 weeks*
Featuring TripleCare™ technology that deep cleans, protects colors, and fights pilling, this liquid laundry detergent has fabric care ingredients that help prevent color fading and keep whites and colors vibrant
This laundry detergent helps keep clothes looking newer longer and helps keep fabric fibers smoother**
This liquid laundry detergent cleans effectively in cold water and works in all machines, including front & top-load high-efficiency (HE) washing machines
As the Official Detergent Partner of U.S. Soccer Federation, Persil is designed to help keep clothes fresh, bright, and ready for every day’s toughest moments - from busy weekdays to game day
For tough stains, pretreat by rubbing this washing detergent onto the stain and allow 5 minutes before washing
*out of storage
Description
Wash with Persil® Deep Clean Intense Fresh® Liquid Laundry Detergent and enjoy The Care your Clothes Deserve™. This detergent helps remove trapped odor while delivering long-lasting freshness without being overwhelming or perfumy.
Featuring TripleCare™ technology that deep cleans, protects colors, and fights pilling, this liquid laundry detergent is formulated with ingredients to help protect color and keep clothes looking newer longer. Persil also helps keep whites and colors vibrant wash after wash and helps keep fabric fibers smoother**.
With freshness that lasts up to 6 weeks*, this detergent cleans effectively in cold water and is optimized for use in all machines.
As the Official Detergent Partner of U.S. Soccer Federation, Persil is designed to help keep clothes fresh, bright, and ready for every day’s toughest moments — from busy weekdays to game day.
Persil liquid detergent bottles and tubs contain up to 50% PCR material.
*out of storage **vs. leading value detergent
Scent: Fresh
Health Facts: Bleach-Free
Product Warning: Do not ingest, keep out of eyes
Features: Color Care, Odor Control
Product Form: Liquid
Formulation: Concentrated, High Efficiency (HE), Deep Cleaning
Sustainability Claims: Post-Consumer Recycled Material
Safety and Security Features: Spill-Resistant Lid
Surfaces Not Recommended: Leather, Wool, Suede, Rayon, Velvet
Number of uses: 64
TCIN: 50302218
UPC: 024200054670
Item Number (DPCI): 003-08-1137
Origin: Made in the USA or Imported
General Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers.
If the item details aren’t accurate or complete, we want to know about it.
Estimated ship dimensions: 4.44 inches length x 7.45 inches width x 11.27 inches height
Estimated ship weight: 6 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
A: This Persil does not contain chlorine or active oxygen's.
submitted byHenkel Consumer Goods - 5 years ago
Brand expert
A: Persil does not contain chlorine or active oxygen's.
submitted byPersil Team - 5 years ago
Brand expert
Q: Can it be use on color clothes ? Or just whites?
submitted by Mari - 7 years ago
A: Persil Intense Fresh Liquid Laundry Detergent can be used on both whites and colors.
submitted byPersil Team - 7 years ago
Brand expert
A: Persil Intense Fresh Liquid Laundry Detergent can be used on both whites and colors.
submitted byHenkel Consumer Goods - 7 years ago
Brand expert
Q: Does this have the same scent as the regular Persil, only stronger, or is it a different scent altogether?
submitted by 4boysnana - 9 years ago
A: This is a different scent from the original. It is a fresh fragrance with the powerful clean of Persil
submitted byHenkel - 8 years ago
A: No it is not the same scent. I like this scent better not as strong as the original scent.
submitted bytinabrown - 8 years ago
Q: Is this intense Persil the same scent as your odor fighting Persil?
submitted by k - 2 months ago
A: We appreciate your interest towards our Persil product. Our Persil Intense Fresh has a different scent than our previous Persil Pro Clean Odor Fighter. If you want to know more about the product, please feel free to contact us through this website https://www.henkel.com/contact-us. Thank you for the love and support for our product! Kurt
submitted byPersil Team - 2 months ago
Brand expert
Q: Is this 84 oz size the old 100 oz.?
submitted by Lemon Lover - 1 year ago
A: We have started a process called compaction to concentrate our formulas, ensuring the same performance in smaller packaging. This process creates more concentrated formula with smaller dosing sizes, eliminating excess water while still maintaining the product's quality. Each bottle still provides the same number of loads and Persil still will keep your clothing newer for longer.
submitted byPersil Team - 1 year ago
Brand expert
Q: Are the pods the same formula as the (this) liquid version?
submitted by Mum23 - 2 years ago
A: We appreciate your love and support for our Persil product. To properly address your inquiry, kindly reach out to us through our website www.henkel-northamerica.com/contact-us. Our Team Clean advisers will be able to assist you further.
Jay - Team Clean Adviser
submitted byPersil Team - 2 years ago
Brand expert
Q: Is this product tested on animals?
submitted by maryandmat - 9 years ago
A: Henkel does not commission animal testing unless it is required by a specific applicable law. Henkel continues to intensively work on the development of alternative methods, which could be accepted in lieu of animal testing in the near future.
The recent formula change of this laundry detergent has sparked mixed feelings among guests. While many appreciate its cleaning power and fresh scent, others are disappointed with the new fragrance and consistency. Guests highlight its effectiveness in removing tough stains and maintaining color, making it a reliable choice for families. However, the strong scent has raised concerns for some, suggesting a need for a balance between fragrance and cleaning efficiency.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.8
4.8 out of 5 stars
2232 star ratings
4.8 out of 5 stars with 2232 reviews
cleans effectively
4.8 out of 5
cleans effectively: 4.82 out of 5
quality
4.8 out of 5
quality: 4.76 out of 5
scent
4.7 out of 5
scent: 4.65 out of 5
value
4.6 out of 5
value: 4.57 out of 5
90% would recommend
272 recommendations
5 out of 5 stars
26 August, 2026
originally posted on persilproclean.com
Great clean and freshness
I love how clean and fresh my laundry came out. I will by this product more .
Dreamn
Did you find this review helpful?
1 out of 5 stars
26 August, 2026
originally posted on persilproclean.com
New smell is awful
Please bring back the Proclean intense scent. This one smells awful. Will be returning.
Sandy4
1 guest found this review helpful. Did you?
1 out of 5 stars
19 August, 2026
originally posted on persilproclean.com
Triple Care STINKS
I am heartbroken over the new formula. I have been a die hard Persil user for 10 years. It has always smelled better and cleaned better than ANY other detergent. As soon as I opened the new bottle, my heart sank. It smells terrible, like a cheap off brand “red bottle” wanna be. It’s now thin and green when it used to be deep blue and luxuriously thick. I could tell after the one load that it’s not the same cleaning power at all. I haven’t looked into what ingredients have changed, but I’m devastated. There wasn’t anything wrong with the previous formula. I wish companies would stop doing this. If it’s not broke, don’t fix it!
Lysha
3 guests found this review helpful. Did you?
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
17 August, 2026Verified purchase
Great smell
I have used Persil for many years. It cleans clothes very well and creates a lovely smell on your laundry.
1 reply from Persil Team team - 14 days ago
Hi! Years of Persil love plus a fresh-smelling laundry day is a combination we’re happy to hear about 😊 Thanks for sticking with us! — Karl — Adviser
KayB
cleans effectively
5.0 out of 5
cleans effectively: 5 out of 5
quality
5.0 out of 5
quality: 5 out of 5
scent
5.0 out of 5
scent: 5 out of 5
value
5.0 out of 5
value: 5 out of 5
Did you find this review helpful?
1 out of 5 stars
16 August, 2026
originally posted on persilproclean.com
Formula change is AWFUL
I used to really love the Persil Intense Fresh. Specifically the formula prior to company rebranding when it was under the label of "Advanced Clean." However, the formula of the last few years has been decent enough to continue using, especially because I find the scent to be the best out of all detergents. Now, the "Triple Care" formula is just garbage. The scent is so gross and smells more like an all-purpose spray cleaner for around the house. It really is so clinical and gross smelling. Additionally, many of the cleaning enzymes have been removed so it's just not an effective cleaner. Persil is nothing at all like it used to to be 5 plus years ago. As with so many brands, Persil is just another one that sacrificed top tier effectiveness and fragrance, for subpar "soap." This latest formula change officially marks the end of commitment to Persil. So disappointing.
Mitch
2 guests found this review helpful. Did you?
1 out of 5 stars
16 August, 2026
originally posted on persilproclean.com
New formula for Intense Fresh smells awful
The NEW Intense Fresh formula smells awful and smells completely different than the ones that enjoyed for years. The new smell is very much more powerful and gives us headaches inside the house when doing laundry. If you have a good product stick with it! Should not have changed the formula. Will probably to another brand now after many years of using Persil.
George
1 guest found this review helpful. Did you?
5 out of 5 stars
13 August, 2026Verified purchase
Cleans and smells nice
Easy and fresh
1 reply from Persil Team team - 13 days ago
Hi Paris! Nothing like opening the washer to that fresh, clean feeling! 🧡 We’re so glad you’re loving Persil’s scent and the way it leaves your clothes — Karl — Adviser
Paris
cleans effectively
5.0 out of 5
cleans effectively: 5 out of 5
quality
5.0 out of 5
quality: 5 out of 5
scent
4.0 out of 5
scent: 4 out of 5
value
5.0 out of 5
value: 5 out of 5
Did you find this review helpful?
1 out of 5 stars
13 August, 2026Verified purchase
New scent is a huge downgrade
This used to be our favorite detergent for years, excellent smell. So sad they had to ruin it. It now has a very harsh, cheap, unpleasant smell. Will have to buy another brand.
1 reply from Persil Team team - 20 days ago
We appreciate your feedback in our Persil product. Your comments and suggestions are appreciated because they help us to understand how we can better serve our consumers. We are sorry to hear about your experience with the scent. Though this experience may be more of a consumer's perspective, we would like to know more about the concern. Please feel free to contact us through this website https://www.henkel.com/contact-us. Thank you for the love and support for Purex! Donna
Coffeegirl
1 guest found this review helpful. Did you?
1 out of 5 stars
12 August, 2026
originally posted on persilproclean.com
New scent formula sucks
I’ve used this for years and loved it. The new formula scent is completely different. So disappointing. I will no longer purchase - please bring back the OG scent!
1 reply from Team Clean Adviser team - 19 days ago
Hi there! After using Intense Fresh for years, we can understand why a noticeably different scent would be disappointing. Your request to bring back the scent you loved is clear. Please email our Consumer Affairs team at consumeraffairsNA@henkel.com so we can learn more about your experience.
LaundryMom
1 guest found this review helpful. Did you?
1 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
11 August, 2026Verified purchase
Not a fan of new scent
gonna find other brand
1 reply from Persil Team team - 22 days ago
Hi nuts, we’re sorry the new Intense Fresh scent has led you to consider another brand. We understand your disappointment. Please contact consumeraffairsNA@henkel.com so our Team Clean experts can assist you. - Chris, Henkel Consumer Service Adviser
nuts
2 guests found this review helpful. Did you?
5 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
10 August, 2026Verified purchase
(no review title)
good
1 reply from Persil Team team - 21 days ago
Stephanie, thanks for giving Persil a try and leaving us a quick note. We’re pleased to know you had a good experience with it. Abe - Adviser
Did you find this review helpful?
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
10 August, 2026Verified purchase
(no review title)
Smells good and cleans my clothes a lot better than other detergents I’ve used
1 reply from Persil Team team - 22 days ago
Hi sav, thank you for sharing your experience with Persil Intense Fresh HE Deep Cleaning Concentrated Liquid Laundry Detergent 64 Loads - 84 fl oz. We’re glad it cleans better than other detergents you have tried while leaving a scent you enjoy. - Chris, Henkel Consumer Service Adviser
cleans effectively
5.0 out of 5
cleans effectively: 5 out of 5
quality
5.0 out of 5
quality: 5 out of 5
scent
5.0 out of 5
scent: 5 out of 5
value
5.0 out of 5
value: 5 out of 5
Did you find this review helpful?
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
9 August, 2026Verified purchase
(no review title)
Great scent
1 reply from Persil Team team - 22 days ago
Hi Maria, thank you for sharing your experience with Persil Intense Fresh HE Deep Cleaning Concentrated Liquid Laundry Detergent 64 Loads - 84 fl oz. We’re glad you enjoy the Intense Fresh fragrance. - Chris, Henkel Consumer Service Adviser
cleans effectively
4.0 out of 5
cleans effectively: 4 out of 5
quality
4.0 out of 5
quality: 4 out of 5
scent
4.0 out of 5
scent: 4 out of 5
value
4.0 out of 5
value: 4 out of 5
Did you find this review helpful?
1 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
9 August, 2026Verified purchase
Changed formula
I used persil intense fresh for a decade. They have changed the formula and it’s awful now!! The smell is so strong and horrendous. Nothing like before. I loved this because the scent was lighter than a lot of detergents, not now. I hope they change it back.
1 reply from Persil Team team - 22 days ago
Hi Lindsay, we’re sorry the reformulated Intense Fresh scent feels much stronger than the lighter fragrance you used for years. We understand your disappointment. Please contact consumeraffairsNA@henkel.com so our Team Clean experts can assist you. - Chris, Henkel Consumer Service Adviser
Lindsay
cleans effectively
3.0 out of 5
cleans effectively: 3 out of 5
quality
1.0 out of 5
quality: 1 out of 5
scent
1.0 out of 5
scent: 1 out of 5
value
1.0 out of 5
value: 1 out of 5
2 guests found this review helpful. Did you?
1 out of 5 stars
8 August, 2026
originally posted on persilproclean.com
New Formula- Scent Change
I have used the Intense Fresh for years, and the new formula doesn't have the same scent- it is very powdery and not fresh- it smells like cheap/dollar store laundry detergent now. Please bring back the previous formula/scent.
1 reply from Karl - Team Clean Adviser team - 19 days ago
Hi Kristen! When you've used Intense Fresh for years, a scent that suddenly smells more powdery and less fresh is a noticeable change. We hear your request for the previous formula and scent. Please email our Consumer Affairs team at consumeraffairsNA@henkel.com if you'd like to discuss your experience further.
Kristen
2 guests found this review helpful. Did you?
1 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
6 August, 2026Verified purchase
(no review title)
This item was delivered damaged and had detergent leaking from the sealed bag. I came in to target to exchange it for another One. I was told that i had a remaining balance due to that same item being a promo item that was no longer available. Instead they gave me a gift card of 8.00. I was sooo upset that i couldn't just get another one.
1 reply from Persil Team team - 22 days ago
Hi Cherrish, we’re sorry the Intense Fresh detergent arrived leaking and that Target could not provide an even exchange. Please contact Target Customer Service for help with the damaged promotional order. - Chris, Henkel Consumer Service Adviser
1 guest found this review helpful. Did you?
1 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
2 August, 2026Verified purchase
Changed Fragrance (Not a good change)
I used to love this detergent but I’m going to have to agree with several other people. The scent and quality are definitely different than the last 5 years and that super disappointing. If you like a powdery/grandma’s perfume kind of scent than it might be okay for you.
1 reply from Persil Team team - 27 days ago
Hi Lula! We're sorry to hear your experience fell short of your expectations. We appreciate you sharing those details because they help us understand your experience. We'd like to know more, so please feel free to contact us through https://www.henkel.com/contact-us. - Karl - Adviser
Lula
cleans effectively
4.0 out of 5
cleans effectively: 4 out of 5
quality
1.0 out of 5
quality: 1 out of 5
scent
1.0 out of 5
scent: 1 out of 5
value
2.0 out of 5
value: 2 out of 5
1 guest found this review helpful. Did you?
1 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
2 August, 2026Verified purchase
New "Triple Care" formulation smells awful
I have been buying Persil Intense Fresh three jugs at a time for over a decade. It's the only detergent I use. I noticed that they have changed the formulation ("Triple Care") and the new fragrance is awful. Smells like grape cough syrup. It's a overwhelming and triggered a headache for me.I have been buying Persil Intense Fresh three jugs at a time for over a decade. It's the only detergent I use. I noticed that they have changed the formulation ("Triple Care") and the new fragrance is awful. Smells like grape cough syrup. It's a overwhelming and triggered a headache for me.
1 reply from Persil Team team - 27 days ago
Hi Lpotts! We're sorry to hear the fragrance wasn't what you expected fell short of your expectations. We appreciate you sharing those details because they help us understand your experience. We'd like to know more, so please feel free to contact us through https://www.henkel.com/contact-us. - Karl - Adviser
Lpotts
3 guests found this review helpful. Did you?
2 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
1 August, 2026Verified purchase
New changed detergent
They changed the formula or something, because the new Persil is called triple care and is green in color. The old one was blue. The new smell has very strong chemical odor . The old one was mild and fresh. I don’t like the new detergent at all. Will not purchase it again
1 reply from Persil Team team - 27 days ago
Hi! We're sorry to hear the fragrance wasn't what you expected fell short of your expectations. We appreciate you sharing those details because they help us understand your experience. We'd like to know more, so please feel free to contact us through https://www.henkel.com/contact-us. - Karl - Adviser
cleans effectively
5.0 out of 5
cleans effectively: 5 out of 5
quality
5.0 out of 5
quality: 5 out of 5
scent
1.0 out of 5
scent: 1 out of 5
value
3.0 out of 5
value: 3 out of 5
3 guests found this review helpful. Did you?
1 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
30 July, 2026Verified purchase
I'm not a fan of the new scent
I do not like the new scent and the detergent seems watered down.
