Sponsored
Tide + Downy April Fresh HE Concentrated Liquid Laundry Detergent
$12.99 ($0.18/fluid ounce)
In Stock
Eligible for registries and wish lists
Sponsored
About this item
Highlights
- ENHANCED WITH DOWNY: Tide Plus Boost of Ultra Downy Liquid Laundry Detergent provides you the trusted Tide clean upgraded with 20% MORE Downy freshness in every drop**vs previous Tide liquid laundry detergent with Downy
- LONG-LASTING FRESHNESS: Tide Ultra Downy Liquid Detergent delivers long-lasting freshness from day to night
- MORE CLEANING POWER: Get 2x the cleaning ingredients in Tide Ultra Downy Liquid Laundry Detergent vs. the leading baking soda-based liquid laundry detergent brand
- EASY-POUR CAP: Clear cap to measure and pour liquid detergent easier
- TRUSTED FORMULA: From Tide, the #1 brand used by dermatologists
- Includes one 73 fl oz bottle of Tide Plus Boost of Ultra Downy Liquid Laundry Detergent, April Fresh Scent, enough for 52 loads
Description
Get the Tide clean you trust and the Downy freshness you love-all in one liquid laundry detergent. Tide Plus Boost of Ultra Downy Liquid Laundry Detergent now comes with 20% more Downy freshness* in every drop, combining the power of Tide and the scent of Downy April Fresh to refresh your senses- and your laundry! Tide Plus Boost of Ultra Downy Liquid Laundry Detergent gives you long-lasting freshness from day to night. Unlike leading baking soda-based detergent brands, Tide's laundry detergent liquid gets you 2x the cleaning ingredients in every wash. The clear cap makes measuring and pouring your liquid laundry detergent incredibly convenient. And if you want to upgrade your routine even more, pair with Downy April Fresh Laundry Beads and Downy April Fresh Liquid Fabric Softener and get even longer-lasting freshness + softness.You trust Tide, and you love Downy April Fresh scent, so now experience the improved power of both with Tide Plus Boost of Ultra Downy Liquid Laundry Detergent!From Tide, the #1 brand used by dermatologists.*vs previous Tide liquid laundry detergent with Downy
Scent: Spring, Fresh
Health Facts: Phosphate-Free, Bleach-Free, Perchloroethylene-Free, Paraben-Free, Aluminum-Free, Trichloroethylene-Free
Product Warning: Keep container tightly sealed, seek medical help if product is swallowed, keep out of reach of children
Features: Odor Control, Cold Water Detergent, Color Care, All-Temperature Detergent
Formulation: High Efficiency (HE), Concentrated, Deep Cleaning
Product Form: Liquid
Sustainability Claims: Contains Recycled Content, Post-Consumer Recycled Material, Recyclable
Safety and Security Features: Spill-Resistant Lid
Industry or Government Certifications: No Certifications
Surfaces Not Recommended: Fur, Silk, Suede, Leather
Net weight: 73 fl oz (US)
Number of uses: 52
TCIN: 93248144
UPC: 030772175231
Item Number (DPCI): 003-08-3791
Origin: Made in the USA or Imported
General Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers.
If the item details aren’t accurate or complete, we want to know about it.
Allergens & Warnings:
MAY IRRITATE EYES. Do not get in eyes. Do not reuse this package for dispensing beverages or other liquids. KEEP OUT OF REACH OF CHILDREN. FIRST AID TREATMENT: Contains surfactants (anionic and nonionic) and enzymes. If swallowed, give a glassful of water or milk and call a Poison Control Center or doctor immediately. Do not induce vomiting. If in eyes, rinse well with water for 15 minutesShipping details
Estimated ship dimensions: 4.33 inches length x 7.28 inches width x 11.38 inches height
Estimated ship weight: 5.14 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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4.5 out of 5 stars with 605 reviews
cleans effectively: 4.67 out of 5
quality: 4.63 out of 5
scent: 4.83 out of 5
value: 4.38 out of 5
79% would recommend
29 recommendations
5 out of 5 stars
Thumbs up graphic, would recommend
27 November, 2025Verified purchase
Smells Amazing
I love how clean it leaves the clothes clean and smells great.
5 out of 5 stars
Thumbs up graphic, would recommend
27 November, 2025Verified purchase
Tide April Fresh
I Love This Item
5 out of 5 stars
22 November, 2025Verified purchase
Clean
Love this detergent
3 out of 5 stars
Thumbs down graphic, would not recommend
18 November, 2025Verified purchase
(no review title)
The bottle is half full.. paying full price for a half full bottle is ridiculous
1 reply from Tide team - 11 days ago
Thanks for bringing this to our attention, Shaun. It may help to know that each of our detergent bottles contains at least the number of ounces stated on the pack. Our bottles are designed and filled to allow for proper pouring. Liquids are filled by volume, in fluid ounces (eg. 62 FL OZ liquid). The bottle may not appear to be full as space is left for product to help with pouring. Without some “air space” at the top, pouring the liquid would be very messy, likely causing spilling over the pour spout. We hope this helps explains things and we'll be sure to share your thoughts with our Quality Team.
5 out of 5 stars
Thumbs up graphic, would recommend
16 November, 2025Verified purchase
(no review title)
love the smell and does a great job
5 out of 5 stars
15 November, 2025
originally posted on influenster.com
Nice and clean.
[This review was collected as part of a promotion.] Tide + Ultra Downy has quickly become one of my favorite laundry detergents. It delivers everything I want in a single bottle—powerful cleaning, long-lasting freshness, and extra softness without the need for a separate fabric softener. The scent is amazing without being overpowering. This product handles everything my family throws, clothes come out looking bright and perfect clean every time. This is a concentrated liquid, so you don’t need much. For a normal load, filling the cap to the first line is usually enough; for large or very dirty loads, I go up to the next line. Even with smaller amounts, it still cleans thoroughly, which helps the bottle last longer. It works perfectly with high-efficiency washers while still giving a deep clean. However, for everyday use, I found it gentle on fabrics and effective at removing dirt and odors. Overall, Tide + Ultra Downy is a concentrated, great-smelling, effective detergent that cleans deeply, softens clothes, and leaves laundry feeling fresh.
5 out of 5 stars
13 November, 2025
originally posted on influenster.com
My favorite
[This review was collected as part of a promotion.] Smells so good I absolutely love the smell of downy. It dissolves dirt and stains with easy. Leaves no residue on my clothes or inside the washer. Favorite detergent overall.
1 out of 5 stars
12 November, 2025
(no review title)
I’m not sure if anyone else has this issue. But I bought a 83 load one and typically use the pods because it’s less messy and detergent can get everywhere. I don’t feel like this stuff truly lasts 83 loads. I’ve done not many loads and I notice my detergent is almost gone. I did some big washes and used normal amounts for all loads but even then I would have quite a bit left. The scene is amazing though.
1 reply from Tide team - 17 days ago
We're sorry to hear you feel it didn't last as long as expected, Ashley, and we'll be sure to share this with our team for you. If you need further assistance, please give us a call at 1-800-879-8433, M-F 9am-6pm EST.
5 out of 5 stars
12 November, 2025
originally posted on influenster.com
Fresh, Soft, and Long-Lasting
[This review was collected as part of a promotion.] Tide Plus Ultra Downy is an excellent all-in-one detergent that cleans deeply, removes stains easily, and leaves clothes soft and fresh. The Downy boost adds a long-lasting, comforting scent without being overpowering. It works great in all water temperatures and keeps fabrics looking new wash after wash. Affordable, effective, and wonderfully scented, this detergent makes laundry feel like less of a chore.
5 out of 5 stars
Thumbs up graphic, would recommend
10 November, 2025Verified purchase
(no review title)
The detergent smells wonderful thick so not watered down. I like that target usually has promotional sales on these.
5 out of 5 stars
9 November, 2025
originally posted on influenster.com
Laundry smells great
[This review was collected as part of a promotion.] This detergent has everything i need in my household when it comes to laundry. It's concentrated enough to make it last long, smells great and cleans pretty good. Handle on container makes it easy to use.
5 out of 5 stars
Thumbs up graphic, would recommend
8 November, 2025Verified purchase
(no review title)
I love the way it makes the clothes smell.
5 out of 5 stars
Thumbs up graphic, would recommend
8 November, 2025
Will order again, weres my one free
Great products, but it was a sale buy two get one free I didn't get the one freedid
5 out of 5 stars
6 November, 2025Verified purchase
(no review title)
Good Job
3 out of 5 stars
Thumbs down graphic, would not recommend
4 November, 2025Verified purchase
Smeels really nice
Detergent smells really nice but i feel like it faded some of our clothes.
1 reply from Tide team - 24 days ago
Tide Boost of Ultra Downy is designed to be safe on colors, Madia, so we assure you what you're describing isn't something we'd expect to happen! Quality is extremely important to us, so we'd like to learn more about your experience to share with our team, and to help further. Please give us a call at (800) 879-8433.
5 out of 5 stars
Thumbs up graphic, would recommend
4 November, 2025Verified purchase
Target is the Best
Great product. Target delivered early and packaged well. Nothing spilled. Love Target
5 out of 5 stars
4 November, 2025
originally posted on influenster.com
Tried and true product with an extra boost!
[This review was collected as part of a promotion.] There is a reason that Tide laundry detergent has been around forever. And this Tide plus a touch of Downy liquid. Laundry detergent is amazing. First of all, the cleaning power is incredible and takes out most stains without a pre-treat. My colors stay vibrant, and my whites come out white with no tinge of yellow or gray as with some detergents. And the touch of Downy fabric softener makes the clothes so soft. But the thing I love the most is how my laundry comes out smelling so fresh and clean. And the scent last for days and beyond. Obviously, Tide laundry detergent falls in a bit higher price range than some of the more bargain brands, but in this case, you really do get what you pay for.
1 out of 5 stars
3 November, 2025
originally posted on tide.com
TIDE ULTRA DOWNY
Very disappointed in this product. When washing clothes almost no soap formed as my clothes washed. Im used to seeing lots of soap with just 2 scoops, this detergent i had to use several. I Do not recommend. :(
4 out of 5 stars
3 November, 2025
originally posted on influenster.com
Value for money
[This review was collected as part of a promotion.] Tide Plus is the perfect liquid laundry detergent. It is gentle on the clothes and tough on stains and odor. It even makes my laundry smell really good
1 out of 5 stars
Thumbs down graphic, would not recommend
1 November, 2025Verified purchase
(no review title)
Target dose not tape products or put in bags just throw it in a box and ship it not good
1 reply from Tide team - 26 days ago
We're sorry to hear this, Todd. For store and delivery issues, please reach out to Target directly at 1-800-440-0680.