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Tide Ultra Odor Defense + Oxi HE Deep Cleaning Concentrated Liquid Laundry Detergent - 2 of 4Tide Ultra Odor Defense + Oxi HE Deep Cleaning Concentrated Liquid Laundry Detergent - 3 of 4Tide Ultra Odor Defense + Oxi HE Deep Cleaning Concentrated Liquid Laundry Detergent - 4 of 4
Tide Ultra Odor Defense + Oxi HE Deep Cleaning Concentrated Liquid Laundry Detergent - 1 of 4

Tide Ultra Odor Defense + Oxi HE Deep Cleaning Concentrated Liquid Laundry Detergent 52 Loads - 73 fl oz

$12.99 ($0.18/fluid ounce)See 1 deal for this item
Size73 fl oz

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About this item

Highlights

  • TACKLE TOUGH ODORS AND STAINS: Tide Ultra Odor Defense Plus Oxi Liquid Laundry Detergent is a redesigned formula that fights stubborn odors-from workout to work wear.
  • ORIGINAL FORMULA IMPROVED: Get 50% more odor-fighting power vs previous formula in our improved Tide Ultra Odor Defense Plus Oxi Laundry Detergent. Wipe out odors in one wash
  • MORE CLEANING POWER: Get 2x the cleaning ingredients vs. the leading baking soda-based liquid laundry detergent brand
  • EASY-POUR CAP: Clear cap to measure and pour liquid laundry detergent easier
  • Includes one 73 fl oz bottle of Tide Ultra Odor Defense Plus Oxi Liquid Laundry Detergent with Advanced Odor and Stain Fighters, enough for 52 loads

Description

Get the Tide clean you trust now with 50% more odor-fighting power*. Tide Ultra Odor Defense Plus Oxi Liquid Laundry Detergent tackles stubborn stains and odors in just one wash-wash smarter not harder! Unlike leading baking soda-based liquid laundry detergent brands, Tide's laundry detergent liquid gets you 2x the cleaning ingredients in every wash, and it's a tough odor fighter. The clear cap makes measuring and pouring your liquid laundry detergent incredibly convenient. And if you want to upgrade your routine even more, pair with Downy Rinse Out Odor fabric rinse and Downy Unstopables Scent Beads for top-tier freshness.You trust Tide, and you love the results, so now experience the improved odor-fighting power of both with Tide Ultra Odor Defense Plus Oxi Liquid Laundry Detergent!*Odor-fighting ingredients per dose vs. Tide Original liquid laundry detergent.
Scent: Original, Fresh
Health Facts: Phosphate-Free, Bleach-Free, Perchloroethylene-Free, Aluminum-Free, Paraben-Free, Trichloroethylene-Free
Product Warning: Keep container tightly sealed, seek medical help if product is swallowed, keep out of reach of children
Features: Odor Control, With Oxi, Cold Water Detergent, Color Care, All-Temperature Detergent
Product Form: Liquid
Formulation: High Efficiency (HE), Concentrated, Deep Cleaning
Sustainability Claims: Contains Recycled Content, Post-Consumer Recycled Material, Recyclable
Safety and Security Features: Spill-Resistant Lid
Industry or Government Certifications: No Certifications
Surfaces Not Recommended: Fur, Silk, Suede, Leather
Net weight: 73 fl oz (US)
Number of uses: 52
TCIN: 93248156
UPC: 030772175187
Item Number (DPCI): 003-08-3036
Origin: Made in the USA or Imported
General Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers.
If the item details aren’t accurate or complete, we want to know about it.

Allergens & Warnings:

MAY IRRITATE EYES. Do not get in eyes. Do not reuse this package for dispensing beverages or other liquids. KEEP OUT OF REACH OF CHILDREN. FIRST AID TREATMENT: Contains surfactants (anionic and nonionic) and enzymes. If swallowed, give a glassful of water or milk and call a Poison Control Center or doctor immediately. Do not induce vomiting. If in eyes, rinse well with water for 15 minutes

Shipping details

Estimated ship dimensions: 4.44 inches length x 7.2 inches width x 11.25 inches height
Estimated ship weight: 5.19 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: What types of surfaces should I avoid using it on?

submitted by AI Shopping Assistant - 1 month ago

  • A: Avoid using this detergent on fur, silk, suede, and leather surfaces to prevent damage.

    submitted byAI Shopping Assistant - 1 month ago
    Ai generated

Q: What kind of scent does this detergent have?

submitted by AI Shopping Assistant - 1 month ago

  • A: The detergent is available in Original and Fresh scent options.

    submitted byAI Shopping Assistant - 1 month ago
    Ai generated

Q: Is this detergent safe for all fabrics?

submitted by AI Shopping Assistant - 1 month ago

  • A: No, it is not recommended for use on fur, silk, suede, or leather fabrics.

    submitted byAI Shopping Assistant - 1 month ago
    Ai generated

Q: Does this laundry detergent contain any harmful chemicals?

submitted by AI Shopping Assistant - 1 month ago

  • A: It is free from phosphates, bleach, perchloroethylene, aluminum, parabens, and trichloroethylene.

    submitted byAI Shopping Assistant - 1 month ago
    Ai generated

Q: What are the main features of this detergent?

submitted by AI Shopping Assistant - 1 month ago

  • A: This detergent offers odor control, cold water cleaning, color care, and is concentrated for deep cleaning.

    submitted byAI Shopping Assistant - 1 month ago
    Ai generated

Q: Is this he or non-he? Just answer yes or no. It’s missing from the label now.

submitted by Customer - 2 months ago

  • A: Hey there! We can confirm this bottle of Tide Ultra Odor Defense + Oxi Liquid Laundry Detergent is HE compatible indeed, so YES. For future references, ALL our Tide Plus collection detergents (they have a PLUS symbol in silver attached to the Tide logo) are HE compatible. Please call us at Tide (800) 879-8433 for any further questions.

    submitted byP&G - 2 months ago
    Brand expert

Q: Does it have any kind of fabic softner in it?

submitted by JJ - 3 months ago

  • A: Hi there JJ! Great Question. Our Tide Ultra Odor Defense + Oxi Liquid Detergent does not contain any fabric softener in its formula. If what you are looking for is an option of our Tide Plus Collection of liquids that contains fabric softener, you can try our Tide Boost of Ultra Downy April Fresh Scent. Please contact us at (800) 879-8433 if you still have more questions or need guidance with our products. Your satisfaction is highly important for us at Tide.

    submitted byP&G - 3 months ago
    Brand expert

Q: Will this elimenate human urine smell?

submitted by Marc - 4 months ago

  • A: Hi Marc! Tide Ultra Odor Defense + Oxi is specifically formulated to tackle tough odors, including those from human urine. Here are some key features of this product that may help in addressing your concern: - Enhanced Odor-Fighting Power: Tide Ultra Odor Defense + Oxi is designed to be a powerful stain and odor fighter, making it effective against stubborn odors. - Increased Cleaning Ingredients: The formula has increased levels of surfactants and enzymes, which improve its ability to remove tough stains and odors compared to the base Tide formula. - Safe on Colors: You can use this detergent on colored fabrics without worrying about fading. By using Tide Ultra Odor Defense + Oxi, you can expect improved results in eliminating unpleasant odors, including those caused by human urine. For best results, follow the recommended usage instructions on the packaging. If you have any further questions or need additional assistance, please feel free to reach out at (800) 879-8433.

    submitted byP&G - 4 months ago
    Brand expert

Q: Will this remove human urine smell?

submitted by Marc - 4 months ago

  • A: Hi Marc! Absolutely! Tide Ultra Odor Defense + Oxi is designed to tackle tough odors, including those from human urine. It has increased cleaning and odor-fighting ingredients to effectively combat stubborn smells. Just make sure to follow the usage instructions for the best results! If you have any more questions, feel free to reach out at (800) 879-8433

    submitted byP&G - 4 months ago
    Brand expert

Q: The picture has an HE compatible label but the bottle I received does not. Does this mean I received a non-HE product?

submitted by ALS - 7 months ago

  • A: We're very sorry for the confusion, we did change the packaging, so it no longer has the HE logo.

    submitted byP&G - 5 months ago
    Brand expert
See all questions (16)

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Guests are saying

This laundry detergent is highly praised for its exceptional cleaning power, effectively removing tough stains and odors while leaving clothes smelling fresh. Guests appreciate its easy-to-use packaging and the fact that a little goes a long way. The scent is generally well-received, although some find it strong. Overall, it is a reliable choice for families and individuals looking for a dependable detergent that delivers great results with every wash.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.7 out of 5 stars with 723 reviews
    cleans effectively: 4.71 out of 5
    quality: 4.58 out of 5
    scent: 4.54 out of 5
    value: 4.13 out of 5
    83% would recommend
    24 recommendations
    5 out of 5 stars
    Thumbs up graphic, would recommend
    18 April, 2026Verified purchase

    (no review title)

    Tide is the best detergent for me after trying different brands
    milagros
    cleans effectively: 5 out of 5
    quality: 5 out of 5
    scent: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    23 March, 2026Verified purchase

    (no review title)

    Good and cleaning detergents
    khanthong
    Did you find this review helpful?
    5 out of 5 stars
    22 March, 2026
    originally posted on influenster.com
    Image

    Cleans my sweaty clothes

    Tide is my go to. I have 2 big dogs, I spend a lot of time outside getting super sweaty (running, walking, gardening/yardwork) and go to the gym needless to say sweat and stains are a part of who I am. Tide really helps eliminate smells, stains and really leaves my clothes feeling clean and soft. Tide is a quality product that is worth every penny!
    shelleyr42
    Did you find this review helpful?
    5 out of 5 stars
    22 March, 2026
    originally posted on tide.com
    Image

    This stuff got me feelin right

    the first time I did laundry with this stuff I just wanted to go into air because its so slick and sexy I for real I would recommend this to anybody that just Trina be fresh this stuff got me so down bad owkye I needed to see my gf if you know what I mean
    Joseph Stawicki
    Did you find this review helpful?
    2 out of 5 stars
    13 March, 2026Verified purchase

    (no review title)

    It’s in the bag, but there’s a leak
    None
    Did you find this review helpful?
    1 out of 5 stars
    29 January, 2026
    originally posted on tide.com
    Image

    THE SMELL IS OVERWHELMING

    WHILE THIS PRODUCT CLEANS CLOTHES WELL, WHATEVER THEY USE TO "REMOVE ODORS" PRODUCES AN OVERWHELMING SMELL ON EVERY GARMENT WHICH IS FAR WORSE THAN THE ORIGINAL ODOR IT'S MEANT TO REMOVE. WE WILL NEVER BUY IT AGAIN.
    1 reply from Customer Care team - 3 months ago
    Thank you for sharing your feedback regarding Tide Ultra Oxi Liquid. We genuinely appreciate your input, as it helps us improve our products and services. We understand that the scent of a product can significantly impact your laundry experience. While Tide Ultra Oxi Liquid is designed to effectively clean clothes and tackle tough odors, we recognize that fragrance preferences can vary widely among our customers. Your experience is important to us, and we take quality and customer satisfaction very seriously. Currently, we only offer Tide Ultra Oxi Boost Liquid Laundry Detergent in its specific scent formulation. However, we value your feedback regarding the overwhelming smell and will take it into consideration as we evaluate future scent offerings. If you would like to discuss your experience further or if there is anything we can do to assist you, please do not hesitate to reach out to our dedicated service team at (800) 879-8433. We would like to look into this matter for you and ensure that your concerns are addressed. Thank you for choosing Tide, and we hope to have the opportunity to serve you better in the future.
    STANL
    1 guest found this review helpful. Did you?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    20 January, 2026Verified purchase

    do not buy

    broke some of my skin out to where I had a rash please don't buy this
    1 reply from Tide team - 4 months ago
    Hello Kasien. We really hope you're doing better now. We're very sorry about your experience. We understand how upsetting something like this can be. Please know, safety is our top priority, all our products are thoroughly evaluated to be safe when used as directed and this isn’t what we would expect. Please contact us at (800) 879-8433 so we can learn more and give you the proper assistance.
    Kasien
    cleans effectively: 3 out of 5
    quality: 1 out of 5
    scent: 1 out of 5
    value: 1 out of 5
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    10 January, 2026Verified purchase

    (no review title)

    Love
    Maria
    cleans effectively: 5 out of 5
    quality: 5 out of 5
    scent: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    4 January, 2026Verified purchase

    (no review title)

    Detergent does a great job !! Smells fresh too 😃
    Sandra
    cleans effectively: 5 out of 5
    quality: 5 out of 5
    scent: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    22 December, 2025
    originally posted on influenster.com
    Image

    Everything you could want

    [This review was collected as part of a promotion.] This is everything you could want in a detergent. It has a great scent and makes my clothes soft. More importantly, it dissolves every time. I’ve never had issues with residue on my clothes with this detergent. The cap is marked for different load sizes, making the whole process effortless.
    miathewarrior23_2109
    Did you find this review helpful?
    3 out of 5 stars
    14 December, 2025Verified purchase

    Beware of spillage

    The product itself is great but the bottle arrived cracked and leaking all over the bag it was inside. A little goes a long way with the detergent. The scent is good and it doesn’t irritate my skin.
    1 reply from Tide team - 5 months ago
    We're certainly sorry to hear about your experience, Lor. For delivery issues, please reach out to Target directly at 1-800-440-0680 for assistance.
    Lor
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    11 December, 2025Verified purchase

    (no review title)

    tide has never been disappointing
    MOHSIN
    cleans effectively: 5 out of 5
    quality: 5 out of 5
    scent: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    6 December, 2025
    originally posted on influenster.com
    Image

    Stain remover

    [This review was collected as part of a promotion.] I love how it lathers my clothes are so clean and fresh. Just a little goes a long way a very good stain remover love how I can do a whole load with just a cap full.
    mojolajesua_9377
    Did you find this review helpful?
    5 out of 5 stars
    5 December, 2025
    originally posted on influenster.com
    Image

    I use TIde often

    [This review was collected as part of a promotion.] I like this old school detergent brand. My family has been using it for years as they change and add to their products my family tried each and one them. It removes stains quite well and gives a nice aroma of fresh and clean. Definitely a go to detergent
    amhyreviews_9409
    Did you find this review helpful?
    5 out of 5 stars
    3 December, 2025
    originally posted on influenster.com
    Image

    My favourite

    [This review was collected as part of a promotion.] Tide been my favourite for long time! Makes my clothes very clean and smell amazing! They feel fresh and new again! Amazing packaging and quality!
    tinatina55_4206
    Did you find this review helpful?
    5 out of 5 stars
    3 December, 2025
    originally posted on influenster.com
    Image

    Super useful for my busy mom life

    [This review was collected as part of a promotion.] As a mom and a full time software engineer, laundry feels like a constant part of my routine and I need something that keeps up with real life. Tide Ultra Odor Defense with Oxi has genuinely been such a game changer for me. It removes stubborn smells from baby clothes, workout sets, and everyday outfits, and everything comes out looking bright and clean. The scent is fresh without being too strong and the clothes stay smelling good for a long time. I love that it works fast, feels effortless, and keeps our laundry smelling like it actually just came out of the wash even hours later. This is truly one of those products that makes busy life feel a little easier. Fresh laundry really does help keep my mind fresh too. Completely obsessed.
    vedhap1_8928
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs down graphic, would not recommend
    2 December, 2025Verified purchase

    (no review title)

    good
    Patty
    cleans effectively: 5 out of 5
    quality: 5 out of 5
    scent: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    1 December, 2025
    originally posted on influenster.com
    Image

    If you have kids who play sports, this is for you

    [This review was collected as part of a promotion.] I’ve been using Tide forever. Actually, my mom used it! It is the best laundry detergent out there. The price point is great. I’m really loving the Tide Ultra OXI Liquid with Odor Eliminators. With sons who play sports, it’s the best!! It works great to clean and to eliminate odors.
    preppymomm_2330
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    29 November, 2025Verified purchase

    Damaged items

    Perhaps this item should not be shipped in Wisconsin. It has likely ruined the items shipped with it.
    1 reply from Tide team - 5 months ago
    Thank you, Julie, for sharing your experience. For more help with delivery concerns, please reach out to Target. Their number is 1 (800) 440-0680.
    Julie
    Did you find this review helpful?
    5 out of 5 stars
    28 November, 2025
    originally posted on influenster.com
    Image

    Tried and true!

    [This review was collected as part of a promotion.] Tide is definitely my go to detergent. It’s great at removing stains and odor. I’ve also never had an issue with sensitivity to any of the ingredients. I feel like it cleans my clothing well and I can usually get a coupon!
    sbjlouky_4722
    Did you find this review helpful?

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