Sponsored
Tide Ultra Odor Defense + Oxi HE Deep Cleaning Concentrated Liquid Laundry Detergent
$12.99 ($0.18/fluid ounce)
In Stock
Eligible for registries and wish lists
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About this item
Highlights
- TACKLE TOUGH ODORS AND STAINS: Tide Ultra Odor Defense Plus Oxi Liquid Laundry Detergent is a redesigned formula that fights stubborn odors-from workout to work wear.
- ORIGINAL FORMULA IMPROVED: Get 50% more odor-fighting power vs previous formula in our improved Tide Ultra Odor Defense Plus Oxi Laundry Detergent. Wipe out odors in one wash
- MORE CLEANING POWER: Get 2x the cleaning ingredients vs. the leading baking soda-based liquid laundry detergent brand
- EASY-POUR CAP: Clear cap to measure and pour liquid laundry detergent easier
- Includes one 73 fl oz bottle of Tide Ultra Odor Defense Plus Oxi Liquid Laundry Detergent with Advanced Odor and Stain Fighters, enough for 52 loads
Description
Get the Tide clean you trust now with 50% more odor-fighting power*. Tide Ultra Odor Defense Plus Oxi Liquid Laundry Detergent tackles stubborn stains and odors in just one wash-wash smarter not harder! Unlike leading baking soda-based liquid laundry detergent brands, Tide's laundry detergent liquid gets you 2x the cleaning ingredients in every wash, and it's a tough odor fighter. The clear cap makes measuring and pouring your liquid laundry detergent incredibly convenient. And if you want to upgrade your routine even more, pair with Downy Rinse Out Odor fabric rinse and Downy Unstopables Scent Beads for top-tier freshness.You trust Tide, and you love the results, so now experience the improved odor-fighting power of both with Tide Ultra Odor Defense Plus Oxi Liquid Laundry Detergent!*Odor-fighting ingredients per dose vs. Tide Original liquid laundry detergent.
Scent: Original, Fresh
Health Facts: Phosphate-Free, Bleach-Free, Perchloroethylene-Free, Aluminum-Free, Paraben-Free, Trichloroethylene-Free
Product Warning: Keep container tightly sealed, seek medical help if product is swallowed, keep out of reach of children
Features: Odor Control, With Oxi, Cold Water Detergent, All-Temperature Detergent, Color Care
Formulation: High Efficiency (HE), Concentrated, Deep Cleaning
Product Form: Liquid
Sustainability Claims: Contains Recycled Content, Post-Consumer Recycled Material, Recyclable
Safety and Security Features: Spill-Resistant Lid
Industry or Government Certifications: No Certifications
Surfaces Not Recommended: Fur, Silk, Suede, Leather
Net weight: 73 fl oz (US)
Number of uses: 52
TCIN: 93248156
UPC: 030772175187
Item Number (DPCI): 003-08-3036
Origin: Made in the USA or Imported
General Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers.
If the item details aren’t accurate or complete, we want to know about it.
Ingredients:
made with: c10-16 alketh/alcools en c10-16, ethoxyles; sodium lauryl sulfate; sodium and mea c10-16 alkylbenzenesulfonate/derives alkyles (c10-c16) du benzenesulfonate de sodium de monoethanolamine; sodium and/or mea laureth sulfate/laureth sulfate de sodium et/ou de monoethanolamine; c10-16 alkyldimethylamine oxide/derives d'amines des oxydes, c10-16-alkyldimethyl; calcium and/or sodium formate/formate de calcium et/ou formale de sodium; hydrogenated castor oil; sodium and mea salts of c12-18 fatty acids/sodium et sels de mea d'acides gras c12-18; phenylpropyl ethyl methicone; trimethylsiloxysilicate; simethicone/simethicone; sodium and mea citrate/citrate de sodium de monoethanolamine; subtilisin; amylase enzyme/enzyme d'amylase; mannanase enzyme/enzyme de mannanase; cellulase enzyme/enzyme de cellulase; polyethyleneimines alkoxylated/polyethyleneimines alcoxylees; tetrasodium glutamate diacetate; methyl di-t-butyl hydroxyhydrocinnamate; diethylenetriamine; alcohol; ethanolamine; benzisothiazolinone; colorants; fragrances/parfums; water/eau; may contain: propylene glycol, sodium cumenesulfonate, propylene glycol, sodium cumenesulfonate.
Shipping details
Estimated ship dimensions: 4.33 inches length x 7.04 inches width x 11.38 inches height
Estimated ship weight: 5.19 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: Will this remove smoke smell from clothing and bedding?
submitted by LuAnn - 4 months ago
A: Yes, this can help remove odors from clothing and bedding.
submitted byP&G - 4 months agoBrand expert
Q: The old packaging stated it was HE compatible, but the new packaging doesn’t have the HE label. Is it no longer compatible with HE machines?
submitted by Mka15698 - 5 months ago
A: This detergent is HE compatible with our Tide PLUS Ultra Oxi.
submitted byP&G - 5 months agoBrand expert
Q: The picture has an HE compatible label but the bottle I received does not. Does this mean I received a non-HE product?
submitted by ALS - 1 month ago
Q: Does this have a strong overwhelming scent or is it Tide's original scent
submitted by Marie - 2 months ago
Q: Is this original scent or does it have a strong overwhelming scent?
submitted by Marie - 2 months ago
Q: Will this remove pet urine smell?
submitted by Bobbie - 3 months ago
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Guests are saying
Tide Ultra Oxi Liquid Laundry Detergent with Odor Eliminators has garnered mixed feedback from guests. Many appreciate its powerful cleaning ability, especially for tough stains and odors, making it ideal for families with pets or active lifestyles. However, some guests have expressed dissatisfaction with the recent scent change, finding it overpowering or unpleasant. Overall, it remains a popular choice for effective laundry care, particularly for those needing strong odor removal.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.7 out of 5 stars with 556 reviews
cleans effectively: 4.74 out of 5
quality: 4.68 out of 5
scent: 4.63 out of 5
value: 4.11 out of 5
84% would recommend
19 recommendations
5 out of 5 stars
Thumbs down graphic, would not recommend
2 December, 2025Verified purchase
(no review title)
good
1 out of 5 stars
Thumbs down graphic, would not recommend
29 November, 2025Verified purchase
Damaged items
Perhaps this item should not be shipped in Wisconsin. It has likely ruined the items shipped with it.
4 out of 5 stars
20 November, 2025
originally posted on influenster.com
Overall this laundry detergent works well
[This review was collected as part of a promotion.] Overall, I was impressed with Tide Ultra Odor Plus Oxi Defense with Advanced Odor and Stain Fighting Liquid Laundry Detergent. It effectively removed most stains and tackled odors without the need for additional stain fighters or Oxi boosters, which I typically rely on. The only exception was a set-in stain on a hoodie belonging to my son, whom I care for; he informed me of what he had spilled on it. This liquid detergent worked well on fresh stains and even helped clean a blanket that my cat had an accident on. I would recommend it as long as you don’t have any allergies or dislike strong fragrances. While my family is exploring alternative cleaning products that are better for our health and the environment, that decision does not change my opinion on how well the detergent performs.
5 out of 5 stars
Thumbs up graphic, would recommend
18 November, 2025Verified purchase
(no review title)
[This review was collected as part of a promotion.] I like that the product cleans well
5 out of 5 stars
17 November, 2025
originally posted on influenster.com
Great for cleaning stinky laundry!
[This review was collected as part of a promotion.] Between my husbands farm chores and my scrubs we have to have something that takes odors/stains out of our clothing. I have recently been using this product every time when doing laundry and our clothes have come out looking fresh and smelling clean. The fabric also feels nice and soft afterwards and not stiff which is nice. When applying it to the clothes I have just been using the cap it comes with and it’s been super easy! I would definitely purchase this product in store. 🫧 🧼
4 out of 5 stars
13 November, 2025
originally posted on influenster.com
Cleans clothes
[This review was collected as part of a promotion.] It treats stubborn stains and odors in just one wash, leaving my laundry fresh without extra effort. I like that it has a the clear cap for easy measuring and pouring. I trust the quality and performance of Tide products and this is right in line with their brand. Between kids sports uniforms, workout clothes and the occasional spill, this detergent handles it all in one wash. I appreciate it lifts stains and odors so our clothes smell and feel clean.
5 out of 5 stars
11 November, 2025
originally posted on influenster.com
Powerful clean
[This review was collected as part of a promotion.] This detergent works amazingly well. It removes tough stains and odors, even from activewear and towels. Clothes come out fresh, clean, and bright every time. I really like how it fights both dirt and smells, leaving laundry feeling soft and smelling great. It’s a dependable detergent that keeps everything looking and smelling its best.
5 out of 5 stars
10 November, 2025
originally posted on influenster.com
Cleans and deodorizes!
[This review was collected as part of a promotion.] Tide is the best laundry detergent! This Tide Ultra with Oxi and Odor is perfection. I have a family full of boys that play sports, and regular detergent can’t get rid of the lingering smells! This detergent cleans tough stains and odors and leaves clothes smelling great. I would recommend this and would purchase it in the future!
5 out of 5 stars
7 November, 2025
originally posted on influenster.com
Smells fabulous
[This review was collected as part of a promotion.] Tide with ultra odor and oxi defense smells amazing. Takes all of the smells and stains of everyday life and completely demolished them, leaving all clothes fresh smelling and ultra clean!
5 out of 5 stars
6 November, 2025
originally posted on influenster.com
A brand I trust and love.
[This review was collected as part of a promotion.] Nothing better than a clean load of laundry! Tide is a brand I trust. My clothes always come out clean, free of stains and smelling so fresh. I always only buy tide because it’s a brand I can trust.
5 out of 5 stars
5 November, 2025
originally posted on influenster.com
Removes all odors
[This review was collected as part of a promotion.] I was really impressed how this took out set in stains and removed all odors from my gym clothes and towels! This is super effective and keeps your colors looking bright and whites looking crisp!
5 out of 5 stars
4 November, 2025
originally posted on influenster.com
Great smell and stain fighter
[This review was collected as part of a promotion.] Since we have a dog, we definitely do laundry twice as often! There are always some lingering smells or little paw marks from walks, and I just want our clothes and bedding to smell fresh and clean. It’s really important to me that a detergent removes that “dog smell” and leaves a gentle scent of freshness — and that’s exactly why I trust Tide. It’s effective, affordable, and a brand I’ve known for years.
5 out of 5 stars
4 November, 2025
originally posted on influenster.com
can’t go wrong with tide!
[This review was collected as part of a promotion.] this makes my clothes smell amazing! super great for stain removal it even got oil out of my clothes which is a miracle. tide is always the best and this is not an exception.
5 out of 5 stars
Thumbs up graphic, would recommend
3 November, 2025Verified purchase
(no review title)
I enjoy washing with tide.
3 out of 5 stars
Thumbs down graphic, would not recommend
3 November, 2025Verified purchase
Scent Do not last
Scent do not last after taking it out of the drying machine.
1 reply from Tide team - 29 days ago
We're so sorry you were disappointed that the fragrance of our detergent did not last after taking your garments out of the dryer, Awesome. Our products undergo many quality checks during our manufacturing process, and we do our best to ensure that each performs to our high standards. It may be helpful to know that high temps and/or long dry times in tumble dryers may zap some of the perfume. We recommend using lower heat and shorter dry times if possible to help preserve more of the fragrance. Your loyalty is appreciated and we'd like to gather a few details of your experience to see how we can further help. Please give us a call at 1-800-879-8433 from 9AM -- 6PM EST Monday–Friday.
5 out of 5 stars
Thumbs up graphic, would recommend
1 November, 2025Verified purchase
Best Laundry Detergent
I like Tide as it is the best laundry detergent.
5 out of 5 stars
31 October, 2025
originally posted on influenster.com
Perfect for gym laundry
[This review was collected as part of a promotion.] Y'all know I love my naturals, and try to use them for most things. That said, some things, like white towels and the most special of sweaty gym laundry, require a bit extra. I have been so happy with this Tide odor + oxi detergent! Bonus, it makes my washing machine smell cleaner too (she's a workhorse hahaha). If you're an athlete like me and tired of "mostly clean" laundry, then give this a try. The smell is fresh and inoffensive, it works in my HE washing machine, the packaging is easy to use, and it tackles muddy stains and sweaty smells on white towels and gym laundry like it's no problem. Absolutely great value! I do wish the packaging was a bit more environmentally friendly. Which is good, because I plan on stopping playing in the mud like, never. 😂
5 out of 5 stars
30 October, 2025
originally posted on influenster.com
This detergent is perfect for every day laundry
[This review was collected as part of a promotion.] This Tide liquid detergent is one of my favorite because it cleans laundry very well and leaves my clothes fresh and clean. I love the packaging it's beautiful and durable quality. Tide with odor+oxi is more powerful and improved it works even better than before. I have been using Tide liquid detergent since so many years and always loved it. It’s refreshing and scent is pleasant not overpowering.
5 out of 5 stars
30 October, 2025
originally posted on influenster.com
Odor and Stain Fighting Superiority!
[This review was collected as part of a promotion.] I have finally found a detergent that can tackle tough soccer game stains and odors at the same time! This detergent works really well on grass stains and even better on odor. We have some towels that always have that hint of mildew smell, but one wash with this detergent and it was gone! Highly recommend for anyone looking for powerful odor and stain fighting
4 out of 5 stars
30 October, 2025
originally posted on influenster.com
Love the scent
[This review was collected as part of a promotion.] I have always loved tide! I just wish they didn’t put dye in detergent. The smell is great and leaves a nice fresh scent in my clothes. It’s great that it has scent boost right in detergent.