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Tide Laundry Detergent Ultra Odor + Oxi HE Liquid Laundry Soap
$12.99 ($0.18/fluid ounce)
In Stock
Eligible for registries and wish lists
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About this item
Highlights
- TACKLE TOUGH ODORS AND STAINS: Tide Ultra Odor Defense Plus Oxi Liquid Laundry Detergent is a redesigned formula that fights stubborn odors-from workout to work wear.
- ORIGINAL FORMULA IMPROVED: Get 50% more odor-fighting power vs previous formula in our improved Tide Ultra Odor Defense Plus Oxi Laundry Detergent. Wipe out odors in one wash
- MORE CLEANING POWER: Get 2x the cleaning ingredients vs. the leading baking soda-based liquid laundry detergent brand
- EASY-POUR CAP: Clear cap to measure and pour liquid laundry detergent easier
- Includes one 73 fl oz bottle of Tide Ultra Odor Defense Plus Oxi Liquid Laundry Detergent with Advanced Odor and Stain Fighters, enough for 52 loads
Description
Get the Tide clean you trust now with 50% more odor-fighting power*. Tide Ultra Odor Defense Plus Oxi Liquid Laundry Detergent tackles stubborn stains and odors in just one wash-wash smarter not harder! Unlike leading baking soda-based liquid laundry detergent brands, Tide's laundry detergent liquid gets you 2x the cleaning ingredients in every wash, and it's a tough odor fighter. The clear cap makes measuring and pouring your liquid laundry detergent incredibly convenient. And if you want to upgrade your routine even more, pair with Downy Rinse Out Odor fabric rinse and Downy Unstopables Scent Beads for top-tier freshness.You trust Tide, and you love the results, so now experience the improved odor-fighting power of both with Tide Ultra Odor Defense Plus Oxi Liquid Laundry Detergent!*Odor-fighting ingredients per dose vs. Tide Original liquid laundry detergent.
Scent: Fresh, Original
Health Facts: Paraben-Free, Trichloroethylene-Free, Perchloroethylene-Free, Phosphate-Free, Bleach-Free, Aluminum-Free
Product Warning: Keep out of reach of children, keep container tightly sealed, seek medical help if product is swallowed
Features: Color Care, With Oxi, Odor Control
Formulation: High Efficiency (HE), Concentrated, Deep Cleaning
Product Form: Liquid
Sustainability Claims: Contains Recycled Content, Post-Consumer Recycled Material, Recyclable
Safety and Security Features: Spill-Resistant Lid
Net weight: 73 fl oz (US)
Number of uses: 52
TCIN: 93248156
UPC: 030772175187
Item Number (DPCI): 003-08-3036
Origin: Made in the USA or Imported
General Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers.
If the item details aren’t accurate or complete, we want to know about it.
Allergens & Warnings:
MAY IRRITATE EYES. Do not get in eyes. Do not reuse this package for dispensing beverages or other liquids. KEEP OUT OF REACH OF CHILDREN. FIRST AID TREATMENT: Contains surfactants (anionic and nonionic) and enzymes. If swallowed, give a glassful of water or milk and call a Poison Control Center or doctor immediately. Do not induce vomiting. If in eyes, rinse well with water for 15 minutesShipping details
Estimated ship dimensions: 7 inches length x 4.3 inches width x 11.1 inches height
Estimated ship weight: 5.2 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Guests are saying
Tide Ultra Oxi Liquid Laundry Detergent with Odor Eliminators has garnered mixed feedback from guests. Many appreciate its powerful cleaning ability, especially for tough stains and odors, making it ideal for families with pets or active lifestyles. However, some guests have expressed dissatisfaction with the recent scent change, finding it overpowering or unpleasant. Overall, it remains a popular choice for effective laundry care, particularly for those needing strong odor removal.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.7 out of 5 stars with 462 reviews
cleans effectively: 4.69 out of 5
quality: 4.62 out of 5
scent: 4.69 out of 5
value: 3.85 out of 5
100% would recommend
12 recommendations
5 out of 5 stars
26 October, 2025Verified purchase
(no review title)
Helps get stubborn smells out. Fresh, light fragrance-not over powering
5 out of 5 stars
Thumbs up graphic, would recommend
25 October, 2025Verified purchase
(no review title)
completely satisfied
5 out of 5 stars
Thumbs up graphic, would recommend
21 October, 2025Verified purchase
(no review title)
Only kind I use
1 out of 5 stars
15 October, 2025Verified purchase
(no review title)
Arrived completely a mess
1 reply from Tide team - 10 days ago
We're so very sorry to hear about this, Jenny. If you have not done so already, please inform Target about this and see what they can do to help. They can be reached at (800) 879-8433.
1 out of 5 stars
Thumbs up graphic, would recommend
10 October, 2025Verified purchase
demora
demoró 3 días en llegar
1 reply from Tide team - 13 days ago
Lamentamos que hayas tenido problemas con tu orden para qué te llegará a tiempo cuando lo ordenaste. Te recomendamos que te contactes con el servicio al cliente de Target. 1-800-440-0680
5 out of 5 stars
Thumbs up graphic, would recommend
8 October, 2025
Love
Smells AMAZING, no need for scent boosters. It smells so good
5 out of 5 stars
Thumbs up graphic, would recommend
7 October, 2025Verified purchase
Only One I Use
This detergent using cold water completely takes care of any stink form teen boys, to pet clean up.
5 out of 5 stars
Thumbs up graphic, would recommend
15 September, 2025Verified purchase
Tide
Works great and smells great!
5 out of 5 stars
Thumbs up graphic, would recommend
29 August, 2025Verified purchase
My favorite Tide!
This is the best! It smells so clean and fresh. My clothes always come clean. My sheets smell so comfy to sleep on!
5 out of 5 stars
Thumbs up graphic, would recommend
25 August, 2025Verified purchase
Works on most stains
As a mom of young children who constantly get all manner of stains on their clothes, I rely on Tide to work its magic. It’s quite effective at removing most stains and leaves clothes smelling fresh. While it’s not foolproof—particularly when it comes to tomato sauce stains—it does a great job on many other types of stains. Mom approved laundry detergent.
5 out of 5 stars
Thumbs up graphic, would recommend
24 August, 2025Verified purchase
Stinky clothes
Great smell and cleans stinky clothes well.
5 out of 5 stars
Thumbs up graphic, would recommend
15 June, 2025Verified purchase
Get it
Smells good and cleans well
4 out of 5 stars
Thumbs up graphic, would recommend
10 June, 2025Verified purchase
Smells Good Though Pricely
I like Tide products, however, they keep raising prices and giving less per ounce. If it continues to be too high, I will move on to another brand to do my laundry.
5 out of 5 stars
Thumbs up graphic, would recommend
5 June, 2025Verified purchase
Great for washing dark clothes.
Definitely odor cleanser!
5 out of 5 stars
26 March, 2025
originally posted on tide.com
Tide Ultra Oxi beats pet odors
I have been trying to find a good cleaner for the fake turf for training. I finally found that Tide Ultra Oxi Odor Control works amazingly. Since I cannot run the turf through the washing machine, I hand wash in a tub with a bit of Tide and warm water. I have three small dogs in an apartment so these get washed often and this is the only thing I can find to work that doesn't ruin the turf. Thank you, Tide.
1 out of 5 stars
26 October, 2024
originally posted on tide.com
Horrible smell
This is by far the worst smelling detergent I've ever used, it's highly offensive. Other people weren't kidding, it stinks up the place. I can't wait to be rid of this stuff and I'll be going back to fragrance free.
1 reply from Customer Care team - 1 year ago
We're so very sorry to hear that you're not the biggest fan of the scent of this product. While scent preferences will vary from person to person, we never expect it to have the scent of what you described. Your feedback is important, and we'd love to connect about this and help. Please call us at (800) 879-8433.
1 out of 5 stars
19 October, 2024
originally posted on tide.com
That smell though
We switched to this and used it for the first time today. I am actually embarrassed wear any of these clothes in public as the smell is so overwhelming. And I used a smaller amount!
1 reply from Customer Care team - 1 year ago
We're very sorry to hear that you've had this experience and that you're not a fan of the scent. Our products go through many strict quality checks to ensure they have the right amount of scent. When we design our products, we do extensive research to create features that we think you will love. We know that preferences can vary from person to person, though, so we really appreciate you taking the time to reach out. We would love to hear more about your experience as well as make this right. When you have a chance, give us a call: 1-800-879-8433
1 out of 5 stars
19 October, 2024
originally posted on tide.com
Leaves Unpleasant Odor on Laundry
I usually buy Tide Liquid - April Fresh Downy but thought I would try Tide Ultra Oxi Odor instead. Did some laundry with Ultra Oxi and ended up having to re-do it over again with a different detergent as the Ultra Oxi left a very unpleasant odor on the laundry. I was very disappointed in it and sorry I wasted money on this product. I will stick with April Fresh and try to give away the Ultra Oxi I bought.
1 reply from Customer Care team - 1 year ago
Thanks, Jane, for reaching out to Tide and letting us know about this experience. Please know, what you're sharing isn't expected for anyone who uses Tide, as our Quality Team works very hard to ensure all of our products meet the highest levels of quality. We appreciate you giving Tide Ultra Oxi Liquid Laundry Detergent with Odor Eliminators a try. if the scent isn't for you, we do apologize, and want you to know we'd be happy to further assist you with this purchase. Give us a call for more help using the info below: 1 (800) 879-8433 M-F: 9 AM - 6 PM, EST S-S: 9 AM - 5:30 PM, EST
1 out of 5 stars
18 October, 2024
originally posted on tide.com
Horrific smell
This detergent smells like a can of febreeze with chemicals. It is so offensive.
1 reply from Customer Care team - 1 year ago
Thanks for taking the time to share this with us, and for giving Tide a chance. If you'd like to share more or have questions, feel free to give us a call at (800) 879-8433.
1 out of 5 stars
2 October, 2024
originally posted on tide.com
Truly Offensive Smell
I’m not sure what more to say. The smell of this stuff made my house seriously unpleasant for an afternoon. I do not know who thought this perfumy nonsense was a good idea, but you were wrong.
1 reply from Customer Care team - 1 year ago
We're sorry to hear that this was your experience, as we put a lot of thought into creating features that we think you'll like. However, we understand that preferences can vary from person to person, and your comments will be shared with the rest of our team. We hope that you'll give another Tide version a try if you'd prefer a different scent. As well, it may be helpful to know that our Tide Free & Gentle detergent is unscented. If you'd like any further assistance, please give us a call at (800) 879-8433 when you're able.