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Tide Ultra Odor Defense + Oxi HE Deep Cleaning Concentrated Liquid Laundry Detergent - 2 of 4Tide Ultra Odor Defense + Oxi HE Deep Cleaning Concentrated Liquid Laundry Detergent - 3 of 4Tide Ultra Odor Defense + Oxi HE Deep Cleaning Concentrated Liquid Laundry Detergent - 4 of 4
Tide Ultra Odor Defense + Oxi HE Deep Cleaning Concentrated Liquid Laundry Detergent - 1 of 4

Tide Ultra Odor Defense + Oxi HE Deep Cleaning Concentrated Liquid Laundry Detergent 105 Loads - 148 fl oz

11 Questions
$24.99 ($0.17/fluid ounce)See 2 deals for this item

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About this item

Highlights

  • TACKLE TOUGH ODORS AND STAINS: Tide Ultra Odor Defense Plus Oxi Liquid Laundry Detergent is a redesigned formula that fights stubborn odors-from workout to work wear.
  • ORIGINAL FORMULA IMPROVED: Get 50% more odor-fighting power vs previous formula in our improved Tide Ultra Odor Defense Plus Oxi Laundry Detergent. Wipe out odors in one wash
  • MORE CLEANING POWER: Get 2x the cleaning ingredients vs. the leading baking soda-based liquid laundry detergent brand
  • EASY-POUR CAP: Clear cap to measure and pour liquid laundry detergent easier
  • Includes one 148 fl oz bottle of Tide Ultra Odor Defense Plus Oxi Liquid Laundry Detergent with Advanced Odor and Stain Fighters, enough for 105 loads

Description

Get the Tide clean you trust now with 50% more odor-fighting power*. Tide Ultra Odor Defense Plus Oxi Liquid Laundry Detergent tackles stubborn stains and odors in just one wash-wash smarter not harder! Unlike leading baking soda-based liquid laundry detergent brands, Tide's laundry detergent liquid gets you 2x the cleaning ingredients in every wash, and it's a tough odor fighter. The clear cap makes measuring and pouring your liquid laundry detergent incredibly convenient. And if you want to upgrade your routine even more, pair with Downy Rinse Out Odor fabric rinse and Downy Unstopables Scent Beads for top-tier freshness.You trust Tide, and you love the results, so now experience the improved odor-fighting power of both with Tide Ultra Odor Defense Plus Oxi Liquid Laundry Detergent!*Odor-fighting ingredients per dose vs. Tide Original liquid laundry detergent.
Scent: Original, Fresh
Health Facts: Phosphate-Free, Bleach-Free, Perchloroethylene-Free, Paraben-Free, Aluminum-Free, Trichloroethylene-Free
Product Warning: Keep container tightly sealed, seek medical help if product is swallowed, keep out of reach of children
Features: Odor Control, With Oxi, Cold Water Detergent, Color Care, All-Temperature Detergent
Product Form: Liquid
Formulation: High Efficiency (HE), Concentrated, Deep Cleaning
Sustainability Claims: Contains Recycled Content, Post-Consumer Recycled Material, Recyclable
Safety and Security Features: Spill-Resistant Lid
Industry or Government Certifications: No Certifications
Surfaces Not Recommended: Fur, Silk, Suede, Leather
Number of uses: 105
TCIN: 93269936
UPC: 030772190425
Item Number (DPCI): 003-08-0158
Origin: Made in the USA or Imported
General Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers.
If the item details aren’t accurate or complete, we want to know about it.

Allergens & Warnings:

MAY IRRITATE EYES. Do not get in eyes. Do not reuse this package for dispensing beverages or other liquids. KEEP OUT OF REACH OF CHILDREN. FIRST AID TREATMENT: Contains surfactants (anionic and nonionic) and enzymes. If swallowed, give a glassful of water or milk and call a Poison Control Center or doctor immediately. Do not induce vomiting. If in eyes, rinse well with water for 15 minutes

Shipping details

Estimated ship dimensions: 6.15 inches length x 9.05 inches width x 11.33 inches height
Estimated ship weight: 10.46 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.
Download the safety data sheet (PDF)
This document lists product hazards, safety info and any potential ill effects on human health. All info has been collected and verified by the manufacturer.

Q: Is this he or non-he? Just answer yes or no. It’s missing from the label now.

submitted by Customer - 5 months ago

  • A: Hey there! We can confirm this bottle of Tide Ultra Odor Defense + Oxi Liquid Laundry Detergent is HE compatible indeed, so YES. For future references, ALL our Tide Plus collection detergents (they have a PLUS symbol in silver attached to the Tide logo) are HE compatible. Please call us at Tide (800) 879-8433 for any further questions.

    submitted byP&G - 5 months ago
    Brand expert

Q: Does it have any kind of fabic softner in it?

submitted by JJ - 6 months ago

  • A: Hi there JJ! Great Question. Our Tide Ultra Odor Defense + Oxi Liquid Detergent does not contain any fabric softener in its formula. If what you are looking for is an option of our Tide Plus Collection of liquids that contains fabric softener, you can try our Tide Boost of Ultra Downy April Fresh Scent. Please contact us at (800) 879-8433 if you still have more questions or need guidance with our products. Your satisfaction is highly important for us at Tide.

    submitted byP&G - 6 months ago
    Brand expert

Q: Will this elimenate human urine smell?

submitted by Marc - 7 months ago

  • A: Hi Marc! Tide Ultra Odor Defense + Oxi is specifically formulated to tackle tough odors, including those from human urine. Here are some key features of this product that may help in addressing your concern: - Enhanced Odor-Fighting Power: Tide Ultra Odor Defense + Oxi is designed to be a powerful stain and odor fighter, making it effective against stubborn odors. - Increased Cleaning Ingredients: The formula has increased levels of surfactants and enzymes, which improve its ability to remove tough stains and odors compared to the base Tide formula. - Safe on Colors: You can use this detergent on colored fabrics without worrying about fading. By using Tide Ultra Odor Defense + Oxi, you can expect improved results in eliminating unpleasant odors, including those caused by human urine. For best results, follow the recommended usage instructions on the packaging. If you have any further questions or need additional assistance, please feel free to reach out at (800) 879-8433.

    submitted byP&G - 7 months ago
    Brand expert

Q: Will this remove human urine smell?

submitted by Marc - 7 months ago

  • A: Hi Marc! Absolutely! Tide Ultra Odor Defense + Oxi is designed to tackle tough odors, including those from human urine. It has increased cleaning and odor-fighting ingredients to effectively combat stubborn smells. Just make sure to follow the usage instructions for the best results! If you have any more questions, feel free to reach out at (800) 879-8433

    submitted byP&G - 7 months ago
    Brand expert

Q: The picture has an HE compatible label but the bottle I received does not. Does this mean I received a non-HE product?

submitted by ALS - 9 months ago

  • A: We're very sorry for the confusion, we did change the packaging, so it no longer has the HE logo.

    submitted byP&G - 8 months ago
    Brand expert

Q: Does this have a strong overwhelming scent or is it Tide's original scent

submitted by Marie - 10 months ago

  • A: Scent perceptions will vary from person to person, so some may find this scent too strong, too weak, or just right. However, this formula does not have the same fragrance as Tide Original.

    submitted byP&G - 8 months ago
    Brand expert

Q: Is this original scent or does it have a strong overwhelming scent?

submitted by Marie - 10 months ago

  • A: Great question, Marie! No, this does not have the same scent as our Tide Original. The scent some people may find too strong, too weak, or just right, as everyone's scent perception is different.

    submitted byP&G - 8 months ago
    Brand expert

Q: Will this remove pet urine smell?

submitted by Bobbie - 11 months ago

  • A: Yes, it can help with pet urine smell.

    submitted byP&G - 8 months ago
    Brand expert

Q: Will this remove smoke smell from clothing and bedding?

submitted by LuAnn - 1 year ago

  • A: Yes, this can help remove odors from clothing and bedding.

    submitted byP&G - 1 year ago
    Brand expert

Q: The old packaging stated it was HE compatible, but the new packaging doesn’t have the HE label. Is it no longer compatible with HE machines?

submitted by Mka15698 - 1 year ago

  • A: This detergent is HE compatible with our Tide PLUS Ultra Oxi.

    submitted byP&G - 1 year ago
    Brand expert
See all questions (11)

Additional product information and recommendations

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Guests are saying

This laundry detergent is highly praised for its exceptional cleaning power and ability to eliminate tough odors, making it a favorite among guests with active lifestyles and pets. Many appreciate its pleasant scent and effectiveness in removing stains, while the easy-to-use cap adds convenience. However, some guests have expressed concerns about the fragrance being too strong or unpleasant. Overall, it stands out as a reliable choice for fresh, clean laundry.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.7 out of 5 stars with 807 reviews
    cleans effectively: 4.61 out of 5
    quality: 4.5 out of 5
    scent: 4.48 out of 5
    value: 4.04 out of 5
    82% would recommend
    28 recommendations
    5 out of 5 stars
    Thumbs up graphic, would recommend
    27 July, 2026Verified purchase

    Perfect Product

    I love this product! My clothes smell and look clean, even pre-wash smelly socks. I hope they make this forever because this is the only one I use for my color clothes!
    fruitfulneutral
    cleans effectively: 5 out of 5
    quality: 5 out of 5
    scent: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    18 July, 2026Verified purchase

    (no review title)

    Smells amazing and get out odors well . Have a dog and his bedding comes out fresh
    1 reply from Tide team - 5 days ago
    Hi Daisy! It is wonderful to hear that Tide Ultra Odor Defense + Oxi Liquid Laundry Detergent is working so well for you, especially with your dog's bedding! We are so glad it smells amazing and effectively removes odors, leaving everything fresh. This is amazing!
    Daisy
    quality: 5 out of 5
    scent: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    8 July, 2026Verified purchase

    Disappointed

    I just want to say if you gonna order detergent online and have it shipped please don’t I order mine cause didn’t have a car to go pick it up and once I received it it came super damaged the detergent cap was broken their was soap in the plastic I got to save half of it
    1 reply from Tide team - 15 days ago
    We are truly sorry to hear that your item was damaged in transit This is certainly not the experience we intend for our customers. Please be assured that all our products undergo rigorous quality control processes before leaving our facilities. Given that the damage occurred during shipping, we recommend first contacting Walmart customer service, as they manage the shipping and handling of your order. You can reach Target Customer Service at 1 800 440 0680 If for any reason Target is unable to resolve your issue to your satisfaction, please do not hesitate to contact Tide Customer Support directly at (1-800-879-8433). We will be happy to provide further assistance. Have an amazing rest of your day.
    Nala
    cleans effectively: 5 out of 5
    scent: 5 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    3 July, 2026Verified purchase

    Tide

    Tide leaked all over box. When I called support told I had to bring item in. The tide was actively leaking as the container had a hole in it. If I brought it in it would have a mess. I also explained I live 45 minutes from closest target store. Target you should have made this right I even had pictures to show.
    cleans effectively: 1 out of 5
    quality: 1 out of 5
    scent: 1 out of 5
    value: 1 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    24 June, 2026Verified purchase

    GREAT!

    Great laundry detergent. Smells good and gets your clothes super clean and the stains out!
    PurpleDaisy
    cleans effectively: 5 out of 5
    quality: 5 out of 5
    scent: 5 out of 5
    value: 3 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    8 June, 2026Verified purchase

    (no review title)

    Believe me, I’ve tried many different laundry detergents to help fight odors. My family play in many sports and the laundry gets smelly. A lot of detergents I tried just mask the smells by using stronger smells. It just smelled BAD! I finally found Tide Odor and Oxi. This has a very pleasant smell and gets rid of the body odor left on clothes. The true test is simply sniffing the clothes. I would definitely recommend Tide Odor and Oxi. I also continuously buy it and use it over and over!!
    1 guest found this review helpful. Did you?
    1 out of 5 stars
    15 May, 2026Verified purchase

    (no review title)

    This has a weird smell. I did not like this.
    1 reply from Tide team - 2 months ago
    Hello! Thank you for sharing your feedback. We’re sorry to hear that you didn’t like the smell of the Tide product. We understand that scent preferences vary, and we appreciate your comments. If you’d like to explore other scent options or discuss your experience further, please contact us at (800) 879-8433. We’re here to help!
    Gaddy777
    Did you find this review helpful?
    3 out of 5 stars
    3 May, 2026
    originally posted on tide.com
    Image

    (no review title)

    I have used Tide or Gain for years. Tide is an outstanding clean and odor remover however the Tide Odor Oxi does not smell very good at all. I have been disappointed with Tides fragrance lines for quite some time now. Since you started reformulating the detergents the smell is so chemical like rather than clean. It’s pungent and difficult to mask with other products. I am sad to say that I am disappointed with Tides fragrance lines. I am debating not using Tide anymore after this container is empty. I’m shocked and sorry to say this. It definitely removes odors and stains but the fragrance of this detergent is not pleasant as Tide used to be.
    1 reply from Customer Care team - 3 months ago
    We're really sorry to hear you had this experience with our Tide Ultra OXI Liquid Laundry Detergent with Odor Eliminators. It must upsetting that the scent was too powerful for your liking. We understand scent is very subjective, and we appreciate you saying you always used Tide, but this is definitely not the type of experience we want you to go through. For a safer Tide Liquid alternative, I would advise you to try our Tide Liquid Free & Gentle which is formulated for people with sensitive skin, and it is also dye-free and scent-free. Please feel free to contact us at (800) 879-8433 so we can learn more about this situation and take care of you. Your satisfaction is highly important for us at Tide.
    Ngilbert
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    18 April, 2026Verified purchase

    (no review title)

    Tide is the best detergent for me after trying different brands
    milagros
    cleans effectively: 5 out of 5
    quality: 5 out of 5
    scent: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    23 March, 2026Verified purchase

    (no review title)

    Good and cleaning detergents
    khanthong
    Did you find this review helpful?
    5 out of 5 stars
    22 March, 2026
    originally posted on influenster.com
    Image

    Cleans my sweaty clothes

    Tide is my go to. I have 2 big dogs, I spend a lot of time outside getting super sweaty (running, walking, gardening/yardwork) and go to the gym needless to say sweat and stains are a part of who I am. Tide really helps eliminate smells, stains and really leaves my clothes feeling clean and soft. Tide is a quality product that is worth every penny!
    shelleyr42
    Did you find this review helpful?
    5 out of 5 stars
    22 March, 2026
    originally posted on tide.com
    Image

    This stuff got me feelin right

    the first time I did laundry with this stuff I just wanted to go into air because its so slick and sexy I for real I would recommend this to anybody that just Trina be fresh this stuff got me so down bad owkye I needed to see my gf if you know what I mean
    Joseph Stawicki
    Did you find this review helpful?
    2 out of 5 stars
    13 March, 2026Verified purchase

    (no review title)

    It’s in the bag, but there’s a leak
    None
    Did you find this review helpful?
    1 out of 5 stars
    29 January, 2026
    originally posted on tide.com
    Image

    THE SMELL IS OVERWHELMING

    WHILE THIS PRODUCT CLEANS CLOTHES WELL, WHATEVER THEY USE TO "REMOVE ODORS" PRODUCES AN OVERWHELMING SMELL ON EVERY GARMENT WHICH IS FAR WORSE THAN THE ORIGINAL ODOR IT'S MEANT TO REMOVE. WE WILL NEVER BUY IT AGAIN.
    1 reply from Customer Care team - 6 months ago
    Thank you for sharing your feedback regarding Tide Ultra Oxi Liquid. We genuinely appreciate your input, as it helps us improve our products and services. We understand that the scent of a product can significantly impact your laundry experience. While Tide Ultra Oxi Liquid is designed to effectively clean clothes and tackle tough odors, we recognize that fragrance preferences can vary widely among our customers. Your experience is important to us, and we take quality and customer satisfaction very seriously. Currently, we only offer Tide Ultra Oxi Boost Liquid Laundry Detergent in its specific scent formulation. However, we value your feedback regarding the overwhelming smell and will take it into consideration as we evaluate future scent offerings. If you would like to discuss your experience further or if there is anything we can do to assist you, please do not hesitate to reach out to our dedicated service team at (800) 879-8433. We would like to look into this matter for you and ensure that your concerns are addressed. Thank you for choosing Tide, and we hope to have the opportunity to serve you better in the future.
    STANL
    1 guest found this review helpful. Did you?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    20 January, 2026Verified purchase

    do not buy

    broke some of my skin out to where I had a rash please don't buy this
    1 reply from Tide team - 6 months ago
    Hello Kasien. We really hope you're doing better now. We're very sorry about your experience. We understand how upsetting something like this can be. Please know, safety is our top priority, all our products are thoroughly evaluated to be safe when used as directed and this isn’t what we would expect. Please contact us at (800) 879-8433 so we can learn more and give you the proper assistance.
    Kasien
    cleans effectively: 3 out of 5
    quality: 1 out of 5
    scent: 1 out of 5
    value: 1 out of 5
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    10 January, 2026Verified purchase

    (no review title)

    Love
    Maria
    cleans effectively: 5 out of 5
    quality: 5 out of 5
    scent: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    4 January, 2026Verified purchase

    (no review title)

    Detergent does a great job !! Smells fresh too 😃
    Sandra
    cleans effectively: 5 out of 5
    quality: 5 out of 5
    scent: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    22 December, 2025
    originally posted on tide.com
    Image

    Everything you could want

    [This review was collected as part of a promotion.] This is everything you could want in a detergent. It has a great scent and makes my clothes soft. More importantly, it dissolves every time. I’ve never had issues with residue on my clothes with this detergent. The cap is marked for different load sizes, making the whole process effortless.
    miathewarrior23_2109
    Did you find this review helpful?
    3 out of 5 stars
    14 December, 2025Verified purchase

    Beware of spillage

    The product itself is great but the bottle arrived cracked and leaking all over the bag it was inside. A little goes a long way with the detergent. The scent is good and it doesn’t irritate my skin.
    1 reply from Tide team - 8 months ago
    We're certainly sorry to hear about your experience, Lor. For delivery issues, please reach out to Target directly at 1-800-440-0680 for assistance.
    Lor
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    11 December, 2025Verified purchase

    (no review title)

    tide has never been disappointing
    MOHSIN
    cleans effectively: 5 out of 5
    quality: 5 out of 5
    scent: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?

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