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Sponsored

Dawn Original Scent Ultra Dishwashing Liquid Dish Soap

Dawn Original Scent Ultra Dishwashing Liquid Dish Soap - image 1 of 4
Dawn Original Scent Ultra Dishwashing Liquid Dish Soap - image 2 of 4
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Dawn Original Scent Ultra Dishwashing Liquid Dish Soap - image 4 of 4
Dawn Original Scent Ultra Dishwashing Liquid Dish Soap - image 1 of 4
$3.29 when purchased online

About this item

Highlights

  • 50% Less Scrubbing (vs. Dawn Non-Concentrated)
  • Dawn dishwashing liquid can even be used to clean items beyond the kitchen sink. Use Dawn dishwashing liquid to remove grease and grime from external car surfaces and the outer shroud of a gas grill.
  • Our Powerful Formula helps you get through more dishes with less dishwashing liquid (vs. Dawn Non-Concentrated)
  • America's #1 Dish Liquid (Based on Sales)
  • Dawn Ultra Dishwashing Liquid Dish Soap, Original Scent

Description

Think all dish soaps are the same? Think again. No matter what you've got cooking in the kitchen, Dawn Ultra Original dishwashing liquid dish soap will leave your dishes squeaky clean every time. Get your ultimate clean and be the kitchen hero with the Grease Cleaning power of Dawn dishwashing liquid dish soap. With 50% less scrubbing* (*vs. Dawn Non-Concentrated), Dawn dishwashing liquid dish soap works harder so you can get back to spending quality time with your family. Dawn dishwashing liquid dish soap can even be used to clean items beyond the kitchen sink. Use Dawn dishwashing liquid to remove grease and grime from external car surfaces and the outer shroud of a gas grill. Dawn dishwashing liquid dish soap is tough on grease, yet gentle. It's so gentle that Dawn dishwashing liquid helps save rescued wildlife from oil spills. Dawn dishwashing liquid dish soap is Americas #1 Dish Liquid* (*based on sales).
Scent: Original
Health Facts: Phosphate-Free
Product Warning: Keep out of eyes, do not use in dishwashers, flush immediately if product enters eyes, keep out of reach of animals, drink water if product is swallowed, keep out of reach of children, seek medical help if product is swallowed
Product Form: Liquid
Sustainability Claims: Biodegradable
Recommended Surface Application: Multi-Surface
Product Results: Removes Grease, Cleaner, Used for Cleaning, Removes Dirt
Recommended Product Application: Dishes
Net weight: 19.4 fl oz (US)
TCIN: 53084805
UPC: 037000973058
Item Number (DPCI): 003-06-0333
Origin: Made in the USA or Imported
General Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers.
If the item details above aren’t accurate or complete, we want to know about it.

Ingredients:

alcohol denat., c10-16 alkyldimethylamine oxide, colorants, fragrances, methylisothiazolinone, pei-14 peg-24/ppg-16 copolymer, phenoxyethanol, ppg-26, sodium chloride, sodium laureth sulfate, sodium lauryl sulfate, water

Allergens & Warnings:

Keep out of reach of children. If Dawn gets in eyes, rinse thoroughly with water. If swallowed, drink a glass of water to dilute., Contains fragrance allergen(s).

Shipping details

Estimated ship dimensions: 9.55 inches length x 3.58 inches width x 2.11 inches height
Estimated ship weight: 1.38 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.

Q: This is a comment. I was beyond frustrated when my daughter went to clean out the hamster cage with the new dawn and I got really sick. Autoimmune issues. We've used Dawn for all cleaning for 24 yrs. New scent is not working.

submitted by Christa - 2 months ago
  • A: We're sorry to hear that this was your experience, Christa, and we hope that you're feeling better. Safety is our top priority here at Dawn, and we can assure you that our Dawn Original has been thoroughly evaluated to be safe when used as directed. Your comments will be shared with our team, and we do recommend discontinuing use of this particular product, if you haven't already. It may be helpful to know that we do offer other Dawn versions, and you may be interested in giving our Dawn Free & Clear Fragrance-Free a try. As well, we'd like to mention that Dawn has only been approved for certain alternative uses. Cleaning out an animal cage is not one of our approved alternative uses, so we can't recommend using our product in this manner. So that we can learn more about your experience and gather some additional details for our Safety Team, please give us a call at (800) 725-3296 when you can.

    submitted byDawn - 1 month ago
    Brand expert
  • A: Surprised to find I was not the only one that had trouble with this new overwhelming scented product that gave me an allergic reaction. Ordered on Target’s site showing this as original scented!

    submitted bymartin1223 - 1 month ago
  • A: The new scent is not good. Smells like a bad air freshener.

    submitted bytanya - 18 days ago

Q: Is Dawn septic safe?

submitted by buyer_beware - 4 months ago
  • A: We're happy to let you know that all P&G household cleaning products have been thoroughly evaluated to use in homes with septic tanks. As long as you follow the recommended amounts as directed, they will not damage your plumbing system with a properly functioning septic tank. This includes aerated systems, aerobic systems, and non-aerobic systems.

    submitted byDawn - 4 months ago
    Brand expert

Q: Is Dawn Dishwashing Liquid Antibacterial? Can it be used to disinfect bacteria from raw meat?

submitted by Madi - 1 year ago
  • A: Thank you for asking if Dawn Dishwashing Liquid is antibacterial and if you can use Dawn to wash raw meat. Please know Dawn dish liquid is not designed for washing food. All Dawn works to clean dishes, but none of it acts as an antibacterial soap on dishes. Our Dawn Antibacterial Hand Soap and Dishwashing Liquid only has antibacterial properties on skin, when used as directed. Learn more about it here: https://dawn-dish.com/en-us/products/dawn-antibacterial-liquid-hand-soap-apple-blossom/

    submitted byDawn - 1 year ago
    Brand expert

Q: Item says 70oz, size options says 75oz. Which is it?

submitted by snappycomeback - 1 year ago
  • A: We're sorry for this confusion, and hope you'll give Target a call to ask them which size they're stocking. Their number is 1 (800) 440-0680.

    submitted byDawn - 1 year ago
    Brand expert

Q: Can this be used to clean cefiontect surfaces?

submitted by Bill - 4 years ago
  • A: While we have not tested for that surface, you can check out the many uses of Dawn on our website!

    submitted byDawn - 4 years ago
    Brand expert

Q: can it be used for cleaning stainless steel silverware?

submitted by SteelM - 6 years ago
  • A: It is safe to use our hand dish soap on stainless steel!

    submitted byDawn - 6 years ago
    Brand expert
4.4 out of 5 stars with 13490 reviews
74% would recommend
652 recommendations
value: 4.32 out of 5
cleans effectively: 4.65 out of 5
quality: 4.38 out of 5

I'll be looking for a new dish soap.

1 out of 5 stars
Thumbs down graphic, would not recommend
WiscoGal - 1 day ago, Verified purchaser
When will companies learn to not mess with perfection!? I have been using Dawn since the 80's. I didn't even try other brands. There was no need to. I ordered the original scent the other day. Low and behold I got "new fresh scent". The smell is so dang strong it makes me nauseous. Please, PLEASE change it back or at least make the original scent available along side it. I hate Dawn so much now and have to go looking else where. You've lost a several decades long customer.
1 guest found this review helpful. Did you?

Ordered Original Scent, Got "New Fresh Scent" 🤢🤮

1 out of 5 stars
Thumbs down graphic, would not recommend
Kara - 2 days ago, Verified purchaser
I ordered Original Scent and they sent the New Fresh Scent and it is absolutely disgusting smelling. I swear to you that smells like what I can envision as rotting cantaloupes.
3 guests found this review helpful. Did you?

WHY?????

1 out of 5 stars
Thumbs down graphic, would not recommend
Nettie888 - 2 days ago
Why in the world did P&G change the tried and true scent of Dawn? I refilled my soap dispenser and immediately got a headache and looked at the bottle and saw 'Fresh New Scent' - Ugh!! The old scent was something I looked forward to smelling and now I have to dump the product from my soap dispenser, throw away a full new bottle and find a dishwashing liquid that does not give me a headache. I have read other reviews and the replies from P&G saying they are offering a new approach and that's fine if they like losing money, however when you try a new scent why not keep the original scent for those that like it? It all the the negative reviews cause you to bring back the tried and true scent I will gladly continue to use Dawn - however until then, I will have to find a dish soap that I can tolerate and not be sickened by the smell.
quality: 1 out of 5
cleans effectively: 4 out of 5
value: 2 out of 5
5 guests found this review helpful. Did you?

Smells like laundry detergent now

1 out of 5 stars
Thumbs down graphic, would not recommend
Qpoisj - 4 days ago, Verified purchaser
Hate the new fresh clean scent. Used to buy dawn specifically because it didn’t have a scent.
9 guests found this review helpful. Did you?

Do not buy

1 out of 5 stars
Thumbs down graphic, would not recommend
Liz00 - 7 days ago, Verified purchaser
I hate the new smell. I will no longer purchase dawn again !
1 reply from Dawn team - 6 days ago
Thank you for reaching out about the recent scent changes to Dawn Ultra Original. We're very sorry you're disappointed in the fresh, clean fragrance update. Please be assured that we value your feedback greatly and it will be shared with the Dawn R&D Team. We know that preferences can vary from person to person, and we really appreciate your taking the time to reach out, as consumer feedback is always taken into account when making changes or designing future products. We truly value you as a consumer and hope you'll give Dawn another try. We have a variety of scents if the Original no longer meets your needs, including an unscented version which is called Dawn Free and Clear, unscented. Want some help picking that bottle up? We're here Mondays through Fridays, from 9 AM to 6 PM, EST, waiting to help you. Our number is 1 (800) 725-3296.
10 guests found this review helpful. Did you?

Noooooo!

1 out of 5 stars
Thumbs down graphic, would not recommend
Mel - 7 days ago, Verified purchaser
Why did Dawn change the scent?!?! I didn't realize it changed because I did a Target drive up order for my usual Dawn that I've used exclusively for at least 15 years. As soon as I opened it I knew something was off. After looking at the bottle I realize it advertises "NEW clean scent". I hate it and after only cleaning up dinner dishes I realize it's giving me a headache. I'm sensitive to scent which is why when I find something I like I stick with it. I'm so disappointed that my favorite dish soap altered its scent.
9 guests found this review helpful. Did you?

new scent = gross

1 out of 5 stars
Thumbs down graphic, would not recommend
elizabeth - 9 days ago, Verified purchaser
New scent smells terrible. I miss the old scent! Won’t buy until they bring back the original.
1 reply from Dawn team - 7 days ago
Elizabeth, we're so sorry to hear that you're not a fan of this new scent. Your feedback isn't something we take lightly, and we'd love nothing more than to share your feedback with our team, and find you an alternative dish soap to use. Please call us at (800) 725-3296.
cleans effectively: 4 out of 5
quality: 4 out of 5
value: 2 out of 5
14 guests found this review helpful. Did you?

Horrible New Scent That is Making My Family Sick

1 out of 5 stars
Thumbs down graphic, would not recommend
Kathy - 9 days ago, Verified purchaser
I've been using this for years and recently bought a new bottle that promoted the "clean new scent." The new scent is overwhelming. It smells like you just dumped a full cheap bottle of overpowering perfume everytime you use this. The scent has also been staying on my dishes and lingers in my kitchen long after I've cleaned my dishes. It's also been making my family sick. We've been getting terrible headaches from this and it feels like you just drank a bottle of chemicals after you use something that has been cleaned with this. It's a bummer they changed the scent as the product is now unuseable. I'll be returning this.
1 reply from Dawn team - 8 days ago
Thanks for your review on Dawn Original Dishwashing Liquid and its new scent, Kathy. As a years-long loyal fan of ours, we're very sorry you and your family had this experience. Because consumer safety is our top priority, we recommend discontinuing any further use of your Dawn Original bottle and also ask that you give us a call at (800) 725-3296. We'd like to gather some information that's on it and help you out as best we can!
value: 1 out of 5
quality: 1 out of 5
cleans effectively: 1 out of 5
15 guests found this review helpful. Did you?

INTOLERABLE NASTY NEW SCENT!

1 out of 5 stars
Thumbs down graphic, would not recommend
hiyall - 9 days ago, Verified purchaser
Nasty new strong scent!! I've always loved Dawn, but I can't tolerate the new overpowering scent. Why would they make a scent like that for dishes? I'm going to have to switch brands now!
1 reply from Dawn team - 8 days ago
We understand that there have been recent changes in the scent of Dawn Ultra Original, and would like to assure you that we understand the potential impact this may have on your experience, as we send our products through many checks to ensure they provide the best results for you. So we can learn more about this to help our Quality Team improve our products in the future, and so we can provide assistance, please give us a call at 1-800-725-3296.
13 guests found this review helpful. Did you?

new scent- perfume?

1 out of 5 stars
olddawnusee - 9 days ago
originally posted on dawn-dish.com
Horrible new scent. Sorry Dawn, but the scent is too perfumy for me. Keep the old please.
1 guest found this review helpful. Did you?

Why? Loyal customer lost

1 out of 5 stars
Bob123 - 9 days ago
originally posted on dawn-dish.com
Why? Why change the scent? You changed something NO ONE was complaining about? Someone should be fired for making this change. I’ve been a dawn customer for decades. I won’t buy another bottle. Thanks for ruining tried and true product.
1 guest found this review helpful. Did you?

headache inducing new scent

1 out of 5 stars
Thumbs down graphic, would not recommend
mlmtlnd - 10 days ago, Verified purchaser
Just bought a new bottle via order pick up & noticed the label about the “new clean scent”. Will be returning as it’s a headache inducing smell. The previous scent was a bit more of a detergent smell but at least smelled clean. I’m wondering how many more chemicals they added to get to the current iteration they call “clean”.
1 reply from Dawn team - 9 days ago
We're so sorry you had this experience with the recent change in Dawn's Original Scent, and we hope you're feeling better. While all our ingredients and products are thoroughly evaluated to be safe and effective when used as directed, we recognize some people may have personal sensitivities and cannot tolerate a particular ingredient or formulation. If you haven't already, we recommend you discontinue using this Dawn product. We hope you'll try our Dawn E-Z Squeeze Free & Clear Fragrance-Free, which has all of Dawn's cleaning power and no added scent. So we can complete a report for our Safety Team and help you further, please hang on to the product and call us at (800) 725-3296 Monday through Friday, 9 AM to 6 PM EST.
quality: 1 out of 5
13 guests found this review helpful. Did you?

When are companies going to learn?

1 out of 5 stars
Thumbs down graphic, would not recommend
Ryan - 10 days ago, Verified purchaser
Horrid new scent. Bought to you by the same “geniuses” that changed original Tide. I use(d) Dawn Original for everything. When are companies going to learn not to change what people are accustomed to? Seriously, what is to be gained by changing something no one was complaining about? Looks like a have to look for something else now. Thanks.
1 reply from Dawn team - 8 days ago
Ryan, our goal is to always improve our products and our users experiences. We're so very sorry that you're not a fan of this change. While sent preferences will always vary from person to person, we do numerous tests to get the scent just right. However, your feedback is important, and we'd love to share your feedback with our team. Please call us at (800) 725-3296.
cleans effectively: 1 out of 5
quality: 1 out of 5
value: 1 out of 5
17 guests found this review helpful. Did you?

Worst scent ever!

1 out of 5 stars
jay3 - 10 days ago
originally posted on dawn-dish.com
I just got a bottle of Dawn with the new scent and ' I HATE IT' I have COPD and the smell trigger a reaction that made me short of breath. It is like the cheap Fabuloso from Mexico. Why did you feel you need to ruin a perfect product. I only purchased Dawn because it did not have much of an odor.
1 guest found this review helpful. Did you?

Hate the new scent-why change what was perfect?

1 out of 5 stars
Melody4 - 10 days ago
originally posted on dawn-dish.com
The new "clean" is AWFUL! The reason I always chose Dawn over other brands was the clean (not flowery or perfume) scent. Now it's like washing my dishes in Grandma's perfume. Ugh. If I can't find the regular/old scent, looks like I'll be switching brands after 25 years.
1 guest found this review helpful. Did you?

New scent is bad

1 out of 5 stars
sttt - 11 days ago
originally posted on dawn-dish.com
New smell is soooo bad. Bring back the old scent. I kept wondering what I was smelling when washing my dishes and realized it was the new dawn scent. I don’t even want to use it now.
1 guest found this review helpful. Did you?

Quality went downhill

2 out of 5 stars
Thumbs down graphic, would not recommend
Never Buying Again - 11 days ago, Verified purchaser
Dawn was always my favorite dish soap from its amazing cleaning power to its pleasant, floral scent. What happened, Dawn? First, you took away the nice scent that I couldn’t get enough of, but I was still willing to tolerate you because of the soap’s cleaning ability. The last bottles that I bought were so watered-down, and I have been having to use four times the usual amount to get squeaky-clean result. I’m so disappointed in the product now. Time to find a new dish soap.
1 reply from Dawn team - 8 days ago
Quality has always been at the forefront of everything we do, so we're very sorry that you're not a fan of the scent, and that it feels watered down. Extreme temperatures can make the consistency of a dishwashing liquid thin/watery, but it isn't permanent. Once back to room temperature, it should return to its normal consistency and is still safe and effective to wash your dishes with. We'd love to make a report to our team and help one of our loyal fans. Please call us at (800) 725-3296.
cleans effectively: 2 out of 5
value: 2 out of 5
quality: 2 out of 5
7 guests found this review helpful. Did you?

STINKY AND UNUSABLE

1 out of 5 stars
Noseblind - 11 days ago
originally posted on dawn-dish.com
STINKY. New formulation leaves STRONG ODOR on dishes. Thought my husband was SLACKING OFF, but NO. Can't wash off the STENCH.
1 guest found this review helpful. Did you?

Repulsive New Smell

1 out of 5 stars
Rachel W - 11 days ago
originally posted on dawn-dish.com
The new scent is awful and clings to dishes despite extra rinsing. My water bottles smell like cheap perfume now. I’ve been using the blue Dawn Original Dishwashing Liquid for nearly 40 years, and unfortunately will have to find a different brand to replace it.
1 guest found this review helpful. Did you?

Greatly disappointed in the new Dawn!

1 out of 5 stars
J1995 - 11 days ago
originally posted on dawn-dish.com
I would rate this a zero if I could. The new fresh scent stinks and my dishes and hands smell. I have thrown out what I bought. I am allergic to these types of scents. At the very least, you should have kept the original and given your customers a choice. I have been using Dawn for as long as I can remember. I will not be washing my pets' dishes, or my dishes with it. I certainly hope no one washes any little yellow ducks with it. A perfect product for years. What a shame you had to change it.
1 guest found this review helpful. Did you?

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