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Dawn Ultra Dishwashing Liquid Dish Soap - Original - 2 of 4Dawn Ultra Dishwashing Liquid Dish Soap - Original - 3 of 4Dawn Ultra Dishwashing Liquid Dish Soap - Original - 4 of 4
Dawn Ultra Dishwashing Liquid Dish Soap - Original - 1 of 4

Dawn Ultra Dishwashing Liquid Dish Soap - Original

$3.29
Eligible for registries and wish lists

At a glance

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About this item

Highlights

  • 50% Less Scrubbing (vs. Dawn Non-Concentrated)
  • Dawn dishwashing liquid can even be used to clean items beyond the kitchen sink. Use Dawn dishwashing liquid to remove grease and grime from external car surfaces and the outer shroud of a gas grill.
  • Our Powerful Formula helps you get through more dishes with less dishwashing liquid (vs. Dawn Non-Concentrated)
  • America's #1 Dish Liquid (Based on Sales)
  • Dawn Ultra Dishwashing Liquid Dish Soap, Original Scent

Description

Think all dish soaps are the same? Think again. No matter what you've got cooking in the kitchen, Dawn Ultra Original dishwashing liquid dish soap will leave your dishes squeaky clean every time. Get your ultimate clean and be the kitchen hero with the Grease Cleaning power of Dawn dishwashing liquid dish soap. With 50% less scrubbing* (*vs. Dawn Non-Concentrated), Dawn dishwashing liquid dish soap works harder so you can get back to spending quality time with your family. Dawn dishwashing liquid dish soap can even be used to clean items beyond the kitchen sink. Use Dawn dishwashing liquid to remove grease and grime from external car surfaces and the outer shroud of a gas grill. Dawn dishwashing liquid dish soap is tough on grease, yet gentle. It's so gentle that Dawn dishwashing liquid helps save rescued wildlife from oil spills. Dawn dishwashing liquid dish soap is Americas #1 Dish Liquid* (*based on sales).
Scent: Original
Health Facts: Phosphate-Free
Product Warning: Do not use in dishwashers, keep out of eyes, flush immediately if product enters eyes, keep out of reach of animals, drink water if product is swallowed, keep out of reach of children, seek medical help if product is swallowed
Product Form: Liquid
Sustainability Claims: Biodegradable
Recommended Surface Application: Multi-Surface
Product Results: Removes Grease, Cleaner, Used for Cleaning, Removes Dirt
Recommended Product Application: Dishes
Net weight: 19.4 fl oz (US)
TCIN: 53084805
Item Number (DPCI): 003-06-0333
Origin: Made in the USA or Imported
General Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers.
If the item details aren’t accurate or complete, we want to know about it.

Ingredients:

alcohol denat, c10-16 alkyldimethylamine oxide, c9-11 pareth-8, colorants, deceth-8, fragrances, methylisothiazolinone, pei-14 peg-24/ppg-16 copolymer, phenoxyethanol, ppg-26, sodium chloride, sodium lauryl sulfate, water.

Shipping details

Estimated ship dimensions: 9.55 inches length x 3.58 inches width x 2.11 inches height
Estimated ship weight: 1.38 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.

Q: This is a comment. I was beyond frustrated when my daughter went to clean out the hamster cage with the new dawn and I got really sick. Autoimmune issues. We've used Dawn for all cleaning for 24 yrs. New scent is not working.

submitted by Christa - 2 years ago
  • A: We're sorry to hear that this was your experience, Christa, and we hope that you're feeling better. Safety is our top priority here at Dawn, and we can assure you that our Dawn Original has been thoroughly evaluated to be safe when used as directed. Your comments will be shared with our team, and we do recommend discontinuing use of this particular product, if you haven't already. It may be helpful to know that we do offer other Dawn versions, and you may be interested in giving our Dawn Free & Clear Fragrance-Free a try. As well, we'd like to mention that Dawn has only been approved for certain alternative uses. Cleaning out an animal cage is not one of our approved alternative uses, so we can't recommend using our product in this manner. So that we can learn more about your experience and gather some additional details for our Safety Team, please give us a call at (800) 725-3296 when you can.

    submitted byDawn - 2 years ago
    Brand expert
  • A: Completely agree! The new scent gave me a horrible allergic reaction and asthma attack. I had to throw away the whole bottle. I had no idea that the classic original scent was gone and replaced!!!

    submitted byEliza - 1 year ago
  • A: Agreed! New scent is horrible and won't leave hands or dishes! And the ad did show I was getting original scent.

    submitted byOldLady - 1 year ago
  • A: Surprised to find I was not the only one that had trouble with this new overwhelming scented product that gave me an allergic reaction. Ordered on Target’s site showing this as original scented!

    submitted bymartin1223 - 2 years ago
  • A: The new scent is not good. Smells like a bad air freshener.

    submitted bytanya - 2 years ago
  • A: I got my house cleaned from cleaners and they used this product to clean the kitchen. I have been sick since then. Got severe headached and eye irritation.

    submitted byEj - 1 year ago
  • A: The new Dawn scent is horrible. Something in that perfume is bad for people with fragrance sensitivities that never had a problem with original Dawn. Please go back to the tried and true original.

    submitted byHadabuckCO - 1 year ago
  • A: TARGET please remove this choice, YOU are NOT shipping the Original Scent Dawn, it was discontinued July 2024 per P&G. They "Clean"" Scent STINKS, JUST AWFUL. CAUTION, !!

    submitted byLINDA J - 8 months ago
  • A: Just opened a new bottle today, didn’t know they changed the scent. While I didn’t use enough to make me sick or anything, the new scent is truly horrible so it’s time to change brands, I can’t remember a time I didn’t use Dawn so this is a true bummer. First Tide went to crap now Dawn, I guess everything is just going down hill from here.

    submitted by - 9 months ago

Q: Fyi. This is NOT "original" scent. The "new" scent is absolutely terrible. We've moved to another brand.

submitted by garnettguy21 - 1 year ago
  • A: Agree and the new scent smells awful I had to throw it away!

    submitted byToniP - 3 months ago
  • A: Yes, please share what brand you moved to. I am boycotting P&G altogether due to the overabundance of perfume they are using, not only in Dawn but Tide, as well.

    submitted bySYLP - 1 year ago
  • A: Nor their "original" dawn scent. They changed the scent and the forumla. The new forumula made my hands sting and itch and hated the smell. I used my beloved Dawn for 30 years, now switched brands.

    submitted byKatrina - 3 months ago
  • A: What brand? I hate the smell as well. It won't rinse away. I cannot serve food or cook on dishes that smell like perfume.

    submitted byjulie - 1 year ago
  • A: Talked to company today. Said the "original Dawn" has been replaced with "Clean Scent'. I told them when washing dishes this new scent caused a lung issue and I couldn't breathe.

    submitted byKat - 1 year ago
  • A: This new scent is disgusting, I cannot figure out why Dawn would change it's tried & true scent and make it smell like air freshener. Let them know! Bring back the original

    submitted byKris - 11 months ago
  • A: This is a comment. The "new" Dawn scent smells terrible. I washed my smoothie cup with this and it smelled like perfume. I don't want my cups or dishes to smell or taste like perfume. The smell is overwhelming. Bring back the "original" scent. Does anyone have any recommendations for a different dishwashing liquid that doesn't smell like perfume?

    submitted byLInda - 1 year ago

Q: COMMENT: We are NOT happy with the "new scent"! Smell is overwhelming and like a bad dryer sheet! Please bring back original scent. This one is giving me a headache!!

submitted by Danny and Sara - 1 year ago
  • A: Call P&G Customer Service give UPC code get money back on a debit card

    submitted byN - 1 year ago
  • A: It smells awful what are you changing too. I also agree that the Tide smells !

    submitted byToniP - 3 months ago
  • A: And the taste doesn't wash off. I'm gonna miss you old Dawn. You are losing customers.

    submitted byRaechel S - 5 months ago
  • A: I got a headache too. Why do companies mess with a classic with strongs sales. Switched brands.

    submitted byKatrina - 3 months ago
  • A: I suggest writing the company as well. Personally, I am boycotting this brand until they bring the old scent back. It’s one thing to introduce a new scent, but to replace the original and trick us with the blue color and the duck? Outrage

    submitted bysouthmpls - 1 year ago
  • A: We're so sorry you had this experience with the recent change in Dawn's Original Scent, and we hope you're feeling better, Danny and Sara. While all our ingredients and products are thoroughly evaluated to be safe and effective when used as directed, we recognize some people may have personal sensitivities and cannot tolerate a particular ingredient or formulation. If you haven't already, we recommend you discontinue using this product. So we can complete a report for our Safety Team and help you further, please hang on to the product and call us at (800) 725-3296 Monday through Friday, 9 AM to 6 PM EST.

    submitted byDawn - 1 year ago
    Brand expert

Q: The title says that it's the Original Scent. IS it the Original Scent or is that a mistake? Target is very good about making good on things but I don't want to take any chances. Is it the Original Scent or no?

submitted by Kara - 1 year ago
  • A: No they stopped making it in 2024 and now this stuff smells and you waste tons of water trying to get ride of the taste when all you used was a tiny dot on wet hands to wash something. I thought people exaggerated. They did not. It's terrible. I'm done.

    submitted byRaechel S - 5 months ago
  • A: The Dawn Ultra Original Scent has been upgraded, Kara. We recommend reaching out to Target directly to find out if they have the new clean scent.

    submitted byDawn - 1 year ago
    Brand expert

Q: Is dawn usable in dishwasher

submitted by Alygrl471 - 4 months ago
  • A: Dawn is not designed to be used in the dishwasher.

    submitted byDawn - 4 months ago
    Brand expert

Q: What temperature does this have to be stored at?

submitted by Customer - 4 months ago
  • A: We suggest keeping it stored at room temperature.

    submitted byDawn - 4 months ago
    Brand expert

Q: What is the PH of Original Dawn?

submitted by M - 7 months ago
  • A: All versions of Dawn Dish Liquid except Power Lift / Power Clean: approximately between 9.0 & 9.2.

    submitted byDawn - 7 months ago
    Brand expert

Q: The description says “original scent” but the pic says “new clean scent.” Which is this? (New scent is disgusting.)

submitted by Emily - 1 year ago
  • A: For questions about the product version being offered, please reach out to the Target Team at 1-800-440-0680 for further assistance.

    submitted byDawn - 1 year ago
    Brand expert

Q: Is Dawn septic safe?

submitted by buyer_beware - 2 years ago
  • A: We're happy to let you know that all P&G household cleaning products have been thoroughly evaluated to use in homes with septic tanks. As long as you follow the recommended amounts as directed, they will not damage your plumbing system with a properly functioning septic tank. This includes aerated systems, aerobic systems, and non-aerobic systems.

    submitted byDawn - 2 years ago
    Brand expert

Q: Is Dawn Dishwashing Liquid Antibacterial? Can it be used to disinfect bacteria from raw meat?

submitted by Madi - 3 years ago
  • A: Thank you for asking if Dawn Dishwashing Liquid is antibacterial and if you can use Dawn to wash raw meat. Please know Dawn dish liquid is not designed for washing food. All Dawn works to clean dishes, but none of it acts as an antibacterial soap on dishes. Our Dawn Antibacterial Hand Soap and Dishwashing Liquid only has antibacterial properties on skin, when used as directed. Learn more about it here: https://dawn-dish.com/en-us/products/dawn-antibacterial-liquid-hand-soap-apple-blossom/

    submitted byDawn - 3 years ago
    Brand expert

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Guests are saying

The recent changes to the scent of Dawn dish soap have sparked significant dissatisfaction among guests, with many expressing a strong preference for the original formula. Despite its effectiveness in cutting grease and cleaning dishes, the new fragrance has been described as overpowering and unpleasant. Guests appreciate the product's cleaning power and versatility, but the scent change has led to a decline in loyalty, prompting many to seek alternatives. The product remains a staple for its cleaning capabilities, but the scent issue is a major concern.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.4 out of 5 stars with 31760 reviews
    cleans effectively: 4.33 out of 5
    quality: 3.84 out of 5
    value: 3.79 out of 5
    57% would recommend
    1069 recommendations
    5 out of 5 stars
    Thumbs up graphic, would recommend
    11 November, 2025Verified purchase

    Simply the best

    Simply the best
    Sue
    cleans effectively: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    11 November, 2025Verified purchase

    (no review title)

    It does what it's supposed to do.
    Jodi
    cleans effectively: 5 out of 5
    quality: 5 out of 5
    value: 4 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    9 November, 2025Verified purchase

    (no review title)

    Best brand for cleaning
    Runanda
    cleans effectively: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    6 November, 2025Verified purchase

    (no review title)

    Cute thru grease so easily. Removes stains.
    joy
    cleans effectively: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    2 November, 2025
    originally posted on dawn-dish.com
    Image

    Unfortunate fragrance change.

    Unfortunately I can’t use dawn dish soap any longer. The new fragrance is bad enough that it gives me headaches. I have washed dishes by hand for the last 23 years, and always used original dawn. The fragrance is strong enough that it registers on the my air quality monitor. Our house typically stays between 150-600 parts per billion measures VOCs. I tried to use it today for some cleaning, and the VOCs tripled from 560 ppb to 1780 ppb just while later. It has remained elevated for three hours so far. The old recipe did have some fragrance, but it wasn’t nearly so bad.
    Fragrancesensitive3
    2 guests found this review helpful. Did you?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    2 November, 2025Verified purchase

    Not happy!

    This is a good product. But someone opened the top on the bottle and the dish soap was all in the bag and leaked on my truck seat.
    1 reply from Dawn team - 10 days ago
    A spill would definitely be disappointing to find, Carol. For assistance with any order pick up issues, please reach out to the Walmart Team at 1-800-925-6278. It's appreciated that Dawn is your go-to for dish soap, and our products go through stringent quality controls to ensure each arrives to you in perfect condition. If a spill occurs, we recommend that it be cleaned up as soon as possible, and we have some advice if any is remaining on your truck seat. Large spills typically require use of extraction-type equipment. You may need to have the upholstery cleaned professionally, or to rent a carpet cleaner. Use the carpet cleaner with water only, no cleaning agents (you may need to use a defoamer). For small spills, blot up as much liquid as possible with a dry cloth, paper towel or sponge. Then pour a small amount of isopropyl (rubbing alcohol) on a sponge and blot up any remaining product. Be sure to do a colorfast test first to ensure upholstery dye can accept this treatment. Your loyalty is very important to us, and our Dawn Team is standing by if you need any further assistance, Carol. You can give us a call at 1-800-725-3296 from 9AM -- 6PM EST Monday–Friday.
    Me
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    30 October, 2025Verified purchase

    Diwh soap

    They say “Dawn cuts the grease” and it does! Buy larger bottle like I did!! You get more for what you paid for.
    Get 2
    cleans effectively: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    30 October, 2025
    originally posted on influenster.com
    Image

    Love

    Absolutely my favorite soap. I use it all the time. The scent is amazing. The packaging is great love the animals on there. Extremely effective and easy on your skin
    elizabethc1317_4013
    Did you find this review helpful?
    5 out of 5 stars
    29 October, 2025
    originally posted on influenster.com
    Image

    Dawn

    Absolutely love Dawn dish soap. Best on the market. Use a small amount to clean your windows and it doesn’t leave the blue hue that most window cleaners do.
    tracyb359_716
    Did you find this review helpful?
    5 out of 5 stars
    29 October, 2025Verified purchase

    (no review title)

    So good
    Karin
    cleans effectively: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    29 October, 2025
    originally posted on influenster.com
    Image

    The best dish soap!

    I love dawn dish soap! Just a few drops of soap goes a long way—cutting through grease and hard to scrub food. It’s fresh scent is not over powerful but the right amount of clean. I love that it is gentle enough to use on pet dishes and other household items.
    erickaw30_1457
    Did you find this review helpful?
    4 out of 5 stars
    29 October, 2025
    originally posted on influenster.com
    Image

    Grease remover

    Great at getting grease and residue off of dishes. I use dawn to clean almost everything. It is also my hand washing soap. Works for cleaning the stove and oven too
    scottk51_1478
    Did you find this review helpful?
    1 out of 5 stars
    29 October, 2025
    originally posted on dawn-dish.com
    Image

    New Scent....never buying again!

    I cannot use Dawn anymore due to the new scent. Lost a customer (many others I know as well). Have had to switch to other products by other companies.
    1 reply from Customer Care team - 14 days ago
    We thank you for sharing your feedback on our recent change to Dawn Ultra Original. We know this is the first change in over 10 years, and that scent preference can be very personal. We're sorry to hear you are not a fan of the new scent. Please rest assured that we value your feedback greatly, and we will relay it to our Research and Development team. We'd recommend giving our Dawn E-Z Squeeze Free & Clear Fragrance-Free a try, as it has all of the cleaning power of Dawn with no added scent. We'd love to hear more about your experience and help you locate this version of Dawn. Please give us a call at (800) 725-3296 Monday-Friday 9 AM - 6 PM EST.
    SarahW76
    Did you find this review helpful?
    5 out of 5 stars
    28 October, 2025
    originally posted on influenster.com
    Image

    G o a t

    This is the goat when it comes to dish soap. You can literally clean oil off anything. You can clean a duck if you want but where it truly shines is dishes. Smells fresh and clean.
    mikef723_4598
    Did you find this review helpful?
    5 out of 5 stars
    28 October, 2025
    originally posted on influenster.com
    Image

    My go-to!

    This is the only product ill use for cleaning dishes, along with their dawn dishsoap powerwash! Also great for taking out any stains and is a great home cleaning hack for so many different solutions!
    brittanyw691_2974
    Did you find this review helpful?
    1 out of 5 stars
    28 October, 2025
    originally posted on dawn-dish.com
    Image

    NEW SCENT SMELLS HORRIBLE! Signed, Ex-customer

    The new scent is unbearable! I've been using Dawn blue for years to clean my dishes and CPAP tubing, but the smell of the new one is HORRIBLE! It lingers -- even on my hands -- and it's just awful! I'm definitely switching to a different brand. 💯 Signed, Ex Customer Hopefully enough people will complain and Proctor and Gamble will STOP MAKING IT!
    1 reply from Customer Care team - 14 days ago
    We thank you for sharing your feedback on our recent change to Dawn Ultra Original. We know this is the first change in over 10 years, and that scent preference can be very personal. We're sorry to hear you are not a fan of the new scent. Please rest assured that we value your feedback greatly, and we will relay it to our Research and Development team. We'd recommend giving our Dawn E-Z Squeeze Free & Clear Fragrance-Free a try, as it has all of the cleaning power of Dawn with no added scent. We'd love to hear more about your experience and help you locate this version of Dawn. Please give us a call at (800) 725-3296 Monday-Friday 9 AM - 6 PM EST.
    TonyaG
    Did you find this review helpful?
    5 out of 5 stars
    28 October, 2025
    originally posted on influenster.com
    Image

    A little goes a long way

    My favorite dish soap! Aside from having the very best smell, it is also a powerhouse at cutting through grease and other hard to clean grime. A little goes a long way compared to other dishwashing liquids.
    savannahv68_2358
    Did you find this review helpful?
    5 out of 5 stars
    27 October, 2025
    originally posted on influenster.com
    Image

    Dawn

    Dawn dish soap is great for dishes and so many other things! I use it on our farm in sprays, to wash equipment, and cleaning out feeders. It works great and does not harm any animals. Great product!
    meganr338_1709
    Did you find this review helpful?
    1 out of 5 stars
    27 October, 2025
    originally posted on dawn-dish.com
    Image

    Gross new strong scent!

    Opened a new jug of what I thought was the same blue dawn I've been using for years!!! It smells so strong i hate using it! Sorry dawn, but I'm going to have to switch to something else now!!! Even my kids noticed how strong the new smell is! It's headache inducing!
    1 reply from Customer Care team - 16 days ago
    Thank you for sharing your experience with the new scent of Dawn. Please be assured that we thoroughly test all of our ingredients for safety before we use them in a product, and this is not something we would expect. Safety is our top priority and based on what you shared we do recommend discontinuing use of this Dawn. We hope you'll give our Dawn E-Z Squeeze Free & Clear Fragrance-Free a try, as it has all of the cleaning power of Dawn with no added scent. We'd love to hear more about your experience in order to make a complete report to our Safety Team, and to help you further. Please hang on to the product and give us a call at (800) 725-3296 Monday-Friday 9 AM - 6 PM EST. -The Dawn Team
    JoW1
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    26 October, 2025

    (no review title)

    Very unhappy the detergent was open and made a mess
    1 reply from Dawn team - 17 days ago
    We're sorry to hear this. For assistance, please reach out to Target at 1-800-440-0680.
    Lupe
    cleans effectively: 1 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    Did you find this review helpful?

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