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Sponsored

Dawn Original Scent Ultra Dishwashing Liquid Dish Soap

Dawn Original Scent Ultra Dishwashing Liquid Dish Soap - image 1 of 4
Dawn Original Scent Ultra Dishwashing Liquid Dish Soap - image 2 of 4
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Dawn Original Scent Ultra Dishwashing Liquid Dish Soap - image 1 of 4
$4.49 when purchased online
Target Online store #3991

About this item

Highlights

  • 50% Less* Scrubbing (*vs. Dawn Non-Concentrated)
  • The only brand trusted by rescue workers to save wildlife
  • Dawn dishwashing liquid can be used to clean items beyond the kitchen sink.
  • Use to pre-treat laundry stains, to clean greasy tools and car wheels, and to remove grease and grime around the house.
  • Dawn Ultra's powerful formula helps you get through more dishes with less* dishwashing liquid (*vs. Dawn Non-Concentrated)
  • Made with biodegradable surfactants
  • #1 Dishwashing liquid brand* in North America (*Based on Sales).

Description

Think all dish soaps are the same? Think again. No matter what you've got cooking in the kitchen, Dawn Ultra Original dish soap will leave your dishes squeaky clean every time. Get your ultimate clean and be the kitchen hero with the grease cleaning power of Dawn dishwashing liquid. With 50% less scrubbing* (*vs. Dawn Non-Concentrated), Dawn works harder so you can get back to spending quality time with your family. Dawn Ultra's powerful formula helps you get through more dishes with less* dishwashing liquid (*vs. Dawn Non-Concentrated). Dawn helps save wildlife. For more than 40 years, Dawn has helped save wildlife both at the sink, with products designed to get dishes cleaner faster, using less water*, and at the shore, where we work with wildlife rescue experts to protect and care for aquatic wildlife (*vs. running the tap with Dawn Non-Concentrated). Dawn is the only brand of dish soap trusted by rescue workers to clean wildlife impacted by oil spills. Dawn dishwashing liquid can be used to clean items beyond the kitchen sink. Use Dawn dishwashing liquid to pre-treat greasy laundry stains, to clean greasy tools and car wheels, and to remove grease and grime from around the house. Dawn is tough on grease, yet gentle. Made with biodegradable surfactants. #1 Brand* in North America (*Based on Sales).
Scent: Original
Health Facts: Phosphate-Free
Product Warning: Keep out of eyes, flush immediately if product enters eyes, drink water if product is swallowed, keep out of reach of children
Product Form: Liquid
Sustainability Claims: Biodegradable
Recommended Surface Application: Multi-Surface
Product Results: Removes Grease, Cleaner, Used for Cleaning, Removes Dirt
Recommended Product Application: Dishes
Net weight: 28 fl oz (US)
TCIN: 53055274
UPC: 037000970569
Item Number (DPCI): 003-06-0319
Origin: Made in the USA or Imported
General Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers.
If the item details above aren’t accurate or complete, we want to know about it.

Ingredients:

alcohol denat., c10-16 alkyldimethylamine oxide, c9-11 pareth-8, colorants, deceth-8, fragrances, methylisothiazolinone, pe1-14 peg-24/ppg-16 copolymer, phenoxyethanol, ppg-26, sodium chloride, sodium lauryl sulfate, water

Shipping details

Estimated ship dimensions: 10.2 inches length x 4.2 inches width x 2.6 inches height
Estimated ship weight: 2 pounds
This item cannot be shipped to the following locations: APO/FPO, Virgin Islands, U.S., United States Minor Outlying Islands, Guam (see also separate entry under GU), American Samoa (see also separate entry under AS), Northern Mariana Islands

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.

Q: This is a comment. I was beyond frustrated when my daughter went to clean out the hamster cage with the new dawn and I got really sick. Autoimmune issues. We've used Dawn for all cleaning for 24 yrs. New scent is not working.

submitted by Christa - 8 months ago
  • A: Agreed! New scent is horrible and won't leave hands or dishes! And the ad did show I was getting original scent.

    submitted byOldLady - 2 months ago
  • A: Surprised to find I was not the only one that had trouble with this new overwhelming scented product that gave me an allergic reaction. Ordered on Target’s site showing this as original scented!

    submitted bymartin1223 - 8 months ago
  • A: We're sorry to hear that this was your experience, Christa, and we hope that you're feeling better. Safety is our top priority here at Dawn, and we can assure you that our Dawn Original has been thoroughly evaluated to be safe when used as directed. Your comments will be shared with our team, and we do recommend discontinuing use of this particular product, if you haven't already. It may be helpful to know that we do offer other Dawn versions, and you may be interested in giving our Dawn Free & Clear Fragrance-Free a try. As well, we'd like to mention that Dawn has only been approved for certain alternative uses. Cleaning out an animal cage is not one of our approved alternative uses, so we can't recommend using our product in this manner. So that we can learn more about your experience and gather some additional details for our Safety Team, please give us a call at (800) 725-3296 when you can.

    submitted byDawn - 8 months ago
    Brand expert
  • A: I got my house cleaned from cleaners and they used this product to clean the kitchen. I have been sick since then. Got severe headached and eye irritation.

    submitted byEj - 3 months ago
  • A: Completely agree! The new scent gave me a horrible allergic reaction and asthma attack. I had to throw away the whole bottle. I had no idea that the classic original scent was gone and replaced!!!

    submitted byEliza - 17 days ago
  • A: The new scent is not good. Smells like a bad air freshener.

    submitted bytanya - 7 months ago
  • A: The new Dawn scent is horrible. Something in that perfume is bad for people with fragrance sensitivities that never had a problem with original Dawn. Please go back to the tried and true original.

    submitted byHadabuckCO - 2 months ago

Q: Fyi. This is NOT "original" scent. The "new" scent is absolutely terrible. We've moved to another brand.

submitted by garnettguy21 - 5 months ago
  • A: Talked to company today. Said the "original Dawn" has been replaced with "Clean Scent'. I told them when washing dishes this new scent caused a lung issue and I couldn't breathe.

    submitted byKat - 3 months ago
  • A: This is a comment. The "new" Dawn scent smells terrible. I washed my smoothie cup with this and it smelled like perfume. I don't want my cups or dishes to smell or taste like perfume. The smell is overwhelming. Bring back the "original" scent. Does anyone have any recommendations for a different dishwashing liquid that doesn't smell like perfume?

    submitted byLinda - 3 months ago
  • A: Yes, please share what brand you moved to. I am boycotting P&G altogether due to the overabundance of perfume they are using, not only in Dawn but Tide, as well.

    submitted bySYLP - 2 months ago
  • A: This new scent is disgusting, I cannot figure out why Dawn would change it's tried & true scent and make it smell like air freshener. Let them know! Bring back the original

    submitted byKris - 5 days ago
  • A: What brand? I hate the smell as well. It won't rinse away. I cannot serve food or cook on dishes that smell like perfume.

    submitted byjulie - 5 months ago

Q: COMMENT: We are NOT happy with the "new scent"! Smell is overwhelming and like a bad dryer sheet! Please bring back original scent. This one is giving me a headache!!

submitted by Danny and Sara - 6 months ago
  • A: Call P&G Customer Service give UPC code get money back on a debit card

    submitted byN - 6 months ago
  • A: I suggest writing the company as well. Personally, I am boycotting this brand until they bring the old scent back. It’s one thing to introduce a new scent, but to replace the original and trick us with the blue color and the duck? Outrage

    submitted bysouthmpls - 6 months ago
  • A: We're so sorry you had this experience with the recent change in Dawn's Original Scent, and we hope you're feeling better, Danny and Sara. While all our ingredients and products are thoroughly evaluated to be safe and effective when used as directed, we recognize some people may have personal sensitivities and cannot tolerate a particular ingredient or formulation. If you haven't already, we recommend you discontinue using this product. So we can complete a report for our Safety Team and help you further, please hang on to the product and call us at (800) 725-3296 Monday through Friday, 9 AM to 6 PM EST.

    submitted byDawn - 6 months ago
    Brand expert

Q: The description says “original scent” but the pic says “new clean scent.” Which is this? (New scent is disgusting.)

submitted by Emily - 1 month ago
  • A: For questions about the product version being offered, please reach out to the Target Team at 1-800-440-0680 for further assistance.

    submitted byDawn - 1 month ago
    Brand expert

Q: The title says that it's the Original Scent. IS it the Original Scent or is that a mistake? Target is very good about making good on things but I don't want to take any chances. Is it the Original Scent or no?

submitted by Kara - 4 months ago
  • A: The Dawn Ultra Original Scent has been upgraded, Kara. We recommend reaching out to Target directly to find out if they have the new clean scent.

    submitted byDawn - 4 months ago
    Brand expert

Q: Is Dawn septic safe?

submitted by buyer_beware - 11 months ago
  • A: We're happy to let you know that all P&G household cleaning products have been thoroughly evaluated to use in homes with septic tanks. As long as you follow the recommended amounts as directed, they will not damage your plumbing system with a properly functioning septic tank. This includes aerated systems, aerobic systems, and non-aerobic systems.

    submitted byDawn - 11 months ago
    Brand expert

Q: Is Dawn Dishwashing Liquid Antibacterial? Can it be used to disinfect bacteria from raw meat?

submitted by Madi - 2 years ago
  • A: Thank you for asking if Dawn Dishwashing Liquid is antibacterial and if you can use Dawn to wash raw meat. Please know Dawn dish liquid is not designed for washing food. All Dawn works to clean dishes, but none of it acts as an antibacterial soap on dishes. Our Dawn Antibacterial Hand Soap and Dishwashing Liquid only has antibacterial properties on skin, when used as directed. Learn more about it here: https://dawn-dish.com/en-us/products/dawn-antibacterial-liquid-hand-soap-apple-blossom/

    submitted byDawn - 2 years ago
    Brand expert

Q: Item says 70oz, size options says 75oz. Which is it?

submitted by snappycomeback - 2 years ago
  • A: We're sorry for this confusion, and hope you'll give Target a call to ask them which size they're stocking. Their number is 1 (800) 440-0680.

    submitted byDawn - 2 years ago
    Brand expert

Q: Can this be used to clean cefiontect surfaces?

submitted by Bill - 5 years ago
  • A: While we have not tested for that surface, you can check out the many uses of Dawn on our website!

    submitted byDawn - 5 years ago
    Brand expert

Q: can it be used for cleaning stainless steel silverware?

submitted by SteelM - 6 years ago
  • A: It is safe to use our hand dish soap on stainless steel!

    submitted byDawn - 6 years ago
    Brand expert

Summary of reviews

The recent change to the scent of this dish soap has left many guests disappointed, as they find the new fragrance overpowering and unpleasant. While the product still effectively cleans dishes and removes grease, the strong scent has caused allergic reactions and discomfort for numerous long-time users. Guests appreciate the cleaning power and versatility of the soap but are urging for a return to the original scent that they have loved for years.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes 1 incentivized reviews)
    4.1 out of 5 stars with 17005 reviews
    value: 3.9 out of 5
    quality: 3.95 out of 5
    cleans effectively: 4.38 out of 5
    59% would recommend
    923 recommendations

    Fresh Scent Smells Good

    5 out of 5 stars
    Thumbs up graphic, would recommend
    WGA - 1 day ago, Verified purchaser
    Dawn consistently does a great job. I’ve read several reviews where people don’t like the new scent. I like it. It smells fresher and better than the original.
    quality: 5 out of 5
    value: 4 out of 5
    cleans effectively: 5 out of 5
    Did you find this review helpful?

    Terrible new scent

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    - 2 days ago
    New scent is awful and makes my throat hurt. My cat won’t eat out of her bowl now because she hates the scent too! Please change it back to the old scent.
    Did you find this review helpful?

    Hate the new smell

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    Missyr333 - 2 days ago
    Hate the new smell. I have used dawn for years. HATE HATE HATE the new smell. Never buying again.
    3 guests found this review helpful. Did you?

    Unbelievable Change -- Supposed to Help Odors, Not Intensify

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    So disappointed - 6 days ago, Verified purchaser
    Whoever made this change obviously has no sense of smell. Putrid and offensive, Why change a good product for the sake of change? This was a wonderful soap for so many years used for so many household uses. You've just lost massive customers. I feel sorry for the wildlife rescues that will be bathed in this. Poor things.
    1 reply from Dawn team - 6 days ago
    We thank you for sharing your feedback on our recent change to Dawn Ultra Original. We know this is the first change in over 10 years, and that scent preference can be very personal. We're sorry to hear you are not a fan of the new scent. Please rest assured that we value your feedback greatly, and we will relay it to our Research and Development team. We'd recommend giving our Dawn E-Z Squeeze Free & Clear Fragrance-Free a try, as it has all of the cleaning power of Dawn with no added scent. We'd love to hear more about your experience and help you locate this version of Dawn. Please give us a call at (800) 725-3296 Monday-Friday 9 AM - 6 PM EST.
    2 guests found this review helpful. Did you?

    Hate the New Smell

    1 out of 5 stars
    Anonymous - 6 days ago, Verified purchaser
    I used to love Dawn, but I hate the new smell. Very disappointed.
    1 guest found this review helpful. Did you?

    Disgusting online order

    5 out of 5 stars
    Sol - 7 days ago, Verified purchaser
    Love the product but ordering online is terrible when your items are delivered this way. The person who packaged this item put gum on it.
    Did you find this review helpful?

    Ol Reliable

    5 out of 5 stars
    Thumbs up graphic, would recommend
    Nicole - 8 days ago, Verified purchaser
    It's literally impossible to beat dawn. There is no better dish soap. I like that I can buy a large amount of it to refill my soap dispenser. This helps me waste less plastic. Since dawn is so great, this lasts me about a year before I need to get any more. Sure, I'd love for it to not be bright blue or have other scents, but it's always a gamble using any other brand.
    Did you find this review helpful?

    Unpleasant new scent

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    Dadwhocleans - 9 days ago, Verified purchaser
    Everyone on the R&D team should be fired. Not a fan of the new scent.
    1 reply from Dawn team - 8 days ago
    We thank you for sharing your feedback on our recent change to Dawn Ultra Original. We know this is the first change in over 10 years, and that scent preference can be very personal. We're sorry to hear you are not a fan of the new scent. Please rest assured that we value your feedback greatly, and we will relay it to our Research and Development team. We'd recommend giving our Dawn E-Z Squeeze Free & Clear Fragrance-Free a try, as it has all of the cleaning power of Dawn with no added scent. We'd love to hear more about your experience and help you locate this version of Dawn. Please give us a call at (800) 725-3296 Monday-Friday 9 AM - 6 PM EST.
    7 guests found this review helpful. Did you?

    Not "original" and can't leaves a terrible scent on pans and dishes

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    - 9 days ago, Verified purchaser
    This is suppoded to be the "original scent" which I've never cared for as it was, but I received the "new clean scent" which is far worse. Synthetic scents are toxic to begin with, but this awful scent is so strong that I cannot rinse or scrub it off my pans and dishes; so when I cook anything I can mostly smell this synthetic sickening scent. This means that I'm also getting the chemicals of this terrible scent in my food. I will switch back to Seventh Generation unscented, and use essential oils of my own if I want any scent. No more Dawn which was bad enough to begin with, but was made far worse with the "new clean scent". I was only buying Dawn for a while because it is cheaper than Seventh Generation, but it is not worth the savings of money when it contributes to ill health with the residual scent & chemicals left on cookware and food plates and bowls. Since it won't rinse off, it certainly does NOT clean effectively.
    quality: 1 out of 5
    value: 1 out of 5
    cleans effectively: 1 out of 5
    5 guests found this review helpful. Did you?

    Not original scent but is "new clean scent" which is awful

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    - 10 days ago, Verified purchaser
    I ordered the "original scent" but the photo shows the "new clean scent" which I received. The scent is so potent that I cannot wash or rinse it off any plates or pans that I wash with this soap no matter how long I rinse ans crub the plates and pans. It is so bad that I can smell the soap (and not the food) while the food is cooking in pans that were washed with it. Since th odor does not rinse off, that means that the chemicals in this soap are also not washing off - so we are eating these chemicals with our food.
    quality: 1 out of 5
    value: 1 out of 5
    5 guests found this review helpful. Did you?

    Gross New Scent

    1 out of 5 stars
    gwen747 - 10 days ago
    originally posted on dawn-dish.com
    This new scent is disgusting! I CANNOT stand the smell! I've been a long-time Dawn blue original customer, but no more.
    1 reply from Customer Care team - 10 days ago
    This is certainly not the way we want you to feel! We understand that preferences can vary from person to person, and we design our products with our customers in mind, in hopes that you'll love it as much as we do. So we apologize that that's not the case this time. Please know that comments like yours are how we determine the decisions we make about future products and changes, so you can be assured that we will be sharing your comments with the rest of our team! If you'd like to tell us more, and so we can help you find a scent you may enjoy more, give us a call: 1-800-725-3296
    Did you find this review helpful?

    New Scent is AWFUL!!

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    Ex Dawn User - 11 days ago
    The New scent is overpowering! Why isn't original scent available anymore??? No I'm not switching to another Dawn product. I've switched to New Generation and I'm not switching back.
    cleans effectively: 1 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    9 guests found this review helpful. Did you?

    Love the new scent

    5 out of 5 stars
    Jackie Piper - 11 days ago
    originally posted on pgpro.com
    I am a long time Dawn user and have always been happy with the product. I really like the freshness of the new scent.
    Did you find this review helpful?

    Stinks!

    2 out of 5 stars
    Tomaso - 11 days ago
    originally posted on dawn-dish.com
    The new smell stinks! it is too powerful and cloying. I can't rinse it off and smell it on my hands all day. Big Mistake. Why don't you have a completely Scentless product (not lightly scented - I mean Non scented) Who makes these decisions? Anyone want the rest of my smelly bottle? (Half of it - Unfortunately is in the sink soap dispenser)
    Did you find this review helpful?

    Nope

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    Lizl - 12 days ago
    Don't like the new smell
    1 reply from Dawn team - 11 days ago
    We thank you for sharing your feedback on our recent change to Dawn Ultra Original. We know this is the first change in over 10 years, and that scent preference can be very personal. We're sorry to hear you are not a fan of the new scent. Please rest assured that we value your feedback greatly, and we will relay it to our Research and Development team. We'd recommend giving our Dawn E-Z Squeeze Free & Clear Fragrance-Free a try, as it has all of the cleaning power of Dawn with no added scent. We'd love to hear more about your experience and help you locate this version of Dawn. Please give us a call at (800) 725-3296 Monday-Friday 9 AM - 6 PM EST.
    8 guests found this review helpful. Did you?

    New scent is terrible!

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    disappointed shopper - 12 days ago, Verified purchaser
    Dawn has been my goto for years! Love its cleaning power and its neutral scent. Just ran out of a large jug that I had been using for a while and got a new jug. I was instantly hit with a headache-inducing smell. I can’t handle strong perfume smells - and some are worse than others. This one is terrible!! Please bring back the original scent!!
    value: 1 out of 5
    cleans effectively: 5 out of 5
    quality: 1 out of 5
    10 guests found this review helpful. Did you?

    Terrible lingering smell

    1 out of 5 stars
    Car J - 12 days ago
    originally posted on dawn-dish.com
    Not using Dawn with this new scent. Leaves a lingering smell on dishes that does not come off. Ruined a perfectly good product and apparently you do not care enough to give people a choice. Guess you don't mind losing all the sales that you are. Really poor business decision.
    Did you find this review helpful?

    Strong smelling

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    Lynn - 12 days ago, Verified purchaser
    Scent has changed. Takes my breath away
    1 reply from Dawn team - 11 days ago
    We're sorry to hear about your experience, and want to assure you that we test to ensure Dawn is safe to use as directed. If you haven't already, we recommend to stop using the product. When designing Dawn, we do extensive research to create features that we think you will love. We know that preferences can vary from person to person, though, so we really appreciate your taking the time to reach out. We have a variety of scents if the Original no longer meets your needs, including an unscented version which is called Dawn Free and Clear, unscented. So we can help as well as share your experience with our Safety Team, please get in touch with us at (800) 725-3296.
    7 guests found this review helpful. Did you?

    Strong Smell

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    G - 12 days ago, Verified purchaser
    New scent is bad. Very strong odor.
    1 reply from Dawn team - 12 days ago
    We thank you for sharing your feedback on our recent change to Dawn Ultra Original. We know this is the first change in over 10 years, and that scent preference can be very personal. We're sorry to hear you are not a fan of the new scent. Please rest assured that we value your feedback greatly, and we will relay it to our Research and Development team. We'd recommend giving our Dawn E-Z Squeeze Free & Clear Fragrance-Free a try, as it has all of the cleaning power of Dawn with no added scent. We'd love to hear more about your experience and help you locate this version of Dawn. Please give us a call at (800) 725-3296 Monday-Friday 9 AM - 6 PM EST.
    quality: 1 out of 5
    value: 1 out of 5
    cleans effectively: 1 out of 5
    10 guests found this review helpful. Did you?

    New scent is overbearing - time to move on

    1 out of 5 stars
    Roger375 - 13 days ago
    originally posted on dawn-dish.com
    The new scent of Dawn is overbearing ... in a bad way. We have been customers for decades but will be searching for a new brand with a less offensive scent. If our local store shelves are any indication, we are not alone. This is just one moment in time, but unscented 7th generation dish soap (never heard of them before) is almost sold out while Dawn is virtually untouched. Dawn, please get the message! New scent = no customers!
    Did you find this review helpful?

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