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Dawn Ultra Dishwashing Liquid Dish Soap - Original - 2 of 4Dawn Ultra Dishwashing Liquid Dish Soap - Original - 3 of 4Dawn Ultra Dishwashing Liquid Dish Soap - Original - 4 of 4
Dawn Ultra Dishwashing Liquid Dish Soap - Original - 1 of 4

Dawn Ultra Dishwashing Liquid Dish Soap - Original - 56 fl oz

$8.49 ($0.15/fluid ounce)

In Stock

Eligible for registries and wish lists

At a glance

About this item

Highlights

  • 50% Less* Scrubbing (*vs. Dawn Non-Concentrated)
  • The only brand trusted by rescue workers to save wildlife
  • Dawn dishwashing liquid can be used to clean items beyond the kitchen sink.
  • Use to pre-treat laundry stains, to clean greasy tools and car wheels, and to remove grease and grime around the house.
  • Dawn Ultra's powerful formula helps you get through more dishes with less* dishwashing liquid (*vs. Dawn Non-Concentrated)
  • Made with biodegradable surfactants
  • #1 Dishwashing liquid brand* in North America (*Based on Sales).

Description

Think all dish soaps are the same? Think again. No matter what you've got cooking in the kitchen, Dawn Ultra Original dish soap will leave your dishes squeaky clean every time. Get your ultimate clean and be the kitchen hero with the grease cleaning power of Dawn dishwashing liquid. With 50% less scrubbing* (*vs. Dawn Non-Concentrated), Dawn works harder so you can get back to spending quality time with your family. Dawn Ultra's powerful formula helps you get through more dishes with less* dishwashing liquid (*vs. Dawn Non-Concentrated). Dawn helps save wildlife. For more than 40 years, Dawn has helped save wildlife both at the sink, with products designed to get dishes cleaner faster, using less water*, and at the shore, where we work with wildlife rescue experts to protect and care for aquatic wildlife (*vs. running the tap with Dawn Non-Concentrated). Dawn is the only brand of dish soap trusted by rescue workers to clean wildlife impacted by oil spills. Dawn dishwashing liquid can be used to clean items beyond the kitchen sink. Use Dawn dishwashing liquid to pre-treat greasy laundry stains, to clean greasy tools and car wheels, and to remove grease and grime from around the house. Dawn is tough on grease, yet gentle. Made with biodegradable surfactants. #1 Brand* in North America (*Based on Sales).
Scent: Fresh
Health Facts: Ammonia-Free, Non-Toxic, Phosphate-Free, Bleach-Free
Product Warning: Keep out of reach of children, flush immediately if product touches skin, do not use in dishwashers, keep out of eyes, flush immediately if product enters eyes, drink water if product is swallowed, keep out of reach of animals, seek medical help if product is swallowed
Product Form: Liquid
Sustainability Claims: Biodegradable, Recyclable
Package Quantity: 1
Recommended Surface Application: Multi-Surface
Product Results: Cleaner, Used for Cleaning, Removes Grease, Removes Dirt
Recommended Product Application: Dishes
Surfaces Not Recommended: Suede, Clothing, Silk, Fabric
Net weight: 56 fl oz (US)
TCIN: 13044223
UPC: 037000110453
Item Number (DPCI): 003-06-0328
Origin: Made in the USA or Imported
General Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers.
If the item details aren’t accurate or complete, we want to know about it.

Ingredients:

alcohol denat, c10-16 alkyldimethylamine oxide, c9-11 pareth-8, colorants, deceth-8, fragrances, methylisothiazolinone, pei-14 peg-24/ppg-16 copolymer, phenoxyethanol, ppg-26, sodium chloride, sodium lauryl sulfate, water

Allergens & Warnings:

KEEP OUT OF REACH OF CHILDREN. If in eyes, may cause temporary discomfort; flush thoroughly with water. If swallowed, drink a glass of water to dilute., Contains fragrance allergen(s).

Shipping details

Estimated ship dimensions: 2.81 inches length x 6.3 inches width x 11.21 inches height
Estimated ship weight: 3.91 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: This is a comment. I was beyond frustrated when my daughter went to clean out the hamster cage with the new dawn and I got really sick. Autoimmune issues. We've used Dawn for all cleaning for 24 yrs. New scent is not working.

submitted by Christa - 2 years ago
  • A: Just opened a new bottle today, didn’t know they changed the scent. While I didn’t use enough to make me sick or anything, the new scent is truly horrible so it’s time to change brands, I can’t remember a time I didn’t use Dawn so this is a true bummer. First Tide went to crap now Dawn, I guess everything is just going down hill from here.

    submitted by - 1 year ago
  • A: The new Dawn scent is horrible. Something in that perfume is bad for people with fragrance sensitivities that never had a problem with original Dawn. Please go back to the tried and true original.

    submitted byHadabuckCO - 1 year ago
  • A: I got my house cleaned from cleaners and they used this product to clean the kitchen. I have been sick since then. Got severe headached and eye irritation.

    submitted byEj - 1 year ago
  • A: Surprised to find I was not the only one that had trouble with this new overwhelming scented product that gave me an allergic reaction. Ordered on Target’s site showing this as original scented!

    submitted bymartin1223 - 2 years ago
  • A: Completely agree! The new scent gave me a horrible allergic reaction and asthma attack. I had to throw away the whole bottle. I had no idea that the classic original scent was gone and replaced!!!

    submitted byEliza - 1 year ago
  • A: Agreed! New scent is horrible and won't leave hands or dishes! And the ad did show I was getting original scent.

    submitted byOldLady - 1 year ago
  • A: The new scent is not good. Smells like a bad air freshener.

    submitted bytanya - 2 years ago
  • A: We're sorry to hear that this was your experience, Christa, and we hope that you're feeling better. Safety is our top priority here at Dawn, and we can assure you that our Dawn Original has been thoroughly evaluated to be safe when used as directed. Your comments will be shared with our team, and we do recommend discontinuing use of this particular product, if you haven't already. It may be helpful to know that we do offer other Dawn versions, and you may be interested in giving our Dawn Free & Clear Fragrance-Free a try. As well, we'd like to mention that Dawn has only been approved for certain alternative uses. Cleaning out an animal cage is not one of our approved alternative uses, so we can't recommend using our product in this manner. So that we can learn more about your experience and gather some additional details for our Safety Team, please give us a call at (800) 725-3296 when you can.

    submitted byDawn - 2 years ago
    Brand expert
  • A: TARGET please remove this choice, YOU are NOT shipping the Original Scent Dawn, it was discontinued July 2024 per P&G. They "Clean"" Scent STINKS, JUST AWFUL. CAUTION, !!

    submitted byWINDY17 - 1 year ago

Q: Fyi. This is NOT "original" scent. The "new" scent is absolutely terrible. We've moved to another brand.

submitted by garnettguy21 - 2 years ago
  • A: What brand? I hate the smell as well. It won't rinse away. I cannot serve food or cook on dishes that smell like perfume.

    submitted byjulie - 2 years ago
  • A: Talked to company today. Said the "original Dawn" has been replaced with "Clean Scent'. I told them when washing dishes this new scent caused a lung issue and I couldn't breathe.

    submitted byKat - 2 years ago
  • A: This is a comment. The "new" Dawn scent smells terrible. I washed my smoothie cup with this and it smelled like perfume. I don't want my cups or dishes to smell or taste like perfume. The smell is overwhelming. Bring back the "original" scent. Does anyone have any recommendations for a different dishwashing liquid that doesn't smell like perfume?

    submitted byLInda - 2 years ago
  • A: Nor their "original" dawn scent. They changed the scent and the forumla. The new forumula made my hands sting and itch and hated the smell. I used my beloved Dawn for 30 years, now switched brands.

    submitted byKatrina - 7 months ago
  • A: Agree and the new scent smells awful I had to throw it away!

    submitted byToniP - 7 months ago
  • A: This new scent is disgusting, I cannot figure out why Dawn would change it's tried & true scent and make it smell like air freshener. Let them know! Bring back the original

    submitted byKris - 1 year ago
  • A: Yes, please share what brand you moved to. I am boycotting P&G altogether due to the overabundance of perfume they are using, not only in Dawn but Tide, as well.

    submitted bySYLP - 1 year ago

Q: COMMENT: We are NOT happy with the "new scent"! Smell is overwhelming and like a bad dryer sheet! Please bring back original scent. This one is giving me a headache!!

submitted by Danny and Sara - 2 years ago
  • A: I got a headache too. Why do companies mess with a classic with strongs sales. Switched brands.

    submitted byKatrina - 7 months ago
  • A: I suggest writing the company as well. Personally, I am boycotting this brand until they bring the old scent back. It’s one thing to introduce a new scent, but to replace the original and trick us with the blue color and the duck? Outrage

    submitted bysouthmpls - 2 years ago
  • A: And the taste doesn't wash off. I'm gonna miss you old Dawn. You are losing customers.

    submitted byRaechel S - 9 months ago
  • A: Call P&G Customer Service give UPC code get money back on a debit card

    submitted byN - 2 years ago
  • A: It smells awful what are you changing too. I also agree that the Tide smells !

    submitted byToniP - 7 months ago
  • A: We're so sorry you had this experience with the recent change in Dawn's Original Scent, and we hope you're feeling better, Danny and Sara. While all our ingredients and products are thoroughly evaluated to be safe and effective when used as directed, we recognize some people may have personal sensitivities and cannot tolerate a particular ingredient or formulation. If you haven't already, we recommend you discontinue using this product. So we can complete a report for our Safety Team and help you further, please hang on to the product and call us at (800) 725-3296 Monday through Friday, 9 AM to 6 PM EST.

    submitted byDawn - 2 years ago
    Brand expert

Q: The title says that it's the Original Scent. IS it the Original Scent or is that a mistake? Target is very good about making good on things but I don't want to take any chances. Is it the Original Scent or no?

submitted by Kara - 2 years ago
  • A: No they stopped making it in 2024 and now this stuff smells and you waste tons of water trying to get ride of the taste when all you used was a tiny dot on wet hands to wash something. I thought people exaggerated. They did not. It's terrible. I'm done.

    submitted byRaechel S - 9 months ago
  • A: The Dawn Ultra Original Scent has been upgraded, Kara. We recommend reaching out to Target directly to find out if they have the new clean scent.

    submitted byDawn - 2 years ago
    Brand expert

Q: Picture does not match description. Please confirm this is actually ULTRA Dawn.

submitted by Brusher - 2 months ago
  • A: Thank you so much for your question. We would like to inform you that this is in fact a bottle of Dawn Ultra.

    submitted byDawn - 1 month ago
    Brand expert

Q: Is dawn usable in dishwasher

submitted by Alygrl471 - 8 months ago
  • A: Dawn is not designed to be used in the dishwasher.

    submitted byDawn - 8 months ago
    Brand expert

Q: What temperature does this have to be stored at?

submitted by Customer - 8 months ago
  • A: We suggest keeping it stored at room temperature.

    submitted byDawn - 8 months ago
    Brand expert

Q: What is the PH of Original Dawn?

submitted by M - 10 months ago
  • A: All versions of Dawn Dish Liquid except Power Lift / Power Clean: approximately between 9.0 & 9.2.

    submitted byDawn - 10 months ago
    Brand expert

Q: Why can’t I checkout with my target red card

submitted by Snowy - 11 months ago
  • A: You might need to pay down your balance on your credit card. This has nothing to do with Dawn soap though... 😆

    submitted bymdwatk3 - 4 months ago

Q: The description says “original scent” but the pic says “new clean scent.” Which is this? (New scent is disgusting.)

submitted by Emily - 1 year ago
  • A: For questions about the product version being offered, please reach out to the Target Team at 1-800-440-0680 for further assistance.

    submitted byDawn - 1 year ago
    Brand expert

Additional product information and recommendations

Guests are saying

The recent changes to the scent of Dawn dish soap have sparked significant dissatisfaction among guests, with many expressing a strong preference for the original formula. Despite its effectiveness in cutting grease and cleaning dishes, the new fragrance has been described as overpowering and unpleasant. Guests appreciate the product's cleaning power and versatility, but the scent change has led to a decline in loyalty, prompting many to seek alternatives. The product remains a staple for its cleaning capabilities, but the scent issue is a major concern.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.4 out of 5 stars with 34603 reviews
    cleans effectively: 4.35 out of 5
    quality: 3.87 out of 5
    value: 3.83 out of 5
    58% would recommend
    1122 recommendations
    5 out of 5 stars
    5 March, 2026Verified purchase

    Dawn soap is the suds of all suds

    Great for all things- dishes stains cleaning everything highly recommended
    Krush
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    3 March, 2026Verified purchase

    (no review title)

    very helpful and useful
    Nice Gloves
    cleans effectively: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    3 March, 2026

    Horrible!!!

    I always used Dawn and they changed the scent and I broke out in a rash and the smell is horrible!!! I don't know why they changed the scent but I will never buy it again!!!!!
    Tonya
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    26 February, 2026Verified purchase

    (no review title)

    take the grease away.
    Michelle
    cleans effectively: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    23 February, 2026Verified purchase

    (no review title)

    Every thing was awesome
    Bevon
    cleans effectively: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    23 February, 2026Verified purchase

    (no review title)

    Dawn is always a great choice.
    CHAKIELL
    cleans effectively: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    22 February, 2026
    originally posted on influenster.com
    Image

    Thick and super effective

    [This review was collected as part of a promotion.] I recently received this dish soup for review and a’m genuinely impressed . The formula is thick and highly concentrated so you only need And tiny drop on your sponge to get a job done. it lathers up perfectly and cuts through grease instantly.
    OlhaS
    Did you find this review helpful?
    5 out of 5 stars
    22 February, 2026
    originally posted on influenster.com
    Image

    The best!

    [This review was collected as part of a promotion.] This is giant!! Come on, dawn is by far the best out there. Perfect to leave your greasy dishes clean, perfect to clean your bathrooms and even the laundry! Nothing gets grease stains out quite like dawn! This is definitely getting divided so I can use it everywhere!!
    KatherineR
    Did you find this review helpful?
    5 out of 5 stars
    22 February, 2026
    originally posted on influenster.com
    Image

    Cuts grease and makes clean up easier.

    The only dish detergent to cut through yesterday's bacon grease still in the pan! Small amount produces lots of bubbles but its what's under the bubbles that matter. Truly cut through grease!
    TheresaP
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    22 February, 2026Verified purchase

    (no review title)

    The best
    carol
    cleans effectively: 5 out of 5
    quality: 5 out of 5
    value: 3 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    21 February, 2026
    originally posted on influenster.com
    Image

    Clean kitchen with Dawn ultra!

    [This review was collected as part of a promotion.] Dawn is one of the best dish soap I have used. It cut through grease fast, even on tough, cooked-on food. Troy only need a small amount, so the bottles las a long time . The scent is clean and fresh, and it gentle on my hands. Reliable, powerful and great for everyday uses. Keep it tightly closed at room temperature, away from the heat. When empty rinse the bottle and recycle it according to local recycling guidelines. .
    MarianaD
    Did you find this review helpful?
    5 out of 5 stars
    21 February, 2026
    originally posted on influenster.com
    Image

    Refilling with less waste made easy!

    [This review was collected as part of a promotion.] I was gifted this item for free from #influenster in exchange for my honest review. The 87 ounce Dawn ultra dishwashing liquid allows you to easily refill smaller bottles with ease. The designed pour spout and oval shaped opening makes for accurate, spill free transfer of the Dawn dish soap. The 87 ounce bottle is constructed of durable plastic with a sturdy handle. I am able to refill my smaller bottle approximately 5 times. This helps me reduce my overall plastic consumption. As for the blue liquid goodness inside the bottle, it is a thick formula so a little goes a long way. Has a nice aroma and tough on grease, gentle on my skin and it leaves my pots and pans sparkling.
    DeniseV
    Did you find this review helpful?
    5 out of 5 stars
    21 February, 2026Verified purchase

    (no review title)

    I purchase two of these per year fo refilling my kitchen sink dispenser soap. Two person household. We don’t use a dishwasher. Great value.
    AlliCeci
    1 guest found this review helpful. Did you?
    2 out of 5 stars
    21 February, 2026
    originally posted on influenster.com
    Image

    Not animal cruelty free

    I like the soap it’s good on though stains only thing that bothers me is it’s not animal cruelty it might show a baby duck but please don’t be fooled by the cover. Please do some research and you will see that dawn still tests on animals!!
    GisselleJ
    Did you find this review helpful?
    5 out of 5 stars
    21 February, 2026
    originally posted on influenster.com
    Image

    Powerful grease fighting that actually works

    [This review was collected as part of a promotion.] Dawn is an absolute classic for a reason. It cuts through grease instantly and makes dishwashing so much faster for us busy working moms that are always rushing!
    StephanieC
    Did you find this review helpful?
    5 out of 5 stars
    21 February, 2026
    originally posted on influenster.com
    Image

    Awesome

    My household does not buy any other brand of liquid dish soap. We love Dawn! Our bigger pots and dishes and fragile cups we hand wash and this product does not leave a grimy feeling on our dishes. The smell is a plus too! We store ours right beside our kitchen sink!
    MacyS
    Did you find this review helpful?
    1 out of 5 stars
    20 February, 2026
    originally posted on dawn-dish.com
    Image

    Stinks

    Get rid of the stupid fragrance. You used to have a good product but then you messed things up. Not only does it stink, it does not clean as well as the older version. In my past life we used Dawn to clean up petroleum products spilled during hazmat incidents. Faced with that need now, I would not use Dawn.
    1 reply from Customer Care team - 17 days ago
    Hello! Thank you for sharing your thoughts about the changes to the Dawn Original formula. We understand that many long-time users, like yourself, are disappointed with the new fragrance. We're excited to let you know that we will be reintroducing the Classic Scent as an additional option in our Dawn Ultra lineup, which will be available at major retailers across the U.S. starting in February 2026. We appreciate your feedback regarding the cleaning performance, and we will be sure to share it with our team. If you need anything else, please don’t hesitate to contact us at (800) 725-3296. Thank you for reaching out!
    RMR1
    Did you find this review helpful?
    5 out of 5 stars
    20 February, 2026
    originally posted on influenster.com
    Image

    Clean up your kitchen more quickly

    [This review was collected as part of a promotion.] Easy to use and easy refill spout and removes greases on contact with water and soap perfect design for your kitchen and the best quality of life cleanup most fast
    StephanieB
    Did you find this review helpful?
    5 out of 5 stars
    20 February, 2026
    originally posted on influenster.com
    Image

    Powerful grease removal with just a small amount.

    Dawn Ultra Dishwashing Liquid works incredibly well on greasy dishes. A small amount creates rich foam and easily removes tough grease and food residue. I use it daily in my kitchen, and it saves time because I don’t need to scrub as much. It rinses clean without leaving residue and has a fresh scent. I would definitely recommend it for everyday dishwashing, especially for heavy-duty cleaning.
    IrynaY
    Did you find this review helpful?
    5 out of 5 stars
    20 February, 2026
    originally posted on influenster.com
    Image

    Cuts Grease Like No Other

    For me I won’t use anything else but Dawn. It cuts the grease, and I’m Southern so we use a lot f grease. It really cleans my dishes and is always consistent
    KristaH
    Did you find this review helpful?

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