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Dawn Ultra Dishwashing Liquid Dish Soap - Original

Dawn Ultra Dishwashing Liquid Dish Soap - Original - 2 of 4Dawn Ultra Dishwashing Liquid Dish Soap - Original - 3 of 4Dawn Ultra Dishwashing Liquid Dish Soap - Original - 4 of 4
Dawn Ultra Dishwashing Liquid Dish Soap - Original - 1 of 4
$9.99 when purchased online
Target Online store #3991

About this item

Highlights

  • 50% Less* Scrubbing (*vs. Dawn Non-Concentrated)
  • The only brand trusted by rescue workers to save wildlife
  • Dawn dishwashing liquid can be used to clean items beyond the kitchen sink.
  • Use to pre-treat laundry stains, to clean greasy tools and car wheels, and to remove grease and grime around the house.
  • Dawn Ultra's powerful formula helps you get through more dishes with less* dishwashing liquid (*vs. Dawn Non-Concentrated)
  • Made with biodegradable surfactants
  • #1 Dishwashing liquid brand* in North America (*Based on Sales).

Description

Think all dish soaps are the same? Think again. No matter what you've got cooking in the kitchen, Dawn Ultra Original dish soap will leave your dishes squeaky clean every time. Get your ultimate clean and be the kitchen hero with the grease cleaning power of Dawn dishwashing liquid. With 50% less scrubbing* (*vs. Dawn Non-Concentrated), Dawn works harder so you can get back to spending quality time with your family. Dawn Ultra's powerful formula helps you get through more dishes with less* dishwashing liquid (*vs. Dawn Non-Concentrated). Dawn helps save wildlife. For more than 40 years, Dawn has helped save wildlife both at the sink, with products designed to get dishes cleaner faster, using less water*, and at the shore, where we work with wildlife rescue experts to protect and care for aquatic wildlife (*vs. running the tap with Dawn Non-Concentrated). Dawn is the only brand of dish soap trusted by rescue workers to clean wildlife impacted by oil spills. Dawn dishwashing liquid can be used to clean items beyond the kitchen sink. Use Dawn dishwashing liquid to pre-treat greasy laundry stains, to clean greasy tools and car wheels, and to remove grease and grime from around the house. Dawn is tough on grease, yet gentle. Made with biodegradable surfactants. #1 Brand* in North America (*Based on Sales).
Scent: Original
Health Facts: Phosphate-Free
Product Warning: Keep out of reach of children, keep out of eyes, flush immediately if product enters eyes, drink water if product is swallowed
Product Form: Liquid
Sustainability Claims: Biodegradable
Recommended Surface Application: Multi-Surface
Product Results: Removes Soil, Cleaner, Used for Cleaning, Removes Grease
Recommended Product Application: Dishes
Net weight: 70 fl oz (US)
TCIN: 17038274
UPC: 030772093986
Item Number (DPCI): 003-06-0167
Origin: Made in the USA or Imported
General Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers.
If the item details above aren’t accurate or complete, we want to know about it.

Ingredients:

alcohol denat., c10-16 alkyldimethylamine oxide, c9-11 pareth-8, colorants, deceth-8, fragrances, methylisothiazolinone, pei-14 peg-24/ppg-16 copolymer, phenoxyethanol, ppg-26, sodium chloride, sodium lauryl sulfate, water

Shipping details

Estimated ship dimensions: 11.13 inches length x 6.25 inches width x 4.01 inches height
Estimated ship weight: 5.16 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.

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Guests are saying

The recent change in scent for this dish soap has left many guests disappointed, as they find the new fragrance overpowering and unpleasant. Despite the effectiveness of the product in cutting through grease and grime, the lingering scent has caused some guests to seek alternatives. However, many still appreciate its cleaning power and versatility for various household tasks, making it a staple in many kitchens.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.4 out of 5 stars with 30622 reviews
    cleans effectively: 4.32 out of 5
    quality: 3.82 out of 5
    value: 3.76 out of 5
    57% would recommend
    1014 recommendations

    Don't call this ORIGINAL - it stinks!!

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    Disappointed - 2 days ago
    Please bring back the actual ORIGINAL scent. I've been using Dawn for many years and love the real original scent. This new scent is gross!!!
    cleans effectively: 5 out of 5
    Did you find this review helpful?

    My go-to dish soap

    5 out of 5 stars
    joriy_1905 - 10 days ago
    originally posted on influenster.com
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    [This review was collected as part of a promotion.] Dawn has been and will be my go-to dish soap, it cleans the best and the new scent is much better than the previous original scent, in my opinion. It’s worth the price for the name brand as it cleans better than other dish soaps I’ve tried.
    Did you find this review helpful?

    Smells nice and cleans effectively

    4 out of 5 stars
    theresep99_5122 - 10 days ago
    originally posted on influenster.com
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    [This review was collected as part of a promotion.] I received this product complimentary from Influenster. I find that it does a very good job cleaning off my dishes and anything else I need to clean with it. I also find that it has a quite pleasant scent that I enjoy! I do find myself using a little bit more than usually to completely clean off my items, but it does the job well. I do think it is a good value item and I enjoy using it.
    Did you find this review helpful?

    Amazing smell and super effective!

    5 out of 5 stars
    christianep6_8299 - 10 days ago
    originally posted on influenster.com
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    [This review was collected as part of a promotion.] Really great for cleaning, also amazing for a little hack, removing stains! It is so good to mix with vinegar and get a stain out. Also it smells really nice and leaves any area smelling fresh! Will be repurchasing
    Did you find this review helpful?

    Makes cleaning my dishes so much easier!

    5 out of 5 stars
    izabelleh5_8903 - 11 days ago
    originally posted on influenster.com
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    [This review was collected as part of a promotion.] I really love this product, it makes cleaning my dishes so much easier! I don’t feel like I need to scrub as much, and the scent is very fresh and pleasant. I definitely recommend it to anyone looking for an effective and refreshing dish soap.
    Did you find this review helpful?

    BRING BACK THE OLD SCENT!

    1 out of 5 stars
    Rlr4204 - 11 days ago
    originally posted on dawn-dish.com
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    It's been a year, and I still hate the new scent! It's sickeningly sweet and floral, and way too strong. Please bring back the old scent!
    1 reply from Customer Care team - 9 days ago
    We're sorry to hear that a loyal Dawn fan like you had this experience. We can assure you that our Dawn Original has been thoroughly evaluated to be safe when used as directed, and we also put a lot of thought into our products. We updated the scent back in February 2024 after receiving positive feedback during extensive testing with consumers. Your comments will be shared with our team, and we do recommend that you discontinue use of this particular product, if you haven't already. We suggest giving another Dawn version a try, and it may be helpful to know that our Dawn Free & Clear features our lightest scent. We also offer our Dawn Free & Clear Fragrance-Free. So that we can learn more and gather some additional details for our Safety Team, please give us a call at (800) 725-3296 when you have a moment.
    Did you find this review helpful?

    Stronger “clean” scent than the original blue scen

    5 out of 5 stars
    dbj0hn_809 - 11 days ago
    originally posted on influenster.com
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    [This review was collected as part of a promotion.] The scent is similar to a Febreeze scent we’ve smelled, which is nice! The scent is stronger than the normal Dawn blue soap smell. It’s a very “clean” smell. It cleans just as well as the original scent, so no issues there! We use dishwashing gloves when we do the dishes, so I can’t comment on if it dries our hands out more/less. I would recommend this if you love the original blue and are wanting a more noticeable “clean” smell as you’re using the soap! Good value for the money.
    Did you find this review helpful?

    Dawn Dishsoap

    5 out of 5 stars
    memberc0b0fb665_1308 - 11 days ago
    originally posted on influenster.com
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    Dawn works for anything that has stains on it - clothing, tennis shoes, wall stains …, you name snd it works. I’ve also used it to clean paint brushes after painting.
    Did you find this review helpful?

    Is there anything else?

    5 out of 5 stars
    patrick13_7458 - 11 days ago
    originally posted on influenster.com
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    [This review was collected as part of a promotion.] Is there really anything else besides Dawn. It’s simply the best at taking whatever you ate from nights before off those dishes you just didn’t want to do. The smell of Dawn just gleams with clean. And the multitude of dispensers you can get now makes life super easy. If you’re not using dawn, why not? It’s for the ducks…
    Did you find this review helpful?

    Dawn gets the job done

    4 out of 5 stars
    athenas40_8729 - 11 days ago
    originally posted on influenster.com
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    [This review was collected as part of a promotion.] This blue liquid in a easy handling bottle is so good for your kitchen. This product washes the dishes with ease and smells clean. It gets rid of all the sticky and oiliness from the dishes. You just need need a bit and it goes a long way. The bottle is also recyclable.
    Did you find this review helpful?

    Horrible new scent

    1 out of 5 stars
    Andrea_momof2 - 11 days ago
    originally posted on dawn-dish.com
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    The new scent is awful. Any new review that says otherwise is “incentivized” and received free product. They are trying to convince people the new one is better but the truth is that it’s overpowering, smells like hand soap and LINGERS FOREVER.
    1 reply from Customer Care team - 9 days ago
    We're sorry to hear that ypu're not a fan of this scent, as a lot of thought goes into creating features that we think you'll like. However, we certainly understand that preferences can vary, and your feedback will be passed along. If you'd prefer a different scent, please give another Dawn version a try. You're always welcome to give us a call at (800) 725-3296 if you'd like any further assistance.
    1 guest found this review helpful. Did you?

    Strong and effective

    4 out of 5 stars
    emmap410_2491 - 11 days ago
    originally posted on influenster.com
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    [This review was collected as part of a promotion.] Works just as well as it always has, even at removing tough, baked-on things and heavy grease. However, the scent is not as pleasant as the original Dawn scent.
    Did you find this review helpful?

    The best!

    5 out of 5 stars
    joannaloves26_6379 - 11 days ago
    originally posted on influenster.com
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    [This review was collected as part of a promotion.] It’s a staple for a reason! It gets the job done. My dishes are clean and you only need a tiny amount. I like the original scent the most. This is the only dishwashing liquid I purchase.
    Did you find this review helpful?

    The Original GOAT

    5 out of 5 stars
    thefoldout_3772 - 11 days ago
    originally posted on influenster.com
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    [This review was collected as part of a promotion.] Dawn dish detergent is the original GOAT (Greatest of All Time) and for good reason. It cuts through grease with easy so there’s far less scrubbing and the best part is the new scent, it’s such a beautiful floral scent (smells expensive but it’s just Dawn!)
    Did you find this review helpful?

    Dawn cleans so much , so easily

    5 out of 5 stars
    minthy_7210 - 12 days ago
    originally posted on influenster.com
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    [This review was collected as part of a promotion.] Dawn dishwashing liquid is a staple in my house. It cleans the pots with less scrubbing and I enjoy the original scent over other soaps that are overly perfume. Dawn cleans so much including some stains on clothes too so it is very effective. I like the squeeze cap which allows me to let out just the amount of soap I want .
    Did you find this review helpful?

    Great dishwashing liquid

    5 out of 5 stars
    terrib98_4849 - 12 days ago
    originally posted on influenster.com
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    [This review was collected as part of a promotion.] This dishwashing liquid is soft on my hands but gets the job done. Not much is needed to get the job done so it is a good value. It is just a small subtle scent. Love this dishwashing liquid.
    Did you find this review helpful?

    Smells amazing

    5 out of 5 stars
    karaleec1_3972 - 12 days ago
    originally posted on influenster.com
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    [This review was collected as part of a promotion.] I love that this dish soap gets the dishes so clean and no residue is left on it. The liquid is the perfect consistency and is easy to pour into the soap dispenser. The smell isn't overpowering and is very pleasant.
    Did you find this review helpful?

    Nice scent, a little bit goes a long way.

    5 out of 5 stars
    randyp9509_2666 - 12 days ago
    originally posted on influenster.com
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    [This review was collected as part of a promotion.] The scent of this Dawn Ultra Dishwashing Liquid has a very nice scent. I like that when I use this Dawn Dishwashing Liquid I only have to use about a tablespoon for a whole sink full of dirty dishes and I cleans them well. If I need to soak anything I just add a little bit of Dawn and some hot water and in about a minute or two I can easily clean the dish that was soaking.
    Did you find this review helpful?

    Repulsed by the new scent & “incentivized” reviews

    1 out of 5 stars
    yoitstinks - 12 days ago
    originally posted on dawn-dish.com
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    I was a dedicated user of Dawn for decades, and loved the original scent. Then I got a bottle of the new scent and was repulsed. I used it three times before giving up on it. It made my dishes stink and it even lingers on my hands for hours. It’s not just strong and long-lasting, it’s a terrible scent. I was glad to see so many negative reviews on here, and thought maybe if there were enough and Dawn saw the rating for “original” drop, they’d listen to their customers and bring back the old scent and formula. NOW I see they’ve instead decided to “incentivize” 5 star reviews to skew the numbers. This is shady and pretty gross. For months they responded to negative reviews with “rinse your dishes with vinegar to remove the perfume smell, then try one of our other great products!” instead of actually listening to customer feedback. It’s all just employ lip service. None of us want to wash dishes in vinegar or try something else. We just want the old formula back. But now that they’re putting more effort into giving away free product for high reviews instead of admitting they messed up, I’m done with this company, and am actively avoiding any purchases from their parent company, P&G. Even if they ever brought back *actual* Original Dawn, I would not go back to it. Listen to your customers and stop playing games. I’m sure I’m not the only customer you’ve lost permanently.
    1 reply from Customer Care team - 10 days ago
    Thank you for taking the time to share your thoughts with us, and we're so sorry to hear that you're unhappy with the scent of your Dawn Ultra. When we design our products, we do extensive research and consumer testing to create features that we hope you'll love, however, we know that preferences can vary from person to person, so we're really grateful for your input on this. We always take consumer feedback into account when making changes or designing future products, so we'll be sure to share your comments with the rest of our team. Your satisfaction is important to us, and we'd love to learn more about your experience, so that we can assist you further. Please give our team a call at (800) 725-3296, any time from 9:00AM-6:00PM EST Monday-Friday.
    Did you find this review helpful?

    Great value and effective

    5 out of 5 stars
    juniorb8_1327 - 12 days ago
    originally posted on influenster.com
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    [This review was collected as part of a promotion.] Great soap that is very reliable and tackles the toughest grease stains and dirty dishes. I highly recommend this one as it’s good value and also good for cleaning.
    Did you find this review helpful?

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