$9.99 when purchased online
Target Online store #3991
About this item
Highlights
- 50% Less* Scrubbing (*vs. Dawn Non-Concentrated)
- The only brand trusted by rescue workers to save wildlife
- Dawn dishwashing liquid can be used to clean items beyond the kitchen sink.
- Use to pre-treat laundry stains, to clean greasy tools and car wheels, and to remove grease and grime around the house.
- Dawn Ultra's powerful formula helps you get through more dishes with less* dishwashing liquid (*vs. Dawn Non-Concentrated)
- Made with biodegradable surfactants
- #1 Dishwashing liquid brand* in North America (*Based on Sales).
Description
Think all dish soaps are the same? Think again. No matter what you've got cooking in the kitchen, Dawn Ultra Original dish soap will leave your dishes squeaky clean every time. Get your ultimate clean and be the kitchen hero with the grease cleaning power of Dawn dishwashing liquid. With 50% less scrubbing* (*vs. Dawn Non-Concentrated), Dawn works harder so you can get back to spending quality time with your family. Dawn Ultra's powerful formula helps you get through more dishes with less* dishwashing liquid (*vs. Dawn Non-Concentrated). Dawn helps save wildlife. For more than 40 years, Dawn has helped save wildlife both at the sink, with products designed to get dishes cleaner faster, using less water*, and at the shore, where we work with wildlife rescue experts to protect and care for aquatic wildlife (*vs. running the tap with Dawn Non-Concentrated). Dawn is the only brand of dish soap trusted by rescue workers to clean wildlife impacted by oil spills. Dawn dishwashing liquid can be used to clean items beyond the kitchen sink. Use Dawn dishwashing liquid to pre-treat greasy laundry stains, to clean greasy tools and car wheels, and to remove grease and grime from around the house. Dawn is tough on grease, yet gentle. Made with biodegradable surfactants. #1 Brand* in North America (*Based on Sales).
Scent: Original
Health Facts: Phosphate-Free
Product Warning: Keep out of reach of children, keep out of eyes, flush immediately if product enters eyes, drink water if product is swallowed
Product Form: Liquid
Sustainability Claims: Biodegradable
Recommended Surface Application: Multi-Surface
Product Results: Removes Soil, Cleaner, Used for Cleaning, Removes Grease
Recommended Product Application: Dishes
Net weight: 70 fl oz (US)
TCIN: 17038274
UPC: 030772093986
Item Number (DPCI): 003-06-0167
Origin: Made in the USA or Imported
General Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers.
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
alcohol denat., c10-16 alkyldimethylamine oxide, c9-11 pareth-8, colorants, deceth-8, fragrances, methylisothiazolinone, pei-14 peg-24/ppg-16 copolymer, phenoxyethanol, ppg-26, sodium chloride, sodium lauryl sulfate, water.
Shipping details
Estimated ship dimensions: 11.13 inches length x 6.25 inches width x 4.01 inches height
Estimated ship weight: 5.16 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Guests are saying
The recent change in scent for this dish soap has left many guests disappointed, as they find the new fragrance overpowering and unpleasant. Despite the effectiveness of the product in cutting through grease and grime, the lingering scent has caused some guests to seek alternatives. However, many still appreciate its cleaning power and versatility for various household tasks, making it a staple in many kitchens.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.4 out of 5 stars with 30887 reviews
cleans effectively: 4.32 out of 5
quality: 3.82 out of 5
value: 3.76 out of 5
57% would recommend
1023 recommendations
Favorite
5 out of 5 stars
Thumbs up graphic, would recommend
Sherry - 5 days ago, Verified purchaser
I've used it for over 40 years only dish soap I use, so versatile for more than dishes.
Will buy again
5 out of 5 stars
Thumbs up graphic, would recommend
Rose - 6 days ago, Verified purchaser
I like the price and product
Bang for your buck
5 out of 5 stars
Thumbs up graphic, would recommend
Dayz - 8 days ago, Verified purchaser
I like the size , more for your buck
Pungent Cheap Perfume smell
1 out of 5 stars
Thumbs down graphic, would not recommend
Karen - 10 days ago, Verified purchaser
This smells like overpowering cheap perfume. I’m returning it. This is crazy, I’m returning soap I’ve been buying for 25+ years. Time for a new brand I guess.
1 reply from Dawn team - 8 days ago
Thank you for sharing your feedback with us, Karen. Our Dawn team is always researching, and taking in feedback to help us design our Dawn products in ways that we believe everyone will love. We made a change to our Dawn Original Scent, after we had received positive feedback during our extensive research. We appreciate you sharing that the scent was too strong, and will be sure to share this with our team. We'd like to learn more about your experience, and would appreciate you giving us a call at (800) 725-3296.
Dawn is more than dish soap, it's multipurpose!
5 out of 5 stars
mclasalle_8216 - 10 days ago
originally posted on influenster.com

[This review was collected as part of a promotion.] I have been a loyal user of Dawn dish soap for many years, as I find it to be an excellent product. It offers a refreshing and pleasant scent, effectively cuts through grease, and is gentle on my hands. I am also a fan of the Powerwash dish spray, which I utilize for cleaning the stove, countertops, and even the bathtub. With Dawn, a small amount goes a long way, allowing me to clean a large number of dishes with minimal soap. It possesses effective grease-cutting capabilities and can be used on various surfaces without causing damage. It is more than just a dish soap; it is a versatile, multipurpose cleaner. Furthermore, it creates a rich lather, making a little go a long way.
Boken
1 out of 5 stars
Broken item - 10 days ago, Verified purchaser
I didn’t notice that it was broken then the guy handed it to me and it was leaking.
1 reply from Dawn team - 8 days ago
We're sorry to hear this. For assistance, please reach out to Target at 1-800-440-0680.
Grease Fighter
5 out of 5 stars
Thumbs up graphic, would recommend
Great Taste - 10 days ago, Verified purchaser
I love everything about Dawn I been buying this Product For Years.
Dawn dish soap is highly effective at cutting thro
5 out of 5 stars
asanih_7479 - 11 days ago
originally posted on influenster.com

Alright, let's be real, Dawn dish soap is a lifesaver. I've tried so many different brands, but I always come back to Dawn. It just cuts through grease like no other, whether I'm tackling a sink full of dishes or trying to clean up some crazy kitchen mess. Plus, I love that it's gentle enough to use on my hands without drying them out too much. And, you know, the whole saving wildlife thing is pretty cool too – makes you feel a little better about buying it. Honestly, it’s a staple in my kitchen, and I don’t see that changing anytime soon.
Rating: ⭐⭐⭐⭐⭐ (5/5) Clean dishes, happy kitchen!
5 out of 5 stars
dianav462_4413 - 11 days ago
originally posted on influenster.com

🧼 Powerful Clean with a Fresh Scent! 🧼 Dawn Ultra Dishwashing Liquid in Original Scent is my go-to for tackling tough grease and grime. Just a small amount creates rich, effective suds that cut through stubborn messes effortlessly. Not only does it leave dishes sparkling clean, but the fresh, classic scent makes doing dishes a little more enjoyable. Gentle on my hands yet tough on grease — truly the best dish soap out there!
Bad for hummingbird feeder, and my EYEs!
2 out of 5 stars
Reere - 11 days ago
originally posted on dawn-dish.com
New scents BAD for bird feeders, NOT the Safe original dawn....you are killing the wild life with these HEAVY fragrances, my eyes are swollen and itchy. My hummingbirds wouldn't eat at their feeder! Go back to the original, please, not even then Ultra,. Who wants their dinner plate smelling like that strong toxic stuff?
1 reply from Customer Care team - 8 days ago
Reere, there's nothing more important to us than your safety and satisfaction, so we're very sorry to hear about this, and we hope you're feeling better. We made this change after receiving positive feedback during extensive consumer testing, and while scent preferences will vary from person to person, it should never make your eyes swollen and itchy when using it as directed. We have quality and safety checks in place to ensure this, so please discontinue using this dish soap and give us a call so we can make a detailed report to our team, make sure your feedback is heard, and help. We can be reached at (800) 725-3296.
Yes
5 out of 5 stars
lilyh406_7132 - 12 days ago
originally posted on influenster.com

[This review was collected as part of a promotion.] I did end up using the entire bottle and forgot about making a review. That’s why there is no picture but I think that Dawn has an amazing message that it’s trying to send my nephew played with it put ducks in it and it didn’t harm him. He definitely ate some and he’s also very sensitive to sense and he was absolutely fine after.
Tough on grease
5 out of 5 stars
mariad1302_6807 - 12 days ago
originally posted on influenster.com

This soap is absolutely wonderful, it's tough in grease but very gentle to human hands. I love the scent because it's not overwhelming. It's affordable, and it's rewarding to know Dawn cares about wildlife and promotes environmental awareness.
Only dishwasing soap I use!
5 out of 5 stars
Thumbs up graphic, would recommend
JFF - 12 days ago, Verified purchaser
Dawn is my go to for all my dishwashing needs. It cleans grease better than other brands, insuring that I don't have to rewash my pots and pans.
Absolutely the Best Dish Soap!
5 out of 5 stars
keilam47_2469 - 12 days ago
originally posted on influenster.com

[This review was collected as part of a promotion.] Dawn Original Dishwashing Liquid is hands down the most effective dish soap I’ve ever used. A little goes a long way, and it cuts through grease effortlessly, leaving dishes spotless and squeaky clean. I love how powerful it is without needing to use a ton of product, which makes it super cost-effective. Another thing I appreciate is that it rinses off easily, leaving no residue behind. Plus, it has a clean, fresh scent that isn’t overwhelming. It’s also gentle enough to use for other cleaning tasks around the house, like washing delicate items or even tackling stubborn stains. Dawn has been a trusted name for years, and this original formula proves why—it works better than anything else I’ve tried! Highly recommend for anyone who wants sparkling dishes with minimal effort.
A must have!
5 out of 5 stars
isham8_8678 - 12 days ago
originally posted on influenster.com

[This review was collected as part of a promotion.] This dish soap is really great! It works so well at getting rid of grease and food stains. You don’t need to use much, and it lathers up nicely, making dishwashing super easy. It’s also gentle on my hands, which is a big plus. My dishes come out clean and there’s no leftover residue or strong smell. I’m really happy with how well it works, especially for the price. Definitely recommend it if you’re looking for a good dish soap!
Awesome cleaning power
5 out of 5 stars
tinas404_313 - 12 days ago
originally posted on influenster.com

I love Dawn. It’s one product I will never use a substitute for. It has a pleasant smell and has awesome cleaning power. It also comes in a variety of sizes and the bottle is recyclable.
Please
1 out of 5 stars
Thumbs down graphic, would not recommend
Emily - 13 days ago
I really miss the old dawn dish soap..this is way too strong for my allergies
1 reply from Dawn team - 12 days ago
Thank you for taking the time to share your feedback with us, Emily. Our products undergo thorough testing to ensure they're always safe for use as directed, and we do extensive research when we design product features, like scents, to make sure we're meeting the needs/preferences of our consumers, so we're sorry to hear that the scent of your Dawn Ultra was too strong for your allergies, as this isn't the experience we want or expect you to have, and we're grateful you brought it to our attention. If you're concerned with how the product is affecting you, please discontinue use. Your satisfaction means a lot to us, and we hope you'll give Dawn another try. We have a variety of scents if the Original no longer meets your needs, including an unscented version called Dawn Free and Clear, Unscented. We'd love to help you find the right product for you and assist further with this. Please hold on to your product and give us a call at (800) 725-3296, any time from 9:00AM-6:00PM EST Monday-Friday, so we can help!
Snells good
5 out of 5 stars
yasminid_1622 - 14 days ago
originally posted on influenster.com

[This review was collected as part of a promotion.] I don’t usually use dawn but I got this and it definitely changed my perspective on Dawn. I might have to start using this from now on and definitely effective cleaning! Very good quality. This product came in perfect condition.
Classic
5 out of 5 stars
amanda5786_5932 - 14 days ago
originally posted on influenster.com

[This review was collected as part of a promotion.] It’s dawn dish soap. A classic. There’s a reason dawn has been the number one trusted brand for years and the blue color is so iconic. Haven’t had to wash a baby duck yet, but if the opportunity ever presents itself, I’m ready. But for now, my dishes sparkling will do.
Best!
5 out of 5 stars
seank31_8632 - 14 days ago
originally posted on influenster.com

[This review was collected as part of a promotion.] Dawn dish soap is the best brand dish soap you can buy in my opinion. I received the classic version and it will never let you down. It is gentle enough to not hurt anything and strong enough to remove any grease or stains and even have used on laundry stains or spills. Definitely recommend