Sponsored
Dawn Refreshing Rain Scent Platinum Dishwashing Liquid Dish Soap
$9.59 ($0.18/fluid ounce)
In Stock
Eligible for registries and wish lists
At a glance
Sponsored
About this item
Highlights
- Dawn Platinum gives you a squeaky clean you can see and feel
- Removes up to 99% of Grease and Food Residue
- The only brand trusted by rescue workers to save wildlife
- Dawn dishwashing liquid can be used to clean items beyond the kitchen sink.
- Use Dawn Platinum to pre-treat laundry stains, to clean greasy tools and car wheels, and to remove grease and grime from around the house.
- Dawn Ultra's powerful formula helps you get through more dishes with less* dishwashing liquid (*vs. Dawn Non-Concentrated)
- Made with biodegradable surfactants
- #1 Dishwashing liquid brand* in North America (*Based on Sales).
Description
Dawn Platinum gives you a squeaky clean that you can see and feel. Dawn Platinum's improved formula easily removes 99% of grease and food residue. Dawn helps save wildlife. For more than 40 years, Dawn has helped save wildlife both at the sink, with products designed to get dishes cleaner faster, using less water*, and at the shore, where we work with wildlife rescue experts to protect and care for aquatic wildlife (*vs. running the tap with Dawn Non-Concentrated). Dawn is the only brand of dish soap trusted by rescue workers to clean wildlife impacted by oil spills. Dawn dishwashing liquid can even be used to clean items beyond the kitchen sink. Use Dawn Platinum dish soap to pre-treat greasy laundry stains, remove grease and grime from kitchen counters and appliances, and to clean external car surfaces and the outer shroud of a gas grill. Dawn Ultra's powerful formula helps you get through more dishes with less* dishwashing liquid (*vs. Dawn Non-Concentrated). Made with Biodegradable surfactants.
Scent: Rain Shower
Product Warning: Keep out of reach of children, keep out of eyes, keep out of reach of animals
Product Form: Liquid
Recommended Surface Application: Multi-Surface
Product Results: Used for Cleaning
Recommended Product Application: Dishes
Net weight: 54.8 fl oz (US)
TCIN: 81432741
UPC: 030772037188
Item Number (DPCI): 003-06-1897
Origin: Made in the USA or Imported
General Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers.
If the item details aren’t accurate or complete, we want to know about it.
Ingredients:
alcohol denat., c10-16 alkyldimethylamine oxide, c9-11 pareth-8, colorants, deceth-8, fragrances, methylisothiazolinone, pei-14 peg-24/ppg-16 copolymer, phenoxyethanol, ppg-26, sodium chloride, sodium citrate, sodium lauryl sulfate, tetrasodium glutamate diacetate, water' '
Shipping details
Estimated ship dimensions: 2.95 inches length x 6.38 inches width x 11.39 inches height
Estimated ship weight: 3.869 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Guests are saying
Dawn dish soap has long been a favorite for its exceptional cleaning power and versatility, effectively tackling grease and grime on dishes and various surfaces. However, recent changes to the scent have sparked significant dissatisfaction among guests, with many expressing a strong preference for the original fragrance. Despite the cleaning efficiency, the new scents have led to allergic reactions and complaints about lingering odors, prompting some guests to seek alternatives. Overall, while the product remains effective, the scent change has overshadowed its strengths for many users.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.5 out of 5 stars with 7350 reviews
cleans effectively: 4.62 out of 5
quality: 4.37 out of 5
value: 4.16 out of 5
74% would recommend
239 recommendations
1 out of 5 stars
31 October, 2025
originally posted on dawn-dish.com
Seriously
Its new smell is horrible and I will find another brand. Why change something that worked? I bought 3 bottles recently and thought I just got a defective one but Nope! I bet you can’t even use it on wildlife that needs rescuing.
1 reply from Customer Care team - 9 days ago
We're sorry you're disappointed with the Vibrant Fresh fragrance, Spence. We do extensive research and consumer testing to create appealing product features. However, we also realize that preferences can vary from person to person, and offer a variety of Dawn versions. Your satisfaction is important to us, and our Dawn Team would like to talk with you more about your experience and preferences. Please give us a call at 1-800-725-3296 from 9AM -- 6PM EST Monday–Friday.
5 out of 5 stars
Thumbs up graphic, would recommend
28 October, 2025Verified purchase
(no review title)
👌
5 out of 5 stars
Thumbs up graphic, would recommend
21 October, 2025Verified purchase
Amazing product
great product. remove grease very easy. smell good.
5 out of 5 stars
Thumbs up graphic, would recommend
21 October, 2025Verified purchase
Awesome dishsoap
leave dishes super clean no grease. Also works as a great stain remover.
1 out of 5 stars
14 October, 2025
originally posted on dawn-dish.com
Terrible new scent
The new scent is terrible. When my husband first used it, I checked the garbage to ensure there was no rotting fruit in it. The new scent is nauseating and gives me a headache. I am so disappointed. I’ve been a loyal user for decades. I can no longer have this product in my home, much less use it.
1 reply from Customer Care team - 28 days ago
Thanks for being part of our Dawn family, and taking the time to get in touch. We're sorry to hear about your experience, and want to assure you that we test to ensure Dawn is safe to use as directed. If you haven't already, we recommend to stop using the product. When designing Dawn, we do extensive research to create features that we think you will love. We know that preferences can vary from person to person, though, so we really appreciate your taking the time to reach out. We truly value you as a consumer and hope you'll give Dawn another try. We have a variety of scents, including an unscented version which is called Dawn Free and Clear, unscented. So we can help, as well as share your experience with our Safety Team, please get in touch with us at (800) 725-3296.
5 out of 5 stars
Thumbs up graphic, would recommend
13 October, 2025Verified purchase
The best dish soap on the market
Nothing and I mean nothing cleans like dawn platinum! This is always in stock at our house ! The GOAT!!!!
1 out of 5 stars
10 October, 2025Verified purchase
DAMAGED ITEMS
I LIKE THE DAWN BUT THE SHIPMENT WAS AWFUL. IT USUALLY COMES IN A PLASTIC BAG SECURED BUT IT WAS ALL OVER THE COFFEE AND EVERYTHING ELSE.
1 reply from Dawn team - 1 month ago
We're sorry to hear this, Ollie. For assistance, please reach out to Target at 1 (800) 440-0680.
5 out of 5 stars
Thumbs up graphic, would recommend
9 October, 2025Verified purchase
Whats not to like?
Can’t go wrong with Dawn!
1 out of 5 stars
3 October, 2025
originally posted on dawn-dish.com
Please Bring Back the ORIGINAL Scent in Dawn!!!!
The new scent in Platinum Dawn is appalling. I have used Dawn for years and I simply CANNOT tolerate the smell! After searching the internet the reviews are overwhelmingly negative. I don’t know if my Voice will be added to the outcry. PLEASE change the formula back to the original. I have to throw out a gallon bottle because it leaves an awful smell on things washed in it for days!
1 reply from Customer Care team - 1 month ago
We're very sorry for your disappointment with one of our updated Dawn Platinum scents, Lynn. When we update our products, we do extensive research and consumer testing to create features, including scents, that we think you will love. We know that scent preferences can vary from person to person, though, so we really appreciate your taking the time to reach out. We always take consumer feedback into account when making changes or designing future products, so we'll be sure to share your comments on this with the rest of our team. We'd love to learn more and try to make things right for you. Please give our team a call at (800) 725-3296.
5 out of 5 stars
Thumbs up graphic, would recommend
14 September, 2025Verified purchase
Product Review
I love Dawn Platinum Dishwashing Liquid Soap.
1 out of 5 stars
Thumbs up graphic, would recommend
4 September, 2025Verified purchase
Item containing liquid was not properly packaged.
Liquid leaked into the box and all over the outside of the bottle. Item was inside a plastic bag, but that bag was not closed. The item, also, had the cap taped, but that was covered with liquid as well.
1 reply from Dawn team - 2 months ago
We're sorry to hear this. For assistance, please reach out to Target at 1-800-440-0680.
1 out of 5 stars
3 September, 2025
originally posted on dawn-dish.com
Why the awful new scent??
The new smell is completely too strong and awful! I used to love Dawn but unfortunately the new smell makes me feel sick! Ugh!
1 reply from Customer Care team - 2 months ago
Firstly, thank you so much for your loving and using Dawn. We're so very sorry to hear that this has been your experience with this dish soap. We're always looking for ways to improve our dish soaps, so we sometimes change the scent of our products after getting positive feedback during extensive consumer testing. However, while scent perceptions and preferences will vary from person to person, we never expect the scent to be so strong that it makes users feel sick when used as directed. Please discontinue using it. This isn't something we take lightly, so we'd like to connect, make a report to our Quality and Safety Teams, and help you with this. Please call us at (800) 725-3296.
1 out of 5 stars
28 August, 2025
originally posted on dawn-dish.com
Why did they have to ruin a great product??
I cannot stand the new scent I threw it in the garbage!
1 reply from Customer Care team - 2 months ago
We're so very sorry to hear that you're not a fan of the new scent. We're always looking for ways to improve our users dishwashing experience, so we made this change after receiving positive feedback during extensive consumer testing. Your feedback is incredibly important to us, and we'd like to connect so that we can pass your feedback along to our team and help. Please call us at (800) 725-3296.
1 out of 5 stars
21 August, 2025
Leaking mess. Missing a lot of soap
This item was missing a lot of the soap. It was leaking and was all over the bottle wet and dried up so had been leaking for a while. They should not have filled my order with this bottle it needed pulled off the shelf
1 reply from Dawn team - 3 months ago
We're so very sorry to hear about this. With our quality checks, our products should always reach you in perfection condition. Damage may occur during shipping and handling though, so we'd like to connect and help. Please call us at (800) 725-3296.
5 out of 5 stars
Thumbs up graphic, would recommend
18 August, 2025Verified purchase
Good for cleaning
Drops in sink ar night keeps drain flowing
4 out of 5 stars
Thumbs up graphic, would recommend
18 August, 2025Verified purchase
Like product
The large size is easy to use as a refill for smaller containers
1 out of 5 stars
Thumbs up graphic, would recommend
15 August, 2025
DAWN DISH Soap
Almost half way I've bought this before and its not that low.
1 reply from Dawn team - 3 months ago
We're sorry to hear this. So we can fully understand what you're experiencing with your Dawn, could you please give us a call at (800) 725-3296?
1 out of 5 stars
14 August, 2025Verified purchase
spilled
handeled with 0 care spilled in the package. Who puts journals and folders in the same box with liquids? The bottle came almost half way empty by the way!
1 reply from Dawn team - 3 months ago
We're so sorry to hear that your items were damaged when you receive them, and we appreciate you bringing this to our attention. Dawn products go through strict quality checks to ensure they reach you in perfect condition, so this is not the experience we want or expect you to have, and we're glad you let us know. Your satisfaction is important to us, and we'd like to learn more about this to be able to assist you further from here. Please give our team a call at (800) 725-3296, any time from 9:00AM-6:00PM EST Monday-Friday, so we can help!
1 out of 5 stars
Thumbs down graphic, would not recommend
11 August, 2025Verified purchase
Smell is terrible
Absolutely horrible smell! All of the dishes smelled terrible and the lid also broke off. Great now I have to go look for another brand
1 reply from Dawn team - 3 months ago
We're sorry to hear this. This certainly isn't the quality standard we expect from Dawn, so we'd like to hear more. When you have a moment, please give us a call at (800) 725-3296.
1 out of 5 stars
Thumbs down graphic, would not recommend
6 August, 2025
Damage Item
Damaged Item. Tab was broken and soap leaked out!!
1 reply from Dawn team - 3 months ago
We're sorry to hear this. For assistance, please reach out to Target at 1-800-440-0680.