Sponsored
Dawn Platinum Ez Squeeze Dishwashing Liquid - Wild Jasmine - 24.3 fl oz
$4.99 ($0.21/fluid ounce)
In Stock
Eligible for registries and wish lists
At a glance
Sponsored
About this item
Highlights
- Dawn Platinum gives you a squeaky clean you can see and feel. Removes up to 99% of Grease and Food Residue
- With Dawn EZ-Squeeze it's easier to get the amount you want, where you want it.
- Don't waste a drop of soap with the upside-down EZ-Squeeze bottle.
- The only brand trusted by rescue workers to save wildlife
- Save money & reduce waste by refilling your EZ-Squeeze bottle from a large bottle of Dawn.
- Dawn dishwashing liquid can be used to clean items beyond the kitchen sink.
- Use Dawn Platinum to pre-treat laundry stains, to clean greasy tools and car wheels, and to remove grease and grime from around the house.
- Dawn Ultra's powerful formula helps you get through more dishes with less* dishwashing liquid (*vs. Dawn Non-Concentrated)
Description
Dawn Platinum gives you a squeaky clean that you can see and feel. Dawn Platinum's improved formula easily removes 99% of grease and food residue. Dawn is tough on grease, but gentle. Gentle enough that Dawn is the only brand of dish soap trusted by rescue workers to clean wildlife impacted by oil spills. For more than 40 years, Dawn has helped save wildlife both at the sink, with products designed to get dishes cleaner faster, using less water*, and at the shore, where we work with wildlife rescue experts to protect and care for aquatic wildlife (*vs. running the tap with Dawn Non-Concentrated). Dawn dishwashing liquid can even be used to clean items beyond the kitchen sink. Use Dawn Platinum dish soap to pre-treat greasy laundry stains, remove grease and grime from kitchen counters and appliances, and to clean external car surfaces and the outer shroud of a gas grill. Dawn Ultra's powerful formula helps you get through more dishes with less* dishwashing liquid (*vs. Dawn Non-Concentrated). Made with biodegradable surfactants. #1 Brand* in North America (*Based on Sales).
Scent: Jasmine
Product Warning: Keep out of reach of children, keep out of eyes, keep out of reach of animals
Product Form: Liquid
Recommended Surface Application: Multi-Surface
Product Results: Used for Cleaning, Removes Grease
Recommended Product Application: Dishes
TCIN: 89947207
UPC: 030772124499
Item Number (DPCI): 003-06-0037
Origin: Made in the USA or Imported
General Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers.
If the item details aren’t accurate or complete, we want to know about it.
Ingredients:
alcohol denat., c10-16 alkyldimethylamine oxide, c9-11 pareth-8, colorants, deceth-8, fragrances, methylisothiazolinone, pei-14 peg-24/ppg-16 copolymer, phenoxyethanol, ppg-26, sodium chloride, sodium citrate, sodium lauryl sulfate, tetrasodium glutamate diacetate, water' '
Allergens & Warnings:
KEEP OUT OF REACH OF CHILDREN. If in eyes may cause temporary discomfort; flush thoroughly with water. If swallowed, drink a glass of water to dilute., CONTAINS NO PHOSPHATES. Contains biodegrable surfacants., Contains fragrance allergen(s).Shipping details
Estimated ship dimensions: 2.34 inches length x 3.48 inches width x 9.8 inches height
Estimated ship weight: 1.78 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Guests are saying
Dawn Platinum EZ Squeeze Wild Jasmine dish soap has received enthusiastic feedback for its innovative squeeze bottle design, which allows for easy dispensing without mess. Guests appreciate the delightful wild jasmine scent that enhances the dishwashing experience while effectively cutting through grease and grime. The product's ability to clean dishes thoroughly with minimal effort has made it a favorite among users. Overall, it combines convenience, effectiveness, and a pleasant aroma, making dishwashing a more enjoyable task.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.8 out of 5 stars with 762 reviews
cleans effectively: 5 out of 5
quality: 4.83 out of 5
value: 4.64 out of 5
92% would recommend
13 recommendations
5 out of 5 stars
16 September, 2025
originally posted on dawn-dish.com
fragrance 💯 effectiveness 💯 soft on skin 💯
This is by far the best dish soap ever made love this fragrance it has like a therapeutic effect ☺️ on the fragrance i actually enjoy cleaning dishes just because of the fragrance and of course the effectiveness of dissolving grease so please don't stop making this product I will continue to purchase it for life. I live in Puerto Rico I always purchase it in my near supermarket at a good price. Thank you! Dawn for creating a brilliant product 💜
5 out of 5 stars
Thumbs up graphic, would recommend
11 September, 2025Verified purchase
Great smell!
My favorite scent! Works great, smells even better.
5 out of 5 stars
5 August, 2025
originally posted on influenster.com

Good
[This review was collected as part of a promotion.] Grant easy squeeze packaging makes it easy to use! It definitely gets the tough stains out and it was a great size, the scent is a little strong and probably strange for utensils and dishes but overall not a bad product for it worth.
5 out of 5 stars
Thumbs up graphic, would recommend
30 July, 2025Verified purchase
The best dish soap
Dawn is such a good dish soap, so glad I got it at Target!
5 out of 5 stars
Thumbs up graphic, would recommend
14 July, 2025Verified purchase
Smells better than most of the others
Works really well and smells nice.
1 out of 5 stars
Thumbs down graphic, would not recommend
13 June, 2025Verified purchase
Smelly sponge
For some reason Dawn dish soap makes my sponges smell writhing days of switching to it. The jasmine smell is also really overpowering. Solely using it for laundry stains now.
1 reply from Dawn team - 5 months ago
Our goal is for you to enjoy doing your dishes, so we're very sorry to hear that you find this scent of this dish soap too strong. We do extensive quality and consumer testing to get the scent just right, so your feedback is important to us, and we'd like to ensure your feedback is heard. Please call us at (800) 725-3296.
5 out of 5 stars
8 June, 2025
originally posted on influenster.com

Go to dish soap!
[This review was collected as part of a promotion.] My go to dish soap loved this scent and I enjoy the squeeze bottle! It cleans the best and is never a struggle to take off residue. The price point for this is super affordable!
5 out of 5 stars
1 June, 2025
originally posted on influenster.com

Great scent
[This review was collected as part of a promotion.] Have always been a fan of dawn dish soap. I appreciate the squeeze top so it’s more convenient. The wild jasmine scent is lovely. I have purchased many times over for the easy access top.
3 out of 5 stars
Thumbs up graphic, would recommend
19 May, 2025Verified purchase
Good product, bad design
The product is great but the bottle is not. I’ve been purchasing this and using it to refill my old bottle of Dawn that sits upright. I do not like this new upside down bottle design that leaks soap onto the countertop.
1 reply from Dawn team - 6 months ago
We're so sorry to hear the EZ-Squeeze bottle has been leaking, Sophie. Please know, there are many quality checks in place to ensure only the best products reach you. Sometimes this can happen if you live in a high altitude area. To prevent this, you can loosen the cap to release the pressure then re-tighten it back on the bottle. Then give the bottle one big squeeze onto a sponge or into the sink for about 2 seconds. We always recommend storing the bottle with the cap side down. So we can help you further, please give us a call at (800) 725-3296.
2 out of 5 stars
3 May, 2025
originally posted on influenster.com

Caused rashes
[This review was collected as part of a promotion.] Here are the pros: - you get so much for the price - the package design is awesome and doesn’t leak out soap - it smells good! The cons: - I have sensitive skin and this caused rashes for me - it’s not as effective at cleaning as some other brands
1 reply from Customer Care team - 6 months ago
While we're glad to hear that you enjoyed many pros with this product, we're sorry that this was your experience, and we hope that you're doing well. We can assure you that our Dawn EZ-Squeeze Wild Jasmine has been thoroughly evaluated to be safe when used as directed. As well, we have many quality checks in place to ensure that you can get a great clean when using Dawn. We'll be sure to share your comments with our team, and we do recommend that you discontinue use of this particular product, if you haven't already. We hope that you'll give another Dawn EZ-Squeeze version a try. So that we can learn more and gather some additional details for our Safety and Quality Teams, please give us a call at (800) 725-3296 when you have a moment.
5 out of 5 stars
Thumbs up graphic, would recommend
18 March, 2025Verified purchase
Best dish soap and beyond
It’s Dawn, it’s the best
5 out of 5 stars
12 December, 2024
originally posted on influenster.com

Easy to use, great product
[This review was collected as part of a promotion.] I love Dawn soap. This new packaging was really nice. I liked that it was easy squeeze. It also has a very nice smell and left all my dishes clean. I would definitely recommend any Dawn products. They are worth the price.
5 out of 5 stars
13 November, 2024
originally posted on dawn-dish.com
BEST smell ever
I LOVE the scent. After the dishes are clean, a beautiful fresh smell lingers
5 out of 5 stars
Thumbs up graphic, would recommend
3 November, 2024Verified purchase
Love this design
The squeeze bottle is a game changer. Cleans so well too
1 out of 5 stars
19 October, 2024
originally posted on dawn-dish.com
Leaves mildew stink on my sponge
Every time I use dawn products (blue) it immediately makes my sponges smell like mildew. I haven’t tried this one before so I thought maybe it would be different. Nope. One day later and my scrub mommy reeks of mildew. Mrs Meyers never does this. Why does Dawn?
1 reply from Customer Care team - 1 year ago
We're so sorry to learn that you’re having the experience you've described, Missy, as your satisfaction is incredibly important to us. Our lab tells us that a smelly slime-like feel can accumulate on sponges and dishcloths if left in standing water. If this is similar to what you’re sharing, it may help to know you can clean a smelly sponge, using a hot water/detergent/bleach blend. To prevent it happening, try adding the dish soap to hot running water (115 Degrees F/47 Degrees C), then swish the water gently to disperse the detergent throughout the water BEFORE adding dishes and don't allow the sponge to soak in dish water. If you'd like to talk more with us about this, please know we're here Mondays through Fridays, from 9 AM to 6 PM, EST. Call us at 1 (800) 725-3296.
5 out of 5 stars
11 September, 2024
originally posted on dawn-dish.com
Great product
The squeeze bottle is very helpful for washing dishing. When you have a dish in hand and don't want to struggle to open the regular cap. You can just squeeze the amount of soap you need and put it back. Also helpful for quick access to the soap. Would buy again.
5 out of 5 stars
Thumbs up graphic, would recommend
24 August, 2024Verified purchase
Dawn platinum wild jasmine
It smells very good & floral. Very sudsy and breaks down old food quick.
5 out of 5 stars
Thumbs up graphic, would recommend
10 August, 2024Verified purchase
Great scent
Love the scent of this one.
5 out of 5 stars
Thumbs up graphic, would recommend
7 August, 2024Verified purchase
Dawn soap
Perfect cleaning for dishes, counter tops, stove top etc
5 out of 5 stars
Thumbs up graphic, would recommend
24 July, 2024Verified purchase
Dawn is the best
Good ole reliable Dawn is a must for cleaning dishes and around the house