$3.99 when purchased online
Target Online store #3991
About this item
Highlights
- 50% Less* Scrubbing (*vs. Dawn Non-Concentrated)
- With Dawn EZ-Squeeze it's easier to get the amount you want, where you want it.
- Don't waste a drop of soap with the upside-down EZ-Squeeze bottle.
- Dawn helps save wildlife. Dawn is the only brand of dish soap trusted by rescue workers to clean wildlife impacted by oil spills.
- Dawn dishwashing liquid can be used to clean items beyond the kitchen sink.
- Use to pre-treat laundry stains, to clean greasy tools and car wheels, and to remove grease and grime around the house.
- Dawn Ultra's powerful formula helps you get through more dishes with less* dishwashing liquid (*vs. Dawn Non-Concentrated)
- Made with biodegradable surfactants
Description
Think all dish soaps are the same? Think again. No matter what you've got cooking in the kitchen, Dawn Ultra Original dish soap will leave your dishes squeaky clean every time. Get your ultimate clean and be the kitchen hero with the grease cleaning power of Dawn dishwashing liquid. With 50% less scrubbing* (*vs. Dawn Non-Concentrated), Dawn works harder so you can get back to spending quality time with your family. Dawn Ultra's powerful formula helps you get through more dishes with less* dishwashing liquid (*vs. Dawn Non-Concentrated). Dawn helps save wildlife. For more than 40 years, Dawn has helped save wildlife both at the sink, with products designed to get dishes cleaner faster, using less water*, and at the shore, where we work with wildlife rescue experts to protect and care for aquatic wildlife (*vs. running the tap with Dawn Non-Concentrated). Dawn is the only brand of dish soap trusted by rescue workers to clean wildlife impacted by oil spills. Dawn dishwashing liquid can be used to clean items beyond the kitchen sink. Use Dawn dishwashing liquid to pre-treat greasy laundry stains, to clean greasy tools and car wheels, and to remove grease and grime from around the house. Dawn is tough on grease, yet gentle. Made with biodegradable surfactants. #1 Brand* in North America (*Based on Sales).
Scent: Original
Product Warning: Flush immediately if product enters eyes, keep out of reach of children, drink water if product is swallowed
Product Form: Liquid
Recommended Surface Application: Multi-Surface
Product Results: Cleaner, Used for Cleaning, Removes Grease
Recommended Product Application: Dishes
Net weight: 22 fl oz (US)
TCIN: 84230938
UPC: 030772002087
Item Number (DPCI): 003-06-5360
Origin: Made in the USA or Imported
General Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers.
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
alcohol denat., c10-16 alkyldimethylamine oxide, c9-11 pareth-8, colorants, deceth-8, fragrances, methylisothiazolinone, pei-14 peg-24/ppg-16 copolymer, phenoxyethanol, ppg-26, sodium chloride, sodium lauryl sulfate, water.
Shipping details
Estimated ship dimensions: 3.4 inches length x 9.2 inches width x 2.2 inches height
Estimated ship weight: 1.598 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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4.0 out of 5 stars with 4484 reviews
62% would recommend
288 recommendations
Horrible New Scent
1 out of 5 stars
angiefromny - 9 days ago
originally posted on dawn-dish.com
Purchased my Dawn as I have been doing for over 25 years. When filling my sink caddy and doing dishes, there was an overpowering scent that I was not familiar with. I was shocked when I realized it was the Dawn. Two things: 1. The scent is awful and sickening; 2. There is NO indication on the bottle that this is a “new scent”. I find it nauseating and will be bringing it back in hopes that the store will issue a refund. I will be searching for a we dish soap until the old Dawn returns!
1 reply from Customer Care team - 9 days ago
We thank you for sharing your feedback on our recent change to Dawn Ultra Original. We know this is the first change in over 10 years, and that scent preference can be very personal. We're sorry to hear you are not a fan of the new scent. Please rest assured that we value your feedback greatly, and we will relay it to our Research and Development team. We'd recommend giving our Dawn E-Z Squeeze Free & Clear Fragrance-Free a try, as it has all of the cleaning power of Dawn with no added scent. We'd love to hear more about your experience and help you locate this version of Dawn. Please give us a call at (800) 725-3296 Monday-Friday 9 AM - 6 PM EST.
My favorite!
5 out of 5 stars
phoenixx1003_6335 - 10 days ago
originally posted on influenster.com
My favorite dish soap! The upside down idea is very effective and it smells so lovely, as always. This really is a great value for the money spent!
New scent too strong; please bring back original
1 out of 5 stars
JenE - 10 days ago
originally posted on dawn-dish.com
Please consider returning to the original scent of Dawn dish detergent. Like several other reviewers I find the new scent very strong and off-putting. I’ve used Dawn for decades and would prefer not to switch brands but am afraid I will have to due to the overpowering perfume-like scent.
1 reply from Customer Care team - 9 days ago
We thank you for sharing your feedback on our recent change to Dawn Ultra Original. We know this is the first change in over 10 years, and that scent preference can be very personal. We're sorry to hear you are not a fan of the new scent. Please rest assured that we value your feedback greatly, and we will relay it to our Research and Development team. We'd recommend giving our Dawn E-Z Squeeze Free & Clear Fragrance-Free a try, as it has all of the cleaning power of Dawn with no added scent. We'd love to hear more about your experience and help you locate this version of Dawn. Please give us a call at (800) 725-3296 Monday-Friday 9 AM - 6 PM EST.
A little goes a long way
5 out of 5 stars
Thumbs up graphic, would recommend
jopunky - 10 days ago
I work at an elementary school and when I wipe down the tables with this soap, the kids always tell me how great it smells. I agree - the new scent is clean and refreshing! To each their own but I hope you keep the new scent. AND if you don’t, I won’t stop using Dawn. It’s the best grease cutting soap on the market and whatever the smell, I will always use it.
I love Dawn
4 out of 5 stars
keishak92_9289 - 11 days ago
originally posted on influenster.com
I always buy dawn dish soap it’s my favorite. Cleans dishes great leaving no grease or smells. I don’t like the squeeze bottle as much as the regular bottles though it’s convenient to just pick up and squeeze but I feel to much dish soap comes out wasting more then I needed.
Alas for a classic.
1 out of 5 stars
RAR89 - 12 days ago
originally posted on dawn-dish.com
The smell of Dawn dish soap has been one of the most familiar smells of life since I could first remember. Washing a baby raccoon I found abandoned in a dumpster. Cleaning up the dishes the kitchen with grandmom. Lathering up for that slip-n-slide down the huge hill. Dawn must know it's a classic, so why change something so dear, so "everyday", when the rest of the world is changing so quickly? Practically speaking, unlike the original, the new scent sticks around and requires more hot rinsing to get rid of it.
1 reply from Customer Care team - 9 days ago
Firstly, thanks so much for your many years of loyalty and support. We're very sorry to hear that you're not a fan of this change. We're always looking for ways to improve your users dishwashing experience, so we made this change after getting positive feedback during extensive consumer testing. To try and remove the scent, please soak any dishes in hot water with a bit of distilled white vinegar added to it. We' love to connect about this, ensure your feedback is heard, and help. Please call us at (800) 725-3296.
Favorite dish soap
5 out of 5 stars
lizkaygray_327 - 23 days ago
originally posted on influenster.com
This is my favorite dish soap, other brands and store brands don’t even compare. It suds up great and does an awesome job cleaning my dishes. A must have!
Great soap
5 out of 5 stars
angelawd7a1_9205 - 25 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] Packing is great and easy to use. I love how my dishes get clean. You do not have to use too much soap so it's a great value for your money. It has become the only dish soap we use I the house.
Green
5 out of 5 stars
Thumbs up graphic, would recommend
none - 26 days ago
It great for cutting grease off of dishes.
Great soap
5 out of 5 stars
Thumbs up graphic, would recommend
Silvermarie - 26 days ago, Verified purchaser
The only soap I use for our dishes
Favorite Bottle Design
5 out of 5 stars
rhirstein_4534 - 29 days ago
originally posted on influenster.com
Dawn is by far my favorite dish soap brand because it is always reliable and smells great. I also love its environmental campaign with the horrible oil spills around the world. I really like this bottle design especially compared to the original because it prevents a build up of dried soap at the top and is perfect for allowing all the product to drip to the cap to prevent a lot of wasted soap and money. I like the cap and easy usage as well.
Why change a cult classic?!
1 out of 5 stars
Vick in OR - 1 month ago
originally posted on dawn-dish.com
I've been using dawn for way over two decades. Not knowing of the change, I bought a bottle, fill up my kitchen dispenser, and actually gagged. Seriously. I rinsed a water glass over and over and over just to get the god awful scent off. I could handle the additional water in the new formula - but not (what I call) "Fabreze Acid Rain Original."
1 reply from Customer Care team - 29 days ago
We certainly appreciate your great loyalty to Dawn over the years, and we're sorry to hear that you had this experience. We can assure you that our Dawn Original has been thoroughly evaluated to be safe when used as directed, and we also put a lot of thought into our products. We updated the scent back in February 2024 after receiving positive feedback during extensive testing with consumers. We'd also like to mention that the last change we made to the formula, which occurred earlier this year, was to help with improved grease cleaning as well as malodor reduction. Your comments will be shared with our team, and we do recommend that you discontinue use of this particular product, if you haven't already. We suggest giving another Dawn version a try, and it may be helpful to know that our Dawn Free & Clear features our lightest scent. We also offer our Dawn Free & Clear Fragrance-Free. So that we can learn more and gather some additional details for our Safety and Quality Teams, please give us a call at (800) 725-3296 when you have a moment.
Super clean
5 out of 5 stars
tiffytacs89_8331 - 1 month ago
originally posted on influenster.com
Best dish soap ever. Can be used to clean more than dishes. Love the fresh scent it leaves. A little goes a long way. Perfect to get grease stains out of clothes as well.
My favorite dish soap
5 out of 5 stars
gopip2_2394 - 1 month ago
originally posted on influenster.com
When it’s come to wash dishes I always prefer to use dawn liquid dish soap.its remove all sticky and oily stuff from the dish and its cane out super clean.its really easy to use and leak proof you don’t have to worry about spilled.
Dawn used to be the goat, new scent destroys that
1 out of 5 stars
Gina M - 1 month ago
originally posted on dawn-dish.com
Dawn used to be my go-to but the new scent is absolutely awful. It’s extremely strong and lingers in my kitchen! Smells like blueberry perfume instead of soap. Please bring back the old scent!
1 reply from Customer Care team - 30 days ago
We appreciate you taking the time to share your feedback with us, Gina. We do extensive research and testing when we design our product to make sure we're creating scents that we hope you'll love, so we're sorry to hear that you're unhappy with the scent of your Dawn Ultra, and please know that we value your input greatly. Consumer comments are vital in helping us improve our products and ensuring that we deliver the best possible experience to our consumers, so your satisfaction means a lot to us, and we hope you'll give Dawn another try. We'd love to help you find the right product for you and assist further with this; please give us a call at (800) 725-3296, any time from 9:00AM-6:00PM EST Monday-Friday.
Awful new smell
1 out of 5 stars
Johna70 - 1 month ago
originally posted on dawn-dish.com
Used to use this soap all the time for greasy and oily hands from working on cars, but after the recent scent change, I have switched to a different soap. The new scent is putrid and unbearably strong. Really hoping P&G will listen to their customers and go back to the old smell like Coca-Cola did in 1985.
1 reply from Customer Care team - 1 month ago
We thank you for sharing your feedback on our recent change to Dawn Ultra Original. We know this is the first change in over 10 years, and that scent preference can be very personal. We're sorry to hear you are not a fan of the new scent. Please rest assured that we value your feedback greatly, and we will relay it to our Research and Development team. We'd recommend giving our Dawn E-Z Squeeze Free & Clear Fragrance-Free a try, as it has all of the cleaning power of Dawn with no added scent. We'd love to hear more about your experience and help you locate this version of Dawn. Please give us a call at (800) 725-3296 Monday-Friday 9 AM - 6 PM EST.
Mess free and easy to use!
5 out of 5 stars
- 1 month ago
originally posted on influenster.com
I love Dawn, and so when they came out with the EZ-Squeeze option, I had to try it. It makes cleaning dishes so much easier. Mess free and easy to use!
Terrible scent
1 out of 5 stars
Dave9898 - 1 month ago
originally posted on dawn-dish.com
New scent is not good! Some things don’t need changing!
1 reply from Customer Care team - 1 month ago
We thank you for sharing your feedback on our recent change to Dawn Ultra Original. We know this is the first change in over 10 years, and that scent preference can be very personal. We're sorry to hear you are not a fan of the new scent. Please rest assured that we value your feedback greatly, and we will relay it to our Research and Development team. We'd recommend giving our Dawn E-Z Squeeze Free & Clear Fragrance-Free a try, as it has all of the cleaning power of Dawn with no added scent. We'd love to hear more about your experience and help you locate this version of Dawn. Please give us a call at (800) 725-3296 Monday-Friday 9 AM - 6 PM EST.
Dawn works insanely well
5 out of 5 stars
emiliab94_8257 - 1 month ago
originally posted on influenster.com
Dawn has been a staple in my household. It always gets off dirt and burnt food off of dishes and pots. Also comes in handy for laundry stains. Great prices too.
Terrible
1 out of 5 stars
- 1 month ago
originally posted on dawn-dish.com
It's completely unusable since you changed the formula. The scent is so powerful even rinsing in boiling water and leaving plasticwear out for days doesn't help get rid of the scent and it just makes me think if the scent is there what sort of toxins are being left behind on my dishes? I can't buy this until it's changed back.
1 reply from Customer Care team - 1 month ago
Thank you for taking the time to share your feedback with us. Our team is always taking in feedback to help us design our Dawn products in ways that we believe everyone will love as much as we do. We understand that everyone has their own favorite scent, and we appreciate you sharing that your Dawn Original scent is too strong. The best way to remove the scent is to soak your dishes in hot water with added distilled vinegar. We'd like to learn more about your experience, and would appreciate you giving us a call at (800) 725-3296.