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Dawn Ultra Dishwashing Liquid Dish Soap - Original

Dawn Ultra Dishwashing Liquid Dish Soap - Original - 2 of 4Dawn Ultra Dishwashing Liquid Dish Soap - Original - 3 of 4Dawn Ultra Dishwashing Liquid Dish Soap - Original - 4 of 4
Dawn Ultra Dishwashing Liquid Dish Soap - Original - 1 of 4
$2.99 when purchased online
Target Online store #3991

About this item

Highlights

  • 50% Less* Scrubbing (*vs. Dawn Non-Concentrated)
  • The only brand trusted by rescue workers to save wildlife
  • Dawn dishwashing liquid can be used to clean items beyond the kitchen sink.
  • Use to pre-treat laundry stains, to clean greasy tools and car wheels, and to remove grease and grime around the house.
  • Dawn Ultra's powerful formula helps you get through more dishes with less* dishwashing liquid (*vs. Dawn Non-Concentrated)
  • Made with biodegradable surfactants
  • #1 Dishwashing liquid brand* in North America (*Based on Sales).

Description

Think all dish soaps are the same? Think again. No matter what you've got cooking in the kitchen, Dawn Ultra Original dish soap will leave your dishes squeaky clean every time. Get your ultimate clean and be the kitchen hero with the grease cleaning power of Dawn dishwashing liquid. With 50% less scrubbing* (*vs. Dawn Non-Concentrated), Dawn works harder so you can get back to spending quality time with your family. Dawn Ultra's powerful formula helps you get through more dishes with less* dishwashing liquid (*vs. Dawn Non-Concentrated). Dawn helps save wildlife. For more than 40 years, Dawn has helped save wildlife both at the sink, with products designed to get dishes cleaner faster, using less water*, and at the shore, where we work with wildlife rescue experts to protect and care for aquatic wildlife (*vs. running the tap with Dawn Non-Concentrated). Dawn is the only brand of dish soap trusted by rescue workers to clean wildlife impacted by oil spills. Dawn dishwashing liquid can be used to clean items beyond the kitchen sink. Use Dawn dishwashing liquid to pre-treat greasy laundry stains, to clean greasy tools and car wheels, and to remove grease and grime from around the house. Dawn is tough on grease, yet gentle. Made with biodegradable surfactants. #1 Brand* in North America (*Based on Sales).
Scent: Original
Product Warning: Keep out of reach of children, keep out of eyes, keep out of reach of animals
Product Form: Liquid
Recommended Surface Application: Multi-Surface
Product Results: Used for Cleaning, Removes Dirt
Recommended Product Application: Cookware, Dishes
TCIN: 87877055
UPC: 030772094037
Item Number (DPCI): 003-06-6882
Origin: Made in the USA or Imported
General Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers.

Ingredients:

alcohol denat., c10-16 alkyldimethylamine oxide, c9-11 pareth-8, colorants, deceth-8, fragrances, methylisothiazolinone, pei-14 peg-24/ppg-16 copolymer, phenoxyethanol, ppg-26, sodium chloride, sodium lauryl sulfate, water.

Shipping details

Estimated ship dimensions: 2.04 inches length x 3.66 inches width x 8.96 inches height
Estimated ship weight: 1.29 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.

Related Categories

Guests are saying

The recent change in scent for this dish soap has left many guests disappointed, as they find the new fragrance overpowering and unpleasant. Despite the effectiveness of the product in cutting through grease and grime, the lingering scent has caused some guests to seek alternatives. However, many still appreciate its cleaning power and versatility for various household tasks, making it a staple in many kitchens.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.4 out of 5 stars with 31400 reviews
    cleans effectively: 4.33 out of 5
    quality: 3.83 out of 5
    value: 3.78 out of 5
    57% would recommend
    1047 recommendations

    dawn

    5 out of 5 stars
    Thumbs up graphic, would recommend
    Treats - 2 days ago, Verified purchaser
    always use Dawn new use anything else
    cleans effectively: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
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    Great

    5 out of 5 stars
    Thumbs up graphic, would recommend
    Crosby - 8 days ago, Verified purchaser
    Delivery was great this time no issues
    cleans effectively: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?

    Terrible new scent, and you know it

    1 out of 5 stars
    cgood1 - 10 days ago
    originally posted on dawn-dish.com
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    The only 5-star reviews here are from influenster.com, and your actual customers all rate it 1-star because of the scent. Stop trying to boost the rating with fake reviews. The smell is terrible, you know it, and you are bleeding customers to competitors. If you have any hope of recovering your customers, you need to admit you are wrong and bring back the old scent. And, no, the Fragrance Free one you suggest as an alternative is not the answer
    1 reply from Customer Care team - 9 days ago
    We're sorry to hear you aren't a fan of the Original scent. Please rest assured that we value your feedback greatly, and we have already relayed it to our Research and Development (R&D) team. Your input is vital in helping us improve our products and ensure that we deliver the best possible experience to our customers. We'd like to learn more, so we can help. When you have a chance, please get in touch with us at (800) 725-3296.
    Did you find this review helpful?

    Pet parents avoid;this has new strong clingy scent

    1 out of 5 stars
    Joepetparent7 - 10 days ago
    originally posted on dawn-dish.com
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    Been using dawn for years and just started a new bottle a few days ago. Noticed a new scent that that is much stronger than before, and lasts in the air much longer after washing dishes. I switched to dawn a while back for a good cleaning dish soap with a mild aroma so as not to being as off-putting when needing to clean pets and/or their dishes or surroundings. I'll have to see if I can return this now-opened bottle (as it wasn't labeled any different than last one with the original scent), but regardless, I guess dawn doesn't want pet owner's business anymore smh.
    1 reply from Customer Care team - 9 days ago
    We thank you for sharing your feedback on our recent change to Dawn Ultra Original, Joe. We know this is the first change in over 10 years, and that scent preference can be very personal. We're sorry to hear you are not a fan of the new scent. Please rest assured that we value your feedback greatly, and we will relay it to our Research and Development team. We'd recommend giving our Dawn E-Z Squeeze Free & Clear Fragrance-Free a try, as it has all of the cleaning power of Dawn with no added scent. We'd love to hear more about your experience and help you locate this version of Dawn. Please give us a call at (800) 725-3296 Monday-Friday 9 AM - 6 PM EST.
    Did you find this review helpful?

    CANT STAND THE NEW SENT

    1 out of 5 stars
    Floz - 11 days ago
    originally posted on dawn-dish.com
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    I bought a refill for my original dawn, my husband filled the bottle an I just used it. Ughhh!! What an awful smell. I’m very sensitive to scents and this is giving me g me a headache. I can’t get it off my hands. HELP BRING BACK THE ORIGINAL. P,EASE!!!
    1 reply from Customer Care team - 9 days ago
    We're sorry the new scent isn't appealing to you, Floz, and that you're experienced a headache. Extensive research and consumer testing goes into our products to create appealing dish soap options for our consumers, and our products are tested to be safe when used as directed. Because sensitivity is occurring, we recommend that you discontinue use of this fragrance. For those like yourself who are sensitive to scents, we recommend trying our Dawn Free & Clear EZ-Squeeze Fragrance-Free dish soap. We take your report very seriously, and would like to learn more about your experience to further help. Please give our Dawn Team a call at 1-800-725-3296 from 9AM -- 6PM EST Monday–Friday.
    1 guest found this review helpful. Did you?

    BRING BACK THE ORIGINAL DAWN!! New scent AWFUL!!!

    1 out of 5 stars
    bluecatlady - 11 days ago
    originally posted on dawn-dish.com
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    This new formula is HORRIBLE!!! It reeks, gives me a headache and the horrid scent lingers on dishes even rinsed repeatedly. Used it for ONE sink of dishes, not realizing it was so very different until I couldn't figure out what the awful smell was... returned to store and will never buy again. WHY would you change this?? How are animal/kitten rescuers still using this to bathe baby animals with? I can imagine it's not safe for them at all if it causes headaches for humans!
    1 reply from Customer Care team - 9 days ago
    We're sorry the new scent isn't appealing to you, and that you're experiencing headaches. Extensive research and consumer testing goes into our products to create appealing dish soap options for our consumers, and all our ingredients, including perfumes, are extensively evaluated for safety and are safe for use as directed. This includes the use of Dawn for emergency first-aid intervention by trained professionals in accidental exposures of animals. However, because you're experiencing headaches, we recommend that you discontinue use of this scent. We also hear your concerns about the scent lingering on your dishes, and there could be a few potential causes. Over time, dish soap buildup can accumulate on dishes. Also, if you have hard water, it can interfere with the effectiveness of the soap and leave behind residue (using a water filter may help). For best results, add about 2 tablespoons of dish soap to the sink, then add water that’s 105-115°F. We don't recommend leaving dishes to soak long term, but to wash promptly, and rinse the dishes thoroughly with clean water. We take your report to heart, and our Dawn Team would like to learn more about your experience to further assist you. Please give us a call at 1-800-725-3296 from 9AM -- 6PM EST Monday–Friday.
    Did you find this review helpful?

    Dawn first no mistake

    5 out of 5 stars
    michelek87_5900 - 13 days ago
    originally posted on influenster.com
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    Dawns simple fragrance but effectiveness always does the job the first time. Packaged environmentally friendly. Reasonably priced for all sizes
    Did you find this review helpful?

    Whoever designed this scent needs mental help.

    1 out of 5 stars
    stuffedsinus82 - 13 days ago
    originally posted on dawn-dish.com
    Image
    You have ruined the best dish soap ever created. The original Dawn that you sold for years was perfect the smell was very comforting and it smelled so clean. It was not only a great cleaner for dishes and pots and pans but it also freshened up toilets and was a great floor cleaner. The smell was perfect for people with allergies and it was so light and no one ever had complaints about it. It was the reason you sold so well for 50 years. Suddenly you changed it and now we have this. This new dish soap that you sell is nasty. The worst part about it is the strong musty smell it has. The smell lingers on dishes and I could smell it on my frying pan one morning when cooking my eggs and that was it for me. I started buying seventh generation dish soap and that stuff works perfect. I no longer use your product and I would only go back to it one day if you went back to the original scent. The current scent you are using smells so bad and the key words I would describe it as is musty, overly strong and terribly unpleasant. Whoever works in your lab needs their head examined.
    1 reply from Customer Care team - 12 days ago
    We thank you for sharing your feedback on our recent change to Dawn. We know this is the first change in over 10 years, and that scent preference can be very personal. We're sorry to hear you are not a fan of the new scent. Please rest assured that we value your feedback greatly, and we will relay it to our Research and Development team. We'd recommend giving our Dawn E-Z Squeeze Free & Clear Fragrance-Free a try, as it has all of the cleaning power of Dawn with no added scent. We'd love to hear more about your experience and help you locate this version of Dawn. Please give us a call at (800) 725-3296 Monday-Friday 9 AM - 6 PM EST.
    Did you find this review helpful?

    Your Fragrance Experts Should Be Fired

    1 out of 5 stars
    SUPER DISAPPOINTED - 15 days ago
    originally posted on dawn-dish.com
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    Why can't companies leave a great product alone? ABHOR THE NEW SCENT. Original should mean ORGINAL. Unaltered. After 40 years of using Dawn, we will not be buying this product anymore. P&G ruined original Tide powder laundry soap with its new, improved scent (why????) and now they've ruined original Dawn dish detergent. There is such a thing as too much aroma - good or bad.
    1 reply from Customer Care team - 14 days ago
    We're sad to hear you aren't enjoying the new scent of Dawn. Your feedback and loyalty are incredibly important to us, so we'll be sure to pass this along to the rest of our team. If you'd like to share more, we invite you to give us a call at (800) 725-3296.
    Did you find this review helpful?

    Powerful, gentle, and reliable, Dawn Original make

    5 out of 5 stars
    tukyl_2935 - 16 days ago
    originally posted on influenster.com
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    [This review was collected as part of a promotion.] The Dawn Original Dishwashing Liquid is a classic for a reason—it cuts through grease effortlessly and leaves dishes sparkling clean. A little goes a long way, making it both powerful and economical. I love how gentle it is on my hands while still being tough on stuck-on food. The fresh, clean scent adds a nice touch to everyday dishwashing. It’s a reliable kitchen essential that never disappoints.
    Did you find this review helpful?

    “A Reliable and Effective Kitchen Companion"

    5 out of 5 stars
    brittanyf15_2473 - 18 days ago
    originally posted on influenster.com
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    As someone who's been doing the dishes for what feels like a lifetime, I can confidently say that Dawn Dish Soap Original stands out in the crowded market of dishwashing detergents. From the moment you squeeze the bottle, the distinct, fresh lemon scent fills the air, creating a pleasant aroma that lingers throughout the kitchen. The color is a cheerful blue, making it visually appealing on the sink. When it comes to performance, Dawn truly shines. A little goes a long way—just a small drop is enough to create a rich lather that cuts through grease and stubborn food residues easily. I often find myself tackling pots and pans that have been caked with burnt-on grease, and Dawn handles the job effortlessly. The soap doesn't just clean well; it rinses off easily too, leaving no soapy residue behind, which is a big plus in maintaining my dishware's shine. Moreover, I've noticed that it's gentle enough on my hands, which is a significant consideration for someone who washes a lot of dishes. It doesn’t leave my skin feeling dry or irritated, which can be a concern with other brands. I also appreciate that Dawn has a reputation for being environmentally conscious, often working with organizations like the Wildlife Rehabilitation Program to help injured animals affected by oil spills. This makes me feel good about using their product. Overall, Dawn Dish Soap Original is a reliable kitchen staple. It effectively cuts through grime, smells great, is gentle on skin, and reflects a commitment to environmental responsibility. I highly recommend it for anyone looking for an efficient and trustworthy dish soap.
    1 guest found this review helpful. Did you?

    A must have

    5 out of 5 stars
    adamv13_3919 - 18 days ago
    originally posted on influenster.com
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    Dawn Ultra is a mainstay in my household and is completely irreplaceable, not only is it affordable but it’s strong, smells great and a little goes a long way! If it’s safe on ducks then it’s safe enough for me too!
    1 guest found this review helpful. Did you?

    Love Dawn!

    5 out of 5 stars
    dee89_1487 - 19 days ago
    originally posted on influenster.com
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    Such a good dish detergent! I have used this kind for as long as I could remember! I also use a little in my laundry from time to time, helps with my husbands dirty work clothes! It’s afffordable and it works, can’t beat it!
    1 guest found this review helpful. Did you?

    Absurdly strong new scent

    1 out of 5 stars
    formerloyalcustomer - 19 days ago
    originally posted on dawn-dish.com
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    Had been the best but the new scent is overpowering. I reached out to customer care first because I assumed it had to be a manufacturing error but then when I went to buy I replacement I found they're all like that now. I've used Dawn Original for many years and while the soap itself is effective, I can't use it anymore from the ridiculous amount of perfume. Makes me sneeze while doing the dishes, the whole house smells for at least half a day, and no matter how much I rinse out the dishcloth after, the hamper smells of it until the wash is done. I hope they have some sense and return to the old fragrance. And announce that they do, because I'll be using another brand until then. The rest of this bottle will have to go.
    1 reply from Customer Care team - 16 days ago
    Thank you for sharing your experience with the new scent of Dawn. Please be assured that we thoroughly test all of our ingredients for safety before we use them in a product, and this is not something we would expect. Safety is our top priority and based on what you shared we do recommend discontinuing use of this Dawn. We hope you'll give our Dawn E-Z Squeeze Free & Clear Fragrance-Free a try, as it has all of the cleaning power of Dawn with no added scent. We'd love to hear more about your experience in order to make a complete report to our Safety Team, and to help you further. Please hang on to the product and give us a call at (800) 725-3296 Monday-Friday 9 AM - 6 PM EST.
    1 guest found this review helpful. Did you?

    Great product !

    5 out of 5 stars
    shirleyy19_6219 - 19 days ago
    originally posted on influenster.com
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    Great product of the dish washing. Down never disappoints me. The glassware or dish looks shiny after used it. I still can use it even I allergic for most of detergent.
    1 guest found this review helpful. Did you?

    Horrible New Smell

    1 out of 5 stars
    Bring back the old - 20 days ago
    originally posted on dawn-dish.com
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    I bought a new bottle of “original” dawn after my gallon jug ran out and INSTANTLY knew there was something HORRIBLY wrong with the smell. I thought I bought the wrong thing but after digging I realized the original dawn no longer exists. I literally couldn’t use it without gagging so in the trash it went. Not just the kitchen trash but all the way to the outside trash can. I wish there would have been an uprising about the scent change as much as the Cracker Barrel logo change.
    1 reply from Customer Care team - 16 days ago
    Thank you for sharing your experience with the new scent of Dawn. Please be assured that we thoroughly test all of our ingredients for safety before we use them in a product, and this is not something we would expect. Safety is our top priority and based on what you shared we do recommend discontinuing use of this Dawn. We hope you'll give our Dawn E-Z Squeeze Free & Clear Fragrance-Free a try, as it has all of the cleaning power of Dawn with no added scent. We'd love to hear more about your experience in order to make a complete report to our Safety Team, and to help you further. Please hang on to the product and give us a call at (800) 725-3296 Monday-Friday 9 AM - 6 PM EST.
    2 guests found this review helpful. Did you?

    New scent/ fragrance is terrible!

    1 out of 5 stars
    Flyboy - 20 days ago
    originally posted on dawn-dish.com
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    Just bought a new bottle of Dawn Ultra, apparently the same one that I have always been buying. The new scent added to it is very strong and lingers on the dishes, especially anything plastic. The previous version did not do this. Very disappointing. I will throw this bottle out and will not buy again.
    1 reply from Customer Care team - 19 days ago
    We're sorry you're disappointed with the change in fragrance, Flyboy. Extensive research and consumer testing goes into our products to create appealing features, and our products undergo stringent quality controls to ensure performance and safety. When the soap scent lingers on your dishes, there could be a few potential causes for this happening. Over time, dish soap buildup can accumulate on dishes, especially if they’re not rinsed thoroughly or if you have hard water which can interfere with the effectiveness of the soap and leave behind residue. Also, if certain items always pick up a flavor, they're probably worn to the point of being porous, such as items made of cast iron and plastic, and we recommend that you do not soak these items. For best results, add about 2 tablespoons of dish soap to the sink, then add water that’s 105-115°F. Finally, be sure to rinse the dishes thoroughly with clean water. We take your satisfaction very seriously, and our Dawn Team would like to learn more about your experience to further assist you. Please give us a call at 1-800-725-3296 from 9AM -- 6PM EST Monday–Friday.
    1 guest found this review helpful. Did you?

    Dawn dish soap - the BEST

    5 out of 5 stars
    kalebd7_5454 - 21 days ago
    originally posted on influenster.com
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    Dawn Dish Soap is my go-to for tackling tough grease and everyday cleaning. It cuts through messes quickly and leaves dishes sparkling clean. A little goes a long way, making it both effective and reliable. Not to mention - the scent is great too. Leaves my whole kitchen smelling fresh and clean.
    1 guest found this review helpful. Did you?

    Horrible, headache inducing "new" scent !

    1 out of 5 stars
    Islander - 21 days ago
    originally posted on dawn-dish.com
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    At first I thought it was me, and then I went to the Internet and did a search for "have they changed the scent of Dawn Ultra". What a rabbit hole. I am not as scent sensitive as some, but I am scent sensitive, particularly when it comes to cleaning and personal care products. This may be the first "change in 10 years" but you are about to lose a significant portion of your loyal customer base who cannot abide the lingering, cloying, new scent. And, of course I've purchased a big bottle. This new scent is giving me headaches. I currently have the kitchen door and windows open in an effort to dissipate it. My stomach is churning. Why would you RUIN a product that was a staple for your customers. Never again. And, don't even suggest the "No Scent" version - I've sniffed it. Definitely not my idea of "no scent".
    1 reply from Customer Care team - 20 days ago
    There's nothing more important to us than our users safety and satisfaction, so we're very sorry to hear that you had this experience. We're always looking for ways to improve your users dishwashing experience, so we made the scent change to this dish soap after receiving positive feedback during extensive consumer testing. While scent preferences and perceptions will vary from person to person, we never expect it to make your stomach churn especially with our safety checks. Because you had this experience, we ask that you discontinue using it. It may be possible that you used one of our lightly-scented Free & Clear Dish Soaps. However, we do have a fragrance-free version with our Dawn E-Z Squeeze Free & Clear Fragrance-Free Dish Soap. We'd like to connect about this, make a report to our Quality and Safety Teams, tell you more about this dish soap, and help. Please call us at (800) 725-3296.
    1 guest found this review helpful. Did you?

    best dish soap for cleaning

    5 out of 5 stars
    maggietg1986_3556 - 21 days ago
    originally posted on influenster.com
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    Dawn is a little pricier, it cuts grease better than any other A small amount goes a long way, smells fresh, and I love that it’s safe enough to use on wildlife. Great value
    1 guest found this review helpful. Did you?

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