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Dawn Ultra Dishwashing Liquid Dish Soap - Original - 2 of 4Dawn Ultra Dishwashing Liquid Dish Soap - Original - 3 of 4Dawn Ultra Dishwashing Liquid Dish Soap - Original - 4 of 4
Dawn Ultra Dishwashing Liquid Dish Soap - Original - 1 of 4

Dawn Ultra Dishwashing Liquid Dish Soap - Original - 18 fl oz: Removes Dirt, Multi-Surface Cleaning, Plastic Bottle

$2.99

In Stock

Eligible for registries and wish lists

At a glance

About this item

Highlights

  • 50% Less* Scrubbing (*vs. Dawn Non-Concentrated)
  • The only brand trusted by rescue workers to save wildlife
  • Dawn dishwashing liquid can be used to clean items beyond the kitchen sink.
  • Use to pre-treat laundry stains, to clean greasy tools and car wheels, and to remove grease and grime around the house.
  • Dawn Ultra's powerful formula helps you get through more dishes with less* dishwashing liquid (*vs. Dawn Non-Concentrated)
  • Made with biodegradable surfactants
  • #1 Dishwashing liquid brand* in North America (*Based on Sales).

Description

Think all dish soaps are the same? Think again. No matter what you've got cooking in the kitchen, Dawn Ultra Original dish soap will leave your dishes squeaky clean every time. Get your ultimate clean and be the kitchen hero with the grease cleaning power of Dawn dishwashing liquid. With 50% less scrubbing* (*vs. Dawn Non-Concentrated), Dawn works harder so you can get back to spending quality time with your family. Dawn Ultra's powerful formula helps you get through more dishes with less* dishwashing liquid (*vs. Dawn Non-Concentrated). Dawn helps save wildlife. For more than 40 years, Dawn has helped save wildlife both at the sink, with products designed to get dishes cleaner faster, using less water*, and at the shore, where we work with wildlife rescue experts to protect and care for aquatic wildlife (*vs. running the tap with Dawn Non-Concentrated). Dawn is the only brand of dish soap trusted by rescue workers to clean wildlife impacted by oil spills. Dawn dishwashing liquid can be used to clean items beyond the kitchen sink. Use Dawn dishwashing liquid to pre-treat greasy laundry stains, to clean greasy tools and car wheels, and to remove grease and grime from around the house. Dawn is tough on grease, yet gentle. Made with biodegradable surfactants. #1 Brand* in North America (*Based on Sales).
Scent: Original
Product Warning: Keep out of reach of children, keep out of eyes, keep out of reach of animals
Product Form: Liquid
Package Quantity: 1
Recommended Surface Application: Multi-Surface
Product Results: Used for Cleaning, Removes Dirt
Recommended Product Application: Cookware, Dishes
TCIN: 87877055
UPC: 030772094037
Item Number (DPCI): 003-06-6882
Origin: Made in the USA or Imported
General Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers.
If the item details aren’t accurate or complete, we want to know about it.

Allergens & Warnings:

KEEP OUT OF REACH OF CHILDREN. If in eyes, may cause temporary discomfort; flush thoroughly with water. If swallowed, drink a glass of water to dilute

Shipping details

Estimated ship dimensions: 8.98 inches length x 3.39 inches width x 2.05 inches height
Estimated ship weight: 1.3 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: This is a comment. I was beyond frustrated when my daughter went to clean out the hamster cage with the new dawn and I got really sick. Autoimmune issues. We've used Dawn for all cleaning for 24 yrs. New scent is not working.

submitted by Christa - 2 years ago
  • A: I got my house cleaned from cleaners and they used this product to clean the kitchen. I have been sick since then. Got severe headached and eye irritation.

    submitted byEj - 2 years ago
  • A: The new scent is not good. Smells like a bad air freshener.

    submitted bytanya - 2 years ago
  • A: The new Dawn scent is horrible. Something in that perfume is bad for people with fragrance sensitivities that never had a problem with original Dawn. Please go back to the tried and true original.

    submitted byHadabuckCO - 1 year ago
  • A: Just opened a new bottle today, didn’t know they changed the scent. While I didn’t use enough to make me sick or anything, the new scent is truly horrible so it’s time to change brands, I can’t remember a time I didn’t use Dawn so this is a true bummer. First Tide went to crap now Dawn, I guess everything is just going down hill from here.

    submitted by - 1 year ago
  • A: Completely agree! The new scent gave me a horrible allergic reaction and asthma attack. I had to throw away the whole bottle. I had no idea that the classic original scent was gone and replaced!!!

    submitted byEliza - 1 year ago
  • A: Agreed! New scent is horrible and won't leave hands or dishes! And the ad did show I was getting original scent.

    submitted byOldLady - 2 years ago
  • A: Surprised to find I was not the only one that had trouble with this new overwhelming scented product that gave me an allergic reaction. Ordered on Target’s site showing this as original scented!

    submitted bymartin1223 - 2 years ago
  • A: We're sorry to hear that this was your experience, Christa, and we hope that you're feeling better. Safety is our top priority here at Dawn, and we can assure you that our Dawn Original has been thoroughly evaluated to be safe when used as directed. Your comments will be shared with our team, and we do recommend discontinuing use of this particular product, if you haven't already. It may be helpful to know that we do offer other Dawn versions, and you may be interested in giving our Dawn Free & Clear Fragrance-Free a try. As well, we'd like to mention that Dawn has only been approved for certain alternative uses. Cleaning out an animal cage is not one of our approved alternative uses, so we can't recommend using our product in this manner. So that we can learn more about your experience and gather some additional details for our Safety Team, please give us a call at (800) 725-3296 when you can.

    submitted byDawn - 2 years ago
    Brand expert
  • A: TARGET please remove this choice, YOU are NOT shipping the Original Scent Dawn, it was discontinued July 2024 per P&G. They "Clean"" Scent STINKS, JUST AWFUL. CAUTION, !!

    submitted byWINDY17 - 1 year ago

Q: Fyi. This is NOT "original" scent. The "new" scent is absolutely terrible. We've moved to another brand.

submitted by garnettguy21 - 2 years ago
  • A: This is a comment. The "new" Dawn scent smells terrible. I washed my smoothie cup with this and it smelled like perfume. I don't want my cups or dishes to smell or taste like perfume. The smell is overwhelming. Bring back the "original" scent. Does anyone have any recommendations for a different dishwashing liquid that doesn't smell like perfume?

    submitted byLInda - 2 years ago
  • A: Yes, please share what brand you moved to. I am boycotting P&G altogether due to the overabundance of perfume they are using, not only in Dawn but Tide, as well.

    submitted bySYLP - 1 year ago
  • A: What brand? I hate the smell as well. It won't rinse away. I cannot serve food or cook on dishes that smell like perfume.

    submitted byjulie - 2 years ago
  • A: Nor their "original" dawn scent. They changed the scent and the forumla. The new forumula made my hands sting and itch and hated the smell. I used my beloved Dawn for 30 years, now switched brands.

    submitted byKatrina - 8 months ago
  • A: Agree and the new scent smells awful I had to throw it away!

    submitted byToniP - 8 months ago
  • A: This new scent is disgusting, I cannot figure out why Dawn would change it's tried & true scent and make it smell like air freshener. Let them know! Bring back the original

    submitted byKris - 1 year ago
  • A: Talked to company today. Said the "original Dawn" has been replaced with "Clean Scent'. I told them when washing dishes this new scent caused a lung issue and I couldn't breathe.

    submitted byKat - 2 years ago

Q: COMMENT: We are NOT happy with the "new scent"! Smell is overwhelming and like a bad dryer sheet! Please bring back original scent. This one is giving me a headache!!

submitted by Danny and Sara - 2 years ago
  • A: I got a headache too. Why do companies mess with a classic with strongs sales. Switched brands.

    submitted byKatrina - 8 months ago
  • A: I suggest writing the company as well. Personally, I am boycotting this brand until they bring the old scent back. It’s one thing to introduce a new scent, but to replace the original and trick us with the blue color and the duck? Outrage

    submitted bysouthmpls - 2 years ago
  • A: And the taste doesn't wash off. I'm gonna miss you old Dawn. You are losing customers.

    submitted byRaechel S - 10 months ago
  • A: Call P&G Customer Service give UPC code get money back on a debit card

    submitted byN - 2 years ago
  • A: It smells awful what are you changing too. I also agree that the Tide smells !

    submitted byToniP - 8 months ago
  • A: We're so sorry you had this experience with the recent change in Dawn's Original Scent, and we hope you're feeling better, Danny and Sara. While all our ingredients and products are thoroughly evaluated to be safe and effective when used as directed, we recognize some people may have personal sensitivities and cannot tolerate a particular ingredient or formulation. If you haven't already, we recommend you discontinue using this product. So we can complete a report for our Safety Team and help you further, please hang on to the product and call us at (800) 725-3296 Monday through Friday, 9 AM to 6 PM EST.

    submitted byDawn - 2 years ago
    Brand expert

Q: The title says that it's the Original Scent. IS it the Original Scent or is that a mistake? Target is very good about making good on things but I don't want to take any chances. Is it the Original Scent or no?

submitted by Kara - 2 years ago
  • A: No they stopped making it in 2024 and now this stuff smells and you waste tons of water trying to get ride of the taste when all you used was a tiny dot on wet hands to wash something. I thought people exaggerated. They did not. It's terrible. I'm done.

    submitted byRaechel S - 10 months ago
  • A: The Dawn Ultra Original Scent has been upgraded, Kara. We recommend reaching out to Target directly to find out if they have the new clean scent.

    submitted byDawn - 2 years ago
    Brand expert

Q: Picture does not match description. Please confirm this is actually ULTRA Dawn.

submitted by Brusher - 3 months ago
  • A: Thank you so much for your question. We would like to inform you that this is in fact a bottle of Dawn Ultra.

    submitted byDawn - 3 months ago
    Brand expert

Q: Is dawn usable in dishwasher

submitted by Alygrl471 - 9 months ago
  • A: Dawn is not designed to be used in the dishwasher.

    submitted byDawn - 9 months ago
    Brand expert

Q: What temperature does this have to be stored at?

submitted by Customer - 9 months ago
  • A: We suggest keeping it stored at room temperature.

    submitted byDawn - 9 months ago
    Brand expert

Q: What is the PH of Original Dawn?

submitted by M - 1 year ago
  • A: All versions of Dawn Dish Liquid except Power Lift / Power Clean: approximately between 9.0 & 9.2.

    submitted byDawn - 1 year ago
    Brand expert

Q: Why can’t I checkout with my target red card

submitted by Snowy - 1 year ago
  • A: You might need to pay down your balance on your credit card. This has nothing to do with Dawn soap though... 😆

    submitted bymdwatk3 - 5 months ago

Q: The description says “original scent” but the pic says “new clean scent.” Which is this? (New scent is disgusting.)

submitted by Emily - 1 year ago
  • A: For questions about the product version being offered, please reach out to the Target Team at 1-800-440-0680 for further assistance.

    submitted byDawn - 1 year ago
    Brand expert

Additional product information and recommendations

Guests are saying

The recent changes to the scent of Dawn dish soap have sparked significant dissatisfaction among guests, with many expressing a strong preference for the original formula. Despite its effectiveness in cutting grease and cleaning dishes, the new fragrance has been described as overpowering and unpleasant. Guests appreciate the product's cleaning power and versatility, but the scent change has led to a decline in loyalty, prompting many to seek alternatives. The product remains a staple for its cleaning capabilities, but the scent issue is a major concern.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.4 out of 5 stars with 34798 reviews
    cleans effectively: 4.35 out of 5
    quality: 3.88 out of 5
    value: 3.84 out of 5
    58% would recommend
    1134 recommendations
    5 out of 5 stars
    Thumbs up graphic, would recommend
    9 April, 2026Verified purchase

    (no review title)

    Trusted brand with quality assurance
    Melissa
    cleans effectively: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    7 April, 2026Verified purchase

    (no review title)

    I love the way it washes off the grease. It works for me anytime I need dish soap.
    Carmen
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    7 April, 2026Verified purchase

    (no review title)

    Dawn is the best dish liquid I ever used it’s safe on your hands it’s the most effective and safe dish liquid it great on grease I don’t use no other dish liquid but dawn it though on grease and grime
    Brianna
    cleans effectively: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    6 April, 2026

    Detergent?

    This dish wash liquid smells like clothing detergent. All my dishes smell like this including my cups. After drinking water from my cups all I smell is the soap. And yes, I’m rinsing my dishes correctly. This dish soap leaves detergent smell on all dishes.
    Keni
    cleans effectively: 1 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    2 guests found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    6 April, 2026Verified purchase

    (no review title)

    MY FAVORITE
    PRETTY WRAPPING PAPER
    cleans effectively: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    3 April, 2026Verified purchase

    Half empty

    I received this bottle almost half empty. It is not leaving so must have been on the shelf like this.
    Keith
    value: 1 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    1 April, 2026Verified purchase

    My #1 dish soap

    Dawn is me all time favorite dish soap! This is also safe to use on pets. Bonus, it keeps flees off your pets.
    Suzanne
    cleans effectively: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    31 March, 2026Verified purchase

    (no review title)

    I really love it.
    Carlos
    cleans effectively: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    4 out of 5 stars
    Thumbs up graphic, would recommend
    31 March, 2026Verified purchase

    love the product but hate that the company rose the price and lower the oz.

    effective product
    Sunny
    cleans effectively: 5 out of 5
    quality: 5 out of 5
    value: 4 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    28 March, 2026
    originally posted on influenster.com
    Image

    A concentrated dishwashing liquid that cuts fat qu

    It’s the soap I use the most at home and I always run out very quickly because it really works. With very little product, I can wash a lot of dishes and remove grease effortlessly. I love its original aroma, because it leaves everything smelling very clean. I also use it to clean other things in the kitchen, remove stains and it works very well.
    SindyG
    Did you find this review helpful?
    5 out of 5 stars
    27 March, 2026
    originally posted on influenster.com
    Image

    It’s good

    [This review was collected as part of a promotion.] Let me just say this dish washing liquid smells good, it’s gets rid of grease easily and works well for washing dirty dishes and it has a great fragrance too. I love that it refills the bottles a lot it times and doesn’t drying out.
    ShanoyG
    Did you find this review helpful?
    3 out of 5 stars
    26 March, 2026
    originally posted on influenster.com
    Image

    Best dish soap

    Dawn is my favorite dish soap to use! Dawn always gets the grease off of the dishes! Product is easy to use and packaging is very simple! Product has a great durability and it makes cleanups easy to handle!
    DakotaM
    Did you find this review helpful?
    5 out of 5 stars
    24 March, 2026Verified purchase

    (no review title)

    Kills fleas and greases
    Jean
    Did you find this review helpful?
    5 out of 5 stars
    24 March, 2026
    originally posted on influenster.com
    Image

    Great Value! Great Cleaning Power!

    Dawn! I use Dawn on my dishes! On my dog! So safe for dogs! I use Dawn for treating stains on clothing! I could find a thousand uses for Dawn ! I love the fresh scent ! It makes my kitchen smell so clean!
    BellaL
    Did you find this review helpful?
    1 out of 5 stars
    24 March, 2026
    originally posted on dawn-dish.com
    Image

    Hate the new stench!

    I HATE the new smell and the fact that my hands burn after using it. I’ve used Blue Dawn for years but no more. Let the search begin and before anyone say use the dye free one I tried it and doesn’t seem to get the grease off as well as blue did.
    1 reply from Customer Care team - 11 days ago
    We are truly sorry to hear about your experience with our Dawn Original Dishwashing Liquid. We understand that scent sensitivity can be a significant issue and we are sorry to hear about your burned hands. We hope that you are doing fine now. Please know, safety is our top priority and this product is thoroughly evaluated to be safe when used as directed. We care about your safety, for this reason we recommend discontinuing use of the product. Also, we would like to assist you further with this issue. We invite you to contact us at the number (800) 725-3296 and we will be more than happy to help you. Have a nice day.
    Mare16
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    23 March, 2026
    originally posted on influenster.com
    Image

    Powerful Grease Fighter and Versatile Cleaning Ess

    [This review was collected as part of a promotion.] Dawn Ultra Dishwashing Liquid, Original Scent is a product I always trust. Its thick consistency means you only need a small amount to create plenty of suds and achieve excellent cleaning power. It cuts through grease effortlessly, leaving dishes squeaky clean without much scrubbing. The performance is strong and consistent, even on tough, stuck- on residue. It’s long- lasting, making it a great value for the price. The texture is smooth and easy to mix with water, providing a pleasant user experience. Beyond dishwashing. I also use Dawn to clean my floors, and it works surprisingly well. It’s a versatile household staple that I never run out of and will continue to repurchase. If you’re looking for an effective dish soap, this one is definitely worth trying.
    KieuP
    Did you find this review helpful?
    5 out of 5 stars
    22 March, 2026
    originally posted on influenster.com
    Image

    Bubbles Bubbles in love it.

    This is value for the money, full concentration on cleaning the residue and drying. Easy to rinsing and you don't have to use alot of product so this is last longer
    JanellysR
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    22 March, 2026
    originally posted on influenster.com
    Image

    Favorite Dish Soap

    [This review was collected as part of a promotion.] This has always been my go to dish soap, a little goes a long way, and the size bottle they sent me is HUGE, so i wont have to purchase dish soap for awhile. It doesn't dry my hands out and cleans my dishes perfectly with no streaks!
    AliciaB
    Did you find this review helpful?
    5 out of 5 stars
    21 March, 2026
    originally posted on influenster.com
    Image

    Removes grease on contact while leaving dishes cl

    [This review was collected as part of a promotion.] I received this product for free in exchange for my honest review. Dawn Ultra really removes grease on contact, just like it claims. It cuts through oily dishes quickly, even with a small amount of soap. The formula is concentrated, has a clean scent, and leaves dishes looking spotless. It definitely makes dishwashing easier and faster.
    LiliiaY
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    19 March, 2026Verified purchase

    (no review title)

    item came with a missing cap. Part of product leaked into my bag
    Andrea
    Did you find this review helpful?

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