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Dawn Ultra Clean Scent Ez-Squeeze Dishwashing Liquid Dish Soap

Dawn Ultra Clean Scent Ez-Squeeze Dishwashing Liquid Dish Soap - 2 of 4Dawn Ultra Clean Scent Ez-Squeeze Dishwashing Liquid Dish Soap - 3 of 4Dawn Ultra Clean Scent Ez-Squeeze Dishwashing Liquid Dish Soap - 4 of 4
Dawn Ultra Clean Scent Ez-Squeeze Dishwashing Liquid Dish Soap - 1 of 4
$2.99 when purchased online
Target Online store #3991

About this item

Highlights

  • 50% Less* Scrubbing (*vs. Dawn Non-Concentrated)
  • With Dawn EZ-Squeeze it's easier to get the amount you want, where you want it.
  • Don't waste a drop of soap with the upside-down EZ-Squeeze bottle.
  • Dawn helps save wildlife. Dawn is the only brand of dish soap trusted by rescue workers to clean wildlife impacted by oil spills.
  • Dawn dishwashing liquid can be used to clean items beyond the kitchen sink.
  • Use to pre-treat laundry stains, to clean greasy tools and car wheels, and to remove grease and grime around the house.
  • Dawn Ultra's powerful formula helps you get through more dishes with less* dishwashing liquid (*vs. Dawn Non-Concentrated)
  • Made with biodegradable surfactants

Description

Think all dish soaps are the same? Think again. No matter what you've got cooking in the kitchen, Dawn Ultra Original dish soap will leave your dishes squeaky clean every time. Get your ultimate clean and be the kitchen hero with the grease cleaning power of Dawn dishwashing liquid. With 50% less scrubbing* (*vs. Dawn Non-Concentrated), Dawn works harder so you can get back to spending quality time with your family. Dawn Ultra's powerful formula helps you get through more dishes with less* dishwashing liquid (*vs. Dawn Non-Concentrated). Dawn helps save wildlife. For more than 40 years, Dawn has helped save wildlife both at the sink, with products designed to get dishes cleaner faster, using less water*, and at the shore, where we work with wildlife rescue experts to protect and care for aquatic wildlife (*vs. running the tap with Dawn Non-Concentrated). Dawn is the only brand of dish soap trusted by rescue workers to clean wildlife impacted by oil spills. Dawn dishwashing liquid can be used to clean items beyond the kitchen sink. Use Dawn dishwashing liquid to pre-treat greasy laundry stains, to clean greasy tools and car wheels, and to remove grease and grime from around the house. Dawn is tough on grease, yet gentle. Made with biodegradable surfactants. #1 Brand* in North America (*Based on Sales).
Scent: Scented
Product Warning: Drink water if product is swallowed, flush immediately if product enters eyes, keep out of reach of children
Product Form: Liquid
Recommended Surface Application: Multi-Surface
Product Results: Cleaner, Removes Grease, Used for Cleaning
Recommended Product Application: Dishes
Net weight: 14.7 fl oz (US)
TCIN: 84230940
UPC: 030772002063
Item Number (DPCI): 003-06-6028
Origin: Made in the USA or Imported
General Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers.
If the item details above aren’t accurate or complete, we want to know about it.

Ingredients:

alcohol denat. c10-16 alkyldimethylamine oxide colorants fragrances methylisothiazolinone pei-14 peg-24/ppg-16 copolymer phenoxyethanol ppg-26 sodium chloride sodium laureth sulfate sodium lauryl sulfate water

Allergens & Warnings:

KEEP OUT OF REACH OF CHILDREN. If Dawn gets in eyes, rinse thoroughly with water. If swallowed, drink a glass of water to dilute., Contains fragrance allergen(s).

Shipping details

Estimated ship dimensions: 2.5 inches length x 2.6 inches width x 7.7 inches height
Estimated ship weight: 1.05 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.

Q: Is the squeeze bottle refillable ?

submitted by Sue - 2 years ago
  • A: Too bad; so when do you plan to eradicate your own illustration here - just before the one on how Dawn protects wildlife - that says the exact OPPOSITE, explicitly ?

    submitted bySharpeyedLookerSharpeyedL - 7 months ago
  • A: No, at this time the Dawn EZ-Squeeze bottle is not refillable. The Dawn Team

    submitted byDawn - 1 year ago
    Brand expert

Q: Is this product gluten free? (I have Celiac disease so need to double check all soaps and body products).

submitted by Casey - 15 days ago
  • A: Dawn Hand Dish soap does not contain any gluten ingredients.

    submitted byDawn - 14 days ago
    Brand expert

Q: Can this be used in a dishwasher

submitted by Kj - 4 months ago
  • A: No, we recommend using it as directed.

    submitted byDawn - 4 months ago
    Brand expert

Q: Can this Dawn solution be used to clean gold jewelry

submitted by Shirt - 7 months ago
  • A: Dawn hasn't been tested to be used in this manner, so we can't recommend it.

    submitted byDawn - 7 months ago
    Brand expert

Q: Is the bottle refillable?

submitted by NYcDcG - 3 years ago
  • A: Absolutely! You can refill our Dawn Ultra EZ Squeeze bottle with the same version of Dawn that originally came in it. So you can refill it with our Dawn Ultra! If you have any other questions, please give us a call at 800-725-3296.

    submitted byDawn - 3 years ago
    Brand expert
4.0 out of 5 stars with 4143 reviews
57% would recommend
294 recommendations

The new scent makes it unusable.

1 out of 5 stars
Thumbs down graphic, would not recommend
T - 2 days ago
It’s that bad. I have used Dawn for decades and can’t anymore.
2 guests found this review helpful. Did you?

It's Over

1 out of 5 stars
JenX - 9 days ago
originally posted on dawn-dish.com
Dear Dawn, I love this awesome easy squeeze thing you've got going on, but the new scent you're rocking has got to go! You smell like a gas station bathroom and I can stand to be around you anymore. What were you thinking? I've been faithful to you for decades, but I'm afraid we're going to have to break up. You stink now and I just can't get past it. Sorry, not sorry, Jen
1 reply from Customer Care team - 9 days ago
Thanks, Jen, for reaching out to Dawn and sharing your thoughts with us regarding your purchased EZ-Squeeze style bottle of Dawn Ultra Original with Clean Scent. We're glad you're digging the one-handed dosing that the EZ-Squeeze bottle provides, but sorry that the new Clean scent isn't to your liking. In hopes all would enjoy this update, we worked with a team of consumers before this fragrance was chosen. We do apologize that you're not enjoying the picked fragrance, and we will relay this to our R&D Team. Please, give us a call to learn more about Dawn's bottled in the EZ-Squeeze Style, including our Free & Clear Fragrance Free Dawn. Call us any Monday-Friday, from 9 AM to 6 PM, EST. Our number is 1 (800) 725-3296.
Did you find this review helpful?

Fragrance is unbelievably horrible.

1 out of 5 stars
momof7 - 10 days ago
originally posted on dawn-dish.com
I am so disappointed in the new fragrance. It is extremely unpleasant and pervasive. After a round of dishes, my entire house smells of the fragrance. I can even still smell it on the dishes AFTER a thorough hot water rinse. Sadly I will no longer be using this product - which has been a staple in my home, my mother’s home, and my grandmother’s home. So bummed.
1 reply from Customer Care team - 9 days ago
We thank you for sharing your feedback on our recent change to Dawn Ultra Original. We know this is the first change in over 10 years, and that scent preference can be very personal. We're sorry to hear you are not a fan of the new scent. Please rest assured that we value your feedback greatly, and we will relay it to our Research and Development team. We'd recommend giving our Dawn E-Z Squeeze Free & Clear Fragrance-Free a try, as it has all of the cleaning power of Dawn with no added scent. We'd love to hear more about your experience and help you locate this version of Dawn. Please give us a call at (800) 725-3296 Monday-Friday 9 AM - 6 PM EST.
Did you find this review helpful?

Try Seventh Generation Free & Clear

1 out of 5 stars
Replacement for Dawn - 10 days ago
originally posted on dawn-dish.com
Had to find a new dish soap after P&G changed the scent of Dawn original, which now smells like a gas station restroom. Tried Seventh Generation Free & Clear-- it doesn't have fragrance in it and it cleans as well as the old Dawn. It's my new go-to dish soap!
1 reply from Customer Care team - 9 days ago
We're sorry to learn that you're not able to enjoy Dawn Ultra Original with the Clean Scent. Our Quality Team assures us that all of our dish soaps are designed to provide a thorough and pleasing clean, and for those who aren’t fans of this scent, we do have many other options. We hope you'll give another version of Dawn a go. We suggest Dawn Free & Clear, Fragrance Free a try. In fact, we'd be honored to help you pick up a bottle. Call us for assistance any Monday through Friday, from 9 AM to 6 PM, EST. Our number is 1 (800) 725-3296.
Did you find this review helpful?

HORRIBLE

1 out of 5 stars
Thumbs down graphic, would not recommend
G - 11 days ago
Would give 0 stars if I could. Had to trash all my kids plates because no matter how much rinsing I did, that HORRIBLE smell just lingers on EVERYTHING. When I heat up my pans in the morning they give off that awful scent. Had to trash a large container of this soap because I just couldn’t take it anymore. Just why change something that was perfectly fine. They ruined this soap… DO NOT BUY.
1 reply from Dawn team - 9 days ago
We do apologize for what you've described, as all consumers should enjoy great results when using Dawn Ultra Original with the updated Clean scent. Our Quality Team assures us that all batches of Dawn are made to meet our high standards, and all fragrances shouldn't stick around after rinsing. You can remove any lingering scent from dishes by soaking them in hot water with some distilled white vinegar added to it. If you have a dishwasher, run any dishwasher-safe dishes through it. When you do, pour some vinegar into the bottom of the dishwasher along with some vinegar directly into the dispenser. You can also put a cup of vinegar upright on the top rack of the dishwasher so that it gets knocked over and distributed during the wash. It may take a couple of cycles, but the smell will come out. Need more help? We're happy to assist Mondays-Fridays, from 9 AM to 6 PM, EST. Our number is 1 (800) 725-3296.
2 guests found this review helpful. Did you?

smells like a urinal cake.

1 out of 5 stars
thatguy345 - 12 days ago
originally posted on dawn-dish.com
new scent is terrible. will no longer be buying dawn.
1 reply from Customer Care team - 12 days ago
We thank you for sharing your feedback on our recent change to Dawn Ultra Original. We know this is the first change in over 10 years, and that scent preference can be very personal. We're sorry to hear you are not a fan of the new scent. Please rest assured that we value your feedback greatly, and we will relay it to our Research and Development team. We'd recommend giving our Dawn E-Z Squeeze Free & Clear Fragrance-Free a try, as it has all of the cleaning power of Dawn with no added scent. We'd love to hear more about your experience and help you locate this version of Dawn. Please give us a call at (800) 725-3296 Monday-Friday 9 AM - 6 PM EST.
Did you find this review helpful?

2 Thumbs down

1 out of 5 stars
VH78 - 13 days ago
originally posted on dawn-dish.com
The new clean scent is awful and now I'm allergic to the new formula.
1 reply from Customer Care team - 9 days ago
Thank you for sharing your experience with the new scent of Dawn. Please be assured that we thoroughly test all of our ingredients for safety before we use them in a product, and this is not something we would expect. Safety is our top priority and based on what you shared we do recommend discontinuing use of this Dawn. We hope you'll give our Dawn E-Z Squeeze Free & Clear Fragrance-Free a try, as it has all of the cleaning power of Dawn with no added scent. We'd love to hear more about your experience in order to make a complete report to our Safety Team, and to help you further. Please hang on to the product and give us a call at (800) 725-3296 Monday-Friday 9 AM - 6 PM EST.
Did you find this review helpful?

Terrible new scent

1 out of 5 stars
Thumbs down graphic, would not recommend
Casey - 15 days ago, Verified purchaser
The new scent is terrible! Please bring back the original! In the meantime I’ll be switching to another brand.
1 guest found this review helpful. Did you?

New Original Scent

1 out of 5 stars
LittleMarty - 15 days ago
originally posted on dawn-dish.com
Horrible. I have used Dawn my whole life. The new scent makes me gag. Misleading to call it Original scent, when it has no similarity to the original scent. I will no longer buy it.
1 reply from Customer Care team - 9 days ago
Thanks, Marty, for sharing your experience with the new scent of Dawn Ultra Original. Please be assured that we thoroughly test all of our ingredients for safety before we use them in a product, because safety is our top priority. Your experience isn't what we expect, and based on what you shared we ask you to stop using this bottle of Dawn. We hope you'll give our Dawn E-Z Squeeze Free & Clear Fragrance Free a try, as it has all of the cleaning power of Dawn with no added scent. We'd love to hear more about your experience in order to make a complete report to our Safety Team, and to help you further. Please hang on to the product and give us a call at (800) 725-3296 Monday-Friday 9 AM - 6 PM EST.
Did you find this review helpful?

Easy squeeze and effective dish soap

5 out of 5 stars
irinah_751 - 15 days ago
originally posted on influenster.com
Dawn Ez squeezed is a must have, no spill or over pouring of the dish soap, effective and easy to maneuver, when it’s time to wash the dishes, soapy and has pleasant scent that not irritates or get enjoying over the use, squeaky clean kitchen guaranteed, highly recommend
Did you find this review helpful?

The new dawn scent is awful

1 out of 5 stars
Roy K - 16 days ago
originally posted on dawn-dish.com
The new scent is awful. Why did you ruin dawn dish soap with the nasty lingering new scent. Bring back the original. Will not be buying anymore until the original is brought back.
1 reply from Customer Care team - 14 days ago
We're sorry to hear that you feel this way. We did update the scent for our Dawn Original in February 2024, and this fragrance change was implemented after receiving positive feedback during extensive testing with consumers. We'll be sure to share your feedback with the rest of our team, and we suggest giving another Dawn version a try if you'd prefer a different scent. You may be interested in our Dawn Free & Clear, which features our lightest scent. You're always welcome to give us a call at (800) 725-3296 if there's anything more we can assist you with.
Did you find this review helpful?

Horrible New Scent!!

1 out of 5 stars
ldh90 - 18 days ago
originally posted on dawn-dish.com
The new scent is ABSOLUTELY HORRIBLE!!! You won't be saving any ducks with the new crap smell. Bring back the original scent!!
1 reply from Customer Care team - 16 days ago
Thank you for reaching out about the recent scent changes to our Dawn Ultra Original. This is the first scent change for Dawn Original in over 10 years, and we're very sorry for your disappointment. The fragrance change of Dawn Ultra Original was implemented after receiving positive feedback during extensive testing with consumers, but please be assured that we value your feedback greatly and are sharing it with the rest of our Dawn Team. We truly value you as a consumer and hope you'll give Dawn another try. We have a variety of scents if the Original no longer meets your needs, including an unscented version called Dawn Free and Clear, Unscented. We'd like to learn more about your experience and do our best to make things right for you. Please give us a call at (800) 725-3296.
1 guest found this review helpful. Did you?

Not a Fan

1 out of 5 stars
Folks for Soaps - 19 days ago
originally posted on dawn-dish.com
Dawn was my escape from overly scented dish soaps. Honestly, I'm not sure why anyone would want their dishes to have a scent at all. Scent does not equate clean. Example: Spraying perfume on something doesn't kill off odor-causing bacteria, it just masks it. It's bad enough that we're constantly exposed to unnatural chemicals. I typically use unscented soaps; however, I do appreciate Dawn's stain-removing capabilities. Please bring back the original formula.
1 reply from Customer Care team - 16 days ago
We're sorry to hear that you feel this way. A lot of thought does go into creating features that we think you'll like, though we certainly understand that preferences can vary from person to person. As well, we'd like to mention that while we did update the scent of our Dawn Original, the formula remains the same. Your feedback will be shared with the rest of our team, and we recommend giving another Dawn version a try. You may be interested in our Dawn Free & Clear or our Dawn Free & Clear Fragrance-Free. If you'd like any further assistance, please give us a call at (800) 725-3296.
2 guests found this review helpful. Did you?

Perfume smell is disgusting

1 out of 5 stars
Kayla0929 - 20 days ago
originally posted on dawn-dish.com
Smells awful!!! WAY too much perfume artificial smell. Bring back the original scent!
1 reply from Customer Care team - 19 days ago
Thanks so much for your feedback, Kayla. We're very sorry that you found this scent too strong. We made this change after getting positive feedback from consumers during testing, and while we realize the scent preferences and perceptions will vary from person to person, feedback is important, and we'd love to ensure your feedback is heard. Please call us at (800) 725-3296.
2 guests found this review helpful. Did you?

No longer a great product

1 out of 5 stars
Dardar - 20 days ago
originally posted on dawn-dish.com
The new scent is horrible , why would you change perfect product when it did not need it ? This new soap does not rinse well all my dishes smell like this horrible. My whole family.. grandparents mom, aunts uncles all use dawn and are now all searching for another product.. so sad
1 reply from Customer Care team - 19 days ago
Firstly, thank you so much for your loyalty and support. We're very sorry that you're not a fan of our new clean scent. We're always looking for ways to improve our users experience, so we made this change after receiving positive feedback during testing with consumers. To remove the scent, soak the dishes in hot water with a bit of distilled white vinegar added to it. Your feedback is very important to us, as we realize that our fans are the eyes and ears of our company. Please call us at (800) 725-3296.
2 guests found this review helpful. Did you?

Horrible smell.

1 out of 5 stars
Jiames0077 - 21 days ago
originally posted on dawn-dish.com
The clean scent fragrance is horrible. The smell is completely overwhelming and unpleasant. Please consider reverting to the original formula. I can’t buy this again because it smells so bad. So disappointed in this product change.
1 reply from Customer Care team - 16 days ago
Thank you for reaching out about the scent change to our Dawn Ultra Original. This is the first scent change for Dawn Original in over 10 years, and we're very sorry for your disappointment. The fragrance change of Dawn Ultra Original was implemented after receiving positive feedback during extensive testing with consumers, but please be assured that we value your feedback greatly and are sharing it with the rest of our Dawn Team. We truly value you as a consumer and hope you'll give Dawn another try. We have a variety of scents if the Original no longer meets your needs, including an unscented version called Dawn Free and Clear, Unscented. We'd like to learn more about your experience and do our best to make things right for you. Please give us a call at (800) 725-3296.
2 guests found this review helpful. Did you?

BRING BACK THE OG SCENT PLEASEEEE

1 out of 5 stars
indigo89 - 22 days ago
originally posted on dawn-dish.com
The soap works like how it did before, but honestly I want to find another dish soap because this new smell is genuinely nauseating. I was washing the dishes like a nice, thoughtful little daughter, and I realized it smelled weird. It's got a kind of weird floral/fruity/chemically scent?? I don't know, but it was so nasty, I'm not joking, my stomach was starting to hurt from the smell. Anyways, PLEASE I'M BEGGING YOU, JUST BRING BACK THE ORIGINAL SCENT, THIS NEW ONE SMELLS SO BAD.
1 reply from Customer Care team - 16 days ago
We're sorry to hear that this was your experience, and we hope that you're feeling better. We can assure you that our Dawn Original has been thoroughly evaluated to be safe when used as directed. As well, we do put a lot of thought into creating features that we think you'll like, though we understand that preferences can vary. We'll make sure that your comments are shared with our team, and we do recommend that you discontinue use of this particular product. We suggest giving another Dawn version a try, and it may be helpful to know that our Dawn Free & Clear features our lightest scent. So that we can learn more and gather some additional details for our Safety Team, please give us a call at (800) 725-3296 when you have a moment.
2 guests found this review helpful. Did you?

Smell is bad

1 out of 5 stars
krud139 - 23 days ago
originally posted on dawn-dish.com
The new smell is terrible and too strong. Switching to another brand in the future
1 reply from Customer Care team - 16 days ago
We're sorry to hear that you feel this way about the scent. A lot of thought goes into creating features that we think you'll like, but we certainly understand that preferences can vary. Your feedback will be shared. For a lighter scent, we suggest giving our Dawn Free & Clear a try. We also have our Dawn Free & Clear Fragrance-Free available. You're always welcome to give us a call at (800) 725-3296 if there's anything more we can assist you with.
1 guest found this review helpful. Did you?

Horrible "Clean" Scent

1 out of 5 stars
H Haynes - 24 days ago
originally posted on dawn-dish.com
I love Dawn dish soap, but the "Clean" scent is AWFUL and not necessary.
1 reply from Customer Care team - 16 days ago
Thank you for reaching out about the scent change to our Dawn Ultra Original. This is the first scent change for Dawn Original in over 10 years, and we're very sorry for your disappointment. The fragrance change of Dawn Ultra Original was implemented after receiving positive feedback during extensive testing with consumers, but please be assured that we value your feedback greatly and are sharing it with the rest of our Dawn Team. We truly value you as a consumer and hope you'll give Dawn another try. We have a variety of scents if the Original no longer meets your needs, including an unscented version called Dawn Free and Clear, Unscented. We'd like to learn more about your experience and do our best to make things right for you. Please give us a call at (800) 725-3296.
2 guests found this review helpful. Did you?

Horrible scent

1 out of 5 stars
Tben - 24 days ago
originally posted on dawn-dish.com
Not a fan of the new scent. Will be switching to a different brand
1 reply from Customer Care team - 16 days ago
We're sorry to hear that you feel this way about the scent, as a lot of thought does go into creating features that we think you'll like. We'll be sure to pass your comments along, and we do recommend giving another Dawn version a try if you'd prefer a different scent. You're always welcome to give us a call at (800) 725-3296 if there's anything more we can assist you with.
1 guest found this review helpful. Did you?

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