Dawn Ultra Clean Scent Ez-Squeeze Dishwashing Liquid Dish Soap - 14.7 fl oz
$2.89 ($0.20/fluid ounce)
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$2.79($0.14/fluid ounce)
4.4 out of 5 stars with 276 ratings
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Guests are saying
The recent changes to the scent of Dawn dish soap have left many guests disappointed, as the new fragrance is often described as overpowering and unpleasant. Despite the effectiveness of the soap in cutting grease and cleaning dishes, the lingering scent has caused headaches and dissatisfaction among long-time users. Many guests express a desire for the return of the original scent, which they found more pleasant and effective. The innovative squeeze bottle design has received some praise, but the overall sentiment leans towards frustration with the scent change.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.0 out of 5 stars with 4770 reviews
62% would recommend
302 recommendations
5 out of 5 stars
Thumbs up graphic, would recommend
13 January, 2026Verified purchase
Wonderful product
This is great for everything grease spots on clothes too
1 out of 5 stars
Thumbs down graphic, would not recommend
4 January, 2026Verified purchase
Someone isn't doing their job right
it's not the products that, I have issues with. it's the delivery service I can't count on....
5 out of 5 stars
1 January, 2026
originally posted on influenster.com

Nice clean dishes
I love how this bottle is so easy to use, just pick it up and squeeze. We always have alot of dishes and this cuts through all the grease and stuck on food.
1 out of 5 stars
31 December, 2025
originally posted on dawn-dish.com
Dawn Dish Soap's New Scent
This new smell is so awful. It gives me a headache. I cannot use Dawn anymore. I need to find something else to replace this nauseating scent they have now. It putrid.
1 reply from Customer Care team - 15 days ago
Hello! Thank you for letting us know about your experience with the Dawn Original formula change. While many consumers have embraced the new fragrance, we recognize that some long-time users, like yourself, have expressed disappointment in losing the original scent. In response to this feedback, we are excited to share that we will be reintroducing the Classic Scent as an additional option in our Dawn Ultra lineup. This will be available at major retailers across the U.S. starting in February 2026. We are genuinely sorry to hear about your experience while using this product. Please know that safety is our top priority, and all our products are thoroughly evaluated to ensure they are safe when used as directed. This is not the experience we want you to have. To assist you further, please contact us at (800) 725-3296 so we can learn more about your situation and address your concerns.
1 out of 5 stars
30 December, 2025
originally posted on dawn-dish.com
Toxic New Scent
The new scent causes my husband to have a headache and sneezing fits. I will have to throw a brand new bottle away. Please go back to the original formula! Dawn dish soap was my go to for tough stains in kids' clothing.
1 reply from Customer Care team - 11 days ago
Hello! Thank you for letting us know about your experience with the Dawn Original formula change. We are excited to share that we will be reintroducing the Classic Scent as an additional option in our Dawn Ultra lineup. This will be available at major retailers across the U.S. starting in February 2026. We are genuinely sorry to hear about your husbands experience while using this product. Please know that safety is our top priority, and all our products are thoroughly evaluated to ensure they are safe when used as directed. This is not the experience we want you to have. To assist you further, please contact us at (800) 725-3296 so we can learn more about your situation and address your concerns.
5 out of 5 stars
28 December, 2025
originally posted on influenster.com

Versatile product not only for dishes it also clea
Versatility Safety and cleanish is one bottle I use it in the kitchen but is my life saver on my clothes when I get stain or grease Love to put some drops on my cloths and brush it then tossed in the washing machine You will find many ways to use Dawn
5 out of 5 stars
28 December, 2025
originally posted on influenster.com

Will buy again
Its usability is very good it is very reliable, and it is very effective cutting through grease and tough stains it is amazing quality and it has a decent weight.
1 out of 5 stars
24 December, 2025
originally posted on dawn-dish.com
New Scent
The new scent is horrible. Overpowering and sickening. Go back to the original!!!
1 reply from Customer Care team - 9 days ago
Hello Mark. We hope you're doing great. Thanks for taking the time to leave your review. We appreciate your input and rely on consumer feedback, just like yours, for future improvements. We’ll make sure the development team knows you prefer the original version. If you have any questions, or if we can help you further, please give us a call at (800) 725-3296.
2 out of 5 stars
23 December, 2025
originally posted on dawn-dish.com
Not good
This new scent is very unpleasant, please change it back to original
1 reply from Customer Care team - 8 days ago
Hello Louman. We hope you're doing great.Thanks for taking the time to leave your review. We appreciate your input and rely on consumer feedback, just like yours, for future improvements. We’ll make sure the development team knows you prefer the original version. If you have any questions, or if we can help you further, please give us a call at (800) 725-3296.
5 out of 5 stars
Thumbs up graphic, would recommend
23 December, 2025Verified purchase
(no review title)
Great Item!
1 out of 5 stars
20 December, 2025
(no review title)
I didn't get this item
1 reply from Dawn team - 9 days ago
Hello Rebecca. We hope you're doing great. We are very sorry to hear that you didn't received your Dawn product, we understand how frustrating this can be. You can contact Target at 1-800-440-0680 so they can assist you.
5 out of 5 stars
Thumbs up graphic, would recommend
17 December, 2025Verified purchase
(no review title)
Like it
4 out of 5 stars
16 December, 2025
originally posted on influenster.com

Love it. Need more scents in dawn antibac
Love this new bottle. I always have this in the kitchen for dishes and hand washing but in the antibac version. I wish dawn would come out with better scents in the antibac soap. I use the original for cleaning the house instead. It's great if you have a mini carpet cleaner or a tinco floor mop and vac in one to rinse out all the dirty water containers with dawn orig before putting the parts back so it won't stink so so bad after. With the dawn I find you don't have to scrub anything, the grime just washes away. Dawn orig has so many good uses I can't even list them all. The new packaging is great except I have had two now that I think are just faulty and don't inflate back up once you squeeze them to get soap out. I got too annoyed and bought new ones until it stopped happening. I then just buy the big jug of refill soap and keep refilling that squeeze bottle until it looks too gross.
1 out of 5 stars
16 December, 2025
originally posted on dawn-dish.com
Horrible New Scent
Ugh. I just bought a couple new bottles of Dawn and couldn’t believe what it smelled like. Yuk. I didn’t even know where that chemical smell was coming from. I’ve used Dawn for over 50 years. I just can’t with this new scent.
1 reply from Customer Care team - 8 days ago
We are truly sorry to hear that you're not satisfied with the scent of the new Dawn Original EZ-Squeeze. It's understandable to feel frustrated when a product you’ve trusted for so long changes in a way that doesn’t meet your expectations. We appreciate your feedback as it help us improve our products in order for them to fulfill your needs. If you would like to share more of this experience, please contact us at the number (800) 725-3296 and our team will be more than happy to take your insights and help you with any question or concern that you may have. Have a nice day.
1 out of 5 stars
13 December, 2025
originally posted on dawn-dish.com
Disgusting smell!
When you changed the scent of this product, you made it absolutely disgusting and it’s basically unbearable to put on dishes that people are supposed to eat off of.
1 reply from Customer Care team - 1 month ago
Thank you so much for being a valued member of our Dawn. We understand it's never easy when your favorite product changes, and we appreciate you sharing your thoughts. The fragrance modification was made after receiving positive feedback from extensive consumer testing, marking the first scent update for Dawn Original in over a decade. We truly appreciate your feedback and will be sharing your thoughts with the Dawn Team. Consumer input is essential for us as we strive to enhance our products and provide the best possible experience. It also plays a crucial role in guiding our future innovations. We genuinely value you as a consumer and hope you'll consider giving Dawn another chance. We offer a range of scents, including an unscented option called Dawn Free and Clear, Unscented, in case the Original no longer suits your preferences. We'd love an opportunity to help. Please call us at (800) 725-3296 when you have a moment.
1 out of 5 stars
12 December, 2025
originally posted on dawn-dish.com
New scent is awful. P&G please read the internet.
The new scent of Dawn is revolting. Please look all over the internet at the endless negative comments. Go back.
1 out of 5 stars
11 December, 2025
originally posted on dawn-dish.com
Nasty new scent
The new scent is terrible, I love how well Dawn works but the scent is just awful, it's unusable for our household. I miss the old scent.
1 reply from Customer Care team - 1 month ago
We thank you for sharing your feedback on our recent change to Dawn Ultra Original. We know this is the first change in over 10 years, and that scent preference can be very personal. We're sorry to hear you are not a fan of the new scent. Please rest assured that we value your feedback greatly, and we will relay it to our Research and Development team. We'd recommend giving our Dawn E-Z Squeeze Free & Clear Fragrance-Free a try, as it has all of the cleaning power of Dawn with no added scent. We'd love to hear more about your experience and help you locate this version of Dawn. Please give us a call at (800) 725-3296 Monday-Friday 9 AM - 6 PM EST.
5 out of 5 stars
8 December, 2025
originally posted on influenster.com

THE BEST
I love this type of bottle for my dish soap. it’s super convenient and i will forever buy this specific bottle rather than the original on3e. It is perfect for me!!
5 out of 5 stars
Thumbs up graphic, would recommend
1 December, 2025
Dawn products never let me down
This product works well. Also, I love the EZ-Squeeze because it’s very easy to use. Be careful when you first squeeze it because it can get a little messy.
5 out of 5 stars
Thumbs up graphic, would recommend
30 November, 2025Verified purchase
(no review title)
Always a great buy!