Tide Original HE Deep Cleaning Concentrated Liquid Laundry Detergent Soap 32 Loads - 40 fl oz
$7.49 ($0.19/fluid ounce)
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4.6 out of 5 stars with 7507 reviews
cleans effectively: 4.65 out of 5
quality: 4.5 out of 5
scent: 4.24 out of 5
value: 4.26 out of 5
79% would recommend
371 recommendations
5 out of 5 stars
Thumbs up graphic, would recommend
3 February, 2026Verified purchase
(no review title)
The product itself is great which is why I’m going it 5 stars despite the delivery being a PITA.
5 out of 5 stars
Thumbs up graphic, would recommend
2 February, 2026Verified purchase
(no review title)
family tradition to use
3 out of 5 stars
1 February, 2026
originally posted on tide.com
Scent smells different and unpleasant
We have used Tide for years. But for the last three months, I've noticed a change in the scent and not for the better. It's too strong and unpleasant. Unfortunately, we'll be switching to a different brand.
1 reply from Customer Care team - 9 days ago
We're really sorry to hear you had this experience with our Tide Original Scent Liquid Detergent. We know it's upsetting that the scent caused such effect on you. We also understand that scent is very subjective, but this is not the type of experience we want you to have. This change in scent could be caused by the product being exposed to extreme heat or cold, and if the product is very old this has the potential to affect the perfume. So, always store the product in a cool (but not cold), dry place. Please know, safety is our top priority, all our products are thoroughly evaluated to be safe when used as directed, so this isn’t what we would expect. Please contact us at (800) 879-8433 so we can hear more about this situation. Your satisfaction is highly important for us at Tide, and we want to keep you in our family.
2 out of 5 stars
31 January, 2026Verified purchase
(no review title)
This item was busted when I received it
1 reply from Tide team - 9 days ago
We're so sorry to hear you had this experience with the delivery of our Tide Original Concentrated Liquid Laundry Detergent. We understand your concern. Please contact the Target Customer Service team at 1-800-440-0680 so they can help and take care of you for the issue with the delivery of this item.
5 out of 5 stars
Thumbs up graphic, would recommend
30 January, 2026Verified purchase
(no review title)
I love Tide it keeps color in jeans and other clothes . It cleans clothes well
1 out of 5 stars
Thumbs down graphic, would not recommend
30 January, 2026
(no review title)
Product arrived leaking. Soaked everything in the box.
1 reply from Tide team - 12 days ago
Hi Jonathan! Thank you for sharing your experience with us. We sincerely apologize for the inconvenience caused by the leaking product that soaked everything in the box. We understand how frustrating this situation can be, and we want to assure you that we take quality as our top priority. Our products undergo numerous quality checks during the manufacturing process to ensure they meet our high standards. However, it seems that this particular instance did not meet those expectations, and we would like to investigate this matter further. Please reach out to us at (800) 879-8433 so we can look into this issue and assist you accordingly. Your feedback is invaluable to us, and we appreciate the opportunity to make this right. Thank you for your understanding.
3 out of 5 stars
Thumbs up graphic, would recommend
29 January, 2026Verified purchase
Purchase in store if possible!
Ordered two bottles of tide. One had tape on both spouts, the other had tape on only one spout. The other spout, that was not covered with tape, it’s cap broke and leaked tide all over the place. It leaked about one third of its content, but luckily was in a plastic bag. What a mess! Called Target and told them what happened, and they shipped a replacement. Have not received it yet, but hopefully will not be damaged. We live in a remote area and are a distance to our nearest Target store so it is convenient having it delivered. This is not the best way to purchase however!
1 reply from Tide team - 12 days ago
Hi Linda! Thank you for sharing your experience with us regarding your recent Tide Liquid purchase. We sincerely apologize for the inconvenience you faced with the leaking bottle. We understand how frustrating it can be to deal with product issues, especially when you rely on delivery for convenience. At Tide, we prioritize quality and strive to ensure that our products reach you in perfect condition. The situation you described, with the tape on the spouts and the broken cap, is not typical of our standards. We appreciate you bringing this to our attention, and we will certainly share your feedback with our team to help improve our packaging and delivery processes. If you have any further concerns or if the replacement does not arrive in good condition, please do not hesitate to reach out to us directly at (800) 879-8433. We would like to look into this matter further and ensure that you receive the quality you expect from our products. Thank you for your understanding, and we hope your next experience with Tide is much smoother.
5 out of 5 stars
Thumbs up graphic, would recommend
28 January, 2026Verified purchase
(no review title)
Love this and love the deals
5 out of 5 stars
28 January, 2026Verified purchase
(no review title)
I’ve used this product for decades It’s great!
1 out of 5 stars
27 January, 2026
originally posted on tide.com
THEY CHANGED FORMULAS
BEWARE IF YOU HAVE SENSITIVE SKIN - THEY HAVE CHANGED THEIR FORMULAS. Tide didn't used to have encapsulation technology and they do now (similar to Gain). I used Tide Original for this reason specifically and they recently added this to their formula. I have now broken out in hives everywhere. If you are sensitive to detergent you should switch to their free and clear.
1 reply from Customer Care team - 15 days ago
We're so sorry to hear you had this experience with our Tide Original Scent Liquid Laundry Detergent. We understand it must upsetting that the liquid caused such effect on you. We understand that the effects certain ingredients have on the skin varies between individuals, but it is not the type of experience we want you to go through. A great alternative for our consumers with sensitive skin, as you mentioned, is our Tide Free & Gentle Liquid, or its PODS or powder versions, which are also dye and scent-free. Please know, safety is our top priority, all our products are thoroughly evaluated to be safe when used as directed, so this isn’t what we would expect. Please contact us at (800) 879-8433 so we can hear more about this situation. Your satisfaction is highly important for us at Tide.
5 out of 5 stars
26 January, 2026
originally posted on influenster.com

Great detergent!
[This review was collected as part of a promotion.] This detergent leaves my clothes smelling fresh and clean long after they’ve been washed. It’s concentrated so a little bit goes a long way. I would recommend to others looking for a good scented detergent.
1 out of 5 stars
Thumbs down graphic, would not recommend
25 January, 2026Verified purchase
Absolutely No Way!
I used Tide Ultra for years with no problem. They discontinued it so I decided to try Tide Original. It's the absolute worst. My asthma was triggered big time! The smell of the fragrance is terrible and after washing a load of clothes, I had to wash that load three times to get rid of the smell! And there's a slight lingering scent. One star is too much.
1 reply from Tide team - 14 days ago
Thank you for sharing your experience with Tide Original. We sincerely apologize for the discomfort you have encountered, and we appreciate your feedback as it is vital for us to understand our consumers' needs. At Tide, we prioritize the safety and satisfaction of our consumers. We understand that fragrance can affect individuals differently, and we are committed to providing products that meet a variety of preferences. If you are experiencing allergic reactions, we encourage you to reach out to us directly at (800) 879-8433. Our service team is ready to assist you and would like to look into your situation further. Your health and comfort are our top priorities, and we want to ensure that you have a positive experience with our products. Thank you for being a valued consumer of Tide, and we hope to resolve this matter to your satisfaction.
1 out of 5 stars
Thumbs up graphic, would recommend
24 January, 2026Verified purchase
Delivery horrible
Items top was broken and liquid spilled into other items. Delivery was terrible. It was disastrous horrible. The delivery person was very negligent
1 reply from Tide team - 16 days ago
I'm really sorry to hear about your experience with the delivery! That sounds frustrating. I recommend reaching out to Target's customer support at 1-800-440-0680 for assistance with this issue. They should be able to help you resolve it. Thank you for sharing your feedback!
5 out of 5 stars
Thumbs up graphic, would recommend
23 January, 2026Verified purchase
(no review title)
All was great
5 out of 5 stars
15 January, 2026
originally posted on influenster.com

Try it!
[This review was collected as part of a promotion.] My favorite! Oldie but goodie.. super clean smelling and does the job against stains.. I prefer the liquid over the pods.. forever a ride customer
5 out of 5 stars
14 January, 2026Verified purchase
Excelemt
Amazing
5 out of 5 stars
Thumbs up graphic, would recommend
13 January, 2026Verified purchase
(no review title)
Tide has been my go to laundry detergent for 30 years.
5 out of 5 stars
Thumbs up graphic, would recommend
12 January, 2026Verified purchase
(no review title)
Tide is the only detergent that helps your clothes stay fresh! I'm a multigenerational Tide user!
5 out of 5 stars
12 January, 2026
originally posted on influenster.com

Tide detergent foams beautifully, pours easily, an
[This review was collected as part of a promotion.] Tide detergent is super concentrated, so a small amount goes a long way when diluted. The texture pours smoothly, it foams up nicely in the wash, and the packaging makes measuring easy. Performance-wise, it leaves clothes fresh, clean, and stain-free every time.
5 out of 5 stars
12 January, 2026
originally posted on influenster.com

Great after each wash
[This review was collected as part of a promotion.] Tide always has such a great smell, the container is easy to pop open and pour your desired amount into your washing machine. Leaves my clothes smelling fresh and looking new!