Target New ArrivalsGift Ideas for DadClothing, Shoes & AccessoriesHome & DecorKitchen & DiningOutdoor Living & GardenGroceryHousehold EssentialsBabyBeautyPersonal CareSports & OutdoorsHealthWellnessLuggageSchool & Office SuppliesToysElectronicsVideo GamesMovies, Music & BooksParty SuppliesGift IdeasGift CardsPetsUlta Beauty at TargetShop by CommunityTarget OpticalDealsClearanceNew ArrivalsGift Ideas for DadBack to SchoolCollegeTop DealsTarget Circle DealsWeekly AdShop Order PickupShop Same Day DeliveryRegistryRedCardTarget CircleFind Stores
Tide Original HE Deep Cleaning Concentrated Liquid Laundry Detergent Soap - 2 of 4Tide Original HE Deep Cleaning Concentrated Liquid Laundry Detergent Soap - 3 of 4Tide Original HE Deep Cleaning Concentrated Liquid Laundry Detergent Soap - 4 of 4
Tide Original HE Deep Cleaning Concentrated Liquid Laundry Detergent Soap - 1 of 4

Tide Original HE Deep Cleaning Concentrated Liquid Laundry Detergent Soap 32 Loads - 40 fl oz

$7.19 ($0.18/fluid ounce)

Size40 fl oz

In Stock

Eligible for registries and wish lists

About this item

Highlights

  • 6X Boosted Clean: Tide liquid laundry detergent is 4X cleaner and 2X fresher. This liquid detergent is formulated with 4 additional cleaning active ingredients and 2 additional freshness active ingredients versus Tide Simply liquid laundry detergent
  • Tough stain removal: Tide's laundry soap works on 100% of common stains, for every load every time. Don't settle for "almost clean", get a boosted clean with Tide liquid laundry detergent
  • Grease Cleaning Power: Tide laundry detergent has 10X the grease fighting ingredients versus leading bargain laundry detergent, for those tough to get out grease stains Tide liquid detergent has the power you need
  • Don't pay for water, pay for clean: Tide's concentrated liquid detergent formula has less water per drop versus leading bargain laundry detergents
  • Works on all fabrics: Tide liquid detergent works on all machine washable fabrics and in all cycles and water temperatures, including in cold and quick cycles
  • Made for all day freshess: Our liquid detergent is infused with the Tide Original scent you love. Made to last all day, Tide liquid detergent provides freshness that you can count on
  • Includes one 40 fl oz bottle of Tide Liquid Laundry Detergent in Original scent, enough for 32 loads
  • America's #1 detergent: Consumers love Tide liquid laundry detergent, ranking number one in sales based on Nielsen data over the past 52 weeks

Description

Experience the power of 6X Boosted Clean with Tide Liquid Laundry Detergent. Engineered to be 4X cleaner and 2X fresher formulated with 4 additional cleaning active ingredients and 2 additional freshness active ingredients versus Tide Simply, ensuring your clothes look newer for longer. While leading baking soda brands may leave you with "almost clean," Tide tackles 100% of common stains with confidence, making it your go-to for every load, every time.

With 10X the grease-fighting power compared to leading bargain brands, Tide's concentrated formula means you're not just paying for water, but for a truly powerful clean. Suitable for all machine washable fabrics and compatible with every cycle and water temperature-even cold and quick washes-Tide delivers versatility and effectiveness.

Infused with the beloved Tide Original scent, our detergent provides all-day freshness you can count on. Join countless satisfied consumers who have made Tide America's #1 laundry detergent, according to Nielsen data over the past 52 weeks making it the smart choice for a cleaner, fresher wardrobe. Don't settle-boost your clean with Tide! Includes 1 40 fl oz bottle of Tide Liquid Laundry Detergent in Original scent, enough for 32 loads.
Scent: Original, Scented
Health Facts: Phosphate-Free, Bleach-Free, Perchloroethylene-Free, Paraben-Free, Aluminum-Free, Trichloroethylene-Free
Product Warning: Keep container tightly sealed, seek medical help if product is swallowed, flush immediately if product enters eyes, keep out of reach of children
Features: Odor Control, Cold Water Detergent, Color Care, All-Temperature Detergent
Formulation: High Efficiency (HE), Concentrated, Deep Cleaning
Product Form: Liquid
Sustainability Claims: Contains Recycled Content, Post-Consumer Recycled Material, Recyclable
Safety and Security Features: Spill-Resistant Lid
Industry or Government Certifications: No Certifications
Surfaces Not Recommended: Fur, Silk, Suede, Leather
Net weight: 40 fl oz (US)
Number of uses: 32
TCIN: 13054361
UPC: 030772121184
Item Number (DPCI): 003-08-0545
Origin: Made in the USA or Imported
General Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers.
If the item details aren’t accurate or complete, we want to know about it.

Ingredients:

made with:/fait avec: c10-16 alketh/alcools en c10-16, ethoxyles; sodium lauryl sulfate; sodium and mea c10-16 alkylbenzenesulfonate/derives alkyles (c10-c16) du benzenesulfonate de sodium de monoethanolamine; sodium and/or mea laureth sulfate/laureth sulfate de sodium et/ou de monoethanolamine; c10-16 alkyldimethylamine oxide/derives d'amines des oxydes, c10-16-alkyldimethyl; calcium and/or sodium formate/formate de calcium et/ou formate de sodium; hydrogenated castor oil; sodium and mea salts of c12-18 fatty acids/sodium et sels de mea d'acides gras c12-18; phenylpropyl ethyl methicone; trimethylsiloxysilicate; simethicone/simethicone; sodium and mea citrate/citrate de sodium de monoethanolamine; subtilisin; amylase enzyme/enzyme d'amylase; cellulase enzyme/enzyme de cellulase; mannanase enzyme/enzyme de mannanase; polyethyleneimines alkoxylated/polyethyleneimines alcoxylees; tetrasodium glutamate diacetate; diethylenetriamine; methyl di-t-butyl hydroxyhydrocinnamate; alcohol; ethanolamine; benzisothiazolinone; colorants; fragrances/parfums; water/eau; may contain: propylene glycol, sodium cumenesulfonate/peut contenir: du propylene glycol, sodium cumenesulfonate.

Shipping details

Estimated ship dimensions: 6.15 inches length x 3.43 inches width x 10.09 inches height
Estimated ship weight: 2.965 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.
This document lists product hazards, safety info and any potential ill effects on human health. All info has been collected and verified by the manufacturer.

Q: Is this product toxic or can it cause cancer I have see I a lot of that in the internet

submitted by Toxic - 1 year ago
  • A: Check at least three reliable sources for any information that you read. If any information is trying to scare you, ask yourself if the writer has a hidden agenda. As for cancer… every living being - people and animals - are born with cells that can become cancerous. Run a DNA test through Ancestry.com and find out if your genes have a higher likelihood to develop certain types of cancers. You can find more reliable cancer info if you reach out to the Cancer Society, and read medical journals like JAMA ( Journal of American Medical Association). Suggestion: do not live a “fear-based life.” - [ I am a US Federal Healthcare Advocate and Independent Lobbyist. I do ongoing healthcare and medical research.]

    submitted byWaystation 49 - 1 year ago
  • A: Laundry soap can't cause cancer. If it did, it would be highly publicized.

    submitted byDave - 6 months ago
  • A: How can laundry soap possibly cause cancer??

    submitted byDave - 6 months ago
  • A: We carefully evaluate the safety of our products and ingredients before they go to market, using well-established risk assessment methods to understand both hazards and potential exposures. These risk evaluations are a mandatory part of the company's product development process, and begin during the early stages of a product's design. Be assured this detergent, and its ingredients, are safe when used as directed.

    submitted byP&G - 1 year ago
    Brand expert

Q: Does Tide liquid laundry soap HE original expire?

submitted by USAhill - 1 year ago
  • A: Our Tide Liquid Detergent has a 15 month shelf life.

    submitted byTide - 1 year ago
    Brand expert

Q: I need bottles for a ‘between the studs’ shelf just 4” deep. Will any of these plastic jugs (ex: 42oz) fit that shelf?

submitted by Shelf4 - 1 year ago
  • A: Buy a container that works. Then stock it with Tide pods. Same great cleaning :-)

    submitted byWaystation 49 - 1 year ago
  • A: That's a great question. Our 46oz bottle is 19.646 in X 7.913 in X 10.906 in.

    submitted byP&G - 1 year ago
    Brand expert

Q: Is this okay for sensitive skin

submitted by pictureit - 1 year ago
  • A: Even if you use the Tide gentle type, be careful choosing what type of fabric softener and dryer sheets you use. Everything should be for sensitive skin. Check for potential allergens lurking in the ingredients list. For example, I am highly allergic to PEG (polyethylene glycol). I have to make sure products I eat or drink, make up, toothpaste, skin cleaners, soaps, over the counter meds ( like some eye drops or Benadryl!) are PEG -free.

    submitted byWaystation 49 - 1 year ago
  • A: Tide has been tested to be safe on the skin when used as directed. However, if you have sensitive skin, you may want to use our Free & Gentle Detergent.

    submitted byTide - 1 year ago
    Brand expert

Q: Can you use this for hand washing?

submitted by Monmom - 2 years ago
  • A: The label states: "MAY IRRITATE EYES. Do not get in eyes. KEEP OUT OF REACH OF CHILDREN. Contains surfactants (anionic and nonionic) and enzymes. HARMFUL IF SWALLOWED." So, maybe not a good idea.

    submitted byMartS - 2 years ago
  • A: No, you should not use our laundry detergent for hand washing. Our products should only be used as directed.

    submitted byP&G - 2 years ago
    Brand expert

Q: Just got my first apartment. I am picking up some Tide laundry detergent but am wondering if I need a separate fabric softener for washing my clothes. Do I even NEED fabric softener? Any help needed, thank you kindly.

submitted by Stephanie - 5 years ago
  • A: While we can't speak for other brands, Stephanie, we can assure you that our Tide Original liquid laundry detergent will provide your clothes with a superior clean. This detergent is packed with cleaning enzymes, cleaning polymers, and a whiteness booster. We'd be happy to answer any more questions you may have, so you're always welcome to give us a call at (800) 879-8433!

    submitted byTide - 5 years ago
    Brand expert
  • A: Bounce is a great fabric softener. And as a Tide user for over 50 years, I find it still makes a positive difference to use some sort of fabric softener… since Bounce came out, I like Bounce best vs a liquid additive. But it is personal choice.

    submitted byWaystation 49 - 1 year ago

Q: Can you use warm or hot water settings with this “cold” detergent

submitted by Coffee Expert - 1 month ago
  • A: Hello Dear Consumer. Thanks for your question. Yes, all Tide detergents are now formulated to clean effectively in cold water, warm water, or hot water. Just ensure that the water temperature is at least 60°F (16°C); if it is colder, adding a bit of warm water is recommended. If you have any additional question give us a call at (800) 879-8433.

    submitted byP&G - 1 month ago
    Brand expert

Q: What technology does this detergent use?

submitted by AI Shopping Assistant - 2 months ago
  • A: It features Smart Suds technology, providing quick-collapsing suds that clean faster and rinse out quickly.

    submitted byAI Shopping Assistant - 2 months ago
    Ai generated

Q: Is this detergent safe for sensitive skin?

submitted by AI Shopping Assistant - 2 months ago
  • A: Although formulated for deep cleaning, it may contain fragrances that could irritate sensitive skin.

    submitted byAI Shopping Assistant - 2 months ago
    Ai generated

Q: What is the recommended amount for large loads?

submitted by AI Shopping Assistant - 2 months ago
  • A: For large loads, fill just below bar 3 on the detergent cap for optimal cleaning.

    submitted byAI Shopping Assistant - 2 months ago
    Ai generated

Additional product information and recommendations

Discover more options

Guests also viewed

Guests are saying

Tide laundry detergent has garnered a loyal following for its effective stain removal and fresh scent. Many guests appreciate its concentrated formula, which allows for a little to go a long way, making it a cost-effective choice. However, some guests have expressed concerns about the recent changes in scent, finding it overpowering. Despite this, Tide remains a trusted option for keeping clothes clean and smelling great, making it a staple in many households.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.6 out of 5 stars with 8518 reviews
    cleans effectively: 4.6 out of 5
    quality: 4.47 out of 5
    scent: 4.23 out of 5
    value: 4.23 out of 5
    77% would recommend
    413 recommendations
    5 out of 5 stars
    Thumbs up graphic, would recommend
    31 May, 2026Verified purchase

    (no review title)

    Tide is our go too
    trisha
    cleans effectively: 5 out of 5
    quality: 5 out of 5
    scent: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    30 May, 2026Verified purchase

    Always was and still is the best detergent wver

    I grew up with tight. My mother always said it was the best and I think she’s right. I’ve tried other brands and nothing compares to tide. This was deliver quickly and safely. I’ll be back.
    Chrissy2233
    cleans effectively: 5 out of 5
    quality: 5 out of 5
    scent: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    29 May, 2026Verified purchase

    Tide is the best

    great smelling and keeps all my clothes so clean!
    Leah
    cleans effectively: 5 out of 5
    quality: 5 out of 5
    scent: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    29 May, 2026Verified purchase

    Crazy chemicals

    Toxicity over load felt very sick after one use had to return
    Jennifer
    cleans effectively: 1 out of 5
    quality: 1 out of 5
    scent: 1 out of 5
    value: 1 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    28 May, 2026Verified purchase

    Not properly sealed

    Detergent spilled
    1 reply from Tide team - 4 days ago
    Hello Dear Consumer. Thanks for taking the time to leave your review. We are very sorry to hear about this experience. Please know that we have many quality checks in place to make sure your product is in great condition for you. We’d like to look into this so please give us a call at (800) 879-8433.
    Isabel
    cleans effectively: 1 out of 5
    quality: 1 out of 5
    scent: 1 out of 5
    value: 1 out of 5
    Did you find this review helpful?
    2 out of 5 stars
    Thumbs down graphic, would not recommend
    27 May, 2026Verified purchase

    Not OG

    There’s something off about this scent. I don’t like it at all. It doesn’t smell anything like the original.
    1 reply from Tide team - 5 days ago
    Hello Dear Consumer. Thanks for taking the time to leave your review. We’re very sorry to hear you were unhappy with your purchase. While we completely understand that scent is very subjective, we’ll let our team know how you feel. In the meantime, if you have any questions or we can help you with anything, please let us know at (800) 879-8433. We’re here for you.
    hannajov
    cleans effectively: 2 out of 5
    quality: 1 out of 5
    scent: 1 out of 5
    value: 1 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    25 May, 2026Verified purchase

    Rachel A

    I LOVE TIDE! Cleans clothes very well and nice scent.
    DearestRachel
    cleans effectively: 5 out of 5
    quality: 5 out of 5
    scent: 5 out of 5
    value: 4 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    24 May, 2026Verified purchase

    Best detergent!

    I have been using this for years!
    momoftwinggbb
    cleans effectively: 5 out of 5
    quality: 5 out of 5
    scent: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    20 May, 2026Verified purchase

    Bad service

    Product damage ( the driver just drop the box liquid in my floor!! ( big mess)
    1 reply from Tide team - 11 days ago
    We're really sorry to hear you had this experience with our Tide Original HE Liquid Laundry Detergent Soap, Rudy. It must upsetting that the product came in damaged and leaking. We appreciate you providing us with this feedback, but this is definitely not the type of experience we want you to have. A lot of research goes into our bottle design and we strive to get the best quality for our consumers. We know that at times, there can be some occasional damage to our bottles during shipping. Our bottles are designed to withstand a certain amount of wear and tear. Even so, plastic packaging may become damaged or break if it's dropped, especially if it lands on a seam or corner. We’ll make sure we share what’s happening so that we can continue to improve our designs. Please feel free to contact us at (800) 879-8433 so we can learn more about this situation and take care of you. Your satisfaction is highly important for us at Tide.
    Rudy
    cleans effectively: 1 out of 5
    quality: 1 out of 5
    scent: 1 out of 5
    value: 1 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs up graphic, would recommend
    17 May, 2026Verified purchase

    product fine, leaked in shipping

    packaging damaged, leaked in shipping. 3 bottles of Tide and one Rinse Aid in one box with no padding.
    1 reply from Tide team - 12 days ago
    Hello Dear Consumer. Thanks for taking the time to leave your review. We’re sorry you’re not getting the experience you were expecting from Tide. Please know that we have many quality checks in place to make sure your product is in great condition for you. We’d like to look into this so please give us a call at (800) 879-8433.
    Deb
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    12 May, 2026

    (no review title)

    From ordering on line to picking up my order without getting out of my car & great customer service!! A 💯
    Sherry
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    6 May, 2026Verified purchase

    Tide

    Love tide keeps you’re cloths fresh they smell amazing and are better for your cloths
    Kris
    cleans effectively: 5 out of 5
    quality: 5 out of 5
    scent: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    3 out of 5 stars
    5 May, 2026Verified purchase

    (no review title)

    I was delivered the correct items but they had leaked about a cup of detergent in the bag. I had a mess to clean up.😕
    Rebecca
    Did you find this review helpful?
    5 out of 5 stars
    4 May, 2026Verified purchase

    (no review title)

    excellent for those drabby colors got everything brighter and it smelled so clean. didn't need much very concentrated .. def rec for all your laundry needs
    bperyea
    Did you find this review helpful?
    4 out of 5 stars
    4 May, 2026Verified purchase

    (no review title)

    Leave’s laundry smelling good and clean
    CRYSTAL
    Did you find this review helpful?
    5 out of 5 stars
    3 May, 2026Verified purchase

    (no review title)

    Love Tide you don’t have to use much of the product to get your clothes cleaned takes out stains. Smells great for days.!
    elydia
    cleans effectively: 5 out of 5
    quality: 5 out of 5
    scent: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    1 May, 2026Verified purchase

    (no review title)

    Tests on animals. Look up ridge land farms. Will never support tide again. Arm and hammer is great
    1 reply from Tide team - 27 days ago
    Hello Dear Consumer. We hope you're doing great. Thanks for taking the time to leave your review. We understand your concerns about animal testing. P&G has not tested finished products on animals for over a decade. However, some countries still require animal testing by law to ensure safety and effectiveness. P&G is committed to finding alternatives and has invested heavily in non-animal testing methods, working with organizations like Humane Society International to promote alternatives globally. For more details, you can learn about our efforts here: https://us.pg.com/animal-testing. If you need further assistance please give us a call at (800) 879-8433.
    Cameron
    value: 1 out of 5
    2 guests found this review helpful. Did you?
    4 out of 5 stars
    30 April, 2026
    originally posted on tide.com
    Image

    Smell too strong

    I have used Tide for years. This past year the scent has become overwhelming. My nose started itching like crazy all the time. The scent seemed to stick to my skin. I now use the unscented Tide. Much better, but I do miss the lighter scented Tide.
    Leslie6
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    27 April, 2026Verified purchase

    Always the best clean

    Always go back to this, it can't be beat in terms of stain removal and overall clean feeling. Using less than you think you need has been a life saver.
    Flower Mom
    cleans effectively: 5 out of 5
    quality: 5 out of 5
    scent: 5 out of 5
    value: 4 out of 5
    1 guest found this review helpful. Did you?
    3 out of 5 stars
    26 April, 2026Verified purchase

    bottle arrived almost empty, thanks to Target delivery.

    This is a Target review, not Tide. Target delivered this item in a soaked box. The detergent leaked all in the plastic bag right through to the cardboard box. This is the third time in a row I have had issues with Target Delivery. Time to cancel the Target card.
    1 reply from Tide team - 1 month ago
    We're really sorry to hear you had this experience with our Tide Original HE Deep Cleaning Concentrated Liquid Laundry Detergent. It must upsetting that the liquid leaked out all in the bag. We appreciate you providing us with this feedback, but this is definitely not the type of experience we want you to go through. A lot of research goes into our bottles design and we strive to get the best quality for our consumers. We know that at times, there can be some occasional damage to our bottles during shipping. Our bottles are designed to withstand a certain amount of wear and tear. Even so, plastic packaging may become damaged or break if it's dropped, especially if it lands on a seam or corner. We’ll make sure we share what’s happening so that we can continue to improve our designs. Please feel free to contact us at (800) 879-8433 so we can learn more about this situation and take care of you. Your satisfaction is highly important for us at Tide.
    JMS22
    1 guest found this review helpful. Did you?

    Get top deals, latest trends, and more.

    Privacy policy