$19.99 when purchased online
About this item
Highlights
- America's #1 detergent brand* (*Tide, based on sales)
- Cleans deep and smells fresh
- Cleans, freshens, whitens, brightens
- Infused with the Original Scent you love
Description
America's #1 detergent*, now even better. This Tide liquid laundry detergent has an improved formula engineered to attack tough body soils.Tide's HE Turbo Clean detergents feature Smart Suds technology. The quick-collapsing suds clean faster and rinse out quicker, even in cold cycles.Tide HE laundry detergent keeps your whites white and your colors colorful with a refreshing scent, wash after wash.Available in Original and Clean Breeze scents.The Tide clean you love is also available in Tide PODS laundry pacs.* Tide, based on sales, Nielsen laundry detergent category
Scent: Original
Health Facts: Phosphate-Free
Product Warning: Keep out of reach of children, keep container tightly sealed, seek medical help if product is swallowed
Features: Dermatologist Tested
Product Form: Liquid
Sustainability Claims: Recyclable, Biodegradable
Surfaces Not Recommended: Leather
Net weight: 132 fl oz (US)
Number of uses: 100
TCIN: 87716506
Item Number (DPCI): 003-08-5927
Origin: Made in the USA or Imported
General Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers.
If the item details aren’t accurate or complete, we want to know about it.
Ingredients:
made with: cleaning agents (sodium and mea c10-16 alkylbenzenesulfonate; c10-16 pareth; sodium lauryl sulfate; mea laureth sulfate; c10-16 alkyldimethylamine oxide, c10-16-alkyldimethyl), stabilizers (sodium cumenesulfonate; hydrogenated castor oil; calcium formate), suds reducers (sodium and mea salts of c12-18 fatty acids; simethicone; dimethicone or both phenylpropyl ethyl methicone and trimethylsiloxysilicate), water softener (sodium and mea citrate), enzymes (subtilisin; amylase enzyme; cellulase enzyme; mannanase enzyme), cleaning aids (polyethyleneimines alkoxylated; tetrasodium glutamate diacetate), odor removers (diethylenetriamine; methyl di-t-butyl hydroxyhydrocinnamate), solvents (alcohol; propylene glycol; ethanolamine), preservative (benzisothiazolinone), colorants, fragrances/parfums, water/eau.
Shipping details
Estimated ship dimensions: 5.65 inches length x 9.2 inches width x 10.595 inches height
Estimated ship weight: 9.382 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: It says ORIGINAL but has the HE designation on the bottle -- is this still the Original for use in non-HE machines
submitted by Lynn - 2 years ago
A: Original is the scent
submitted byA kid can count to five - 1 year agoA: We apologize for the confusion. This is not an HE bottle.
submitted byTide - 6 months agoBrand expert
Q: Is this specific formula safe to use in HE machines? I bought this Aug 2020 but it doesn't have the HE logo. Oops.
submitted by Jamie - 5 years ago
A: If your regular detergent should not be used in an HE machine, then you should not have "For HE full loads, fill to bar 5" in the details for this product.
submitted byMidwest Mike - 5 years agoA: Jamie, we have two types of detergents, regular and HE. Our HE Detergent will have the HE logo on it. Otherwise it is the regular detergent. HE detergent is low sudsing and can be used in HE and traditional washers. Our regular detergent should not be used in an HE machine. IF you ahve any questions, or if we can help you further, please give us a call at (800) 879-8433.
submitted byTide - 5 years agoBrand expert
Q: HE detergents don't work at all cleaning clothes (neither do HE machines), so why not go back to making normal soap?
submitted by OG - 11 months ago
A: We appreciate you taking the time to share this with us, and we'll be sure to let the rest of our team know how you feel. If you'd like to share more, give us a call at (800) 879-8433.
submitted byTide - 11 months agoBrand expert
Q: Since the new 92 ounce Original Tide is rated at 64 loads, and the old 100 ounce Original Tide was rated at 64 loads too, did Tide's concentration formula change?
submitted by bill - 5 years ago
A: Yes, we did make our Tide more concentrated.
submitted byTide - 5 years agoBrand expert
Q: Did Tide stop making the 100 ounce size? This is only 92 ounces.
submitted by Tide lover - 5 years ago
A: We do still make the 100oz HE Original detergent.
submitted byTide - 5 years agoBrand expert
Q: Can this product be used with non HE washing machines?
submitted by Lillian - 5 years ago
A: Yes, this can be used in a washing machine that is not HE.
submitted byTide - 5 years agoBrand expert
Q: How do I get digital offer?
submitted by BruceT - 7 years ago
A: We suggest getting in contact directly with Target, as this offer is retailer specific.
submitted byTide - 6 years agoBrand expert
Q: what concentration is this detergent?
submitted by jml - 8 years ago
A: Our detergents are 2x concentrated.
submitted byTide - 7 years agoBrand expert
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Related Categories
4.4 out of 5 stars with 3407 reviews
cleans effectively: 4.68 out of 5
quality: 4.64 out of 5
scent: 4.54 out of 5
value: 4.29 out of 5
92% would recommend
63 recommendations
Tide
5 out of 5 stars
Thumbs up graphic, would recommend
Toothless Shopper - 5 days ago, Verified purchaser
Tide always works great and I love that they offer the non HE version.
Tide original
1 out of 5 stars
Richard Willams - 15 days ago
originally posted on tide.com
I went to the store about 2 days ago and was finna wash my clothes and when I opened the tide it smelt weird it was a horrible smell.
1 reply from Customer Care team - 13 days ago
We're very sorry to hear that you're unhappy with the scent of your Tide Liquid Laundry Detergent, Richard. Our products are designed after doing extensive research and consumer testing to create features that we think you'll love. With that said, we understand that preferences vary from person to person, so we appreciate you taking the time to share your experience. We would like to learn more about your experience to share with our Quality Team and help make this right. For assistance, please give us a call at (800) 879-8433.
1 reply from Customer Care team - 13 days ago
We're very sorry to hear that you're unhappy with the scent of your Tide Liquid Laundry Detergent, Richard. Our products are designed after doing extensive research and consumer testing to create features that we think you'll love. With that said, we understand that preferences vary from person to person, so we appreciate you taking the time to share your experience. We would like to learn more about your experience to share with our Quality Team and help make this right. For assistance, please give us a call at (800) 879-8433.
Great
5 out of 5 stars
Thumbs up graphic, would recommend
PurpleDaisy - 18 days ago, Verified purchaser
Tide is the best laundry detergent. It smells great, and cleans incredibly well.
Not good
5 out of 5 stars
Thumbs up graphic, would recommend
Denise - 20 days ago, Verified purchaser
I ordered 2 things of Tide and I was supposed to get one free and I didn't get it!!!!! Please send me my Tide. Thank you.
Tide "Non HE" the best for me.
5 out of 5 stars
Thumbs up graphic, would recommend
- 21 days ago, Verified purchaser
I have been a Tide Original for as long as I can remember (40+ years). Sadly many stores no longer stock the Original "Non he" Tide. I found it at Target, and I'm so glad I did. It will be my "go to" store from now on for my Tide products (along for lots of other stuff). Keep in mind... I am only recomending the Original Tide non "he". I use a top loading washer.
Great detergent!
5 out of 5 stars
Thumbs up graphic, would recommend
TJLF - 2 months ago, Verified purchaser
Great detergent! Really eliminates odors and cleans well.
Tide getting so expensive.
5 out of 5 stars
Thumbs up graphic, would recommend
patk - 2 months ago, Verified purchaser
I love Liquid tide but I have noticed recently it is never on sale or listed with a coupon. Could we get more price breaks on an item we need routinely, please? Thank you
The new scent is HORRIBLE
1 out of 5 stars
Ejuliast - 2 months ago
originally posted on tide.com
The bottles look the same, but the new scent is just awful. It lingers everywhere, and it took an hour of wearing a shirt washed with it for my whole body to be covered in itchy hives. After a lifetime of Tide, I’ll be switching to a different brand. Shame on you, Tide.
1 reply from Customer Care team - 2 months ago
Thank you for taking the time to share this feedback. We're really sorry you had this reaction, and we hope your symptoms have improved. Your support and loyalty to Tide help us improve our products, and we perform extensive tests on our formulas to ensure they are safe and effective when used as directed. However, we understand preferences will vary from person to person. Please discontinue using the Tide Ultra Powder and set it aside for review. We want to have our Safety Team look into this further, and we'll be happy to suggest an alternative product you may love. Give us a call at 1-800-879-8433 for further assistance.
Scent is overpowering.
1 out of 5 stars
DoberMom73 - 3 months ago
originally posted on tide.com
Just bought a new jug of Tide as I had tried the Free
1 reply from Customer Care team - 3 months ago
We're sorry to hear that you're unhappy with the scent of your Tide detergent! We do extensive research and testing when we design our products to make sure we're creating features and scents that we hope you'll love, so please know that this isn't the experience we want you to have, and we really appreciate you taking the time to share your feedback. Your satisfaction is important to us, and we'd like to learn more, so that we can help you find the right detergent for you and assist further with this. Please give us a call at (800) 879-8433 any time from 9:00AM-6:00PM EST Monday-Friday.
Horrible Scent
1 out of 5 stars
TRO20 - 3 months ago
originally posted on tide.com
I primarily use Tide liquid with Downey, but the store that I was purchasing it did not offer that option. I decided that I would purchase the original tide sent, it’s always been tried and true. Big mistake! To my surprise, the scent is so strong and not anything like the original scent. I don’t understand why the company would make such a drastic change. Very disappointing. Bad marketing decision Proctor and Gamble.
1 reply from Customer Care team - 3 months ago
We're so sorry to hear that you're unhappy with the scent of your Tide detergent! Our products undergo thorough testing, and we do a lot of research when we design them to make sure we're creating features and scents that we hope you'll love, so please know that this isn't the experience we want you to have, and we really appreciate you taking the time to share your feedback. Your satisfaction is important to us, and we'd like to gather some additional information, so that we can help you find the right detergent for you, and assist further with this. Please give us a call at (800) 436-2229 any time from 9:00AM-6:00PM EST Monday-Friday, so we can help!
Wanted non-HE
5 out of 5 stars
Thumbs up graphic, would recommend
Angie - 3 months ago, Verified purchaser
Very hard to find non-HE detergent. This soaps up so much better and clothes smell better.
Big deal
5 out of 5 stars
Carol - 3 months ago, Verified purchaser
Big deal ………………………..….!
Scent change
1 out of 5 stars
Tayfor20 - 3 months ago
originally posted on tide.com
Up until recently, I was loyal and dedicated to Tide for all my laundry needs. I loved the original scent and how well it cleaned our clothes. I noticed the scent change instantly and it literally made me sick and gave me a headache. I have never ever smelled a laundry detergent so putrid, overpowering, chemical-like, artificial, and down right nauseating and revolting. I had to re wash all of our laundry twice to get the stench out that this new scent left in the clothes. It even lingers in the laundry room and is noticeable outside when the dryer is running and we’re in a decent proximity to the vent. I am so disappointed. I went back to the store immediately to try another scent and they ALL were the same way. I ended up leaving with a different brand altogether and will be switching permanently due to this. How unfortunate as I’ve only used tide for my entire adult life. Bottom line: Poor move by changing the scents of the products. You ruined a good thing. Bring back the original scents.
1 reply from Customer Care team - 3 months ago
We're sorry to hear this. Due to the rigorous health and safety tests our products have gone through, this isn't the result we expect. Your well-being is very important to us, so we hope you're feeling better now. If you haven't yet, we recommend to discontinue using this detergent. So our Safety Team can learn more and gather some product information, could you please give us a call? You can reach us at (800) 879-8433.
What happened to the Original smell?
1 out of 5 stars
raypala - 4 months ago
originally posted on tide.com
I had switched to more environmentally friendly brands for a while and am just coming back to Tide and was expecting the 'Original' scent to be the the actual original scent. It is very different than it was and is much stronger and more perfumed. I tend to use a very small amount of detergent per load so I figured it would be ok when diluted, but it really isn't and I am not sure who I am going to pawn this bottle off on.
My Head is Killing Me!
1 out of 5 stars
kellyjoann2000 - 4 months ago
originally posted on tide.com
What in the world happened to the wonderful, clean smell of original Tide liquid??? My clothes smell like a cheap perfume factory now, even after washing the entire load for a second time with NO DETERGENT! The new scent is so overpowering, that I get headaches when I walk into my laundry area where my clothes are hanging to dry. I purchased 4 big jugs of this detergent, and now I have to return them to the store! I've been a loyal Tide customer for over 30 years! Wow!
1 reply from Customer Care team - 4 months ago
We're sorry to hear this, Kelly. and hope your head is feeling better. Your safety means the absolute most to us, so we test to ensue Tide Original is safe to use as directed. If you haven't already, we recommend to stop using the product. We'd like to find a Tide that's a better fit for you, as well as share your experience with our Safety Team. When you have a chance, please get in touch with us at (800) 879-8433.
Tide Original Scent is not the original at all
3 out of 5 stars
FrancoisNJ - 5 months ago
originally posted on tide.com
I've been reading through the reviews because I recently purchase Tide Original Scent in the bottle for the purpose of treating stains. I usually buy the individual pacs of the unscented free
1 reply from Customer Care team - 5 months ago
We appreciate you taking the time to share this with us, and for choosing Tide. If you ever have questions or would like to share more, you're always welcome to give us a call at (800) 879-8433.
Go to detergent on heavily soiled items.
5 out of 5 stars
Thumbs up graphic, would recommend
Lindy - 6 months ago, Verified purchaser
Effective detergent I have used for years. Good on dirty clothes, towels and camping gear.
A TRUSTED RESOURCE
4 out of 5 stars
Kenyon1972 - 7 months ago
originally posted on tide.com
I have been a loyal Tide liquid user for a number of years and with great success. The only drawback is the repugnant fragrance as it no longer smells clothes line fresh
Horrible scent
1 out of 5 stars
Tally850 - 7 months ago
originally posted on tide.com
The new scent is so overpowering that I will never buy Tide original again. The old scent was perfect.
1 reply from Customer Care team - 7 months ago
Our goal is for you to enjoy doing your laundry, so having the scent be overpowering certainly isn't the experience we want you to have. Scent perceptions will vary from person to person, so we appreciate your feedback, and we'd love to find another product for you to use that you may find better suites you and your noses tastes. We can be reached at (800) 879-8433.
New scent is terrible
3 out of 5 stars
Gracie2018 - 7 months ago
originally posted on tide.com
I’m a 3rd generation Tide user. It’s my go to brand every time. My grandmother used it to remove oil stains from my grandpas work clothes. My mom used it. The fragrance hasn’t been good over the past few years though. It smells fruity. I grew up with the “clothesline fresh” scent. Sweet isn’t a clean smell to me. Please bring back OG Tide. I miss the smell of clean.
1 reply from Customer Care team - 7 months ago
Thank you so much for being a loyal Tide user and for your review, Gracie. We're very sorry that you're not a fan of our Original scent anymore. It has gone through quite a few changes over the years, but we always did extensive consumer testing to ensure the change was positive for our consumers, as we're always looking to make every users laundry day exceptional. Your feedback is important, and we'd love to connect about this. Please call us at (800) 879-8433.