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Tide Original Non-HE Liquid Laundry Detergent - 2 of 4Tide Original Non-HE Liquid Laundry Detergent - 3 of 4Tide Original Non-HE Liquid Laundry Detergent - 4 of 4
Tide Original Non-HE Liquid Laundry Detergent - 1 of 4

Tide Original Non-HE Liquid Laundry Detergent

$19.99

Size132 fl oz

Eligible for registries and wish lists

At a glance

About this item

Highlights

  • America's #1 detergent brand* (*Tide, based on sales)
  • Cleans deep and smells fresh
  • Cleans, freshens, whitens, brightens
  • Infused with the Original Scent you love

Description

America's #1 detergent*, now even better. This Tide liquid laundry detergent has an improved formula engineered to attack tough body soils.Tide's HE Turbo Clean detergents feature Smart Suds technology. The quick-collapsing suds clean faster and rinse out quicker, even in cold cycles.Tide HE laundry detergent keeps your whites white and your colors colorful with a refreshing scent, wash after wash.Available in Original and Clean Breeze scents.The Tide clean you love is also available in Tide PODS laundry pacs.* Tide, based on sales, Nielsen laundry detergent category
Scent: Original
Health Facts: Phosphate-Free
Product Warning: Keep container tightly sealed, seek medical help if product is swallowed, keep out of reach of children
Features: Dermatologist Tested
Product Form: Liquid
Sustainability Claims: Biodegradable, Recyclable
Surfaces Not Recommended: Leather
Net weight: 132 fl oz (US)
Number of uses: 100
TCIN: 87716506
Item Number (DPCI): 003-08-5927
Origin: Made in the USA or Imported
General Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers.
If the item details aren’t accurate or complete, we want to know about it.

Ingredients:

made with: c10-16 alketh/alcools en c10-16, ethoxyles, sodium lauryl sulfate, sodium and mea c10-16 alkylbenzenesulfonate/derives alkyles (c10-c16) du benzenesulfonate de sodium de monoethanolamine, sodium and/or mea laureth sulfate/laureth sulfate de sodium et/ou de monoethanolamine, c10-16 alkyldimethylamine oxide/derives d'amines des oxydes, c10-16-alkyldimethyl, calcium and/or sodium formate/formate de calcium et/ou formate de sodium, sodium and mea salts of c12-18 fatty acids/sodium et sels de mea d'acides gras c12-18, sodium and mea citrate/citrate de sodium de monoethanolamine, subtilisin, amylase enzyme/enzyme d'amylase, cellulase enzyme/enzyme de cellulase, mannanase enzyme/enzyme de mannanase, polyethyleneimines alkoxylated/polyethyleneimines alcoxylees, tetrasodium glutamate diacetate, diethylenetriamine, methyl di-t-butyl hydroxyhydrocinnamate, alcohol, ethanolamine, benzisothiazolinone, colorants, fragrances/parfums, water/eau, may contain: propylene glycol, sodium cumenesulfonate/peut contenir: du propylene glycol, sodium cumenesulfonate.

Shipping details

Estimated ship dimensions: 5.65 inches length x 9.2 inches width x 10.595 inches height
Estimated ship weight: 9.382 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.

Q: It says ORIGINAL but has the HE designation on the bottle -- is this still the Original for use in non-HE machines

submitted by Lynn - 2 years ago
  • A: Original is the scent

    submitted byA kid can count to five - 2 years ago
  • A: We apologize for the confusion. This is not an HE bottle.

    submitted byTide - 10 months ago
    Brand expert

Q: Is this specific formula safe to use in HE machines? I bought this Aug 2020 but it doesn't have the HE logo. Oops.

submitted by Jamie - 5 years ago
  • A: Jamie, we have two types of detergents, regular and HE. Our HE Detergent will have the HE logo on it. Otherwise it is the regular detergent. HE detergent is low sudsing and can be used in HE and traditional washers. Our regular detergent should not be used in an HE machine. IF you ahve any questions, or if we can help you further, please give us a call at (800) 879-8433.

    submitted byTide - 5 years ago
    Brand expert
  • A: If your regular detergent should not be used in an HE machine, then you should not have "For HE full loads, fill to bar 5" in the details for this product.

    submitted byMidwest Mike - 5 years ago

Q: HE detergents don't work at all cleaning clothes (neither do HE machines), so why not go back to making normal soap?

submitted by OG - 1 year ago
  • A: We appreciate you taking the time to share this with us, and we'll be sure to let the rest of our team know how you feel. If you'd like to share more, give us a call at (800) 879-8433.

    submitted byTide - 1 year ago
    Brand expert

Q: Since the new 92 ounce Original Tide is rated at 64 loads, and the old 100 ounce Original Tide was rated at 64 loads too, did Tide's concentration formula change?

submitted by bill - 6 years ago
  • A: Yes, we did make our Tide more concentrated.

    submitted byTide - 6 years ago
    Brand expert

Q: Did Tide stop making the 100 ounce size? This is only 92 ounces.

submitted by Tide lover - 6 years ago
  • A: We do still make the 100oz HE Original detergent.

    submitted byTide - 6 years ago
    Brand expert

Q: Can this product be used with non HE washing machines?

submitted by Lillian - 6 years ago
  • A: Yes, this can be used in a washing machine that is not HE.

    submitted byTide - 6 years ago
    Brand expert

Q: How do I get digital offer?

submitted by BruceT - 8 years ago
  • A: We suggest getting in contact directly with Target, as this offer is retailer specific.

    submitted byTide - 7 years ago
    Brand expert

Q: what concentration is this detergent?

submitted by jml - 8 years ago
  • A: Our detergents are 2x concentrated.

    submitted byTide - 8 years ago
    Brand expert

Additional product information and recommendations

4.5 out of 5 stars with 3876 reviews
cleans effectively: 4.71 out of 5
quality: 4.61 out of 5
scent: 4.52 out of 5
value: 4.33 out of 5
89% would recommend
74 recommendations
3 out of 5 stars
1 February, 2026
originally posted on tide.com
Image

Scent smells different and unpleasant

We have used Tide for years. But for the last three months, I've noticed a change in the scent and not for the better. It's too strong and unpleasant. Unfortunately, we'll be switching to a different brand.
1 reply from Customer Care team - 12 days ago
We're really sorry to hear you had this experience with our Tide Original Scent Liquid Detergent. We know it's upsetting that the scent caused such effect on you. We also understand that scent is very subjective, but this is not the type of experience we want you to have. This change in scent could be caused by the product being exposed to extreme heat or cold, and if the product is very old this has the potential to affect the perfume. So, always store the product in a cool (but not cold), dry place. Please know, safety is our top priority, all our products are thoroughly evaluated to be safe when used as directed, so this isn’t what we would expect. Please contact us at (800) 879-8433 so we can hear more about this situation. Your satisfaction is highly important for us at Tide, and we want to keep you in our family.
Eliza555
Did you find this review helpful?
1 out of 5 stars
27 January, 2026
originally posted on tide.com
Image

THEY CHANGED FORMULAS

BEWARE IF YOU HAVE SENSITIVE SKIN - THEY HAVE CHANGED THEIR FORMULAS. Tide didn't used to have encapsulation technology and they do now (similar to Gain). I used Tide Original for this reason specifically and they recently added this to their formula. I have now broken out in hives everywhere. If you are sensitive to detergent you should switch to their free and clear.
1 reply from Customer Care team - 18 days ago
We're so sorry to hear you had this experience with our Tide Original Scent Liquid Laundry Detergent. We understand it must upsetting that the liquid caused such effect on you. We understand that the effects certain ingredients have on the skin varies between individuals, but it is not the type of experience we want you to go through. A great alternative for our consumers with sensitive skin, as you mentioned, is our Tide Free & Gentle Liquid, or its PODS or powder versions, which are also dye and scent-free. Please know, safety is our top priority, all our products are thoroughly evaluated to be safe when used as directed, so this isn’t what we would expect. Please contact us at (800) 879-8433 so we can hear more about this situation. Your satisfaction is highly important for us at Tide.
SensitiveSkinGirl123
Did you find this review helpful?
5 out of 5 stars
26 January, 2026
originally posted on influenster.com
Image

Great detergent!

[This review was collected as part of a promotion.] This detergent leaves my clothes smelling fresh and clean long after they’ve been washed. It’s concentrated so a little bit goes a long way. I would recommend to others looking for a good scented detergent.
randib6420_8768
1 guest found this review helpful. Did you?
5 out of 5 stars
23 January, 2026Verified purchase

(no review title)

The tide is great. Delivery once again was awful One delivery my dishes were smashed to pieces, another the box was destroyed. Today the box was destroyed and one of the Tides was leaking all over my property and the driver absolutely knew it!!!
Great stuff
Did you find this review helpful?
5 out of 5 stars
15 January, 2026
originally posted on influenster.com
Image

Try it!

[This review was collected as part of a promotion.] My favorite! Oldie but goodie.. super clean smelling and does the job against stains.. I prefer the liquid over the pods.. forever a ride customer
kylierose06_210
Did you find this review helpful?
5 out of 5 stars
12 January, 2026
originally posted on influenster.com
Image

Tide detergent foams beautifully, pours easily, an

[This review was collected as part of a promotion.] Tide detergent is super concentrated, so a small amount goes a long way when diluted. The texture pours smoothly, it foams up nicely in the wash, and the packaging makes measuring easy. Performance-wise, it leaves clothes fresh, clean, and stain-free every time.
abbysouki_7305
Did you find this review helpful?
5 out of 5 stars
12 January, 2026
originally posted on influenster.com
Image

Great after each wash

[This review was collected as part of a promotion.] Tide always has such a great smell, the container is easy to pop open and pour your desired amount into your washing machine. Leaves my clothes smelling fresh and looking new!
fox_s04_4579
1 guest found this review helpful. Did you?
5 out of 5 stars
11 January, 2026
originally posted on influenster.com
Image

Highly concentrated, easy to rinse, and leaves clo

[This review was collected as part of a promotion.] Tide Original Scent is very concentrated, so I only need a small amount for each load. It rinses out easily without leaving residue, and my clothes always smell clean and fresh. I love the classic scent, and the value is great because the bottle lasts a long time. The dosage is easy to measure and very practical.
estefaniacvg_9195
1 guest found this review helpful. Did you?
5 out of 5 stars
9 January, 2026
originally posted on influenster.com
Image

Our go-to detergent!

[This review was collected as part of a promotion.] Tide always the go-to detergent on our household. We do lots of laundry and this is always what we use. It’s effective, cleans the clothes, and smells great.
kraymond_5871
1 guest found this review helpful. Did you?
3 out of 5 stars
9 January, 2026
originally posted on influenster.com
Image

Tide boosted new detergent

[This review was collected as part of a promotion.] Smells good but not my favorite brand. my mom loves it. Not all all natural ingredients to protein the fabrics of the clothing. Fights out stains.
1 reply from Customer Care team - 1 month ago
Thank you for sharing your thoughts on Tide Original. We appreciate your feedback and understand that everyone has their own preferences when it comes to laundry detergents. Tide Original is designed to provide powerful cleaning performance, effectively fighting stains while leaving your clothes smelling fresh. Our formula is engineered to work on 100% of common stains, even in cold water, ensuring that your whites stay white and your colors remain vibrant. We take pride in our ability to deliver deep cleaning and brightening benefits, which many of our consumers, have come to love. Regarding your concern about natural ingredients, we continuously strive to improve our formulations. While Tide products are designed for optimal cleaning performance, we understand the importance of ingredient transparency and safety. If you have specific questions about our ingredients or would like more information about our products, please feel free to reach out to our service team at (800) 879-8433. They will be happy to assist you further. Thank you again for your feedback, and we hope to continue serving you and your family with our laundry solutions.
brianasbeauty_9778
Did you find this review helpful?
1 out of 5 stars
6 January, 2026
originally posted on influenster.com
Image

Irritating ingredients !!

[This review was collected as part of a promotion.] After reading the ingredient list on this popular laundry detergent, I decided I won’t be using it. While it’s effective at cleaning, it contains synthetic fragrance, optical brighteners, enzymes, dyes, and preservatives that can be irritating—especially for people with sensitive skin, allergies, or eczema. Some of these ingredients don’t actually clean clothes; they just make them appear brighter and can stay in fabric after washing. This isn’t about fear or shaming—just making informed choices about what we bring into our homes. Always read the back of the bottle and decide what works best for you. That said—Tide does offer Free & Gentle / Free & Clear options that skip the fragrance and dyes, which are a better fit for sensitive skin.
okitsmetatiii_4953
1 guest found this review helpful. Did you?
5 out of 5 stars
1 January, 2026Verified purchase

Dependable Everyday Laundry Detergent

Tide Original gets clothes reliably clean and smells fresh every time. It tackles tough stains well and works well in my HE machines. The scent is strong, and it’s a bit pricier than store brands—but the performance is consistently solid. I like that it comes with a seal on top so it doesn’t spill if ordered for delivery.
Maria
Did you find this review helpful?
5 out of 5 stars
31 December, 2025
originally posted on influenster.com
Image

Great stuff

[This review was collected as part of a promotion.] The tide container is made well the cup is the right size, the value for the money is decent it gets ur clothes cleaner than anything else. And makes them smell fresh everytime. And u can use it on all colors
trinityh1_1543
Did you find this review helpful?
5 out of 5 stars
29 December, 2025
originally posted on influenster.com
Image

Gets the tough stains out

[This review was collected as part of a promotion.] Tide's seriously my favorite for all my laundry stuff. It gets my clothes super clean and smelling awesome, especially with two boys who play tons of sports. I'm always cleaning uniforms!
andreahberntson_2188
1 guest found this review helpful. Did you?
5 out of 5 stars
Thumbs up graphic, would recommend
25 December, 2025Verified purchase

Tide

This detergent is great! It makes my clothing smell fresh and clean. Definitely will keep buying and using Tide.
anonymouse
cleans effectively: 5 out of 5
quality: 5 out of 5
scent: 5 out of 5
value: 5 out of 5
Did you find this review helpful?
5 out of 5 stars
24 December, 2025
originally posted on influenster.com
Image

My most favorite brand

[This review was collected as part of a promotion.] My go to detergent every time I wash my clothes. It cleans and removes stains very good. I’ve always used Tide and will keep using tide. I like the one that has the oxi clean added to it.
deniramaphotography_2916
1 guest found this review helpful. Did you?
5 out of 5 stars
24 December, 2025
originally posted on influenster.com
Image

Well

[This review was collected as part of a promotion.] This detergent works really well and leaves clothes smelling fresh and clean. It removes stains even in cold water and doesn’t feel harsh on fabrics. A little goes a long way, and it’s reliable for everyday laundry.
blogdedaniela_9682
Did you find this review helpful?
5 out of 5 stars
23 December, 2025
originally posted on influenster.com
Image

It out performs any other detergent

[This review was collected as part of a promotion.] Tide is always been a game changer , it really helps clean my cloths better than any other product out there I have been using tide for over 6 years and I love it
skyo12_7063
Did you find this review helpful?
5 out of 5 stars
22 December, 2025
originally posted on influenster.com
Image

Awesome !!!!

[This review was collected as part of a promotion.] I absolutely love this product . Left my clothes clean and stain free. I definitely will choose this product over other detergents. I recommend Tide.
verlisaw_6579
Did you find this review helpful?
5 out of 5 stars
22 December, 2025
originally posted on influenster.com
Image

Same classic product

[This review was collected as part of a promotion.] Same great product. Same fresh and complete clean. This concentration and dilution is great (6x).Little goes along way. He turbo compatible.
brittanyd738f_8076
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