$12.99 when purchased online
Target Online store #3991
About this item
Highlights
- "Tide's Hypoallergenic formula is perfect for sensitive skin
- Free from dyes and perfumes for a gentle clean
- Trusted Tide laundry detergent power in every wash
- Provides 64 loads of clean, fresh laundry
- Ideal for families needing a gentle yet effective laundry soap"
Description
Experience the gentle touch of Tide Free & Gentle Liquid Laundry Detergent. Perfect for those with sensitive skin, this hypoallergenic formula ensures your clothes are clean without irritation. Free from dyes and perfumes, it’s designed to be kind to your skin while delivering the powerful clean you expect from Tide. With 64 loads in an 84 fl oz bottle, it’s ideal for families who need a reliable and gentle laundry detergent.
Scent: Unscented
Health Facts: Phosphate-Free, Paraben-Free, Dye-Free, Hypoallergenic, No Fragrance Added
Product Warning: Keep out of reach of children, flush immediately if product enters eyes, keep container tightly sealed, seek medical help if product is swallowed
Features: Sensitive Formula, Dermatologist Tested
Formulation: Concentrated
Product Form: Liquid
Sustainability Claims: Recyclable
Net weight: 84 fl oz (US)
Number of uses: 64
TCIN: 13918061
UPC: 030772121443
Item Number (DPCI): 003-08-0640
Origin: Made in the USA or Imported
General Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers.
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
water; c10-16 pareth; sodium c10-16 alkylbenzenesulfonate; sodium lauryl sulfate; polyethyleneimines alkoxylated; sodium salts of c12-18 fatty acids; sodium citrate; propylene glycol; c10-16 alkyldimethylamine oxide, alcohol; sodium cumenesulfonate; tetrasodium glutamate diacetate; calcium formate; subtilisin; amylase enzyme; benzisothiazolinone; cellulase enzyme; mannanase enzyme.
Allergens & Warnings:
CAUTION: EYE IRRITANT. HARMFUL IF SWALLOWED. SEE BACK LABEL., CAUTION: MAY IRRITATE EYES. Do not get in eyes. Do not reuse this package for dispensing beverages or other liquids. KEEP OUT OF REACH OF CHILDREN. FIRST AID TREATMENT: Contains surfactants (anionic and nonionic) and enzymes f swallowed, give a glassful of water or milk and call a Poison Control Center or doctor immediately. Do not induce vomiting. it in eyes, rinse well with water for 15 minutes.Shipping details
Estimated ship dimensions: 7.3 inches length x 5.5 inches width x 11.1 inches height
Estimated ship weight: 6 pounds
This item cannot be shipped to the following locations: United States Minor Outlying Islands, American Samoa (see also separate entry under AS), Northern Mariana Islands, Virgin Islands, U.S., APO/FPO, Guam (see also separate entry under GU)
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: Is this detergent h.e ok?
submitted by Alexaaa - 8 years ago
A: Tide makes an h e version.
submitted byKkvw - 8 years agoA: This particular listing is not our HE version. We do make an HE Tide Free and Gentle Liquid Detergent. We do not suggest using regular detergents in an HE washing machine. If your washer is HE, be sure to use our HE detergent.
submitted byTide - 6 years agoBrand expertA: Sure is. Use it all the time.
submitted byska - 8 years ago
Q: Is this detergent clear as opposed to blue like the original? Thanks!
submitted by Klynn - 8 months ago
A: Yes. It is clear with a slight yellowish tint. There are no dyes so its just the color of the ingredients.
submitted byMelissa L - 5 months agoA: There's no dye added to our Free & Gentle detergents, however, it's a light yellow color.
submitted byP&G - 8 months agoBrand expert
Q: Why is HE on the front top of the bottle but is not high efficiency? This is misleading and led me to believe the product I was purchasing is HE. I think it's a marketing scam that needs attention.
submitted by Kathy - 1 year ago
A: We hope it helps to know this detergent is HE.
submitted byTide - 1 year agoBrand expertA: This! Target, fix this listing! The main photo shows HE and most of the review photos show HE bottles. This is seriously misleading. Some identifier in your database must not be unique.
submitted byHooHaHaver - 1 year ago
Q: can you use it for slime
submitted by vivi - 7 years ago
A: No. We have only tested our products for laundry use.
submitted byTide - 6 years agoBrand expertA: it didn't help remove slime from clothes.
submitted byska - 7 years ago
Q: What is the PH level of Tide Free & Gentle?
submitted by Irish Skillet - 3 months ago
A: All 2x Liquids (at 10% solution)*: have a PH of 8.1 – 8.6.
submitted byP&G - 3 months agoBrand expert
Q: Is this suitable for hand washing
submitted by Laura - 5 months ago
A: Thank you for your interest in our Tide Free & Gentle, Laura. You can certainly use this to hand wash your clothes.
submitted byP&G - 5 months agoBrand expert
Q: Does this product contain Nickel? Does it contain limoneme?
submitted by thnkfwd - 6 months ago
A: Under label info on the listing, you'll be able to see a list of ingredients.
submitted byP&G - 6 months agoBrand expert
Q: Does this contain fabric softener in its ingredients?
submitted by Liseyloo - 6 months ago
A: That is an excellent question, Liseyloo. Our Tide Free & Gentle does not contain fabric conditioner. If you have any questions, please feel free to give us a call at (800) 879-8433.
submitted byP&G - 6 months agoBrand expert
Q: Is this actually SIXTY FOUR or EIGHTY FOUR ounces
submitted by JEN - 7 months ago
A: This detergent is 84 fl oz.
submitted byP&G - 7 months agoBrand expert
Q: Is this a pH-neutral detergent?
submitted by Alina - 7 months ago
A: Thanks for asking about the pH level of Tide Free & Gentle Liquid Laundry Detergent. The pH of all Tide liquids is 8.1 – 8.6, so they are slightly alkaline.
submitted byTide - 7 months agoBrand expert
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Summary of reviews
Tide Free and Gentle Liquid Laundry Detergent is a popular choice for guests with sensitive skin or allergies, offering a fragrance-free and dye-free formula. It effectively cleans clothes while being gentle on the skin, making it suitable for families and those with skin sensitivities. However, some guests have reported issues with the new formula causing skin reactions and a chemical smell. Despite this, many appreciate its hypoallergenic properties and cleaning power.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.5 out of 5 stars with 1550 reviews
cleans effectively: 4.37 out of 5
quality: 4.29 out of 5
scent: 4.06 out of 5
value: 4 out of 5
65% would recommend
111 recommendations
Never received
1 out of 5 stars
Thumbs down graphic, would not recommend
mbuks - 11 days ago, Verified purchaser
Order #912002310712575 never received
1 reply from Tide team - 10 days ago
We know how important it is to have laundry detergent on hand, so we're sorry to hear about this. Please call Target to see if they can assist you with your order. They can be reached at 1-800-440-0680.
Tide Free and Gentle Laundry Detergent
4 out of 5 stars
kristinp54_796 - 15 days ago
originally posted on influenster.com
My husband and I bought a 2.72 L (2.87 US Quart) (92 Fl. Oz) bottle of Tide Free and Gentle liquid laundry detergent. Formulated for sensitive skin with no dyes or perfumes, this bottle does 64 loads. It really does get our clothes nice and clean!
Always clean clothes
5 out of 5 stars
Thumbs up graphic, would recommend
Cup measure - 17 days ago, Verified purchaser
Tide Free and Simple constantly cleans with out damaging my delicate clothes.
something has changed January 13, 2025
3 out of 5 stars
jarthur52 - 22 days ago
originally posted on tide.com
I live in western North Carolina in the U.S.A. If you live in USA you know what we here in WNC have gone through as a result of Hurricane Helene September 27,2024. We git the high winds , gusts going to almost 100 gust winds, flooding in many places at 11 feet in some areas. Trees have literally been totally uprooted and thrown many feet away . Go to You Tube and see for yourselves. So because of the horrendous floods all over, that came from the French Broad River, I live just south of Asheville, NC . our water plants, some of which destroyed beyond repair because of the raging water that came over them. Our lical one in .Fletcher, NC was able to be repaired and in record time. So I donot know yet ,f p
Use for sensitive skin
4 out of 5 stars
kims49_2823 - 25 days ago
originally posted on influenster.com
This is my go to laundry detergent! My sensitive skin needs gentle and free from other nonessential additives. It leaves my clothes clean and is affordable.
Great detergent
5 out of 5 stars
Thumbs up graphic, would recommend
lt333 - 25 days ago, Verified purchaser
I recently made the switch from regular Tide to the free and gentle. Although there is no scent, the detergent does a great job at cleaning my laundry and I feel better knowing I am using a safer and less harsh detergent.
New formula is awful! Stinks!
1 out of 5 stars
CourtneyK - 26 days ago
originally posted on tide.com
The new formula smells absolutely awful! Like pure chemicals! Stinks! It's now a gross brown color also, bring back the clear!
Detergent
5 out of 5 stars
Thumbs up graphic, would recommend
Denture adhesive - 1 month ago, Verified purchaser
Great for your skin. Great price!
Formula change
1 out of 5 stars
Haley20 - 1 month ago
originally posted on tide.com
I have used Tide free and gentle for decades - then 2 months ago I started getting hives, red blisters, major itches and red patches all over my feet and legs. I eliminated everything and discovered it was the detergent. I started searching the internet and found so many chat groups of people having the same issue with this detergent and discovered the formula change. The stress and sleepless nights this has caused me makes me furious that this was done to customers. I can’t even cover myself with a bed sheet without immediate reaction. Out of desperation I tried tide simply and this caused a severe migraine and nausea. Im so very upset and disappointed, I wish I knew lot numbers to buy bottle before formula change. Now anytime I see the word Tide I think allergy. I’m in the process of rinsing bedding and clothes x 3 - just to get the detergent completely out but I’m not there yet hoping I can finally lay in the bed or wear my clothes without immediate hives. This was my go to formula for years. I can’t express how this has upset my existence having to deal with contact dermatitis and hives.
Spilled all over
1 out of 5 stars
Joy - 1 month ago, Verified purchaser
The detergent came with the cap loose and the detergent spilled out.
1 reply from Tide team - 1 month ago
We're sorry to hear this. For assistance, please reach out to Target at 1-800-440-0680.
New formula? No thanks!
1 out of 5 stars
Itching in the Midwest - 1 month ago
originally posted on tide.com
We've been experiencing all kinds of skin issues; itching, burning, rashes, hives. Finally our son discovered you changed your formula and added an ingredient (BIT) which is a known skin irritant and banned in Europe. Currently in the process of rewashing all we own using our new non-toxic detergent. Since removing your chemical-laden product from our lives, we are healing, detoxing and improving. I've used your product for decades but no more. Bad move on your part.
Tide is fine, scissors or knife needed to open plastic bag
4 out of 5 stars
Thumbs up graphic, would recommend
BestHomes - 1 month ago, Verified purchaser
1. Tide jug comes in a plastic bag that is closed with a zip tie which needs to be cut. There are zip ties available TODAY that release by pressing a tab, making a knife or scissors unnecessary. 2. Instruct delivery people not to block the door with the box. A better way is to stand the box on its long end on a step and against the wall if it's raining.
Not the same anymore
1 out of 5 stars
Thumbs down graphic, would not recommend
SpaceCoastGhost - 1 month ago, Verified purchaser
I just finished the bottle What I bought at the very beginning of October and I am really disappointed and annoyed. The formula was changed sometime recently and it's not the same. My clothes are not looking or smelling as clean anymore, which is especially unacceptable since I rely on this expensive laundry detergent to get my kids' clothes CLEAN.
Question
5 out of 5 stars
MrEd - 1 month ago
originally posted on tide.com
I love this product. I have a question. Does Tide Free and Gentle contain any fabric softener? I wouldn't think so but had to double check because I can't have it. Thanks very much.
Hives
3 out of 5 stars
Ksmith44 - 2 months ago
originally posted on tide.com
This new formula caused an allergic reaction and I have hives everywhere.
1 reply from Customer Care team - 1 month ago
We're so sorry to hear that your Tide Detergent made you break out in hives, and we really appreciate you taking the time to share your experience with us. Tide is found to be safe and effective to use as directed, so what you've described is very unexpected, and we're grateful that you let us know. For now, please discontinue use, but keep the packaging for our team, if possible. Your safety and satisfaction are important to us, and we'd like to learn more about this, so that we can help find the right product for you, and have our team look into this further. Please hold on to your product and give us a call at (800) 879-8433, anytime from 9:00AM-6:00PM EST Monday-Friday or 9:00 AM-5:30 PM EST Saturday, so we can assist you!
new formula stinks
2 out of 5 stars
vanderheiden - 2 months ago
originally posted on tide.com
Why did you change the formual. Cheaper to make? Couldn't be because it is better for consumers. This new formula is more irritating to my husband's skin then the regular Tide was. Plus, it smells bad
1 reply from Customer Care team - 2 months ago
We’re sorry to hear you're not enjoying the smell of our detergent! We understand that preferences can vary from person to person, and we design our products with our customers in mind, in hopes that you'll love it as much as we do. So we apologize that that's not the case this time. Please know that comments like yours are how we determine the decisions we make about future products and changes, so you can be assured that we will be sharing your comments with the rest of our team! If you'd like to tell us more, and so we can help you find a scent you may enjoy more, give us a call: (800) 879-8433
Allergic reaction
1 out of 5 stars
Dana W - 2 months ago
originally posted on tide.com
I have always bought Tide-however recently I started breaking out with rash and dermatitis. I didn’t realize the formula had changed. So disappointing.
1 reply from Customer Care team - 2 months ago
We’re sorry to hear this has been your experience with our detergent, Dana! Our team wants to assure you we thoroughly test all of our ingredients to ensure they are safe for you to use before putting them in a product. This is not an experience we would expect. Safety is our top priority and based on what you shared we recommend discontinuing use of this Product if you haven't already done so. We'd love to hear more about your experience in order to make a complete report to our Safety Team, and to help you further. Please hang on to the product and give us a call at (800) 879-8433
Hives
2 out of 5 stars
Kcorco - 2 months ago
originally posted on tide.com
Why must you change without warning new formula. Now I have hives. Whatever you changed is causing many to have hives.
1 reply from Customer Care team - 2 months ago
We appreciate you taking the time to share your feedback on our detergent. Our team wants to assure you we thoroughly test all of our ingredients to ensure they are safe for you to use before putting them in a product. This is not an experience we would expect. Safety is our top priority and based on what you shared we recommend discontinuing use of this Product. We'd love to hear more about your experience in order to make a complete report to our Safety Team, and to help you further. Please hang on to the product and give us a call at (800) 879-8433
New formula - dermatitis
1 out of 5 stars
Houstoncustomer - 2 months ago
originally posted on tide.com
I am highly upset. I have used tide free for years. Recently I began to have hives on my arms feet and legs…bad red patches of dermatitis. For weeks I eliminated everything only to realize it was the washing powder!! Why have you done this? What a miserable experience. I will never buy again. Kept me up at night it was so severe.
1 reply from Customer Care team - 2 months ago
We're so sorry to hear this. Due to the rigorous health and safety tests that our detergents go through, this isn't something we'd expect. Your well-being is our top priority, so we hope you're feeling better. If you haven't, we recommend that you discontinue using this detergent. So we can learn more and make sure you're ok, we ask that you please call us at (800) 879-8433.
New formula bad for eczema
1 out of 5 stars
Thumbs down graphic, would not recommend
Anonymous - 2 months ago, Verified purchaser
Tide free and gentle currently has an EWG rating of F. The formula has changed and is now cloudy and smells. The added ingredient of benzisothiazolinone caused my skin to break out in the worst case of eczema I have had. An oozy, itchy, red rash up both my arms. It also left bleach like stains on one of my loads of laundry. Definitely not the formula I used to love.
1 reply from Tide team - 2 months ago
We're sorry you feel this way, and would recommend discontinuing use. Your safety is our top priority and we hope you'll reach out to us at your earliest convenience, we'd like to collect further details from you about your experience. You can reach us Monday through Friday, 9:00am - 6:00pm EST, at 1-800-879-8433. Thank you, and we hope you're feeling better.