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Downy Free & Gentle HE Compatible Ultra Liquid Fabric Softener
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About this item
Highlights
- Hypoallergenic: Dermatologist-tested
- Sensitive Skin Friendly: Free of dyes and perfumes
- Easy to Use: Simply measure and pour into your machine's fabric softener dispenser or drawer
- Universal Compatability: Safe in all washing machines, standard and high-efficiency (HE) machines
- Multi-Benefit: Protects Colors, Fights Stretch, Anti-Static, Anti-Fuzz, Wrinkle Reduction
- Laundry Essential: Make a regular part of your laundry routine for softer, better fabrics
Description
Downy Free & Gentle Fabric Softener is a hypoallergenic and dermatologist-tested laundry essential that's gentle on sensitive skin. This fabric softener liquid is free of dyes and perfumes, ensuring it's kind to your skin while making your clothes feel softer. In addition to softening the fabrics you wash, Downy Fabric Softener also has five additional benefits to enhance the way your fabrics look and feel - protects colors, fights stretch, anti-static, anti-fuzz, and wrinkle reduction. Downy Fabric Softener is easy to use - after adding your favorite laundry detergent, simply measure and pour the liquid fabric softener into your machine's drawer or directly into the agitator. Downy Fabric Softener is universally compatible, safe in all washing machines, making it a versatile choice for all your laundry needs. Elevate your laundry with Downy Free & Gentle Fabric Softener - the perfect choice for those with sensitive skin. The formula is accepted by the National Eczema Association and recognized by the National Psoriasis Foundation*. *Based on a partnership with NPF. www.psoriasis.org/seal.
Scent: Unscented
Health Facts: Bleach-Free, Phosphate-Free, Phthalate-Free, Dye-Free, Paraben-Free, Sodium Lauryl Sulfate-Free, Sulfate-Free, Aluminum-Free
Product Warning: Keep out of eyes, flush immediately if product enters eyes, keep out of reach of children, wash hands with soap and water after handling
Features: Odor Control, Color Care
Formulation: Concentrated, High Efficiency (HE)
Product Form: Liquid
Sustainability Claims: Biodegradable
Safety and Security Features: Spill-Resistant Lid
Net weight: 66 fl oz (US)
Number of uses: 90
TCIN: 13054703
UPC: 030772100479
Item Number (DPCI): 003-07-0104
Origin: Made in the USA or Imported
General Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers.
If the item details aren’t accurate or complete, we want to know about it.
Allergens & Warnings:
Liquid fabric softener can increase fabric flammability. Using more than recommended can increase this effect. Do not use this product: On garments made with fluffier fabrics (such as fleece, velour, chenille, and terry cloth). On children's sleepwear or garments labeled as flame resistant as it may reduce flame resistanceShipping details
Estimated ship dimensions: 4.528 inches length x 6.063 inches width x 11.3 inches height
Estimated ship weight: 4.614 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Guests are saying
This fabric softener is a top choice for guests seeking a gentle, hypoallergenic solution for sensitive skin. It effectively softens laundry while being free from dyes and fragrances, making it ideal for families with allergies or skin sensitivities. The ergonomic design of the bottle and easy-to-use cap enhance the user experience, ensuring that laundry feels fresh and soft without irritation. Many guests appreciate its performance on heavier fabrics and its compatibility with all washing machines.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.7 out of 5 stars with 2706 reviews
quality: 4.57 out of 5
scent: 4.54 out of 5
value: 4.49 out of 5
89% would recommend
237 recommendations
5 out of 5 stars
Thumbs down graphic, would not recommend
8 October, 2025Verified purchase
Perfect Softener
Perfect softener, leave clothes free without that perfume smell.
5 out of 5 stars
Thumbs up graphic, would recommend
2 September, 2025Verified purchase
No irritation
Love Downy products. I like that it’s from the free and gentle lines no irritation to the skin!
5 out of 5 stars
Thumbs up graphic, would recommend
31 August, 2025Verified purchase
Must for hard water!
I never thought I needed a softener until I live in FL. Noticeably softer especially for muslin fabric.
5 out of 5 stars
Thumbs up graphic, would recommend
24 July, 2025Verified purchase
Eczema friendly
Has made our clothes softer without the scent. Great for ezcema skin.
5 out of 5 stars
Thumbs up graphic, would recommend
17 July, 2025Verified purchase
My go to
Leaves my clothes soft but free of fragrance for my daughter who has eczema
5 out of 5 stars
Thumbs up graphic, would recommend
6 July, 2025Verified purchase
Best Fabric Softener
This is the only fabric softener that I like as it is fragrance free.
5 out of 5 stars
Thumbs up graphic, would recommend
6 July, 2025Verified purchase
Downey free and gentle
It's gentle for my kids skin and does not irritate them. Only brand i will use.
4 out of 5 stars
Thumbs up graphic, would recommend
11 June, 2025Verified purchase
Good softener
I like that has not intensive smell
5 out of 5 stars
Thumbs up graphic, would recommend
31 May, 2025Verified purchase
Nice smell
You can never go wrong with Down Free & Gentle. Due to allergies, I need something that is less fragrant.
5 out of 5 stars
Thumbs up graphic, would recommend
27 May, 2025Verified purchase
Trusted brand
Love that there is no scent
5 out of 5 stars
Thumbs up graphic, would recommend
19 May, 2025Verified purchase
Fresh smell without fragrance
For our sensitive skin child, this has been a life saver. My concern was not having great smelling laundry, however, even without fragrance everything still comes out smelling fresh and wonderful.
5 out of 5 stars
Thumbs up graphic, would recommend
14 May, 2025Verified purchase
Great fabric softner
Great fabric softner for sensitive skin
5 out of 5 stars
Thumbs up graphic, would recommend
29 March, 2025Verified purchase
Love it
It’s awesome ! Not overpowering
5 out of 5 stars
Thumbs up graphic, would recommend
7 February, 2025Verified purchase
Downy
This is the only Downy I use. Besides being great for my clothes, it doesn’t stain my new washing machine that is almost 4 years old! It leaves the clothes smelling fresh & clean.
5 out of 5 stars
Thumbs up graphic, would recommend
20 January, 2025Verified purchase
Downey
Excellent product! Unscented
5 out of 5 stars
Thumbs up graphic, would recommend
4 January, 2025Verified purchase
Downy Free & Gentle Liquid Fabric Softener offers softening and static reduction with a hypoallergenic, fragrance-free formula, making it perfect for sensitive skin and families.
Downy Free & Gentle Liquid Fabric Softener - 100 fl oz Rating: ★★★★★ Downy Free & Gentle Liquid Fabric Softener is a game-changer for anyone seeking a gentle, fragrance-free, and hypoallergenic solution to soften their laundry while protecting sensitive skin. Here's my detailed review based on personal use. --- Performance This fabric softener delivers exceptional softness while reducing static cling, leaving clothes feeling luxurious and easy to wear. It's particularly effective on heavier fabrics like towels and jeans, which often come out of the wash stiff. My laundry feels consistently fresher and softer since I started using it. Pros: Clothes feel noticeably softer and smoother. Effectively reduces static. Maintains fabric quality over time. Cons: Results might be less noticeable on already soft fabrics like lightweight cotton. --- Gentleness on Skin Designed for sensitive skin, this product is free from dyes and perfumes, making it ideal for those prone to irritation. My family, including a member with eczema, has had no issues using this softener. It’s a lifesaver for anyone needing hypoallergenic options. Pros: Hypoallergenic and dermatologist-tested. Safe for sensitive skin and baby clothes. Cons: Lacks fragrance, which some users might prefer for a fresh scent. --- Design and Packaging The 100 fl oz bottle is designed for convenience, featuring a sturdy handle and a spill-resistant cap for easy pouring. The measuring lines in the cap make it simple to use the right amount without waste. Pros: Sturdy and ergonomic bottle design. Easy-to-use cap with clear measurements. Cons: Large bottle can be heavy to handle for some users. --- Usability Using this fabric softener is straightforward—just add the recommended amount to your washing machine’s dispenser. It works seamlessly with both standard and high-efficiency (HE) washers, making it a versatile option for any household. Pros: Compatible with all washing machines. Easy to measure and use. Cons: Not available in smaller travel-friendly sizes. --- How It Fits Into Daily Life Downy Free & Gentle has become a must-have in my laundry routine. It’s especially helpful for bedding, ensuring soft, irritation-free sheets that improve sleep quality. It’s also perfect for children’s clothing, maintaining comfort for delicate skin. --- Final Recommendation Downy Free & Gentle Liquid Fabric Softener is an outstanding choice for families, individuals with sensitive skin, or anyone seeking a gentle, effective way to soften laundry without added fragrances or dyes. Its hypoallergenic formula and consistent performance make it a top contender in the fabric softener category. Recommended For: Families with sensitive skin or allergies. Parents washing baby clothes. Anyone preferring a fragrance-free laundry option. Rating: ★★★★★
1 out of 5 stars
Thumbs up graphic, would recommend
7 December, 2024Verified purchase
Poor packaging
The Downey should have shopped in its own box. It was loose and placed on top of the two bags of Butterfingers. Candy ended up crushed. They were part of a gift bag, so very disappointed.
1 reply from Downy team - 11 months ago
For assistance with your order, we’d suggest contacting Target directly by giving them a call at 1-800-440-0680.
5 out of 5 stars
Thumbs up graphic, would recommend
7 November, 2024Verified purchase
Great
Product itselfworks as expected
4 out of 5 stars
Thumbs up graphic, would recommend
2 November, 2024Verified purchase
Too large, need smaller option!
Too large for one person...Would prefer options of 50oz, or even 35oz
5 out of 5 stars
Thumbs up graphic, would recommend
14 October, 2024Verified purchase
Pleased as punch
Free & gentle says it all ;)