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Downy Fabric Softener April Fresh HE Liquid Downy Softener
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About this item
Highlights
- Dual Benefits: Soft Feel and Fresh Scent
- 3X More Fresh*: Long lasting scent *vs leading liquid detergent alone
- Easy to Use: Simply measure and pour into your machine's fabric softener dispenser or drawer
- Universal Compatibility: Safe on all washing machines, standard and high-efficiency (HE) machines
- Multi-Benefit: Protects Colors, Fights Stretch, Anti-Static, Anti-Fuzz, Wrinkle Reduction
- Laundry Essential: Make a regular part of your laundry routine for softer, fresher, better fabrics
Description
Experience the dual benefits of softness and freshness with Downy Fabric Softener Liquid. April Fresh is Downy's historic iconic scent, with a delightful combination of clean, sweet freshness making it America's #1 Fabric Softener scent*. This fabric softener offers enhanced freshness, providing a longer-lasting scent** that keeps your clothes smelling great from storage until wear and throughout the day. In addition to softening and freshening the fabrics you wash, Downy Fabric Softener also has five additional benefits to enhance the way your fabrics look and feel - protects colors, fights stretch, anti-static, anti-fuzz, and wrinkle reduction. Downy Fabric Softener is easy to use - after adding your favorite laundry detergent, simply measure and pour the liquid fabric softener into your machine's drawer or directly into the agitator for softness and long-lasting freshness. Downy Fabric Softener is universally compatible, safe on all washing machines, making it a versatile choice for all your laundry needs. Make this fabric softener liquid part of your regular laundry routine and enjoy softer, fresher clothes every time. Elevate your laundry experience with Downy Fabric Softener Liquid. *#1 Selling Fabric Softener Scent, $ and VOL Sales, Nielsen Total US xAOC Latest 52 Wks - w/e 04/05/25**lasting freshness vs the leading liquid detergent alone.
Scent: Fresh
Health Facts: Bleach-Free, Phosphate-Free, Phthalate-Free, Paraben-Free, Sulfate-Free, Sodium Lauryl Sulfate-Free, Aluminum-Free
Product Warning: Keep out of eyes, flush immediately if product enters eyes, keep out of reach of children, wash hands with soap and water after handling
Features: Color Care, Odor Control
Formulation: Concentrated, High Efficiency (HE)
Product Form: Liquid
Sustainability Claims: Biodegradable
Safety and Security Features: Spill-Resistant Lid
Net weight: 66 fl oz (US)
Number of uses: 90
TCIN: 13055070
UPC: 030772100172
Item Number (DPCI): 003-07-0508
Origin: Made in the USA or Imported
General Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers.
If the item details aren’t accurate or complete, we want to know about it.
Ingredients:
softening agent (diethylester dimethyl ammonium chloride), stabilizers (polyquaternium-33 and/or polyquaternium-32; pentasodium pentetate or tetrasodium glutamate diacetate), thickness regulator (calcium chloride), ph adjuster (formic acid), colorants, fragrances, water' '
Allergens & Warnings:
● On garments made with fluffier fabrics (such as fleece, velour, chenille, and terry cloth)., ● On children's sleepwear or garments labeled as flame resistant as it may reduce flame resistance., DO NOT USE THIS PRODUCT:, WARNING: Liquid fabric softener can increase fabric flammability. Using more than recommended can increase this effect., Contains fragrance allergen(s).Shipping details
Estimated ship dimensions: 4.49 inches length x 6.11 inches width x 11.39 inches height
Estimated ship weight: 4.7 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Guests are saying
Guests appreciate Downy April Fresh fabric softener for its long-lasting, pleasant scent, softening properties, and affordability. It's a reliable product that has been used by many for years. However, some guests have reported issues with the product leaving stains on clothes and the scent being too strong or different from what they remembered.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.8 out of 5 stars with 14388 reviews
quality: 4.81 out of 5
scent: 4.8 out of 5
value: 4.66 out of 5
96% would recommend
521 recommendations
5 out of 5 stars
Thumbs up graphic, would recommend
12 November, 2025Verified purchase
Good price
Good price
5 out of 5 stars
11 November, 2025Verified purchase
(no review title)
Best
5 out of 5 stars
9 November, 2025
originally posted on influenster.com
Loving this
I use this product and my daughter’s closet come out soft and smooth they also smell nice. The light blue bottle is very easy to use and it has a measuring cap to know how much product you’re using. The pice is very good as well
5 out of 5 stars
2 November, 2025
originally posted on influenster.com
Best scent out there!
Hands down the best fabric softener out there! I can’t get enough of this scent . It leaves my clothes feeling so fresh , soft and clean. It’s the best laundry scent period. I especially love using it on my bedding! You can’t beat the price you get a lot in the easy to pour plastic container . I really wish they’d bring back the intense version!
5 out of 5 stars
Thumbs up graphic, would recommend
30 October, 2025Verified purchase
(no review title)
Smells wonderful while leaving laundry with a fresh soft sent
5 out of 5 stars
30 October, 2025
originally posted on influenster.com
Smells amazing
This is my favorite softener it makes my clothes smell amazing & the scent last forever I’ve used it for years now because it’s the only softener that I can’t get tired of smelling 💕😍
5 out of 5 stars
30 October, 2025
originally posted on influenster.com
Fresh Softness 🌸
I often buy Ultra Downy April Fresh because it makes my laundry so soft and fresh every time 💗 The scent is light but lasts for days -not too strong, just clean and comforting 👕✨ It works great even with a small amount, so it’s really good value for money 💰 The packaging is sturdy, easy to pour, and I appreciate that Downy is moving toward more sustainable materials 🌿 Overall, it’s an effective and reliable fabric conditioner that leaves clothes smelling amazing and feeling super soft! 💖
4 out of 5 stars
29 October, 2025
originally posted on influenster.com
Soft clothes 👚
🌸This Downy Soft April Fresh works really well, makes clothes really soft, but the scent is a bit too strong for me. Overall, a great product!🌸
5 out of 5 stars
Thumbs up graphic, would recommend
26 October, 2025Verified purchase
(no review title)
Love how my laundry smells after using downy!
5 out of 5 stars
24 October, 2025
originally posted on influenster.com
Softens and protects clothes.
Downy April Fresh fabric softener softens, refreshes and protects your clothes, leaving them with a pleasant floral scent. Softens and protects clothes.
5 out of 5 stars
21 October, 2025
originally posted on influenster.com
Smell fantastic all day long
I am a Downy girl!! There's nothing better than smelling great all day and having people tell you how good you smell! My blankets, sheets, towels, and quilts smell absolutely fabulous. The cost is minimal for the freshness and you can use as much or as little as you like. I do not use anything else
5 out of 5 stars
21 October, 2025
originally posted on influenster.com
Great smelling softener.
I love this smell. After each use your clothes will be softer and smell so good. It’s inexpensive and can be bought online and in stores. It’s also so easy to use with each load of clothes.
5 out of 5 stars
Thumbs up graphic, would recommend
7 October, 2025Verified purchase
Downy review
Great product -my favorite
5 out of 5 stars
3 October, 2025Verified purchase
Softerner sale
Love it. Perfect size. Good sale.
1 out of 5 stars
2 October, 2025
originally posted on downy.com
Product is ok
Why are your customers having to go a safari for instructions!
1 reply from Customer Care team - 1 month ago
We're sorry to hear this. For assistance, please reach out to Sam's Club at 1-888-746-7726.
5 out of 5 stars
30 September, 2025
originally posted on influenster.com
Smells so good and reduces static too.
I love the classic scent of downy. It creates a barrier on the fabric to reduce static. You get a lot of loads for the bottle size. Refill packages in earth friendly bags would be nice.
5 out of 5 stars
23 September, 2025
originally posted on influenster.com
My go to fab
Downy is my go to product for freshness you can't ever go wrong with the brand leaves clothes feeling soft and smelling soo good day all pair it with you favorite detergent for washing and you can't fail
5 out of 5 stars
22 September, 2025
originally posted on influenster.com
IT SMELLS SOOOO GOOD BUYYYY
THIS STUFF I AMAZING AND MAKES YOUR CLOTHES SMELL SO GOOD AND BRAND NEWN. IT REMOVES ALL THE ODOR AND ITS JUST AMAZING. THE PACAGING IS SOOO CUTEEE AND ITS ACTUALLY A REASONABLE PRICE!! AND IT DOESNT HARM THE ENVIRONEMNT.
1 out of 5 stars
6 September, 2025
20 min wait
It took 20 min for pick up one item at curb side. No one was outside for assistance. When given my item I was told they were short staffed and no apology was given.
1 reply from Downy team - 2 months ago
We're sorry to hear your pick up order didn't go as expected, and we understand how frustrating that can be. We recommend calling Target customer service when you can at 1-800-440-0680 to get this resolved.
5 out of 5 stars
Thumbs up graphic, would recommend
5 September, 2025Verified purchase
So fresh
I love how everything always smells so fresh, even days later