Sponsored
Tide Free & Gentle Unscented HE Deep Cleaning Concentrated Liquid Laundry Detergent
$12.99 ($0.15/fluid ounce)
In Stock
Eligible for registries and wish lists
At a glance
Sponsored
About this item
Highlights
- Deeper clean that is gentle on skin vs. leading national competitor Free detergent
- Dermatologist Recommended
- Free of Dyes and Perfumes
- Hypoallergenic
- Measure with cap. For medium loads, fill just below bar 1. For large loads, fill just below bar 3. For HE full loads, fill to bar 5. Add clothes, pour into dispenser, start washer
Description
Have peace of mind with Tide Free & Gentle Liquid Laundry Detergent that will keep your clothes brilliantly clean and your family's skin safe. Tide Free and Gentle is a powerful hypoallergenic laundry detergent that is free of dyes and perfumes. It removes more residue from dirt, food and stains than the leading Free detergent.* *vs. leading national competitor Free detergent
Scent: Unscented
Health Facts: Phosphate-Free, Bleach-Free, No Fragrance Added, Perchloroethylene-Free, Aluminum-Free, Paraben-Free, Trichloroethylene-Free, Hypoallergenic
Product Warning: Keep container tightly sealed, keep out of eyes, flush immediately if product enters eyes, seek medical help if product is swallowed, keep out of reach of children
Features: Odor Control, Cold Water Detergent, Dermatologist Tested, All-Temperature Detergent, Color Care
Formulation: High Efficiency (HE), Concentrated, Deep Cleaning
Product Form: Liquid
Sustainability Claims: Contains Recycled Content, Post-Consumer Recycled Material, Recyclable
Safety and Security Features: Spill-Resistant Lid
Industry or Government Certifications: EPA Safer Choice, National Eczema Association Seal of Acceptance
Surfaces Not Recommended: Fur, Silk, Suede, Leather
Net weight: 84 fl oz (US)
Number of uses: 64
TCIN: 13054882
UPC: 030772121436
Item Number (DPCI): 003-08-0592
Origin: Made in the USA or Imported
General Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers.
If the item details aren’t accurate or complete, we want to know about it.
Allergens & Warnings:
MAY IRRITATE EYES. Do not get in eyes. Do not reuse this package for dispensing beverages or other liquids. KEEP OUT OF REACH OF CHILDREN. FIRST AID TREATMENT: Contains surfactants (anionic and nonionic) and enzymes. If swallowed, give a glassful of water or milk and call a Poison Control Center or doctor immediately. Do not induce vomiting. If in eyes,rinse well with water for 15 minutesShipping details
Estimated ship dimensions: 4.33 inches length x 7.28 inches width x 11.38 inches height
Estimated ship weight: 5.94 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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4.6 out of 5 stars with 3377 reviews
cleans effectively: 4.56 out of 5
quality: 4.36 out of 5
scent: 4.46 out of 5
value: 4.29 out of 5
80% would recommend
197 recommendations
5 out of 5 stars
20 November, 2025Verified purchase
(no review title)
Always excellent
3 out of 5 stars
Thumbs up graphic, would recommend
18 November, 2025Verified purchase
Tide - do not choose delivery
I love Tide Free detergent and have used it for many years. Don’t choose delivery for their item. It was taped and bagged to prevent leaks. But the lid cracked during delivery and one third of the detergent ended up in the plastic bag that secured it. It was a soapy mess!
1 reply from Tide team - 2 days ago
We're sorry to hear about the condition your delivery arrived in and would recommend reaching to Target at 1-800-440-0680. They'll want this brought to their attention and will be eager to see how they can further assist you. -The Tide Team
5 out of 5 stars
Thumbs up graphic, would recommend
17 November, 2025Verified purchase
(no review title)
My families favorite detergent. Even works great for our babies sensitive skin
5 out of 5 stars
Thumbs up graphic, would recommend
9 November, 2025Verified purchase
Tide
Great product to do laundry
5 out of 5 stars
Thumbs up graphic, would recommend
7 November, 2025Verified purchase
Tide Free. & Gentle Detergent
Like that it is order free
4 out of 5 stars
3 November, 2025Verified purchase
Laundry detergent
It was kind of soft detergent
5 out of 5 stars
Thumbs up graphic, would recommend
22 October, 2025Verified purchase
(no review title)
Cleans great and no residue on fabrics. Also, scent free!
1 out of 5 stars
19 October, 2025Verified purchase
(no review title)
The bottles feel very light compared to when I it them shipped
1 reply from Tide team - 1 month ago
We're very sorry to hear this, Racquel. This is not something that we would expect, as all of our products go through strict quality checks to ensure that they reach you in perfect condition every time. We're sorry that wasn't your experience this time. We'd love to learn more, as well as determine how we can make this right. When you have a chance, give us a call at (800) 879-8433
5 out of 5 stars
Thumbs up graphic, would recommend
18 October, 2025Verified purchase
Great Laundry Detergent Fantastic For Sensitive Skin
I have extremely sensitive skin this is a great laundry detergent
1 out of 5 stars
Thumbs down graphic, would not recommend
15 October, 2025Verified purchase
(no review title)
I had the detergent delivered. I think the product itself is good, but the packaging was terrible, and the detergent had leaked inside the box.
1 reply from Tide team - 1 month ago
Thank you for sharing with us. We recommend reaching out to Target for assistance by calling 1-800-440-0680.
5 out of 5 stars
14 October, 2025Verified purchase
(no review title)
just fine. great size to handle works well
1 out of 5 stars
9 October, 2025
originally posted on tide.com
Formula change wrecked my husband's skin!
I just bought a new (largest available) bottle of free and gentle and within just a few days of using it my husband's skin is destroyed! He has eczema and we have always trusted tide free and gentle. It has never caused problems until now. After doing a little research I found out that you changed the formula and added an ingredient that is causing problems for eczema sufferers all over. Please bring the old formula back!
1 reply from Customer Care team - 1 month ago
Thank you for bringing this to our attention, and we hope you're husband is feeling much better. Our team is committed to performing rigorous safety tests and research to ensure our products are safe for use. We're sorry to hear that your husband's skin reacted after using our Tide Free & Gentle. If you have not done so, we recommend discontinuing use. You're safety is our highest priority, and we'd like to learn more. Please give us a call at (800) 879-8433.
1 out of 5 stars
9 October, 2025Verified purchase
Never again
Tide bottle open. Although inolastic bag leaked all Over the box and my front porch
1 reply from Tide team - 1 month ago
We're sorry to hear your order didn't arrive as expected, and we understand how frustrating that can be. We recommend calling Target customer service when you can at 1-800-440-0680 to get this resolved.
5 out of 5 stars
6 October, 2025
originally posted on influenster.com
Scent free and cleans great
Environmentally conscious container for liquid detergent. Scent free and cleans great! Cheaper than the other brands and works just as well or better.
3 out of 5 stars
Thumbs up graphic, would recommend
6 October, 2025Verified purchase
Leaked package
I purchased this bottle of Tide along with several other items. It appeared to be packaged well but when I took several items out they were sticky. The Tide had leaked. Target has usually been great with taping the lids or caps on items being shipped but this time nothing was taped so I had to wipe everything.
1 reply from Tide team - 2 months ago
We're sorry to hear this happened. If assistance is needed, we recommend contacting Target by giving them a call at 1-800-440-0680. They will be happy to help.
5 out of 5 stars
21 September, 2025Verified purchase
Used for over a decade.
Cleans well, no fragrance. I have sensitive skin so it is a must. I uses a shot glass to measure the HE soap, it only takes a little.
1 out of 5 stars
Thumbs up graphic, would recommend
19 September, 2025Verified purchase
Delivery Service is Awful
Tide is great, but Fedex must give their delivery people too many packages to deliver. Because, for the most part, their delivery people just dump the package in the driveway in front or alongside the garage door even though we have a front porch readily available.
5 out of 5 stars
12 September, 2025Verified purchase
GREAT PACKING OF ITEMS
Just wanted to let Target know the packing person/facility did a great job in ensuring all tops on my liquid detergent and stain removers were taped to ensure no leaks. Thank you to the shipping person(s) who took those steps to ensure items delivered with no issues/spillage!!
5 out of 5 stars
Thumbs up graphic, would recommend
5 September, 2025Verified purchase
Free & Gentle for me please!
When it’s this time of year, with all the pollen getting on just about everything, using the Free & Gentle Tide is the way to go.
5 out of 5 stars
1 September, 2025
originally posted on influenster.com
Effective and Gentle
Tide Free & Clear is my go-to detergent! It cleans really well without any strong scents or dyes, and it’s gentle on sensitive skin. Love that it’s powerful and effective but still safe for the whole family.