Deeper clean that is gentle on skin vs. leading national competitor Free detergent
Dermatologist Recommended
Free of Dyes and Perfumes
Hypoallergenic
Measure with cap. For medium loads, fill just below bar 1. For large loads, fill just below bar 3. For HE full loads, fill to bar 5. Add clothes, pour into dispenser, start washer
Description
Have peace of mind with Tide Free & Gentle Liquid Laundry Detergent that will keep your clothes brilliantly clean and your family's skin safe. Tide Free and Gentle is a powerful hypoallergenic laundry detergent that is free of dyes and perfumes. It removes more residue from dirt, food and stains than the leading Free detergent.* *vs. leading national competitor Free detergent
Scent: Unscented
Health Facts: Phosphate-Free, Bleach-Free, No Fragrance Added, Perchloroethylene-Free, Paraben-Free, Aluminum-Free, Trichloroethylene-Free, Hypoallergenic, Dye-Free
Product Warning: Keep out of reach of animals, keep out of eyes, keep out of reach of children
Features: Odor Control, Cold Water Detergent, Dermatologist Tested, Color Care, All-Temperature Detergent
Product Form: Liquid
Formulation: High Efficiency (HE), Concentrated, Deep Cleaning
Industry or Government Certifications: No Certifications
Surfaces Not Recommended: Fur, Silk, Suede, Leather
Number of uses: 126
TCIN: 94732380
UPC: 030772235843
Item Number (DPCI): 003-08-2376
Origin: Made in the USA or Imported
General Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers.
If the item details aren’t accurate or complete, we want to know about it.
Ingredients:
water/eau, cleaning agents/agents nettoyants (c10-16 pareth/pareth c10-16; sodium c10-16 alkylbenzenesulfonate/derives alkyles (c10-c16) du benzenesulfonate de sodium; sodium lauryl sulfate), cleaning aids/produits de nettoyage (polyethyleneimines alkoxylated/polyethyleneimines alcoxylees), suds reducer/reducteur de mousse (sodium salts of c12-18 fatty acids/sodium sels d'acides gras c12-18), water softener/adoucisseur d'eau (sodium citrate), solvent/solvant (propylene glycol), cleaning agent/agent nettoyant (c10-16 alkyldimethylamine oxide/derives d'amines des oxydes, c10-16-ealkyldimethyl), solvent/solvant (alcohol), stabilizer/stabilisateur (sodium cumenesulfonate), cleaning aid/produit de nettoyage (tetrasodium glutamate diacetate), stabilizer/stabilisateur (calcium formate/formate de calcium), enzymes (subtilisin; amylase enzyme/enzyme d'amylase), preservative/agent de conservation (benzisothiazolinone), enzymes (cellulase enzyme/enzyme de cellulase; mannanase enzyme/enzyme de mannanase).
Shipping details
Estimated ship dimensions: 9.17 inches length x 6.22 inches width x 11.02 inches height
Estimated ship weight: 11.7506 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
Q: Your Tide Free and Clear HE says it is now 84 fl. oz. and it does 64 loads. I used to purchase 92 fl. oz. and it also said 64 poads. Is the product now somehow stronger?
submitted by SJ - 2 years ago
A: Tide's answer about the number of loads for the 84 oz. container is completely misleading. See details. Line 5 of measuring cup for full load = 4 oz. That's 21 loads/ 84 oz. container.
submitted bysam34 - 2 years ago
A: With all of our liquid detergents, there was a change to the formula to make it more concentrated. This means that while there are fewer liquid oz in the package, you will still get the same number of cleaning loads.
submitted byTide - 2 years ago
Brand expert
Q: Is the 156 fluid ounces HE also? it is not on the top of the container did they just forget to put it there. I would like to know if it is also High Efficiency the 156 fluid ounce?
submitted by RiRi001 - 6 years ago
A: The Tide Free and Gentle HE will have an HE logo or symbol on the front of the package. This particular listing is for the HE Free and Gentle. If you have any questions please call us at (800) 879-8433.
submitted byTide - 6 years ago
Brand expert
A: I bought the 154 oz. It came with the HE logo on the bottle.
submitted byKelen - 6 years ago
A: I called my local store and asked them to verify whether the 154 oz version (DPCI: 003-08-0159) is in fact High Efficiency (HE). They verified that it is HE. The person I spoke with said the HE logo is on the bottle — admittedly, I haven't yet purchased so I'm verifying this second hand.
submitted byNick - 6 years ago
Q: I have a traditional (non-HE) machine. I know I'll need to use a bit more since trad uses more water than HE. How much detergent do I need to use for S, M, L and XL loads?
submitted by Old School - 25 days ago
A: For your traditional (non-HE) machine, you’ll generally use a bit more detergent since these machines use more water. Here’s a quick guide for Tide detergents:
- Small/Medium loads: Fill the measuring cap to the fill line (usually bar 1 or line 1).
- Large loads: Fill the cap to about bar 3 or line 2.
- Extra Large (XL) loads or heavily soiled: Use two capfuls or fill to bar 5.
Make sure to add the detergent after your machine fills with water and before adding clothes. Also, always check the specific product label for exact dosing. Hope this helps your laundry come out great!
submitted byP&G - 19 days ago
Brand expert
Q: How effective is it with hard water?
submitted by El paso - 29 days ago
A: Tide Free & Gentle Liquid is designed to provide a deep and robust clean in all water temperatures and hardnesses, so it works effectively even with hard water. It’s also free of dyes and perfumes, making it gentle on sensitive skin.
submitted byP&G - 26 days ago
Brand expert
Q: The bottle I received today does not have HE on the bottle anywhere (as pictured in the app on the front of the bottle). Is this still formulated for HE machines?
submitted by Jenna W - 30 days ago
A: Hello! Tide Free & Gentle is available in both HE (High Efficiency) and Non-HE versions. Even if your bottle doesn't have the HE label on the front, it may still be formulated for HE machines. The Free & Gentle line is designed for sensitive skin, safe on colors, and works well in HE washers. If you want to be sure, check the back label for any HE indications or usage instructions. Thanks for choosing Tide!
submitted byP&G - 26 days ago
Brand expert
Q: can i safely use this in a regular non he washer
submitted by carolyn - 1 month ago
A: Hi Carolyn! Thank you for your question! You can safely use Tide Free Liquid Laundry Detergent HE in a regular (non-HE) washing machine.
Please know that HE detergents are formulated to be compatible with both high-efficiency (HE) and traditional washing machines. This means you can use HE detergent in a regular washer without any issues.
If you have any more questions about using Tide products or need further assistance, feel free to contact us at (800) 879-8433.
submitted byP&G - 1 month ago
Brand expert
Q: Is this safe for dark and graphic t-shirts? I’ve heard someones shirts faded after using this product.
Does cellulase eat the cotton under the print causing it to crack quicker?
submitted by Ben - 2 months ago
A: Hi there Ben! Great question.
Our product is safe for use on dark and graphic t-shirts. The cellulase used in our formula has no bad effects on cotton fibers and was endorsed by an external institute as being safe to clothing.
Please feel free to contact us at (800) 879-8433 so we can take care of you. Your satisfaction is highly important for us at Tide.
submitted byP&G - 2 months ago
Brand expert
Q: What is the directions? ie amounts for small, medium, large loads in standard washing machine.
submitted by Tbill - 3 months ago
A: Hey there! Great question.
Our Tide Free & Gentle Unscented HE Liquid Laundry Detergent has the instructions located below the top section of the back label of the bottle.
All size loads measured with the internal lines in the dosing cap:
- Medium Loads "below bar 1"
- Large Loads "below bar 3"
- he Full Loads "below bar 1"
- In Deep Fill Water Setting "use more"
Please feel free to contact us at (800) 879-8433 so we can take care of you. Your satisfaction is highly important for us at Tide.
submitted byP&G - 3 months ago
Brand expert
Q: What is the ph of this product? The item we are washing has a fireproof layer & so the detergent used needs to be before a specific ph. Your product was recommended, but clearly there are several variations.
submitted by MJovan - 3 months ago
A: Hi there! Excellent question.
We apologize, but we cannot share the pH levels of our detergents.
Please feel free to contact us at (800) 879-8433 so we can take care of you. Your satisfaction is highly important for us at Tide.
submitted byP&G - 3 months ago
Brand expert
Q: Height of 32 oz. Container?
submitted by Monica - 4 months ago
A: Hello Dear Consumer. Thanks for your question. As per the reference data system a 32oz bottle height is around (223.72 MM or 8.808 Inches), please note that we cannot assure the exact height. If you have further questions please give us a call at (800) 879-8433.
Tide Free and Gentle Liquid Laundry Detergent is a popular choice among guests, especially those with sensitive skin. It effectively cleans clothes without harsh chemicals, dyes, or fragrances, making it suitable for families with allergies. Many guests appreciate its gentle formula that leaves fabrics feeling soft and fresh. However, some have reported issues with packaging and leakage. Overall, it is a reliable option for those seeking a hypoallergenic detergent that delivers on cleaning power.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.6
4.6 out of 5 stars
5799 star ratings
4.6 out of 5 stars with 5799 reviews
cleans effectively
4.7 out of 5
cleans effectively: 4.68 out of 5
quality
4.6 out of 5
quality: 4.56 out of 5
scent
4.6 out of 5
scent: 4.6 out of 5
value
4.4 out of 5
value: 4.44 out of 5
83% would recommend
451 recommendations
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
3 September, 2026Verified purchase
Tide liquid replacement item.
This is a replacement item and Target makes it so easy to return items. Thank you
Unhappy
cleans effectively
5.0 out of 5
cleans effectively: 5 out of 5
quality
5.0 out of 5
quality: 5 out of 5
scent
5.0 out of 5
scent: 5 out of 5
value
5.0 out of 5
value: 5 out of 5
Did you find this review helpful?
1 out of 5 stars
2 September, 2026Verified purchase
(no review title)
The detergent was leaking all over everything. Nothing wrong with the product. It was the delivery from FedEx that was bad
Sad
Did you find this review helpful?
1 out of 5 stars
29 August, 2026Verified purchase
Stop Leaving Packages Unattended
I wish delivery drivers would just ring the customer's doorbell whenever they delivered a package instead of just leaving it in front of your property unattended then stolen
1 reply from Tide team - 4 days ago
We are so sorry to hear you had this experience with the delivery of our Tide Free & Gentle Unscented HE Liquid Laundry Detergent, Tam. We understand it must upsetting. Please contact the Target Customer Service team at 1-800-440-0680 so they can help and take care of you for the delivery of this item.
Tam
Did you find this review helpful?
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
29 August, 2026Verified purchase
linda
This is my go to laundry detergent, I use this all the time
Linda
cleans effectively
5.0 out of 5
cleans effectively: 5 out of 5
quality
5.0 out of 5
quality: 5 out of 5
scent
5.0 out of 5
scent: 5 out of 5
value
5.0 out of 5
value: 5 out of 5
Did you find this review helpful?
5 out of 5 stars
27 August, 2026Verified purchase
(no review title)
Amazing
Joseph
Did you find this review helpful?
1 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
27 August, 2026
New and NOT Improved
Tide has decided to "improve" upon their Free and Gentle laundry detergent, and by "improve" they mean add more chemicals. For people with sensitive skin (like me) these added chemicals are causing reactions. I wore a t-shirt I had washed with this "new and improved" formula and itched/burned for a solid half hour before taking it off. I've come across other reviews of people breaking out in rashes and hives. Why Tide felt the need to change a product for sensitive people is beyond me. I certainly won't be using this anymore.
1 reply from Tide team - 4 days ago
We're really sorry to hear you had this experience with our Tide Free & Gentle Liquid Laundry Detergent. It must upsetting that the product was causing such effect on your health. We appreciate you providing us with this feedback, but this is definitely not the type of experience we want you to go through. Please know, safety is our top priority, all our products are thoroughly evaluated to be safe when used as directed, so this is not what we would expect. Please feel free to contact us at (800) 879-8433 so we can learn more about this situation and take care of you for this issue. Your satisfaction is very important for us at Tide.
Amoze19
cleans effectively
3.0 out of 5
cleans effectively: 3 out of 5
quality
1.0 out of 5
quality: 1 out of 5
scent
1.0 out of 5
scent: 1 out of 5
value
2.0 out of 5
value: 2 out of 5
Did you find this review helpful?
5 out of 5 stars
27 August, 2026Verified purchase
(no review title)
Perfect laundry detergent
Kim
1 guest found this review helpful. Did you?
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
25 August, 2026Verified purchase
(no review title)
I am pleased as always with my purchases from Target. Delivery is prompt. It is a pleasure dealing with Target. No hassel!!!
Marie
cleans effectively
5.0 out of 5
cleans effectively: 5 out of 5
quality
5.0 out of 5
quality: 5 out of 5
value
5.0 out of 5
value: 5 out of 5
Did you find this review helpful?
5 out of 5 stars
25 August, 2026Verified purchase
(no review title)
Easy to use
Ruth
Did you find this review helpful?
5 out of 5 stars
24 August, 2026Verified purchase
Cleans without the scent
For sensitive people who can’t use purfumes
Lg
Did you find this review helpful?
4 out of 5 stars
Thumbs up graphic, would recommendWould recommend
22 August, 2026Verified purchase
Kids know what gets their clothes clean and fresh
Well my kids perfer Tide
cleans effectively
4.0 out of 5
cleans effectively: 4 out of 5
quality
4.0 out of 5
quality: 4 out of 5
scent
4.0 out of 5
scent: 4 out of 5
value
4.0 out of 5
value: 4 out of 5
Did you find this review helpful?
5 out of 5 stars
22 August, 2026
originally posted on tide.com
Tide Works
I don't really know how well this detergent works because I haven't used this particularly brand of Tide before, but I do know that Tide in it's own rite is a great detergient.
Pats4real
Did you find this review helpful?
5 out of 5 stars
20 August, 2026
originally posted on tide.com
Great
[This review was collected as part of a promotion.] Great 😊 I always buy tide on all of their different versions ! Pretty good concentrate, perfect design and don’t let any residue on your clothes
MonicaF
Did you find this review helpful?
4 out of 5 stars
Thumbs up graphic, would recommendWould recommend
19 August, 2026Verified purchase
(no review title)
Beware, someone must have returned mine and removed the soap and added water to the bottle.
1 reply from Tide team - 15 days ago
Hello Denise! We sincerely apologize for the difficulties you have encountered while trying to obtain our Tide High Efficiency Liquid Laundry Detergent, Free & Gentle. In order to resolve this issue we recommend contacting Target at the number 1-800-440-0680. If you require additional assistance feel free to contact us at the number (800) 879-8433 and our team will be more than happy to help you. Have a nice day.
cleans effectively
5.0 out of 5
cleans effectively: 5 out of 5
quality
1.0 out of 5
quality: 1 out of 5
scent
5.0 out of 5
scent: 5 out of 5
value
3.0 out of 5
value: 3 out of 5
Did you find this review helpful?
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
18 August, 2026Verified purchase
Efficient laundry detergent.
Fragrance free laundry that washes well. I use this for my babies clothes and it gets the stains out.
Dl
cleans effectively
5.0 out of 5
cleans effectively: 5 out of 5
quality
5.0 out of 5
quality: 5 out of 5
scent
5.0 out of 5
scent: 5 out of 5
value
5.0 out of 5
value: 5 out of 5
Did you find this review helpful?
3 out of 5 stars
17 August, 2026
originally posted on tide.com
Bottle leaks everywhere!
I have always loved Tide detergent, but whoever designed this bottle with the spigot directly above the top of the bottle means it drips straight down, runs down the front of the bottle and leaks on whatever is underneath it, no matter how I try to avoid that. I use a public laundry and have to bring a paper towel with me to clean up the mess. Bring back proper spigots, please, and get rid of these useless bottles!
1 reply from Customer Care team - 17 days ago
Hello there!! Thank you so much for taking the time to express your concern about this situation. We understand how frustrating it can be when a product does not perform as expected. Please be assured that all our products undergo rigorous quality control processes before leaving our facilities. For that reason we would like to provide you the assistance that you deserve in this case for more direct and personalized assistance with this specific issue, we recommend contacting our Tide Customer Support at t 1-800-879-8433. We will be more than glad to assist you on this matter. Have an amazing day!
TPUBGU
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5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
15 August, 2026Verified purchase
(no review title)
Cleans prefect smells perfect
cleans effectively
5.0 out of 5
cleans effectively: 5 out of 5
quality
5.0 out of 5
quality: 5 out of 5
scent
5.0 out of 5
scent: 5 out of 5
value
5.0 out of 5
value: 5 out of 5
Did you find this review helpful?
5 out of 5 stars
13 August, 2026
originally posted on tide.com
I love the Tide Free and Gentle Liquid Laundry Detergent
[This review was collected as part of a promotion.] I really enjoyed trying the Tide Free and Gentle Liquid Laundry Detergent, my clothes feels really soft and clean. I love that there is not notice of residue, great option for people with sensitive skin. I definitely recommend it!
KarlaA
Did you find this review helpful?
1 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
12 August, 2026Verified purchase
(no review title)
This product arrived leaking or damaged twice - both the original and the replacement Target sent and now I can’t get refunded for the original order because they sent me a replacement (which arrived completely empty because it had leaked so much).
1 guest found this review helpful. Did you?
4 out of 5 stars
12 August, 2026
originally posted on tide.com
Clean and gentle
[This review was collected as part of a promotion.] Tide is a reputable brand and doesnt disappoint. I love that this product is dye free and has a light fragrance. My towels felt cleaner and fluffy. The concentration is is strong and not watery at all. The cap is clear and allows for easy measurements.
1 reply from Customer Care team - 16 days ago
Hello, thank you for sharing your wonderful feedback! We are so glad to hear that Tide Free and Gentle Liquid Laundry Detergent met your expectations with its dye-free formula, light fragrance, concentrated cleaning power, and easy-to-use measuring cap. It is great to know that your towels felt cleaner and fluffy after washing. We truly appreciate your trust in Tide and are happy to be part of your laundry routine!
