Sponsored
Tide Free & Gentle Unscented HE Deep Cleaning Concentrated Liquid Laundry Detergent
$24.99 ($0.15/fluid ounce)
In Stock
Eligible for registries and wish lists
At a glance
Sponsored
About this item
Highlights
- Deeper clean that is gentle on skin vs. leading national competitor Free detergent
- Dermatologist Recommended
- Free of Dyes and Perfumes
- Hypoallergenic
- Measure with cap. For medium loads, fill just below bar 1. For large loads, fill just below bar 3. For HE full loads, fill to bar 5. Add clothes, pour into dispenser, start washer
Description
Have peace of mind with Tide Free & Gentle Liquid Laundry Detergent that will keep your clothes brilliantly clean and your family's skin safe. Tide Free and Gentle is a powerful hypoallergenic laundry detergent that is free of dyes and perfumes. It removes more residue from dirt, food and stains than the leading Free detergent.* *vs. leading national competitor Free detergent
Scent: Unscented
Health Facts: Phosphate-Free, Bleach-Free, No Fragrance Added, Perchloroethylene-Free, Paraben-Free, Aluminum-Free, Trichloroethylene-Free, Hypoallergenic
Product Warning: Keep out of reach of animals, keep out of eyes, keep out of reach of children
Features: Odor Control, Cold Water Detergent, Dermatologist Tested, Color Care, All-Temperature Detergent
Formulation: High Efficiency (HE), Concentrated, Deep Cleaning
Product Form: Liquid
Sustainability Claims: Contains Recycled Content, Post-Consumer Recycled Material, Recyclable
Safety and Security Features: Spill-Resistant Lid
Industry or Government Certifications: EPA Safer Choice, National Eczema Association Seal of Acceptance
Surfaces Not Recommended: Fur, Silk, Suede, Leather
Number of uses: 126
TCIN: 94732380
UPC: 030772235843
Item Number (DPCI): 003-08-2376
Origin: Made in the USA or Imported
General Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers.
If the item details aren’t accurate or complete, we want to know about it.
Ingredients:
water/eau, cleaning agents/agents nettoyants (c10-16 pareth/pareth c10-16; sodium c10-16 alkylbenzenesulfonate/derives alkyles (c10-c16) du benzenesulfonate de sodium; sodium lauryl sulfate), cleaning aids/produits de nettoyage (polyethyleneimines alkoxylated/polyethyleneimines alcoxylees), suds reducer/reducteur de mousse (sodium salts of c12-18 fatty acids/sodium sels d'acides gras c12-18), water softener/adoucisseur d'eau (sodium citrate), solvent/solvant (propylene glycol), cleaning agent/agent nettoyant (c10-16 alkyldimethylamine oxide/derives d'amines des oxydes, c10-16-ealkyldimethyl), solvent/solvant (alcohol), stabilizer/stabilisateur (sodium cumenesulfonate), cleaning aid/produit de nettoyage (tetrasodium glutamate diacetate), stabilizer/stabilisateur (calcium formate/formate de calcium), enzymes (subtilisin; amylase enzyme/enzyme d'amylase), preservative/agent de conservation (benzisothiazolinone), enzymes (cellulase enzyme/enzyme de cellulase; mannanase enzyme/enzyme de mannanase).
Shipping details
Estimated ship dimensions: 9.201 inches length x 6.098 inches width x 11.083 inches height
Estimated ship weight: 11.616 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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4.6 out of 5 stars with 3609 reviews
cleans effectively: 4.7 out of 5
quality: 4.59 out of 5
scent: 4.64 out of 5
value: 4.49 out of 5
86% would recommend
365 recommendations
1 out of 5 stars
2 December, 2025Verified purchase
(no review title)
This is the second bottle I bought that was leaking! Both bottles had a crack in the seam on the bottom. I can’t believe that the bottles on the shelves aren’t leaking all over the store.
5 out of 5 stars
Thumbs up graphic, would recommend
28 November, 2025Verified purchase
Great Detergent
Best detergent for leaving no residue behind. No additional scents added. It is very effective and cleans great. It’s amazing for my sensitive skin, no itchiness. Stains remove from our esthetic towels easily.
1 out of 5 stars
Thumbs down graphic, would not recommend
25 November, 2025Verified purchase
So poorly packed that detergent nusted open and spilled all over everythin in.l my order
My Target order was so carelessly packed that this detergent busted opened and spilled over everything iny order. My last time ordering with Target. Back to azon it is.
1 reply from Tide team - 8 days ago
We're so sorry to hear that your order was packed incorrectly, Brooke! This is certainly not the experience we want or expect you to have, and we're glad you reached out. Please call the Target Team at 1-800-440-0680 for assistance.
5 out of 5 stars
Thumbs up graphic, would recommend
22 November, 2025Verified purchase
(no review title)
This detergent has handled baby and toddler life so well lol! It's gotten out messes that I wasn't sure it would, and has never caused a reaction on my skin or my kids skin, amd we all have sensitive skin that reacts to other detergent.
1 out of 5 stars
22 November, 2025
originally posted on tide.com
Formula changed without our knowledge
[This review was collected as part of a promotion.] I’ve been breaking out in hives for months now and haven’t figured out what was the cause. Until I googled if tide has recently changed their formula. I used to break out in hives due to certain detergents when I was younger. So I switched to tide. Hadn’t had a problem until a couple months ago. It’s so bad allergy medication doesn’t even work now.. thinking about seeking a personal injury lawyer over this.
1 reply from Customer Care team - 9 days ago
Thank you for reaching out and bringing this to our attention. Please know that your safety is very important to us, and all of our Tide products go through extensive testing to ensure they're always safe/effective for use as directed on the label. We're very surprised and sorry to hear that you started breaking out in hives after using your Tide Free and Gentle as this is certainly not the experience we want you to have, and we're grateful you let us know. If you haven't already, please discontinue use moving forward. Our Tide Team would like to learn more about this and assist you further from here. Please hold on to your Tide and call us at (800) 879-8433, any time from 9:00AM-6:00PM EST Monday-Friday, so we can help!
5 out of 5 stars
20 November, 2025Verified purchase
(no review title)
Always excellent
3 out of 5 stars
Thumbs up graphic, would recommend
18 November, 2025Verified purchase
Tide - do not choose delivery
I love Tide Free detergent and have used it for many years. Don’t choose delivery for their item. It was taped and bagged to prevent leaks. But the lid cracked during delivery and one third of the detergent ended up in the plastic bag that secured it. It was a soapy mess!
1 reply from Tide team - 14 days ago
We're sorry to hear about the condition your delivery arrived in and would recommend reaching to Target at 1-800-440-0680. They'll want this brought to their attention and will be eager to see how they can further assist you. -The Tide Team
5 out of 5 stars
Thumbs up graphic, would recommend
17 November, 2025Verified purchase
(no review title)
My families favorite detergent. Even works great for our babies sensitive skin
5 out of 5 stars
Thumbs up graphic, would recommend
17 November, 2025Verified purchase
(no review title)
Great for sensitive skin/eczema, adult, children, infants 👍🏼
5 out of 5 stars
Thumbs up graphic, would recommend
16 November, 2025Verified purchase
Cleans so well.
Of all the detergent this, one does the best job. Gentle in skin, tough on stains. I don’t need fabric softener.
5 out of 5 stars
Thumbs up graphic, would recommend
13 November, 2025Verified purchase
(no review title)
I like that this does not have any scent and is gentle on my family's skin.
3 out of 5 stars
9 November, 2025Verified purchase
Misleading description of item
2nd time to order this product. It specifically says it has 15 extra loads on the description and in the picture. The first time I purchased it I didn’t think much about it but upon the purchasing it the description was the same extra 15 loads, but when I picked up my order yet again I didn’t think much not get the product as described. If this item isn’t available please fix it online it is very misleading and I would have purchased the larger size. Feel like I was duped not once but twice only got the 100 loads not the 115 that is clearly in the picture and the description
1 reply from Tide team - 23 days ago
It sounds like you may have some feedback for Target about their website, Connie. We recommend calling Target customer service when you can at 1-800-440-0680 to get this resolved.
5 out of 5 stars
Thumbs up graphic, would recommend
9 November, 2025Verified purchase
Tide
Great product to do laundry
5 out of 5 stars
Thumbs up graphic, would recommend
7 November, 2025Verified purchase
Tide Free. & Gentle Detergent
Like that it is order free
5 out of 5 stars
Thumbs up graphic, would recommend
6 November, 2025Verified purchase
(no review title)
Only detergent I don't have an allergic reaction to. It doesn't smell as good as other detergents but that's the point. It doesn't get all stains out but does a pretty good job.
4 out of 5 stars
3 November, 2025Verified purchase
Laundry detergent
It was kind of soft detergent
1 out of 5 stars
2 November, 2025Verified purchase
(no review title)
Didn’t get-got smaller size
1 reply from Tide team - 1 month ago
We're sorry to hear you didn't receive what you expected, John. For questions or issues with your order, please reach out to Target directly at 1-800-440-0680.
5 out of 5 stars
Thumbs up graphic, would recommend
1 November, 2025Verified purchase
Beat detergent for sensitive skin
This doesn't cause skin irritation and is unscented
5 out of 5 stars
29 October, 2025Verified purchase
(no review title)
Gentle on skin
5 out of 5 stars
Thumbs up graphic, would recommend
26 October, 2025Verified purchase
(no review title)
It does the job. It's soap!