$19.99 when purchased online
Target Online store #3991
About this item
Highlights
- Seventh Generation Laundry Detergent lifts stubborn stains like tomato sauce, grass and coffee with our enzyme rich formula
- Liquid laundry detergent that is free of dyes, fragrances & artificial brighteners
- Don’t just take our word for it, our HE detergent liquid is a USDA Certified Biobased Product 97%
- Our washing detergent is designed to work in both HE and standard machines, it’s powerful in all washing temperatures, and it’s septic safe
- Our detergent liquid is hypoallergenic and made for sensitive skin
- Caring today for the next seven generations with Seventh Generation liquid laundry detergent - bottle is made from 100% post-consumer recycled content (PCR), closure contains recycled content (97%)
Description
Seventh Generation Laundry Detergent is tough on stains but gentle to your world. With no dyes, artificial brighteners or fragrances, our laundry detergent liquid gives you great results in HE and standard machines and works in all water temperatures. This laundry soap is made with plant-based ingredients and is a USDA Certified Biobased 97%. Fragrance free, this liquid laundry detergent is hypoallergenic and made for sensitive skin. For more than 25 years, Seventh Generation has been thoughtfully formulating safe and effective plant-based products that work. Really well. As a leading green laundry detergent manufacturer, we are proud to make biodegradable and EPA Safer Choice Certified detergents. You may also notice a cute Leaping Bunny seal on our products. That means we never test our products on animals and our products do not contain animal-based ingredients. We design our products to be safe for people, their homes, and the surrounding environment. Based in Vermont, Seventh Generation is proud to be a Certified B Corporation. B Corps are certified to be better for workers, better for communities, and better for the environment. By choosing Seventh Generation washing detergent and dryer sheets products, you’re joining us in nurturing the health of the next seven generations. Packaging contains recycled content - Bottle is made from 100% post-consumer recycled content (PCR), Closure contains recycled content - 97%
Scent: Unscented
Health Facts: Artificial Fragrance-Free, No Fragrance Added, Contains Naturally Derived Ingredients, Phosphate-Free, Animal By-Product-Free, Hypoallergenic, Dye-Free
Product Warning: Drink water if product is swallowed, flush immediately if product enters eyes, keep out of reach of children
Formulation: High Efficiency
Product Form: Liquid
Sustainability Claims: Cruelty-Free, Plant-Based, Biodegradable, Recyclable, Bio-Based, Not Tested on Animals, Contains Recycled Content, Post-Consumer Recycled Material
Industry or Government Certifications: USDA Certified Biobased Product
Net weight: 135 fl oz (US)
Number of uses: 90
TCIN: 84215096
UPC: 732913450657
Item Number (DPCI): 003-02-5780
Origin: Made in the USA or Imported
General Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers.
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
water / eau, laureth-6 (plant-derived cleaning agent), sodium lauryl sulfate (plant-derived cleaning agent), sodium citrate (plant-derived water softener, sodium chloride (mineral-based viscosity modifier). sodium oleate (plant-derived anti-foaming agent). protease enzyme blend (plant-based soil remover), calcium chloride (mineral-based enzyme stabilizer), amylase enzyme blend (plant-based soil remover plantes), mannanase enzyme blend (plant-based soil remover, citric acid (plant-derived ph adjuster), benzisothiazolinone (synthetic preservative), methylisothiazolinone (synthetic preservative gluten free. phosphate free. sans gluten. sans phosphate.' '
Allergens & Warnings:
KEEP OUT OF REACH OF CHILDREN. If product gets in eyes, flush thoroughly with water. If swallowed, drink plenty of water.Shipping details
Estimated ship dimensions: 7.3 inches length x 6.2 inches width x 10.7 inches height
Estimated ship weight: 9.65 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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4.2 out of 5 stars with 910 reviews
cleans effectively: 4.3 out of 5
quality: 3.52 out of 5
scent: 4.26 out of 5
value: 3.65 out of 5
50% would recommend
210 recommendations
Harmful
1 out of 5 stars
Thumbs down graphic, would not recommend
Jade833 - 5 days ago
Made everyone break out with a rash
1 reply from Seventh Generation team - 4 days ago
We apologize for any inconvenience caused by our Free & Clear Liquid Laundry Detergent. Your satisfaction is our priority. Please reach out to our Consumer Services team at SVG.support@unilever.com with your contact details and the ref id: 51916164 so we can address your concerns promptly.
So good for those with sensitive skin!
5 out of 5 stars
- 7 days ago
originally posted on influenster.com
Seventh Generation Free and Clear Laundry Detergent is a skin friendly product that keeps my clothing clean. It is green and environmentally safe, and very affordable. We keep it on hand for everyone in the house that has laundry detergent, allergies
Recommended by sons pediatrician - swapped and haven't looked back
5 out of 5 stars
Thumbs up graphic, would recommend
MJack - 14 days ago, Verified purchaser
I previously was using All detergent, but after having my son it became clear that a new detergent was needed due to his sensitive skin. After speaking to his pediatrician about concerns with his skin breaking out she recommended this brand instead of the brands specifically advertised for babies (such as Dreft). We have been using it for about five months now and his skin has been clear! We have also not had any reactions to it and the clothes come out smelling nice and clean. My only complaint is that it’s about the same price as the larger size of All detergent at Sam’s Club, but has fewer ounces.
My family's laundry go-to
5 out of 5 stars
Thumbs up graphic, would recommend
MSchul - 19 days ago, Verified purchaser
This is my go-to product for my family. It works well!
Excelente
5 out of 5 stars
alis220_5030 - 1 month ago
originally posted on influenster.com
Excellent product, very good, of very good quality and effectiveness. It is 100% recommended for its effectiveness and excellent workmanship. No one can stop using it. I sincerely recommend it to everyone who reads this text.
Great detergent, bad cap
5 out of 5 stars
Another reviewer - 1 month ago
originally posted on seventhgeneration.com
Solid product, though the bottle update was a mistake and I have been pouring it into the same old bottle for quite a while now. We used this for cloth diapering, so well tested. I will be seriously bummed and will go brand shopping if they discontinue it.
Gentle on skin. Effective on dirt.
5 out of 5 stars
Thumbs up graphic, would recommend
SkintuitionOKC - 1 month ago, Verified purchaser
I’ve been using this detergent for 15+ years and it’s amazing. I’ve hypersensitive eczema prone skin and also live an outdoor life. The Free and Clear is non-irritating, doesn’t leave a residue and effectively cleans barn grime from my clothing.
Cleaner ingredients
5 out of 5 stars
Thumbs up graphic, would recommend
Julie R - 2 months ago, Verified purchaser
Works great cleaning our clothes. Love that it’s clean ingredients without the toxins.
Great
5 out of 5 stars
Thumbs up graphic, would recommend
Libby - 2 months ago, Verified purchaser
Great product - clothes feel very clean and does not break out my skin
Very gentle for sensitive skin
4 out of 5 stars
ariellehanna_693 - 2 months ago
originally posted on influenster.com
Very helpful for those of us with sensitive skin. There isn’t a strong scent, which is good, but definitely something to keep in mind. Overall, I like this and will continue to use due to how gentle it is..
It does its job!
5 out of 5 stars
ajadec11_4169 - 2 months ago
originally posted on influenster.com
We use this detergent during hunting season (if you know, you know) and it works really well! Most of the time, I prefer a scented detergent but this is good if you want something clean and free of all of that!!
Go to clean and affordable detergent.
5 out of 5 stars
summerp109_8476 - 2 months ago
originally posted on influenster.com
This is my go to laundry detergent when I want to make sure my clothes get clean, but also don’t have a soapy or scent filled residue. I know it will be gentle and not contain harmful chemicals! And it has kept to a fair price!
Cap spills EVERYWHERE!
2 out of 5 stars
greenjeans - 2 months ago
originally posted on seventhgeneration.com
The new cap design is horrendous! The product pours all over the place, which is incredibly wasteful annd incredibly frustrating. I also miss cardboard bottle with plastic insert. It was much more efficient when it came to space and a lot easier to dispose of. Seventh generation has been one of our family’s core brands for decades. I am saddened by how products are evolving and will likely have to switch brands.
1 reply from Seventh Generation Consumer Services team - 2 months ago
Thank you for sharing your feedback with us. We’re sorry to hear this, the quality of our Free and Clear Laundry Detergent is important to us. We’d like to gather more details about the product and your experience. Please email SVG.support@unilever.com with the ref id: 51210454.
Who designed this new cap?
2 out of 5 stars
janetski - 2 months ago
originally posted on seventhgeneration.com
Been using this for years. I may stop using and find something else due to the new cap design, which is the worst, most poorly designed cap I have ever seen. Leaks and leaves a mess everywhere. Wastes the product. I've decanted the new bottle into the old bottle twice now, which is a hassle and leaves a mess just doing that.
Does not irritate skin!
5 out of 5 stars
melissak519_5589 - 3 months ago
originally posted on influenster.com
Great product. Clothes are clean, but it does not irritate my skin! I like that there is no scent, as I get migraines easily. Clean ingredients and about the same price as competing detergents.
Favorite Detergent!
5 out of 5 stars
mellanella - 3 months ago
originally posted on seventhgeneration.com
I use this for my cloth diapers and it is the best that I've found for a sustainable detergent.
Laundry preferred
5 out of 5 stars
Thumbs up graphic, would recommend
Nanna Kitty - 3 months ago, Verified purchaser
It does a great job even with stains & leaves that great clean smell. I buy the biggest container for more value.
This detergent has been a total game-changer for u
5 out of 5 stars
russssh_pk_3765 - 3 months ago
originally posted on influenster.com
This detergent has been a total game-changer for us. Both my husband and I have really sensitive skin — anything too strong or heavily fragranced triggers allergic reactions. I personally break out in hives if I use the wrong product, so finding something that actually works without irritation felt impossible… untill this. This detergent is fragrance-free, gentle, and still manages to get clothes clean — no residue, no rashes, no hives. It doesn’t have that “fresh scent” people usually want, but honestly, I’d take clean and safe over perfumed discomfort any day. Definitely sticking with this brand.
Worth it
5 out of 5 stars
Thumbs up graphic, would recommend
MissNikki - 3 months ago, Verified purchaser
I have a child with ezema and he cant have anything that would irritate his skin. This is the best for people with skin issues
Overall, recommend!
4 out of 5 stars
Thumbs up graphic, would recommend
Pepper - 4 months ago, Verified purchaser
Clean, simple, and safe ingredients. Wish they can change back to the old bottle for the bigger size.