Fill Space: Designed for medium rooms, including bedrooms, kitchens, and living rooms
Smart app control: Adjust intensity, set schedules, and manage fragrance from the Pura app
Adaptive diffusion: Automatically adjusts scent output based on room temperature.
Long-lasting scent: Up to 45 days of fragrance when diffusing two vials for 6–8 hours per day.
Safe & clean fragrances: Compatible with premium fragrances crafted with safe and clean ingredient
Fragrance sold separately
Description
The Pura Home V5 smart fragrance diffuser uses innovative smart features paired with premium, clean scents to give you the most modern, customized, and high-end scenting experience possible.
What’s New in Pura Home
Faster time to scent - Improved diffusion fills rooms more quickly for a noticeable fragrance experience.
Stronger connectivity - Dual-band Wi-Fi with Wi-Fi 6 support for a faster, more reliable connection.
New manual controls - Adjust scent intensity and timers directly on the diffuser.
Refined design - A more elevated, modern aesthetic designed to blend into any room.
Simpler fragrance swaps - Redesigned for quick, seamless vial replacement.
Dimensions (Overall): 3.5 Inches (H) x 3.5 Inches (W) x 2.5 Inches (D)
Oil Diffuser Type: Electric
Battery: No Battery Used
Warranty: 1 Year Limited Warranty. To obtain a copy of the manufacturer's or supplier's warranty for this item prior to purchasing the item, please call Target Guest Services at 1-800-591-3869
TCIN: 94873202
UPC: 810180401883
Item Number (DPCI): 054-09-1111
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 4.5 inches length x 4.7 inches width x 3.8 inches height
Estimated ship weight: 0.7055 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
Q: Pura Customer service is awful. Think twice before getting too locked into this company. Frustrated after moving and none work
submitted by Rosie - 1 month ago
A: Hi Rosie, I'm really sorry to hear about the frustration, especially after a move. We'd love the chance to look into this and help get things working again. Could you reach out to us at support@pura.com so we can take a closer look?
submitted byPurascents Team - 1 month ago
Brand expert
Q: what all comes in the box? I had mine delivered and it wasnt wrapped in plastic, already felt opened and only had a defuser w/a large gap that felt it should have been holding something.
submitted by ToomanytargetpurchasesSF - 2 months ago
A: Great question! This diffuser comes with just the device itself, the power cord, and a quick start guide. Fragrance vials are sold separately, so if yours arrived without any, that's expected.
As for the space you noticed inside the box, that's actually designed to hold a second vial if you order extras, so it's normal for it to feel empty when no additional vials are included.
Packaging can vary a little from order to order, so what you're describing does sound like standard packaging for this item. That said, if anything about how it arrived still feels off to you, we'd love to take a closer look. Just reach out to us at support@pura.com and we'll be happy to help.
The pura diffuser impresses guests with its top-notch quality and a wide variety of long-lasting scents. Many appreciate the convenience of controlling the device through a mobile app, allowing for easy scheduling and scent intensity adjustments. The sleek design fits well in any home, making it a stylish addition. Guests love how it transforms their living spaces into inviting environments, enhancing their overall experience with delightful fragrances.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.8
4.8 out of 5 stars
337 star ratings
4.8 out of 5 stars with 337 reviews
quality
5.0 out of 5
quality: 5 out of 5
value
5.0 out of 5
value: 5 out of 5
100% would recommend
1 recommendations
5 out of 5 stars
27 August, 2026
originally posted on Pura Scents
smells wonderful!
[This review was collected as part of a promotion.] I received as a gift abd have in my entry way. I’m constantly receiving compliments on how wonderful our home smells.
Anne G.
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5 out of 5 stars
27 August, 2026
originally posted on Pura Scents
Love that I can activate
[This review was collected as part of a promotion.] Love that I can activate it from my phone. Always come home to a wonderful scent.
Leigh H.
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5 out of 5 stars
27 August, 2026
originally posted on Pura Scents
love this
[This review was collected as part of a promotion.] I love that you can control when you want the scent to disperse!
Kimberly T.
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5 out of 5 stars
27 August, 2026
originally posted on Pura Scents
Which PURA should I purchase
[This review was collected as part of a promotion.] I like that I don’t have to scan each fragrance. It was also a nice surprise to see that I can adjust the PURA scents when I am in another state. I do wish though that I knew a PURA 4 was being released. There is definitely a significant difference between the different scents and how much of a throw they have. I’m curious to see how much of a difference there is between the PURA 3 and 4. They’re expensive, so I am contemplating if I should purchase a PURA 4. I also have a few of the older PURA plug ins where you have to scan each time you put a scent in. I feel that although my older PURAs have evolved into new ones, in my opinion, I cannot tell a difference in how the scents throws versus the newer convenient self scanning ones. I still use my older PURA plug ins. I hope this helps you.
Jamie R.
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4 out of 5 stars
27 August, 2026
originally posted on Pura Scents
Second Pura
[This review was collected as part of a promotion.] I purchased this device and it is my second Pura. Works better than the older one I also have.
Nina T.
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5 out of 5 stars
27 August, 2026
originally posted on Pura Scents
Technology
[This review was collected as part of a promotion.] I’ve been really impressed with the Pura diffuser technology. I love being able to control everything right from the app—from adjusting the fragrance intensity to setting schedules and timers. It makes keeping my home smelling fresh feel effortless, and I especially appreciate that I can customize when the diffuser runs instead of having fragrance going all day. Another favorite feature is being able to have two fragrances in one diffuser and switch between them depending on the time of day or the mood I want to create. The smart technology also helps manage fragrance output, so the scent feels consistent without becoming overpowering. (Pura) Overall, Pura has taken something as simple as home fragrance and made it incredibly convenient and customizable. Beautiful fragrance + smart technology = a win for me! I definitely recommend it for anyone who loves their home to smell inviting but also wants more control over their fragrance experience.
Uletha O.
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4 out of 5 stars
26 August, 2026
originally posted on Pura Scents
Amazing smells
[This review was collected as part of a promotion.] I love the smells so far. I love that you can control the time of day and the intensity. The only reason I give it a 4 star is due to having to pay the price for two separate vials that are little. I can go through them in 2 weeks if I am not careful & that's a lot of money up front for them.
Apollonia F.
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5 out of 5 stars
26 August, 2026
originally posted on Pura Scents
Purrfect
[This review was collected as part of a promotion.] Pura is the purrfect solution for our bonus room where our pets hang out. Very pleased with the consistency of the scents and aesthetic of the plug in device. The app scheduling is very easy and convenient.
Claudine D.
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5 out of 5 stars
25 August, 2026
originally posted on Pura Scents
Perfect!
[This review was collected as part of a promotion.] Perfect for my 850 sq ft apartment, love that I can alternate scents
Jennifer C.
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5 out of 5 stars
25 August, 2026
originally posted on Pura Scents
Nice addtion
[This review was collected as part of a promotion.] I got this to put in my office. I have the larger unit in my entry.
Jen W.
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4 out of 5 stars
25 August, 2026
originally posted on Pura Scents
I feel like I have
[This review was collected as part of a promotion.] I feel like I have to troubleshoot and remove and reconnect my device because the smells do not work. Kind of disappointed I have to keep doing that but it does do the trick.
Summer B.
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4 out of 5 stars
25 August, 2026
originally posted on Pura Scents
Great device not strong sense
[This review was collected as part of a promotion.] I would say I’m happy with the device. I don’t particularly like the fact that the fragrance doesn’t really last very long when the device turns off you no longer smell the scent.
April P.
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5 out of 5 stars
24 August, 2026
originally posted on Pura Scents
Excellent
[This review was collected as part of a promotion.] Love the Pura system. It's the first fragrance product that actually works.
Michael S.
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5 out of 5 stars
24 August, 2026
originally posted on Pura Scents
Love the updated Pura Home!
[This review was collected as part of a promotion.] Love the updated Pura Home! It’s so easy to change fragrances!
Teri C.
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5 out of 5 stars
23 August, 2026
originally posted on Pura Scents
Game Changer
[This review was collected as part of a promotion.] I love my new Pura diffuser. Super easy to set up and control with the app on my phone. The scents are not overpowering and much better than candles. Highly recommend!
AMY S.
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5 out of 5 stars
22 August, 2026
originally posted on Pura Scents
Best product I have bought
[This review was collected as part of a promotion.] Best product I have bought in a long time. Love how you can personalize Pura to your needs. Highly recommend.
Christina B.
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5 out of 5 stars
21 August, 2026
originally posted on Pura Scents
Love it
[This review was collected as part of a promotion.] Perfect for my small cottage. Love that I can set a schedule or just turn it on and off
Marsha G.
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5 out of 5 stars
21 August, 2026
originally posted on Pura Scents
Diffuser
[This review was collected as part of a promotion.] It is perfect, looks great,not an eye sore, amzing scent, the functionality is great, I control it with app.
Shannon T.
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5 out of 5 stars
21 August, 2026
originally posted on Pura Scents
love the soft smells
[This review was collected as part of a promotion.] If you have not tried I would I have the larger one which I think I like best.
kimberly c.
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5 out of 5 stars
21 August, 2026
originally posted on Pura Scents
So glad for my purchase.
[This review was collected as part of a promotion.] So glad for my purchase. Highly recommend Pura!!! Fresh scent that makes home smell amazing everyday. Control from app.