$7.99 when purchased online
Target Online store #3991
About this item
Highlights
- Color for Curly Hair
- Temporary Color and Damage Free
- No Bleach or Lightener Needed
- Infused with JBCO & Ceramides
- Medium Hold
- Perfect Curl Definition
- Flake-Free
- Follow AsIamNaturally On Instagram to see results
Description
Color and Define your Curls with this Curling Gel.
This curl enhancing color gel provides a medium hold that lasts up to one wash.
Using Sub Micron Technology, this flake-free formula features JBCO and Ceramides to add moisture to your hair.
Certified Vegan and Cruelty-Free.
For Type 2, 3, & 4 Hair
Damage Free Results.
No Bleach or Lightener needed.
Vibrant color on Dark Hair.
Damage Free Results.
Save your precious curls from harsh bleaches and lighteners.
Curl Color works perfectly on all Natural Hair Color levels.
Frequently Asked Questions
Before Applying, it is important to:
Cleanse the hair using As I Am JBCO Shampoo or Cowash.
Spray As I Am JBCO Water Liberally.
Apply As I Am Classic Leave-In Conditioner or JBCO Leave-In Conditioner before coloring.
Towel dry before applying Curl Color.
Hair must be dry or damp (not dripping wet) before applying Curl Color (to prevent color transfer).
Use gloves to apply color.
Directions:
Section hair off and apply to damp hair from root to tip.
Use a generous amount based on thickness of hair.
For maximum vibrance, apply until color is visibly bright and saturated on your hair (before drying).
For a subtle look, apply a fingerfull to each chunk or section of hair.
Twist or rake through hair for desired style.
Use a hooded dryer or hand held diffuser to completely dry your Curl Color application (to avoid color transfer).
For Air Drying, please reserve more time for your hair to completely dry (to avoid color transfer).
Great for twist outs, coils, wash 'n' go's and rod sets.
For maximum color longevity, consider wearing a bonnet at night to prevent potential transfer to your pillowcase or bedding.
Tips:
Final results may vary based on the underlying pigment(s) of your hair.
We recommend a Hair Strand Test prior to Curl Color application for anyone with high lift color, processed, or bleached hair.
For High Porosity hair textures, avoid "over-working" the color into your hair for maximum vibrance. Gently smooth and glide the color in long and continuous passes (with soft/medium hand grip) until the color is visibly bright. If you excessively rake or twist porous hair with a strong grip, its possible the porous hair will absorb too much color and look faded after drying.
This curl enhancing color gel provides a medium hold that lasts up to one wash.
Using Sub Micron Technology, this flake-free formula features JBCO and Ceramides to add moisture to your hair.
Certified Vegan and Cruelty-Free.
For Type 2, 3, & 4 Hair
Damage Free Results.
No Bleach or Lightener needed.
Vibrant color on Dark Hair.
Damage Free Results.
Save your precious curls from harsh bleaches and lighteners.
Curl Color works perfectly on all Natural Hair Color levels.
Frequently Asked Questions
Before Applying, it is important to:
Cleanse the hair using As I Am JBCO Shampoo or Cowash.
Spray As I Am JBCO Water Liberally.
Apply As I Am Classic Leave-In Conditioner or JBCO Leave-In Conditioner before coloring.
Towel dry before applying Curl Color.
Hair must be dry or damp (not dripping wet) before applying Curl Color (to prevent color transfer).
Use gloves to apply color.
Directions:
Section hair off and apply to damp hair from root to tip.
Use a generous amount based on thickness of hair.
For maximum vibrance, apply until color is visibly bright and saturated on your hair (before drying).
For a subtle look, apply a fingerfull to each chunk or section of hair.
Twist or rake through hair for desired style.
Use a hooded dryer or hand held diffuser to completely dry your Curl Color application (to avoid color transfer).
For Air Drying, please reserve more time for your hair to completely dry (to avoid color transfer).
Great for twist outs, coils, wash 'n' go's and rod sets.
For maximum color longevity, consider wearing a bonnet at night to prevent potential transfer to your pillowcase or bedding.
Tips:
Final results may vary based on the underlying pigment(s) of your hair.
We recommend a Hair Strand Test prior to Curl Color application for anyone with high lift color, processed, or bleached hair.
For High Porosity hair textures, avoid "over-working" the color into your hair for maximum vibrance. Gently smooth and glide the color in long and continuous passes (with soft/medium hand grip) until the color is visibly bright. If you excessively rake or twist porous hair with a strong grip, its possible the porous hair will absorb too much color and look faded after drying.
Hair Type: All Hair Types
Product Warning: Keep out of reach of children
Product Form: Cream
Beauty Purpose: Hair Coloring
Processing Time: 0 Minutes
Net weight: 6 Ounces
TCIN: 83491138
UPC: 858380035705
Item Number (DPCI): 063-05-7654
Origin: Made in the USA or Imported
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
aqua/water/eau, glycerin, betaine, hydroxypropyl bispalmitamide mea, ceramide ng, ricinus communis (castor) seed oil, behenyl behenate, polyhydroxystearic acid, carbomer, ceteareth-25, sodium lauroyl lactylate, sodium lauroyl glutamate, peg-3 distearate, laureth-9, peg-8, piroctone olamine, peg-100 stearate, cocamidopropyl betaine, phenoxyethanol, caprylyl glycol, aminomethyl propanol, sodium benzoate, fragrance/parfum, linalool, mica (ci 77019), iron oxides (ci 77491), titanium dioxide (ci 77891).
Allergens & Warnings:
CAUTION: This product contains ingredients which may cause skin irritation, a preliminary test according to accompanying directions should first be made. This product must not be used for dyeing the eyelashes or eyebrows; to do so may cause blindness. Do not use if you have already had a reaction to a hair color product or you have a sensitive, itchy or damaged scalp. If you have a tattoo, the risks of allergic reaction may be increased. Perform a skin allergy test 24 hours before use of this product. Using soap and water or alcohol clean a small area of skin on the inside of elbow and apply a small amount of product. Leave the test area of the skin uncovered and undisturbed for 24 hours, rinse off product. If any abnormal reaction is experienced, rinse immediately, discontinue use and consult your doctor. In the event of contact with eyes, flush with plenty of water. Keep out of reach of children. Do not ingest. For external use only.Shipping details
Estimated ship dimensions: 2.75 inches length x 2.4 inches width x 2.75 inches height
Estimated ship weight: 0.5 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: Is this temporary dye or permanent?
submitted by elii - 2 years ago
A: this is a temporary gel color that you can even remove the same day by washing your hair.
submitted byAsIamNaturally - 2 years agoBrand expert
Frequently bought together
More to consider
Similar items
3.9 out of 5 stars with 77 reviews
78% would recommend
19 recommendations
quality: 3.94 out of 5
effectiveness: 4.17 out of 5
value: 4 out of 5
10/10 WOULD RECOMMEND
4 out of 5 stars
Thumbs up graphic, would recommend
Dj Monet - 10 months ago, Verified purchaser
This is such an amazing product! It emphasized my curls! Only thing was the color transfer, it got everywhere! BUT overall GREAT PRODUCT! Will continue to purchase!!!!
OILY SKIN BEWARE!!!!!!
1 out of 5 stars
Thumbs down graphic, would not recommend
Tish8908 - 10 months ago, Verified purchaser
The color itself is beautiful! Easy to wash off hands. Can get messy. BE CAREFUL IF YOU HAVE OILY SKIN! This stuff broke my skin out terribly!!! Face covered in small, inflamed, whiteheads. Not worth it. I regret applying this dolor
LOVE LOVE LOVE
5 out of 5 stars
Thumbs up graphic, would recommend
Unique - 10 months ago
Obsessed. I hope I can make it last at least a week. Either way, this color is everything.
Pretty color but messy
3 out of 5 stars
Thumbs up graphic, would recommend
MelodyM - 11 months ago, Verified purchaser
Great color and adds definition to curls. The downside is it is extremely messy. The color transfer is horrible but it is easy to clean up. I would recommend starting of small and adding more.
Flakes Alot
4 out of 5 stars
Thumbs up graphic, would recommend
Audi - 1 year ago, Verified purchaser
The Color was great, It gave me a ginger look and I loved it; however, it does flake ALOTTT if you touch it. The transfer isnt bad though, the color will last a good 2 weeks. If you have a lot of hair you will use the whole container for each use btw
Pretty good
4 out of 5 stars
Thumbs up graphic, would recommend
Des - 1 year ago, Verified purchaser
So I really liked the way this product smelled. It smells so good. I wore gloves while putting it on so I recommend everyone doing that because it does get on you however it does come off really easy. I really liked the end result however it does come off and transfer I had to sleep with a towel over my bed. And the next morning the color was wayyy toned down because it pretty much came off. It’s fun to see how you would look with another color but doesn’t last long.
As I Am Curl Color
5 out of 5 stars
Thumbs up graphic, would recommend
SL - 2 years ago, Verified purchaser
This is a beautiful color.
Developed a headache after applying
1 out of 5 stars
Thumbs down graphic, would not recommend
MsJ - 2 years ago
Immediately after applying this product I had a throbbing headache. I suspected it was the hair dye — and when I washed it out, my headache went away. I’m planning to reach out to them to express my concern.
It was ok
3 out of 5 stars
Thumbs up graphic, would recommend
ems - 2 years ago, Verified purchaser
I like that you can wash this out. I have highlights and it didn’t leave a color residue or anything. It didn’t leave my hair feeling stiff or anything. Although what I wasn’t wowed with is the fact that when I did out it on it slightly showed the copper color on my highlights I’d have to put a lot of it on for the color copper to be a vivid color. It looked more like a pastel on my highlights
Good
5 out of 5 stars
Thumbs up graphic, would recommend
Jade - 2 years ago, Verified purchaser
Works great on my hair
Not a good product
1 out of 5 stars
Thumbs down graphic, would not recommend
Sil - 2 years ago, Verified purchaser
It stains everything.
Copper curl
2 out of 5 stars
Thumbs down graphic, would not recommend
Kayt - 2 years ago, Verified purchaser
Didn't cover gray, like I expected
Gorgeous color
5 out of 5 stars
Thumbs up graphic, would recommend
Joann8a - 2 years ago, Verified purchaser
Love the color and it did not stain my pillow
Vibrant
4 out of 5 stars
Thumbs up graphic, would recommend
Judi - 2 years ago, Verified purchaser
I purchased the Copper color… nice!
Love the copper color
4 out of 5 stars
Thumbs up graphic, would recommend
AshC - 2 years ago, Verified purchaser
I actually really liked the copper color in my hair, and enjoy that there’s no long-term commitment like permanent color. My only issue is that I wish there was no transfer at all after it dries. If I needed to scratch my head or fluff my hair it was on my fingers. Overall it’s still pretty fun to use!
Great If You Want To Try Color
5 out of 5 stars
Thumbs up graphic, would recommend
XAlysse - 3 years ago, Verified purchaser
The only dislike is that it takes a while to dry. Other than that it’s amazing. I love trying new colors without the hassle of dying my hair.
As I Am curl color
5 out of 5 stars
Thumbs up graphic, would recommend
LunaMoon - 3 years ago, Verified purchaser
I like how it was easy to apply on my hair with gloves on.
Love the Color!
5 out of 5 stars
Thumbs up graphic, would recommend
ShamekaNicole - 3 years ago, Verified purchaser
Used this color to cover my locs which are dyed black with a semi permanent color. They look amazing!! I didn’t have any issues with the color getting every where (take your time!) I sat under the dryer to help with the drying process and that cut the transfer of color way done. And styled my locs as usual. I would definitely recommend! I needed 2 jars to cover my locs which are mid back length.
Perfecr color
5 out of 5 stars
Thumbs up graphic, would recommend
Dani - 3 years ago, Verified purchaser
I love this hair paint. I use all AS I AM products on my hair .. and this color is so bomb.