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Backflip Breakfast Cereal - 2 of 4Backflip Breakfast Cereal - 3 of 4Backflip Breakfast Cereal - 4 of 4
Backflip Breakfast Cereal - 1 of 4

Backflip Chocolate Sundae Breakfast Cereal - 8oz

6 Questions
New at  target 
$5.99 reg $6.49
Sale save $0.50 (8% off)

In Stock

Eligible for registries and wish lists

At a glance

About this item

Highlights

  • 6g of protein per serving
  • 41% less sugar than the leading chocolate cereal
  • No synthetic dyes
  • No seed oils, no BHT, glyphosate free (third party verified)
  • Gluten free, Non-GMO,
  • Free from the top 9 allergens

Description

Chocolate Sundae is rich, scoopable cocoa flavor in crunchy stars, like a sundae you’re allowed to eat at 7am, with 41% less sugar than the leading chocolate cereal. Every serving stacks 6g of protein and clean ingredients you can actually pronounce, with no synthetic dyes, no seed oils, and no BHT. Flipping good cereal. Go for it.

Serving Size: 1 cup

Serving Per Container: About 6

Amount

Calories: 140
% Daily Value*
Total Fat 1.5g2%
Saturated Fat 1g5%
Trans Fat 0g
Cholesterol 0mg0%
Sodium 65mg3%
Total Carbohydrate 26g9%
Dietary Fiber 1g4%
Sugars 7g
Added Sugars 7g14%
Protein 6g9%
Vitamin D 0mcg0%
Calcium 130mg10%
Iron 1mg6%
Potassium 0mg0%
* Percentage of Daily Values are based on a 2,000 calorie diet.

Ingredients:

organic yellow corn flour, sugar, pea protein, rice flour, whole oat flour, cocoa (processed with alkali), coconut oil, calcium carbonate, natural flavors, salt, monk fruit extract.
State of Readiness: Ready to Eat
Package Quantity: 1
TCIN: 94981208
UPC: 860015592132
Item Number (DPCI): 231-13-8738
Origin: Made in the USA or Imported
Grocery Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers. Any additional pictures are suggested servings only.
If the item details aren’t accurate or complete, we want to know about it.

Shipping details

Estimated ship dimensions: 1.8 inches length x 7.5 inches width x 10.25 inches height
Estimated ship weight: 8 ounces

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest. If purchased online with SNAP EBT, this item must be returned within 90 days of the date it was shipped, delivered by a Shipt shopper, or made ready for pickup. This 90-day return window is required by SNAP.
See the return policy for complete information.

Q: it says gluten free but no certification and there’s “whole oat flour” so it sounds like it’s not ACTUALLY gluten free and safe for those with actual sensitivities/allergies

submitted by Alexia - 25 days ago

Q: Ingredients look great except the natural flavors and the added sugar.

submitted by japeer - 1 month ago

Q: is this kosher, and if so who certifies it?

submitted by aw - 1 month ago

Q: Is it vegan? I cannot tell with ingredients like natural flavors, or if the sugar is processed from bone char. Can you clarify this?

submitted by Cameron - 1 month ago

Q: How can I see the reviews?

submitted by EdgeSoftball09 - 2 months ago

Q: Nutrition and ingredient information??

submitted by Average person - 2 months ago
See all questions (6)

Additional product information and recommendations

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Guests are saying

This cereal has garnered positive feedback for its delicious flavors, crunchy texture, and clean ingredients, making it a favorite among families. Guests appreciate the higher protein content and lower sugar levels compared to traditional cereals. While some noted concerns about the box size and aftertaste from sweeteners, the overall enjoyment and nutritional benefits make it a worthwhile choice for breakfast or snacks. Many guests are excited to explore the various flavors available.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.4 out of 5 stars with 247 reviews
    quality: 4.67 out of 5
    taste: 4.42 out of 5
    value: 4.08 out of 5
    87% would recommend
    135 recommendations
    5 out of 5 stars
    Thumbs up graphic, would recommend
    23 August, 2026Verified purchase

    (no review title)

    YUMMM! Its now one of my new favorites!
    quality: 5 out of 5
    taste: 4 out of 5
    value: 3 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    23 August, 2026

    (no review title)

    Love these! Great gluten free option
    Zach
    quality: 5 out of 5
    taste: 4 out of 5
    value: 4 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    22 August, 2026Verified purchase

    Approved for kids and adults

    I like the coco and my son eats the fruit flavored ones as a snack.
    Joe
    quality: 5 out of 5
    taste: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    22 August, 2026Verified purchase

    Kiddo Approved!

    My kiddo loved this cereal from the very first bite! Honestly reminded me of some of my own childhood cereals but without the fake ingredients. Highly recommend buying if you’re looking for an alternative cereal that has less sugar but still a wonderful taste!
    quality: 5 out of 5
    taste: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    21 August, 2026

    Amazing product

    This cereal has a great taste and crunch to it. The strawberry milk milkshake flour is amazing and I cannot wait to try all the other ones! Great ingredients, low sugar, and much healthier alternative.
    Neliana
    quality: 5 out of 5
    taste: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    21 August, 2026Verified purchase

    Shockingly so good

    Actually, so good and I am confident in giving this to my son because of the good ingredients and he thinks it taste so yummy too!
    ashley w
    quality: 5 out of 5
    taste: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    21 August, 2026Verified purchase

    Healthy option

    Literally so yummy and healthy! And not $$$$
    chloe
    quality: 5 out of 5
    taste: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    21 August, 2026Verified purchase

    Great taste

    The cinnamon variety tastes just like Cinnamon Toast Crunch! Love that it’s a higher protein cereal
    Yum
    quality: 5 out of 5
    taste: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    21 August, 2026

    Great for kids

    My son loved the flavor and I love that it had way less sugar in them
    Alisha
    quality: 5 out of 5
    taste: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    21 August, 2026

    (no review title)

    It’s really good, and I feel like it’s healthier than some of the other brands. There’s one super chocolatey cereal that that’s always been my favorite, but this one tops that very popular cereal for me.
    Jenng
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    20 August, 2026Verified purchase

    Tasty!

    My son really enjoyed this. He liked the taste and said it was good!
    Shaheen
    quality: 5 out of 5
    taste: 5 out of 5
    value: 3 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    20 August, 2026Verified purchase

    (no review title)

    Great taste and great for a meal or snack. Clean ingredients with great nutritional value. Great texture. Love this cereal!
    Shasha
    quality: 5 out of 5
    taste: 4 out of 5
    value: 3 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    20 August, 2026

    Yum!!

    So yummy and great for a snack!! Such clean ingredients.
    quality: 5 out of 5
    taste: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    20 August, 2026

    (no review title)

    This cereal is delicious and super good for you!
    quality: 5 out of 5
    taste: 5 out of 5
    value: 4 out of 5
    Did you find this review helpful?
    4 out of 5 stars
    Thumbs up graphic, would recommend
    19 August, 2026

    (no review title)

    Me and my toddler love this cereal! The strawberry one is delicious!
    Did you find this review helpful?
    4 out of 5 stars
    Thumbs up graphic, would recommend
    19 August, 2026Verified purchase

    Yummy, healthy(ER) cereal option!

    Soo yummy!!! The flavor on this strawberry one is amazing, and I love having it in yogurt with berries for a parfait! Seriously so good! And while it is still heavily processed, I’m sure, it’s much healthier than most cereal these days!!
    Lisadanielle
    quality: 4 out of 5
    taste: 5 out of 5
    value: 4 out of 5
    Did you find this review helpful?
    4 out of 5 stars
    18 August, 2026Verified purchase

    Pretty good

    Pretty good for "healthy" cereal. Has much less sugar and much higher protein than comparable flavors of regular cereal. Still not quite the same...but that's what you get for being healthy!
    quality: 5 out of 5
    taste: 4 out of 5
    value: 4 out of 5
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    18 August, 2026Verified purchase

    Good Taste

    My toddler loves this cereal. She always requests it whenever she sees it in the pantry. I of course like the flavor too!
    quality: 5 out of 5
    taste: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    18 August, 2026Verified purchase

    Good cereal

    Loved this cereal is healthier and ingredients are good.
    Nyree Karina
    quality: 5 out of 5
    taste: 5 out of 5
    value: 3 out of 5
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    18 August, 2026

    Yummy

    I am not sure about it being healthy. But it tastes great. With or without milk,
    quality: 5 out of 5
    taste: 5 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?

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