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Magic Spoon Keto and Grain-Free Breakfast Cereal - 7oz
$8.49 ($1.21/ounce) reg $8.99
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save $0.50 (6% off)In Stock
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About this item
Highlights
- 13G Protein
- 0G Total Sugar
- 5G Net Carbs
- Grain and Gluten-Free
- No synthetic dyes: Magic Spoon cereals do not contain synthetic dyes like Red 40 or Yellow 5.
- Natural sources: Magic Spoon uses natural sources like vegetable juice for coloring.
- Natural flavors: Magic Spoon cereals use natural flavors and do not contain artificial colors or sweeteners.
Description
MEET MAGIC SPOON: Magic Spoon looks – and tastes! – just like your favorite childhood flavors, but with no artificial ingredients. It’s the all-in-one cereal for adults, kids, and everyone in between. Includes 4x 7 oz. boxes in a variety pack.
HIGH-PROTEIN: Packed with 12-14g protein per serving, a bowl of Magic Spoon gives you the energy and fuel to conquer the day
KETO-FRIENDLY: With 4-5g net carbs per serving, our cereal is perfect for a low-carb lifestyle.
ZERO SUGAR*: Our unique blend of allulose and monk fruit tastes just like the sugar you’re used to, but has almost no glycemic impact and almost zero calories (less than 0.4 cal/g).
GLUTEN-FREE & GRAIN-FREE: All of our ingredients are non-GMO. No gluten, grains, soy, sugar alcohols, and/or artificial ingredients.
MORE THAN BREAKFAST: Pour a bowl for a power-packed breakfast, afternoon snack, or a midnight treat. (Basically, whenever your cereal cravings strike!).
BUZZ-WORTHY: Forbes called Magic Spoon “the future of cereal” and TIME Magazine named it in their Top 100 Inventions of 2019. Also featured on the TODAY Show, CNN, Fortune, Fast Company, Business Insider, and more.
HIGH-PROTEIN: Packed with 12-14g protein per serving, a bowl of Magic Spoon gives you the energy and fuel to conquer the day
KETO-FRIENDLY: With 4-5g net carbs per serving, our cereal is perfect for a low-carb lifestyle.
ZERO SUGAR*: Our unique blend of allulose and monk fruit tastes just like the sugar you’re used to, but has almost no glycemic impact and almost zero calories (less than 0.4 cal/g).
GLUTEN-FREE & GRAIN-FREE: All of our ingredients are non-GMO. No gluten, grains, soy, sugar alcohols, and/or artificial ingredients.
MORE THAN BREAKFAST: Pour a bowl for a power-packed breakfast, afternoon snack, or a midnight treat. (Basically, whenever your cereal cravings strike!).
BUZZ-WORTHY: Forbes called Magic Spoon “the future of cereal” and TIME Magazine named it in their Top 100 Inventions of 2019. Also featured on the TODAY Show, CNN, Fortune, Fast Company, Business Insider, and more.
Serving Size: 1 cup
Serving Per Container: About 5
Amount :
Calories: 150
% Daily Value*
Total Fat 8g10%
Saturated Fat 1.5g8%
Trans Fat 0g
Cholesterol 10mg3%
Sodium 160mg7%
Total Carbohydrate 15g5%
Dietary Fiber 1g4%
Sugars 0g
Added Sugars 0g0%
Protein 13g24%
Vitamin D 0mcg0%
Calcium 19mg2%
Iron 2mg10%
Potassium 19mg0%
* Percentage of Daily Values are based on a 2,000 calorie diet.
Ingredients:
milk protein blend (casein*, whey protein concentrate*), sweetener blend (allulose, monk fruit extract*), oil blend (high oleic sunflower oil, avocado oil), tapioca starch, inulin* (from chicory root and/or agave), natural flavor*, blueberry*, fruit and vegetable juice* (for color), salt.' '[*adds a trivial amount of sugar.]
Allergens & Warnings:
Contains: Milk. Manufactured in a facility that processes wheat, soy, tree nuts, and sesame.State of Readiness: Ready to Eat
Package Quantity: 1
Net weight: 7 Ounces
TCIN: 89483628
UPC: 850002887426
Item Number (DPCI): 231-13-0390
Origin: Made in the USA
Grocery Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers. Any additional pictures are suggested servings only.
If the item details aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 7.5 inches length x 2 inches width x 10.3 inches height
Estimated ship weight: 0.6 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup. If purchased online with SNAP EBT, this item must be returned within 90 days of the date it was shipped, delivered by a Shipt shopper, or made ready for pickup. This 90-day return window is required by SNAP.
See the return policy for complete information.
Q: Someone explain how they get to 4 net carbs??
submitted by jeniw - 7 months ago
A: It seems that allulose is not a sugar alcohol, but is a “rare sugar”. Allulose, monk fruit, and stevia do not act like regular sugars in the body, so they are not required to be on a nutrition label and are subtracted from total carbs to get net carbs.
submitted byAnnaRose - 14 days agoA: When you are calculating carbs in foods that contain sugar alcohols (allulose), you subtract their amount along with the fiber to get the net carbs. In this case, the allulose is 10g and the fiber is 1g. So 10g plus 1g from 15g carbs is 4g net carbs. Most nutrition labels show the sugar alcohols (there are many different ones). Here they are showing them in a separate area. It is very confusing.
submitted byAnnaRose - 18 days ago
Q: Why is this advertised as 4 net carbs when it’s actually 15 per serving?
submitted by Tracey - 1 year ago
A: 1g of fiber & 10g of allulose
submitted byMeatandcarbs - 1 year agoA: What is used to give color?
submitted byQueen of Everything - 11 months ago
Q: In the ingredients section (adds a trivial amount of sugar) is listed several times so how can this be lableled as no sugar?
submitted by Consumer - 2 years ago
A: Because people get away with misleading information
submitted byCt - 1 year agoA: The same reason that products are allowed to be sold in the US as trans-fat free yet still contain partially hydrogenated oils.
submitted byLocutusOfBorg - 8 months ago
Q: how many servings per box? what size is a serving?
submitted by msozarks - 3 years ago
A: Hi there! Each box contains about 5 servings. A single serving is about 1 cup (37g).
submitted byMagic Spoon - 3 years agoBrand expert
Q: Is Magic Spoon vegan?
submitted by Waterwalker - 3 years ago
A: Magic Spoon is made with whey-based protein sourced from dairy and is not vegan. However, it is lactose free!
submitted byMagic Spoon - 3 years agoBrand expert
Q: Is this suitable for vegetarians that is no egg, meat, Red 4 derived from bugs etc. Dairy is fine for vegetarians.
submitted by Srividya - 3 months ago
Q: Is this safe for kids 4-5 years of age? It says it’s for grown-up’s?
submitted by Srividya - 3 months ago
Q: Are these snap ebt eligible?
submitted by A - 7 months ago
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Guests are saying
This cereal offers a unique blend of flavors and textures that cater to various dietary needs, particularly for those seeking low-carb and high-protein options. Many guests appreciate the nostalgic taste reminiscent of childhood favorites, while others enjoy the crunch that holds up well in milk. The variety of flavors, including fruity and chocolatey options, makes it a versatile choice for breakfast or snacks. However, some guests noted inconsistencies in flavor and sweetness across different boxes.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.1 out of 5 stars with 4495 reviews
quality: 3.56 out of 5
taste: 3.19 out of 5
value: 2.58 out of 5
49% would recommend
730 recommendations
1 out of 5 stars
Thumbs down graphic, would not recommend
21 October, 2025Verified purchase
nasty
absolutely disgusting
3 out of 5 stars
20 October, 2025Verified purchase
(no review title)
Not as bad as I was expecting it to be, tho if you eat it dry, it has a weird taste when you don’t combine the three flavors together. It also has a bad sour milk smell.
5 out of 5 stars
19 October, 2025
originally posted on Magic Spoon
Yummy
Oh my I love cereal but never thought I would be able it have a high protein one, that is good for you. This flover has to be my favorite one tastes just like fruit loops.
5 out of 5 stars
19 October, 2025
originally posted on Magic Spoon
My Favorite flavor!
I have tried many different items from Magic Spoon and I like them all, but nothing better than Blueberry muffin. Love it. 😍
5 out of 5 stars
19 October, 2025
originally posted on Magic Spoon
Lovely cereal
Lovely cereal, the only remark I’d have is they do get stuck in your teeth pretty good. Otherwise great to have.
5 out of 5 stars
18 October, 2025
originally posted on Magic Spoon
Loved it!
My son had to switch to a strict keto diet and magic spoon has saved us on busy mornings. My son loves it in fact he says “good” after every bite!
5 out of 5 stars
18 October, 2025
originally posted on Magic Spoon
Smores rocks!
One of my favorites and bonus it has 14g of protein...among the highest per serving
5 out of 5 stars
15 October, 2025
originally posted on Magic Spoon
Fruity Ceral
Excellent. This one is a top 3 for me and one I get every time.
1 out of 5 stars
Thumbs down graphic, would not recommend
15 October, 2025Verified purchase
Nope.
Nope. Tastes like alcohol.
5 out of 5 stars
15 October, 2025
originally posted on Magic Spoon
the fruit flavors really shine
the fruit flavors are my favourites so far, taste like they smell and are satisfyingly sweet and fruity
3 out of 5 stars
15 October, 2025
originally posted on Magic Spoon
Yummy
the peanut butter is subtle, but it does taste good mixed with the chocolate!
5 out of 5 stars
15 October, 2025
originally posted on Magic Spoon
The fruit flavors really shine
the fruit flavors are my favourites so far, taste like they smell and are satisfyingly sweet and fruity
2 out of 5 stars
15 October, 2025
originally posted on Magic Spoon
Alright
it has a smoke-y taste rather than a toasted marshmallow taste, but its edible. Def my least favorite of my order though
3 out of 5 stars
15 October, 2025
originally posted on Magic Spoon
Alright
Smells more chocolaty than it tastes, but its yummy
4 out of 5 stars
14 October, 2025
originally posted on Magic Spoon
Good, not great
It tastes more like unsweetened cocoa than actual cocoa flavored cereal, but it's still good. It could use a little more sweetness or flavor, but still one of my favorites.
5 out of 5 stars
14 October, 2025
originally posted on Magic Spoon
Fantastic
It's like eating a bowl a fruit flavored children's cereal, without all the guilt and empty calories. Highly recommended!
1 out of 5 stars
14 October, 2025
originally posted on Magic Spoon
Tastes like cardboard.
Very little flavor, vaguely chemically. Would not buy again.
5 out of 5 stars
14 October, 2025
originally posted on Magic Spoon
Blueberry muffin cereal
I really like the blueberry muffin cereal . The portion size is perfect.
5 out of 5 stars
14 October, 2025
The peanut butter is so good
As long as you’re not expecting a sugary cereal, this is perfect. Great protein intake and it’s good
5 out of 5 stars
13 October, 2025
originally posted on Magic Spoon
YUM
love the peanut butter cereal Love all the flavors