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Magic Spoon Keto and Grain-Free Breakfast Cereal - 7oz - 2 of 4Magic Spoon Keto and Grain-Free Breakfast Cereal - 7oz - 3 of 4Magic Spoon Keto and Grain-Free Breakfast Cereal - 7oz - 4 of 4
Magic Spoon Keto and Grain-Free Breakfast Cereal - 7oz - 1 of 4

MAGIC SPOON Blueberry Muffin Protein Breakfast Cereal - 7oz

$8.99 ($1.28/ounce)See 1 deal for this item

Out of Stock

Free & easy returns
Free & easy returns
Return this item by mail or in store within 90 days for a full refund.
Eligible for registries and wish lists

At a glance

About this item

Highlights

  • 13G Protein
  • 0G Total Sugar
  • 5G Net Carbs
  • Grain and Gluten-Free
  • No synthetic dyes: Magic Spoon cereals do not contain synthetic dyes like Red 40 or Yellow 5.
  • Natural sources: Magic Spoon uses natural sources like vegetable juice for coloring.
  • Natural flavors: Magic Spoon cereals use natural flavors and do not contain artificial colors or sweeteners.

Description

MEET MAGIC SPOON: Magic Spoon looks – and tastes! – just like your favorite childhood flavors, but with no artificial ingredients. It’s the all-in-one cereal for adults, kids, and everyone in between. Includes 4x 7 oz. boxes in a variety pack.
HIGH-PROTEIN: Packed with 12-14g protein per serving, a bowl of Magic Spoon gives you the energy and fuel to conquer the day
KETO-FRIENDLY: With 4-5g net carbs per serving, our cereal is perfect for a low-carb lifestyle.
ZERO SUGAR*: Our unique blend of allulose and monk fruit tastes just like the sugar you’re used to, but has almost no glycemic impact and almost zero calories (less than 0.4 cal/g).
GLUTEN-FREE & GRAIN-FREE: All of our ingredients are non-GMO. No gluten, grains, soy, sugar alcohols, and/or artificial ingredients.
MORE THAN BREAKFAST: Pour a bowl for a power-packed breakfast, afternoon snack, or a midnight treat. (Basically, whenever your cereal cravings strike!).
BUZZ-WORTHY: Forbes called Magic Spoon “the future of cereal” and TIME Magazine named it in their Top 100 Inventions of 2019. Also featured on the TODAY Show, CNN, Fortune, Fast Company, Business Insider, and more.

Serving Size: 1 cup

Serving Per Container: About 5

Amount 1 Cup (38g)

Calories: 150
% Daily Value*
Total Fat 8grm10%
Saturated Fat 1.5grm8%
Trans Fat 0grm0%
Cholesterol 10mg3%
Sodium 160mg7%
Total Carbohydrate 15grm5%
Dietary Fiber 1grm4%
Total Sugars 0grm0%
Added Sugars 0grm0%
Protein 13grm24%
Vitamin D 0mcg0%
Calcium 19mg2%
Iron 2mg10%
Potassium 19mg0%
* Percentage of Daily Values are based on a 2,000 calorie diet.

Ingredients:

milk protein blend (casein(a), whey protein concentrate(a)), sweetener blend (allulose, monk fruit extract(a)), oil blend (high oleic sunflower oil, avocado oil), tapioca starch, inulin(a) (from chicory root and/or agave), natural flavor(a), blueberry(a), fruit and vegetable juice(a) (for color), salt. (a)adds a trivial amount of sugar.

Allergens & Warnings:

Contains: milk. Manufactured in a facility that processes wheat, soy, tree nuts, and sesame.
Features: No Certified Synthetic Colors (No FD&C Colors)
State of Readiness: Ready to Eat
Package Quantity: 1
TCIN: 89483628
UPC: 850002887426
Item Number (DPCI): 231-13-0390
Origin: Made in the USA
Grocery Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers. Any additional pictures are suggested servings only.
If the item details aren’t accurate or complete, we want to know about it.

Shipping details

Estimated ship dimensions: 7.5 inches length x 2 inches width x 10.3 inches height
Estimated ship weight: 0.6 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest. If purchased online with SNAP EBT, this item must be returned within 90 days of the date it was shipped, delivered by a Shipt shopper, or made ready for pickup. This 90-day return window is required by SNAP.
See the return policy for complete information.

Q: Why is this advertised as 4 net carbs when it’s actually 15 per serving?

submitted by Tracey - 2 years ago

  • A: 1g of fiber & 10g of allulose

    submitted byMeatandcarbs - 2 years ago

Q: Someone explain how they get to 4 net carbs??

submitted by jeniw - 1 year ago

  • A: It seems that allulose is not a sugar alcohol, but is a “rare sugar”. Allulose, monk fruit, and stevia do not act like regular sugars in the body, so they are not required to be on a nutrition label and are subtracted from total carbs to get net carbs.

    submitted byAnnaRose - 10 months ago

  • A: When you are calculating carbs in foods that contain sugar alcohols (allulose), you subtract their amount along with the fiber to get the net carbs. In this case, the allulose is 10g and the fiber is 1g. So 10g plus 1g from 15g carbs is 4g net carbs. Most nutrition labels show the sugar alcohols (there are many different ones). Here they are showing them in a separate area. It is very confusing.

    submitted byAnnaRose - 10 months ago

Q: In the ingredients section (adds a trivial amount of sugar) is listed several times so how can this be lableled as no sugar?

submitted by Consumer - 2 years ago

  • A: The same reason that products are allowed to be sold in the US as trans-fat free yet still contain partially hydrogenated oils.

    submitted byLocutusOfBorg - 1 year ago

  • A: Because people get away with misleading information

    submitted byCt - 2 years ago

Q: how many servings per box? what size is a serving?

submitted by msozarks - 3 years ago

  • A: Hi there! Each box contains about 5 servings. A single serving is about 1 cup (37g).

    submitted byMagic Spoon - 3 years ago
    Brand expert

Q: Is Magic Spoon vegan?

submitted by Waterwalker - 4 years ago

  • A: Magic Spoon is made with whey-based protein sourced from dairy and is not vegan. However, it is lactose free!

    submitted byMagic Spoon - 4 years ago
    Brand expert

Q: Does the chocolate one turn my milk to chocolate milk? Asking for a friend

submitted by MariRodri - 6 months ago

Q: Is this suitable for vegetarians that is no egg, meat, Red 4 derived from bugs etc. Dairy is fine for vegetarians.

submitted by Srividya - 1 year ago

Q: Is this safe for kids 4-5 years of age? It says it’s for grown-up’s?

submitted by Srividya - 1 year ago

Q: Are these snap ebt eligible?

submitted by A - 1 year ago
See all questions (9)

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1 out of 5 stars
16 July, 2026Verified purchase

Yea no

I finished my bowl and threw the box away. No one should have to endure this in the name of protein.
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great

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Excellent!

Great taste, great macros, great art, tastes like childhood, would buy again!
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Inedible Cereal

(I tried the cocoa flavor). This tastes disgusting and extremely artificial. I could only take a few bites before I had to stop eating altogether. The protein flavor is extremely pungent and lingers in your mouth forever. The cereal isn't even crunchy either. Completely inedible in my opinion.
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quality: 2 out of 5
taste: 1 out of 5
value: 1 out of 5
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5 out of 5 stars
10 July, 2026
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Lovin' the chocolate!

Not only is this flavor delicious - at the end of the bowl you get chocolate milk!
Lisa D.
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5 out of 5 stars
9 July, 2026
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Very chocolatey

Daughter loves chocolate and this fits the bill for breakfast.
Esther Y. C.
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5 out of 5 stars
9 July, 2026
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Absolutely my daughter's favorite

Oh my this is ao goos my daughter had me order 2 more.
Esther Y. C.
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5 out of 5 stars
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All time favorite

The Peanut Butter cereal has been my absolute favorite since the beginning. I highly recommend it!
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Might be my new favorite!

I was skeptical at first and skipped this flavor for a long time. Wow, was I wrong!!! I love the Honey Nut so much I may increase how many boxes I receive in my subscription.
Kristin O.
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5 out of 5 stars
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Great flavor

Reminds me of the cocoa cereal I had when I was a kid.
Richard R.
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Honey nut cereal is awesome

Honey nut cereal is my new favorite flavor. Thanks, Magic Spoon!
Lauren T.
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7 July, 2026
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My obsession

This cereal is an expensive obsession. Cocoa is my #1. Chocolate Ripple milk, and skinny Mix marshmallow sauce drizzled on it. Yummy!
Linda H.
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5 out of 5 stars
5 July, 2026
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Tasty

Tastes great and doesn’t blow up my glucose readings
steve f.
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5 out of 5 stars
5 July, 2026
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so good

I have to stop from eating a whole box at once. if you can follow the cup/serving, you get like 5 bowls a week. But if you don't, you can do this box in about 2.5 days. I think these are the best flavor.
John P.
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5 out of 5 stars
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Wife and kiddo love them

This is the favorite of my wife and kiddo. Not a fruity fan myself but they are so I buy them to make them happy.
Matthew C.
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Cereal for diabetes

My hubby loves this cereal to have to eat for his diabetes. It's tasty, low carbs and low sugar.
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5 out of 5 stars
1 July, 2026
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Yum!

Love the flavor and that you make it healthy with lots of protein. Never thought I could eat cereal again.
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4 out of 5 stars
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Not my favorite flavor, but still good.

Not my favorite flavor, but still all right. So happy to find a healthy cereal with lots of protein! Never thought I'd be able to eat cereal again!
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Delicious Breakfast or Snack

I absolutely love this Cereal for Breakfast or a Sweet Snack. Perfect add to a snack bowl or just to grab a handful to get you over the 2pm hump. Really does taste like Froot Loops if that is what you're looking for.
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Love this cereal!!

This one is my go to. Chocolatey, but not sugary! I can have a bowl anytime time of the day!
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