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Magic Spoon Keto and Grain-Free Breakfast Cereal - 7oz
$8.99 ($1.28/ounce)
In Stock
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About this item
Highlights
- 13G Protein
- 0G Total Sugar
- 5G Net Carbs
- Grain and Gluten-Free
- No synthetic dyes: Magic Spoon cereals do not contain synthetic dyes like Red 40 or Yellow 5.
- Natural sources: Magic Spoon uses natural sources like vegetable juice for coloring.
- Natural flavors: Magic Spoon cereals use natural flavors and do not contain artificial colors or sweeteners.
Description
MEET MAGIC SPOON: Magic Spoon looks – and tastes! – just like your favorite childhood flavors, but with no artificial ingredients. It’s the all-in-one cereal for adults, kids, and everyone in between. Includes 4x 7 oz. boxes in a variety pack.
HIGH-PROTEIN: Packed with 12-14g protein per serving, a bowl of Magic Spoon gives you the energy and fuel to conquer the day
KETO-FRIENDLY: With 4-5g net carbs per serving, our cereal is perfect for a low-carb lifestyle.
ZERO SUGAR*: Our unique blend of allulose and monk fruit tastes just like the sugar you’re used to, but has almost no glycemic impact and almost zero calories (less than 0.4 cal/g).
GLUTEN-FREE & GRAIN-FREE: All of our ingredients are non-GMO. No gluten, grains, soy, sugar alcohols, and/or artificial ingredients.
MORE THAN BREAKFAST: Pour a bowl for a power-packed breakfast, afternoon snack, or a midnight treat. (Basically, whenever your cereal cravings strike!).
BUZZ-WORTHY: Forbes called Magic Spoon “the future of cereal” and TIME Magazine named it in their Top 100 Inventions of 2019. Also featured on the TODAY Show, CNN, Fortune, Fast Company, Business Insider, and more.
HIGH-PROTEIN: Packed with 12-14g protein per serving, a bowl of Magic Spoon gives you the energy and fuel to conquer the day
KETO-FRIENDLY: With 4-5g net carbs per serving, our cereal is perfect for a low-carb lifestyle.
ZERO SUGAR*: Our unique blend of allulose and monk fruit tastes just like the sugar you’re used to, but has almost no glycemic impact and almost zero calories (less than 0.4 cal/g).
GLUTEN-FREE & GRAIN-FREE: All of our ingredients are non-GMO. No gluten, grains, soy, sugar alcohols, and/or artificial ingredients.
MORE THAN BREAKFAST: Pour a bowl for a power-packed breakfast, afternoon snack, or a midnight treat. (Basically, whenever your cereal cravings strike!).
BUZZ-WORTHY: Forbes called Magic Spoon “the future of cereal” and TIME Magazine named it in their Top 100 Inventions of 2019. Also featured on the TODAY Show, CNN, Fortune, Fast Company, Business Insider, and more.
Serving Size: 1 cup
Serving Per Container: About 5
Amount :
Calories: 150
% Daily Value*
Total Fat 8g10%
Saturated Fat 1.5g8%
Trans Fat 0g
Cholesterol 10mg3%
Sodium 160mg7%
Total Carbohydrate 15g5%
Dietary Fiber 1g4%
Sugars 0g
Added Sugars 0g0%
Protein 13g24%
Vitamin D 0mcg0%
Calcium 19mg2%
Iron 2mg10%
Potassium 19mg0%
* Percentage of Daily Values are based on a 2,000 calorie diet.
Ingredients:
milk protein blend (casein*, whey protein concentrate*), sweetener blend (allulose, monk fruit extract*), oil blend (high oleic sunflower oil, avocado oil), tapioca starch, inulin* (from chicory root and/or agave), natural flavor*, blueberry*, fruit and vegetable juice* (for color), salt.' '[*adds a trivial amount of sugar.]
Allergens & Warnings:
Contains: Milk. Manufactured in a facility that processes wheat, soy, tree nuts, and sesame.State of Readiness: Ready to Eat
Package Quantity: 1
Net weight: 7 Ounces
TCIN: 89483628
UPC: 850002887426
Item Number (DPCI): 231-13-0390
Origin: Made in the USA
Grocery Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers. Any additional pictures are suggested servings only.
If the item details aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 7.5 inches length x 2 inches width x 10.3 inches height
Estimated ship weight: 0.6 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup. If purchased online with SNAP EBT, this item must be returned within 90 days of the date it was shipped, delivered by a Shipt shopper, or made ready for pickup. This 90-day return window is required by SNAP.
See the return policy for complete information.
Q: Someone explain how they get to 4 net carbs??
submitted by jeniw - 8 months ago
A: It seems that allulose is not a sugar alcohol, but is a “rare sugar”. Allulose, monk fruit, and stevia do not act like regular sugars in the body, so they are not required to be on a nutrition label and are subtracted from total carbs to get net carbs.
submitted byAnnaRose - 2 months agoA: When you are calculating carbs in foods that contain sugar alcohols (allulose), you subtract their amount along with the fiber to get the net carbs. In this case, the allulose is 10g and the fiber is 1g. So 10g plus 1g from 15g carbs is 4g net carbs. Most nutrition labels show the sugar alcohols (there are many different ones). Here they are showing them in a separate area. It is very confusing.
submitted byAnnaRose - 2 months ago
Q: Why is this advertised as 4 net carbs when it’s actually 15 per serving?
submitted by Tracey - 1 year ago
A: 1g of fiber & 10g of allulose
submitted byMeatandcarbs - 1 year agoA: What is used to give color?
submitted byQueen of Everything - 1 year ago
Q: In the ingredients section (adds a trivial amount of sugar) is listed several times so how can this be lableled as no sugar?
submitted by Consumer - 2 years ago
A: Because people get away with misleading information
submitted byCt - 1 year agoA: The same reason that products are allowed to be sold in the US as trans-fat free yet still contain partially hydrogenated oils.
submitted byLocutusOfBorg - 9 months ago
Q: how many servings per box? what size is a serving?
submitted by msozarks - 3 years ago
A: Hi there! Each box contains about 5 servings. A single serving is about 1 cup (37g).
submitted byMagic Spoon - 3 years agoBrand expert
Q: Is Magic Spoon vegan?
submitted by Waterwalker - 3 years ago
A: Magic Spoon is made with whey-based protein sourced from dairy and is not vegan. However, it is lactose free!
submitted byMagic Spoon - 3 years agoBrand expert
Q: Is this suitable for vegetarians that is no egg, meat, Red 4 derived from bugs etc. Dairy is fine for vegetarians.
submitted by Srividya - 4 months ago
Q: Is this safe for kids 4-5 years of age? It says it’s for grown-up’s?
submitted by Srividya - 4 months ago
Q: Are these snap ebt eligible?
submitted by A - 8 months ago
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Guests are saying
This cereal offers a unique blend of flavors and textures that cater to various dietary needs, particularly for those seeking low-carb and high-protein options. Many guests appreciate the nostalgic taste reminiscent of childhood favorites, while others enjoy the crunch that holds up well in milk. The variety of flavors, including fruity and chocolatey options, makes it a versatile choice for breakfast or snacks. However, some guests noted inconsistencies in flavor and sweetness across different boxes.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.1 out of 5 stars with 4666 reviews
quality: 3.56 out of 5
taste: 3.19 out of 5
value: 2.58 out of 5
49% would recommend
734 recommendations
5 out of 5 stars
2 December, 2025
originally posted on Magic Spoon
My husbands favorite
He eats this most days. Hard to find a low carb cereal.
5 out of 5 stars
2 December, 2025
originally posted on Magic Spoon
Love the fruity cereal
I have not been a breakfast eater and especially not with cereal but this one brings me back to my early days of Fruit Loops but only in a good way❣️
5 out of 5 stars
1 December, 2025
originally posted on Magic Spoon
Taste like frootloops
Was pleasantly surprised at the flavor and it’s definitely a favorite
4 out of 5 stars
1 December, 2025
originally posted on Magic Spoon
Wish that...
It’s a good flavor I just wish it had a stronger peanut butter taste
5 out of 5 stars
30 November, 2025
originally posted on Magic Spoon
Still my favorite...
...of all Magic Spoon Cereals. I like its amount of nuttiness and sweetness, and it is most versatile to its combinations, be it with vegan beverage variations, fruits, chocolate, yoghurt, or plain as snack... I am glad there are so many great choices of treats, but if I for some reason had to only choose one, Honey Nut Cereal would be it!...
5 out of 5 stars
28 November, 2025
originally posted on Magic Spoon
Better than the rest
Since I started eating magic spoon as a subscriber I have enjoyed the taste and satisfying flavor of this cereal, I am a diabetic and this cereal by having low carbs, I am able to eat a cup full every morning, which I do and sometimes for dinner when I have and appetite for regular foods. THANK YOU VERY MUCH!
5 out of 5 stars
25 November, 2025
originally posted on Magic Spoon
Amazing
Best cereal for my T1D 10 year old! Tastes great and no sugar spikes!
5 out of 5 stars
23 November, 2025
originally posted on Magic Spoon
Love this!
The flavor on this one was awesome! Give this wine a try! I am ordering more soon!
5 out of 5 stars
22 November, 2025
originally posted on Magic Spoon
One of my regulars
A half cup of cocoa and a half cup of peanut butter flavored. Now top it with unsweetened chocolate almond milk. Cereal heaven!
5 out of 5 stars
22 November, 2025
originally posted on Magic Spoon
One of my favorites
The peanut butter, in conjunction with the chocolate, is one of my favorites! More a treat than a breakfast. I mix half a cup of each flavor together and top it with unsweetened chocolate almond milk. Delish! Like a Reeses cup in cereal form!
2 out of 5 stars
22 November, 2025
originally posted on Magic Spoon
To sweet for me
I’m sure many will love it but it’s to sweet for my taste.
3 out of 5 stars
21 November, 2025
originally posted on Magic Spoon
3 stars.
Had a decent cocoa flavor. Can use some enhancement on flavor. Leaves film on teeth and gums.
1 out of 5 stars
21 November, 2025
originally posted on Magic Spoon
1 star.
I was very excited to eat this cereal. It was disappointing. 1 star. Leaves film on teeth and gums.
5 out of 5 stars
21 November, 2025
originally posted on Magic Spoon
5 stars.
This cereal actually tasted like a fruity cereal. Good job! Leaves film on teeth and gums. All your cereals do this.
5 out of 5 stars
20 November, 2025
originally posted on Magic Spoon
Blueberry is great
Blueberry does tastes great as eating a very good substitute of certain Blueberry Muffins which they added too much "added sugars" . I will think of buying this one again if i could as one of my regular picks IMHO. 5 stars
5 out of 5 stars
20 November, 2025
originally posted on Magic Spoon
Crunchy and delicious cereal!
How do they get their cereal to stay crunchy in milk? So good!
5 out of 5 stars
Thumbs up graphic, would recommend
19 November, 2025Verified purchase
Amazing
Best cereal I have ever had. Sooo delicious. The box isn’t big enough, but great taste, texture, nutritional value & ingredients. Highly recommend.
4 out of 5 stars
19 November, 2025
originally posted on Magic Spoon
Chocolately!
If you want more chocolate than choco chip this is it. Might give you chocolate overload and you might need assistance, but if you are really into chocolate, this is the one.
5 out of 5 stars
19 November, 2025
originally posted on Magic Spoon
Love ALL of the cereals!!
My prayers have been answered!! I empty a bag of each one into a big huge container and shake it up to get it all mixed together. This way I can enjoy all of them together at the same time!! I pour one cup of it into one of your bowls and add some unsweetened vanilla soy milk. I’m a very happy girl!!
5 out of 5 stars
18 November, 2025
originally posted on Magic Spoon
Love It!
My 6 year old eats only Magic Spoon cereal! He loves it!