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Magic Spoon Keto and Grain-Free Breakfast Cereal - 7oz
$8.99 ($1.28/ounce)
In Stock
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About this item
Highlights
- 13G Protein
- 0G Total Sugar
- 5G Net Carbs
- Grain and Gluten-Free
- No synthetic dyes: Magic Spoon cereals do not contain synthetic dyes like Red 40 or Yellow 5.
- Natural sources: Magic Spoon uses natural sources like vegetable juice for coloring.
- Natural flavors: Magic Spoon cereals use natural flavors and do not contain artificial colors or sweeteners.
Description
MEET MAGIC SPOON: Magic Spoon looks – and tastes! – just like your favorite childhood flavors, but with no artificial ingredients. It’s the all-in-one cereal for adults, kids, and everyone in between. Includes 4x 7 oz. boxes in a variety pack.
HIGH-PROTEIN: Packed with 12-14g protein per serving, a bowl of Magic Spoon gives you the energy and fuel to conquer the day
KETO-FRIENDLY: With 4-5g net carbs per serving, our cereal is perfect for a low-carb lifestyle.
ZERO SUGAR*: Our unique blend of allulose and monk fruit tastes just like the sugar you’re used to, but has almost no glycemic impact and almost zero calories (less than 0.4 cal/g).
GLUTEN-FREE & GRAIN-FREE: All of our ingredients are non-GMO. No gluten, grains, soy, sugar alcohols, and/or artificial ingredients.
MORE THAN BREAKFAST: Pour a bowl for a power-packed breakfast, afternoon snack, or a midnight treat. (Basically, whenever your cereal cravings strike!).
BUZZ-WORTHY: Forbes called Magic Spoon “the future of cereal” and TIME Magazine named it in their Top 100 Inventions of 2019. Also featured on the TODAY Show, CNN, Fortune, Fast Company, Business Insider, and more.
HIGH-PROTEIN: Packed with 12-14g protein per serving, a bowl of Magic Spoon gives you the energy and fuel to conquer the day
KETO-FRIENDLY: With 4-5g net carbs per serving, our cereal is perfect for a low-carb lifestyle.
ZERO SUGAR*: Our unique blend of allulose and monk fruit tastes just like the sugar you’re used to, but has almost no glycemic impact and almost zero calories (less than 0.4 cal/g).
GLUTEN-FREE & GRAIN-FREE: All of our ingredients are non-GMO. No gluten, grains, soy, sugar alcohols, and/or artificial ingredients.
MORE THAN BREAKFAST: Pour a bowl for a power-packed breakfast, afternoon snack, or a midnight treat. (Basically, whenever your cereal cravings strike!).
BUZZ-WORTHY: Forbes called Magic Spoon “the future of cereal” and TIME Magazine named it in their Top 100 Inventions of 2019. Also featured on the TODAY Show, CNN, Fortune, Fast Company, Business Insider, and more.
Serving Size: 1 cup
Serving Per Container: About 5
Amount :
Calories: 150
% Daily Value*
Total Fat 8g10%
Saturated Fat 1.5g8%
Trans Fat 0g
Cholesterol 10mg3%
Sodium 160mg7%
Total Carbohydrate 15g5%
Dietary Fiber 1g4%
Sugars 0g
Added Sugars 0g0%
Protein 13g24%
Vitamin D 0mcg0%
Calcium 19mg2%
Iron 2mg10%
Potassium 19mg0%
* Percentage of Daily Values are based on a 2,000 calorie diet.
Ingredients:
milk protein blend (casein*, whey protein concentrate*), sweetener blend (allulose, monk fruit extract*), oil blend (high oleic sunflower oil, avocado oil), tapioca starch, inulin* (from chicory root and/or agave), natural flavor*, blueberry*, fruit and vegetable juice* (for color), salt.' '[*adds a trivial amount of sugar.]
Allergens & Warnings:
Contains: Milk. Manufactured in a facility that processes wheat, soy, tree nuts, and sesame.State of Readiness: Ready to Eat
Package Quantity: 1
Net weight: 7 Ounces
TCIN: 89483628
UPC: 850002887426
Item Number (DPCI): 231-13-0390
Origin: Made in the USA
Grocery Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers. Any additional pictures are suggested servings only.
If the item details aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 7.5 inches length x 2 inches width x 10.3 inches height
Estimated ship weight: 0.6 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup. If purchased online with SNAP EBT, this item must be returned within 90 days of the date it was shipped, delivered by a Shipt shopper, or made ready for pickup. This 90-day return window is required by SNAP.
See the return policy for complete information.
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Guests are saying
This cereal offers a unique blend of flavors and textures that cater to various dietary needs, particularly for those seeking low-carb and high-protein options. Many guests appreciate the nostalgic taste reminiscent of childhood favorites, while others enjoy the crunch that holds up well in milk. The variety of flavors, including fruity and chocolatey options, makes it a versatile choice for breakfast or snacks. However, some guests noted inconsistencies in flavor and sweetness across different boxes.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.1 out of 5 stars with 4647 reviews
quality: 3.56 out of 5
taste: 3.19 out of 5
value: 2.58 out of 5
49% would recommend
734 recommendations
5 out of 5 stars
20 November, 2025
originally posted on Magic Spoon
Blueberry is great
Blueberry does tastes great as eating a very good substitute of certain Blueberry Muffins which they added too much "added sugars" . I will think of buying this one again if i could as one of my regular picks IMHO. 5 stars
5 out of 5 stars
Thumbs up graphic, would recommend
19 November, 2025Verified purchase
Amazing
Best cereal I have ever had. Sooo delicious. The box isn’t big enough, but great taste, texture, nutritional value & ingredients. Highly recommend.
1 out of 5 stars
14 November, 2025
originally posted on Magic Spoon
BlueBerry muffin
Not any blueberry muffin I ever ate. Maybe if it were made of roadside weeds.
1 out of 5 stars
10 November, 2025
originally posted on Magic Spoon
Nope, just nope
All these cereals taste the same with a flavor coating, it tastes great for about 5 seconds and then the after taste hits you. Its like they imagined what fake cereal would taste like and said yeah let's make that. It might help you lose weight and fight cravings but it will do so by making you slightly nauseous and unable to even think about eating another bowl. I will stick to my "unhealthy" full carb and sugar versions.
1 out of 5 stars
Thumbs down graphic, would not recommend
9 November, 2025Verified purchase
Penaut butter?
I’m reviewing the Peanut Butter protein cereal.. WHERES THE PEANUT BUTTER FLAVOR?! The honey flavor doesn’t contain honey but still tastes like it. These have peanut butter in them. Higher fat. No flavor.
1 out of 5 stars
Thumbs down graphic, would not recommend
6 November, 2025Verified purchase
(no review title)
Yuck! My daughter and I both tried it and agreed it was disgusting. Much much prefer Cascadian Farms Fruitful cereal. This tasted like soap. Gross!
5 out of 5 stars
6 November, 2025
originally posted on Magic Spoon
Muffin cereal is great.
This is a really good flavor that goes down quickly. These cereals keep you feeling full for many hours. I love the taste of Blueberry Muffin.
4 out of 5 stars
Thumbs up graphic, would recommend
4 November, 2025Verified purchase
Healthy Breakfast or Snack
My kids love the taste. It’s healthy, just a bit expensive compared to typical cereals, but you really can’t compare it, nutritionally.
1 out of 5 stars
Thumbs down graphic, would not recommend
21 October, 2025Verified purchase
nasty
absolutely disgusting
3 out of 5 stars
20 October, 2025Verified purchase
(no review title)
Not as bad as I was expecting it to be, tho if you eat it dry, it has a weird taste when you don’t combine the three flavors together. It also has a bad sour milk smell.
5 out of 5 stars
19 October, 2025
originally posted on Magic Spoon
My Favorite flavor!
I have tried many different items from Magic Spoon and I like them all, but nothing better than Blueberry muffin. Love it. 😍
1 out of 5 stars
Thumbs down graphic, would not recommend
15 October, 2025Verified purchase
Nope.
Nope. Tastes like alcohol.
5 out of 5 stars
15 October, 2025
originally posted on Magic Spoon
The fruit flavors really shine
the fruit flavors are my favourites so far, taste like they smell and are satisfyingly sweet and fruity
5 out of 5 stars
14 October, 2025
originally posted on Magic Spoon
Blueberry muffin cereal
I really like the blueberry muffin cereal . The portion size is perfect.
5 out of 5 stars
14 October, 2025
The peanut butter is so good
As long as you’re not expecting a sugary cereal, this is perfect. Great protein intake and it’s good
5 out of 5 stars
13 October, 2025
originally posted on Magic Spoon
This is a good flavor, I recommend it.
I was a little surprised how good this one was, this is a good choice.
2 out of 5 stars
Thumbs down graphic, would not recommend
13 October, 2025
(no review title)
Very weird after-taste.
1 out of 5 stars
Thumbs down graphic, would not recommend
8 October, 2025Verified purchase
Doesnt taste good
It is nasty! Doesn’t taste like cereal, more like solidified baby milk powder. It is not good. I recommend going for another high protein cereal brand.
5 out of 5 stars
1 October, 2025
originally posted on Magic Spoon
Blueberry Muffin Promotion
Great cereal especially for diabetics. I eat it to help control glucose level, heart health, kidney health and weight control.
4 out of 5 stars
23 September, 2025
originally posted on Magic Spoon
Muffin in a cereal? Muffin in a cereal!
Flavor is spot on. It’s funny to have a cereal tasting like this. I enjoyed it but it’s not my favorite. I’ll try other flavors until I have tasted them all