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Magic Spoon Keto and Grain-Free Breakfast Cereal - 7oz - 2 of 4Magic Spoon Keto and Grain-Free Breakfast Cereal - 7oz - 3 of 4Magic Spoon Keto and Grain-Free Breakfast Cereal - 7oz - 4 of 4
Magic Spoon Keto and Grain-Free Breakfast Cereal - 7oz - 1 of 4

MAGIC SPOON Blueberry Muffin Protein Breakfast Cereal - 7oz: No Certified Synthetic Colors

9 Questions
$8.99 ($1.28/ounce)

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At a glance

About this item

Highlights

  • 13G Protein
  • 0G Total Sugar
  • 5G Net Carbs
  • Grain and Gluten-Free
  • No synthetic dyes: Magic Spoon cereals do not contain synthetic dyes like Red 40 or Yellow 5.
  • Natural sources: Magic Spoon uses natural sources like vegetable juice for coloring.
  • Natural flavors: Magic Spoon cereals use natural flavors and do not contain artificial colors or sweeteners.

Description

MEET MAGIC SPOON: Magic Spoon looks – and tastes! – just like your favorite childhood flavors, but with no artificial ingredients. It’s the all-in-one cereal for adults, kids, and everyone in between. Includes 4x 7 oz. boxes in a variety pack.
HIGH-PROTEIN: Packed with 12-14g protein per serving, a bowl of Magic Spoon gives you the energy and fuel to conquer the day
KETO-FRIENDLY: With 4-5g net carbs per serving, our cereal is perfect for a low-carb lifestyle.
ZERO SUGAR*: Our unique blend of allulose and monk fruit tastes just like the sugar you’re used to, but has almost no glycemic impact and almost zero calories (less than 0.4 cal/g).
GLUTEN-FREE & GRAIN-FREE: All of our ingredients are non-GMO. No gluten, grains, soy, sugar alcohols, and/or artificial ingredients.
MORE THAN BREAKFAST: Pour a bowl for a power-packed breakfast, afternoon snack, or a midnight treat. (Basically, whenever your cereal cravings strike!).
BUZZ-WORTHY: Forbes called Magic Spoon “the future of cereal” and TIME Magazine named it in their Top 100 Inventions of 2019. Also featured on the TODAY Show, CNN, Fortune, Fast Company, Business Insider, and more.

Serving Size: 1 cup

Serving Per Container: About 5

Amount 1 Cup (38g)

Calories: 150
% Daily Value*
Total Fat 8grm10%
Saturated Fat 1.5grm8%
Trans Fat 0grm0%
Cholesterol 10mg3%
Sodium 160mg7%
Total Carbohydrate 15grm5%
Dietary Fiber 1grm4%
Total Sugars 0grm0%
Added Sugars 0grm0%
Protein 13grm24%
Vitamin D 0mcg0%
Calcium 19mg2%
Iron 2mg10%
Potassium 19mg0%
* Percentage of Daily Values are based on a 2,000 calorie diet.

Ingredients:

milk protein blend (casein(a), whey protein concentrate(a)), sweetener blend (allulose, monk fruit extract(a)), oil blend (high oleic sunflower oil, avocado oil), tapioca starch, inulin(a) (from chicory root and/or agave), natural flavor(a), blueberry(a), fruit and vegetable juice(a) (for color), salt. (a)adds a trivial amount of sugar.

Allergens & Warnings:

Contains: milk. Manufactured in a facility that processes wheat, soy, tree nuts, and sesame.
Features: No Certified Synthetic Colors (No FD&C Colors)
State of Readiness: Ready to Eat
Package Quantity: 1
TCIN: 89483628
UPC: 850002887426
Item Number (DPCI): 231-13-0390
Origin: Made in the USA
Grocery Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers. Any additional pictures are suggested servings only.
If the item details aren’t accurate or complete, we want to know about it.

Shipping details

Estimated ship dimensions: 7.5 inches length x 2 inches width x 10.3 inches height
Estimated ship weight: 0.6 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest. If purchased online with SNAP EBT, this item must be returned within 90 days of the date it was shipped, delivered by a Shipt shopper, or made ready for pickup. This 90-day return window is required by SNAP.
See the return policy for complete information.

Q: Why is this advertised as 4 net carbs when it’s actually 15 per serving?

submitted by Tracey - 2 years ago

  • A: 1g of fiber & 10g of allulose

    submitted byMeatandcarbs - 2 years ago

Q: Someone explain how they get to 4 net carbs??

submitted by jeniw - 1 year ago

  • A: It seems that allulose is not a sugar alcohol, but is a “rare sugar”. Allulose, monk fruit, and stevia do not act like regular sugars in the body, so they are not required to be on a nutrition label and are subtracted from total carbs to get net carbs.

    submitted byAnnaRose - 11 months ago

  • A: When you are calculating carbs in foods that contain sugar alcohols (allulose), you subtract their amount along with the fiber to get the net carbs. In this case, the allulose is 10g and the fiber is 1g. So 10g plus 1g from 15g carbs is 4g net carbs. Most nutrition labels show the sugar alcohols (there are many different ones). Here they are showing them in a separate area. It is very confusing.

    submitted byAnnaRose - 11 months ago

Q: In the ingredients section (adds a trivial amount of sugar) is listed several times so how can this be lableled as no sugar?

submitted by Consumer - 2 years ago

  • A: The same reason that products are allowed to be sold in the US as trans-fat free yet still contain partially hydrogenated oils.

    submitted byLocutusOfBorg - 2 years ago

  • A: Because people get away with misleading information

    submitted byCt - 2 years ago

Q: how many servings per box? what size is a serving?

submitted by msozarks - 4 years ago

  • A: Hi there! Each box contains about 5 servings. A single serving is about 1 cup (37g).

    submitted byMagic Spoon - 4 years ago
    Brand expert

Q: Is Magic Spoon vegan?

submitted by Waterwalker - 4 years ago

  • A: Magic Spoon is made with whey-based protein sourced from dairy and is not vegan. However, it is lactose free!

    submitted byMagic Spoon - 4 years ago
    Brand expert

Q: Does the chocolate one turn my milk to chocolate milk? Asking for a friend

submitted by MariRodri - 8 months ago

Q: Is this suitable for vegetarians that is no egg, meat, Red 4 derived from bugs etc. Dairy is fine for vegetarians.

submitted by Srividya - 1 year ago

Q: Is this safe for kids 4-5 years of age? It says it’s for grown-up’s?

submitted by Srividya - 1 year ago

Q: Are these snap ebt eligible?

submitted by A - 1 year ago
See all questions (9)

Additional product information and recommendations

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Guests are saying

Guests appreciate the delightful crunch and nostalgic flavors of this cereal, which offers a guilt-free breakfast option packed with protein. Many enjoy mixing different flavors for a unique taste experience, while others highlight its suitability for various dietary needs, including low sugar and low carb. Despite some concerns about price and occasional aftertaste, the overall sentiment leans towards satisfaction, making it a popular choice for both adults and children alike.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.3 out of 5 stars with 10711 reviews
    quality: 3.53 out of 5
    taste: 3.16 out of 5
    value: 2.58 out of 5
    48% would recommend
    778 recommendations
    5 out of 5 stars
    Thumbs up graphic, would recommend
    11 September, 2026Verified purchase

    New formula more fiber

    New formula added more fiber, t1D baby girl realized right away and enjoys it more 10/10 recommend
    AC
    quality: 5 out of 5
    taste: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    9 September, 2026
    originally posted on Magic Spoon
    Image

    Amazing how did you do this

    You made an exact flavor match with so many of my favorite childhood cereals love them all flavor is exact match but no sugar
    Robert D.
    Did you find this review helpful?
    5 out of 5 stars
    7 September, 2026
    originally posted on Magic Spoon
    Image

    Love this new flavor

    Blueberry muffin cereal is delicious! It’s got the perfect sweetness with blueberry flavoring. I love it. It is a good change.
    Elizabeth L.
    Did you find this review helpful?
    5 out of 5 stars
    26 August, 2026
    originally posted on Magic Spoon
    Image

    My favorite flavor

    We began having trouble finding this flavor in stores. I like some of the others, but this is my favorite. Very pleased to be able to order on line
    Patricia A. W.
    Did you find this review helpful?
    1 out of 5 stars
    23 August, 2026Verified purchase

    (no review title)

    I ordered honey nut not the fruit ones
    Diane
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    21 August, 2026Verified purchase

    new favorite cereal

    finally! what I wish my cereal would taste like. crunchy, tasty and flavorful. best of all I don't feel guilty eating it in the morning. the chocolate one is great, it actually tastes like chocolate and makes my milk taste like yummy chocolate milk. my new favorite breakfast. while the boxes come in small sizes simply buy a variety of flavors.
    quality: 5 out of 5
    taste: 5 out of 5
    value: 4 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    20 August, 2026Verified purchase

    Great for gestational diabetes

    It tasted very good, better than Catalina crunch! And it didn’t spike my sugar. I’d recommend. It does feel very sweet though, probably because of the allulose, but its sweetness felt more natural than the Catalina crunch.
    Fruitypebbles
    1 guest found this review helpful. Did you?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    14 August, 2026Verified purchase

    (no review title)

    Tastes bland
    LB
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    12 August, 2026Verified purchase

    Great alternative cereal

    We love this cereal it feels like a healthier option for fruit loops plus protein!
    Addy Bar
    quality: 5 out of 5
    taste: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    10 August, 2026Verified purchase

    Yum!

    Tastes just like fruit loops!
    Ethan
    quality: 4 out of 5
    taste: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    1 August, 2026Verified purchase

    Chemical taste

    This is terrible! It has no crunch and is soft and kind of gummy that leaves a film on your teeth. I didn’t even put milk on it before I discovered how bad it is. I thought it had a chemical taste to it. It would probably be complete mush in milk. I threw a $9 box of cereal out after eating a few bites.
    Gramma932
    quality: 1 out of 5
    taste: 1 out of 5
    value: 1 out of 5
    3 guests found this review helpful. Did you?
    5 out of 5 stars
    31 July, 2026
    originally posted on Magic Spoon
    Image

    Blueberry! YUM

    I have had many different cereal flavors of Magic Spoon but this is hands down my favorite. With a little cold milk and strawberries or blueberries. YUM! 😋
    Lori B.
    Did you find this review helpful?
    5 out of 5 stars
    23 July, 2026
    originally posted on Magic Spoon
    Image

    Very good cereal

    This is our favorite cereal; that is why we decided to subscribe to a bundle every month
    Ronald R.
    Did you find this review helpful?
    5 out of 5 stars
    22 July, 2026
    originally posted on Magic Spoon
    Image

    Great taste

    This is a great tasting product. I wish it was available when my children were small.
    Digby J.
    Did you find this review helpful?
    1 out of 5 stars
    16 July, 2026Verified purchase

    Yea no

    I finished my bowl and threw the box away. No one should have to endure this in the name of protein.
    Happy Customer
    quality: 4 out of 5
    taste: 1 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    Thumbs down graphic, would not recommend
    16 July, 2026Verified purchase

    great

    great healthy cereal
    Cooolio
    quality: 5 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    12 July, 2026

    Inedible Cereal

    (I tried the cocoa flavor). This tastes disgusting and extremely artificial. I could only take a few bites before I had to stop eating altogether. The protein flavor is extremely pungent and lingers in your mouth forever. The cereal isn't even crunchy either. Completely inedible in my opinion.
    Wheelie
    quality: 2 out of 5
    taste: 1 out of 5
    value: 1 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    30 June, 2026
    originally posted on Magic Spoon
    Image

    Yummy in Blue!

    Delicious cereal with no artificial colors or dyes!!!
    Angie R.
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    26 June, 2026

    false advertising

    how is this 4g net carbs? 15g carbs - 1g fiber = 14 net carbs. not 4. this is false advertising
    Emily
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    20 June, 2026Verified purchase

    (no review title)

    there are way better protein cereals out there
    Target Team Member
    quality: 3 out of 5
    taste: 1 out of 5
    value: 1 out of 5
    Did you find this review helpful?

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