$8.99 when purchased online
About this item
Highlights
- Meet Magic Spoon: Magic Spoon looks and tastes like your favorite classic cereals, with high protein and 0g sugar. Includes one 7oz box of Fruity.
- High Protein: Packed with 13g of protein per serving, Magic Spoon is perfect for a filling breakfast or post-workout snack.
- Low Carb and Keto Friendly: With 4g net carbs and 0g sugar per serving, our cereal is perfect for anyone on a keto-friendly diet or living a low carbohydrate lifestyle.
- Gluten Free & Grain Free: We are a gluten-free, grain-free, soy-free, wheat-free, childlike cereal for grown-ups.
Description
● MEET MAGIC SPOON: Magic Spoon looks and tastes just like your favorite classic cereals, with none of the junk. Enjoy our delicious Fruity cereal!
● HIGH PROTEIN: Packed with 13g of protein per serving, Magic Spoon is perfect for a filling breakfast, afternoon snack, or post-workout meal.
● LOW CARB & KETO-FRIENDLY: With only 4g net carbs and 0g sugar per serving, it’s perfect for anyone on the keto diet or living a low carb lifestyle.
● GLUTEN-FREE & GRAIN-FREE: All of our ingredients are non-GMO. No gluten, grains, soy, sugar alcohols, or anything artificial.
● BUZZ-WORTHY: Forbes called Magic Spoon “the future of cereal” and TIME Magazine named it in their Top 100 Inventions of 2019. Also featured on the TODAY Show, CNN, Fortune, Fast Company, Business Insider, and more.
● HIGH PROTEIN: Packed with 13g of protein per serving, Magic Spoon is perfect for a filling breakfast, afternoon snack, or post-workout meal.
● LOW CARB & KETO-FRIENDLY: With only 4g net carbs and 0g sugar per serving, it’s perfect for anyone on the keto diet or living a low carb lifestyle.
● GLUTEN-FREE & GRAIN-FREE: All of our ingredients are non-GMO. No gluten, grains, soy, sugar alcohols, or anything artificial.
● BUZZ-WORTHY: Forbes called Magic Spoon “the future of cereal” and TIME Magazine named it in their Top 100 Inventions of 2019. Also featured on the TODAY Show, CNN, Fortune, Fast Company, Business Insider, and more.
Serving Size: About 1 Cup
Serving Per Container: About 5
Amount Amount Per Serving:
Calories: 150
% Daily Value*
Total Fat 8g10%
Saturated Fat 1g5%
Trans Fat 0g
Cholesterol 10mg3%
Sodium 160mg7%
Total Carbohydrate 15g5%
Dietary Fiber 1g4%
Sugars 0g
Added Sugars 0g0%
Protein 13g24%
Vitamin D 0mcg0%
Calcium 19mg2%
Iron 2mg10%
Potassium 19mg0%
* Percentage of Daily Values are based on a 2,000 calorie diet.
Ingredients:
milk protein blend (casein~, whey protein concentrate~), sweetener blend (allulose, monk fruit extract~), oil blend (high oleic sunflower oil, avocado oil), tapioca starch, inulin~ (from chicory root and/or agave), natural flavor~, salt, turmeric extract, spirulina extract, vegetable juice~ (for color). ~adds a trivial amount of sugar.
Allergens & Warnings:
Contains a bioengineered food ingredient., Contains: Milk. Manufactured in a facility which processes wheat, soy, and tree nuts.Contains: Milk
State of Readiness: Ready to Eat
Package Quantity: 1
Net weight: 7 Ounces
TCIN: 85367259
UPC: 850002887440
Item Number (DPCI): 231-13-0615
Origin: Made in the USA
Grocery Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers. Any additional pictures are suggested servings only.
If the item details above aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 2.06 inches length x 7.65 inches width x 10.44 inches height
Estimated ship weight: 0.04 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup. If purchased online with SNAP EBT, this item must be returned within 90 days of the date it was shipped, delivered by a Shipt shopper, or made ready for pickup. This 90-day return window is required by SNAP.
See the return policy for complete information.
Q: Why is this advertised as 4 net carbs when it’s actually 15 per serving?
submitted by Tracey - 2 months ago
Q: In the ingredients section (adds a trivial amount of sugar) is listed several times so how can this be lableled as no sugar?
submitted by Consumer - 6 months ago
A: Because people get away with misleading information
submitted byCt - 2 months ago
Q: how many servings per box? what size is a serving?
submitted by msozarks - 2 years ago
A: Hi there! Each box contains about 5 servings. A single serving is about 1 cup (37g).
submitted byMagic Spoon - 2 years agoBrand expert
Q: Is Magic Spoon vegan?
submitted by Waterwalker - 2 years ago
A: Magic Spoon is made with whey-based protein sourced from dairy and is not vegan. However, it is lactose free!
submitted byMagic Spoon - 2 years agoBrand expert
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4.4 out of 5 stars with 2065 reviews
56% would recommend
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taste: 3.62 out of 5
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My favorite!
5 out of 5 stars
Thumbs up graphic, would recommend
Cassandra - 11 days ago, Verified purchaser
I came across this flavor of cereal when I was pregnant. It was delicious and hit the spot. The flavor reminds me of Froot Loops without the guilt. I usually buy it at grocery outlet at a way cheaper price. However when they don’t have it, I’ll buy a box from target. The cereal is pricey but so good.
Impressively Good!
5 out of 5 stars
Thumbs up graphic, would recommend
Emily - 13 days ago
I really loved these. They’re crispy, lemony, and are kinda frosted. The perfect amount of sweetness without a chemical/artificial sugar taste. I’m an extremely picky eater so I’ll call these a win for sure. I just wish they had a little more fiber!
Yuck
1 out of 5 stars
Thumbs down graphic, would not recommend
japg68 - 23 days ago
If those little packing peanuts were edible they prob would taste like this cereal. It is hands down the worst tasting cereal I have ever had and most expensive
Nope!
1 out of 5 stars
Thumbs down graphic, would not recommend
OctobersOwn08 - 26 days ago
This did not give me cereal vibes and I never want to taste this again. I have tried their variety pack and ended up having to throw it away because none of them were good. Save your money!
This stuff is disgusting
1 out of 5 stars
Thumbs down graphic, would not recommend
dinoboymom - 1 month ago
This stuff was awful. It left such a weird aftertaste and texture. The initial flavor isn’t too bad. It’s just a hard pass. I threw the whole box away.
It really is magic
5 out of 5 stars
Thumbs up graphic, would recommend
tiffie - 1 month ago
I can’t believe there is no sugar in here, I’ve been trying to cut down sugar so I gave this a shot and wow it really tastes like a healthy version of fruit loops. And I can’t believe how much protein is in here! It does have a slight aftertaste but maybe you get used to it.
Love
5 out of 5 stars
Thumbs up graphic, would recommend
Mags - 2 months ago, Verified purchaser
To say that cereal was one of my favorite things about childhood would be an understatement. I haven’t had it in years because I’ve tried to stick to a keto/low carb diet. Heard an advertisement on a podcast for Magic Spoon, but I thought it was an “order online” type product. I was pretty excited to see it at Target, and I immediately picked it up. It did not disappoint. It tastes just like Froot Loops, one of my favorites. I just wish it wasn’t so pricey. But, it will be a nice occasional treat.
Trash
1 out of 5 stars
Thumbs down graphic, would not recommend
Torrie - 2 months ago, Verified purchaser
If I could give this cereal zero stars I would. Whoever raved about this and lied to me about it being delicious needs to go to jail. This cereals texture is something I can’t get past. It’s trash. Do not buy this due to hype
Price and flavour = meh
2 out of 5 stars
Thumbs down graphic, would not recommend
Amber - 2 months ago, Verified purchaser
I wanted to love this for all the influencers who rave about it. For the price I didn’t feel the flavour was up to par. If you’re like and can pick out aspartame (though not in this product) it gives me that same weird taste. I could appreciate the healthy benefits but the price and weird artificial sweetener taste leaves me opting for a smoothie instead. Also I think it worked out to 4 adult portions in one box?!
Not good!
1 out of 5 stars
Thumbs down graphic, would not recommend
TargetFan - 2 months ago, Verified purchaser
It’s really so little for the price and doesn’t taste good. It also got immediately soggy after adding milk and there was no crunch.
Low Carb serial
3 out of 5 stars
Thumbs down graphic, would not recommend
Carbie - 2 months ago
I was hoping for a great alternative to sugary cereal. These start off ok but have a strange and funky aftertaste. For the price and amount of product, so not worth it. Disappointed.
Is this even food?
1 out of 5 stars
Thumbs down graphic, would not recommend
Aidan - 2 months ago
After reading the ingredients you'll have a hard time convincing me that this is actual food. They just mixed protein powder with oil and formed it into a structure resembling cereal. Then they have the audacity to charge $7-9 for a 7oz box. Never again.
Very okay
3 out of 5 stars
Thumbs down graphic, would not recommend
Marty - 2 months ago
Good macros and great for a sugar free cereal but a bit pricey for how much you get and the texture is a bit chalky for my liking. I think I'll just stick to froot loops.
We love it
5 out of 5 stars
Thumbs up graphic, would recommend
Britt - 2 months ago, Verified purchaser
Delicious and love the ingredients! Much better option for when you are craving cereal. A bit spendy but doesn’t stop me from buying!
high quality / low quantity
4 out of 5 stars
So - 2 months ago
It tastes good but it’s a very small amount a cereal for such a high price
Taste like froot loops and fruity pebbles combined
5 out of 5 stars
Thumbs up graphic, would recommend
Zbates - 3 months ago, Verified purchaser
Taste like front loops and fruity pebbles combined. Love,love,love!
Just eat fruity pebbles and drink s protein shake
2 out of 5 stars
Thumbs down graphic, would not recommend
Sally - 4 months ago
First of all, I take protein shakes and enjoy various protein bars etc, so I understand the taste sometimes isn’t perfect for the benefit of getting protein in your diet. This cereal tastes like straight up processed junk food garbage. You might as well enjoy the real fruity pebbles and just drink a protein shake afterwards and save yourself $10.
Dont fall for it
1 out of 5 stars
Thumbs down graphic, would not recommend
Old Chef - 5 months ago
Despite being relatively tasty this cereal is a ripoff. The box is intended to have you believe you’re getting much more than you actually receive. Ounce for Ounce it is insanely expensive. Our son has a dye allergy so I was super stoked when it came out and was available here. As someone else pointed out with a hand comparison to the product received there is next to nothing in the package. The company has great marketing and packaging to lead you down the path to purchase. Buyer beware!! It does taste good with the typical alternative sugar aftertaste being minimally noticeable. Buy the Fruity Cuties at Trader Joe’s. It’s much better flavor (delicious), smells amazing, dye free as well and ounce per ounce it is 1/5th the price. Yes 1/5th!!!
Delicious
5 out of 5 stars
Thumbs up graphic, would recommend
Dee - 5 months ago
I’m pregnant & love eating this cereal, taste just like fruit loops, wish the bag was filled more for the price but I will still purchase again.
Too sweet!
1 out of 5 stars
Thumbs down graphic, would not recommend
Sweetie tooth - 5 months ago, Verified purchaser
Not sure how this is getting a high review since it is overly sweet. Looking at the ingredients, it is bad as the regular ones.