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Magic Spoon Keto and Grain-Free Breakfast Cereal - 7oz
$8.99 ($1.28/ounce)
In Stock
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About this item
Highlights
- Meet Magic Spoon: Magic Spoon looks and tastes like your favorite classic cereals, with high protein and 0g sugar. Includes one 7oz box of Fruity.
- High Protein: Packed with 13g of protein per serving, Magic Spoon is perfect for a filling breakfast or post-workout snack.
- Low Carb and Keto Friendly: With 4g net carbs and 0g sugar per serving, our cereal is perfect for anyone on a keto-friendly diet or living a low carbohydrate lifestyle.
- Gluten Free & Grain Free: We are a gluten-free, grain-free, soy-free, wheat-free, childlike cereal for grown-ups.
- No synthetic dyes: Magic Spoon cereals do not contain synthetic dyes like Red 40 or Yellow 5.
- Natural sources: Magic Spoon uses natural sources like vegetable juice for coloring.
- Natural flavors: Magic Spoon cereals use natural flavors and do not contain artificial colors or sweeteners.
Description
● MEET MAGIC SPOON: Magic Spoon looks and tastes just like your favorite classic cereals, with none of the junk. Enjoy our delicious Fruity cereal!
● HIGH PROTEIN: Packed with 13g of protein per serving, Magic Spoon is perfect for a filling breakfast, afternoon snack, or post-workout meal.
● LOW CARB & KETO-FRIENDLY: With only 4g net carbs and 0g sugar per serving, it’s perfect for anyone on the keto diet or living a low carb lifestyle.
● GLUTEN-FREE & GRAIN-FREE: All of our ingredients are non-GMO. No gluten, grains, soy, sugar alcohols, or anything artificial.
● BUZZ-WORTHY: Forbes called Magic Spoon “the future of cereal” and TIME Magazine named it in their Top 100 Inventions of 2019. Also featured on the TODAY Show, CNN, Fortune, Fast Company, Business Insider, and more.
● HIGH PROTEIN: Packed with 13g of protein per serving, Magic Spoon is perfect for a filling breakfast, afternoon snack, or post-workout meal.
● LOW CARB & KETO-FRIENDLY: With only 4g net carbs and 0g sugar per serving, it’s perfect for anyone on the keto diet or living a low carb lifestyle.
● GLUTEN-FREE & GRAIN-FREE: All of our ingredients are non-GMO. No gluten, grains, soy, sugar alcohols, or anything artificial.
● BUZZ-WORTHY: Forbes called Magic Spoon “the future of cereal” and TIME Magazine named it in their Top 100 Inventions of 2019. Also featured on the TODAY Show, CNN, Fortune, Fast Company, Business Insider, and more.
Serving Size: About 1 Cup
Serving Per Container: About 5
Amount :
Calories: 150
% Daily Value*
Total Fat 8g10%
Saturated Fat 1g5%
Trans Fat 0g
Cholesterol 10mg3%
Sodium 160mg7%
Total Carbohydrate 15g5%
Dietary Fiber 1g4%
Sugars 0g
Added Sugars 0g0%
Protein 13g24%
Vitamin D 0mcg0%
Calcium 19mg2%
Iron 2mg10%
Potassium 19mg0%
* Percentage of Daily Values are based on a 2,000 calorie diet.
Ingredients:
milk protein blend (casein~, whey protein concentrate~), sweetener blend (allulose, monk fruit extract~), oil blend (high oleic sunflower oil, avocado oil), tapioca starch, inulin~ (from chicory root and/or agave), natural flavor~, salt, turmeric extract, spirulina extract, vegetable juice~ (for color).' '[~adds a trivial amount of sugar.]
Allergens & Warnings:
Contains a bioengineered food ingredient., Contains: Milk. Manufactured in a facility which processes wheat, soy, and tree nuts.State of Readiness: Ready to Eat
Package Quantity: 1
Net weight: 7 Ounces
TCIN: 85367259
UPC: 850002887440
Item Number (DPCI): 231-13-0615
Origin: Made in the USA
Grocery Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers. Any additional pictures are suggested servings only.
If the item details aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 2.13 inches length x 7.67 inches width x 10.3 inches height
Estimated ship weight: 0.58 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup. If purchased online with SNAP EBT, this item must be returned within 90 days of the date it was shipped, delivered by a Shipt shopper, or made ready for pickup. This 90-day return window is required by SNAP.
See the return policy for complete information.
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4.6 out of 5 stars with 328 ratings
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Guests are saying
This cereal offers a unique blend of flavors and textures that cater to various dietary needs, particularly for those seeking low-carb and high-protein options. Many guests appreciate the nostalgic taste reminiscent of childhood favorites, while others enjoy the crunch that holds up well in milk. The variety of flavors, including fruity and chocolatey options, makes it a versatile choice for breakfast or snacks. However, some guests noted inconsistencies in flavor and sweetness across different boxes.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.1 out of 5 stars with 4643 reviews
quality: 3.56 out of 5
taste: 3.19 out of 5
value: 2.58 out of 5
49% would recommend
734 recommendations
2 out of 5 stars
22 November, 2025
originally posted on Magic Spoon
To sweet for me
I’m sure many will love it but it’s to sweet for my taste.
5 out of 5 stars
21 November, 2025
originally posted on Magic Spoon
5 stars.
This cereal actually tasted like a fruity cereal. Good job! Leaves film on teeth and gums. All your cereals do this.
5 out of 5 stars
Thumbs up graphic, would recommend
19 November, 2025Verified purchase
Amazing
Best cereal I have ever had. Sooo delicious. The box isn’t big enough, but great taste, texture, nutritional value & ingredients. Highly recommend.
5 out of 5 stars
18 November, 2025
originally posted on Magic Spoon
Fun!
Reminds me of my childhood, also fancy the Blueberry and Birthday Cake!
5 out of 5 stars
13 November, 2025
originally posted on Magic Spoon
Fruity tast
This cereal is so good. each bite is different and good.
5 out of 5 stars
12 November, 2025
originally posted on Magic Spoon
Best flavor they have
This fruity flavor is the first one I tried and so glad for that, because it’s the best one they have. It tastes like Fruit Loops met Trix. Their Cocoa one is awesome too - like Cocoa Puffs. Tried the Maple and Honey Nut ones - was not impressed - lacking flavor.I I love the clean ingredients, low sugar, and this gives me that extra bit of protein I need to hit my protein goals every day, without consuming another protein shake.
1 out of 5 stars
10 November, 2025
originally posted on Magic Spoon
You think it might be ok for about 3 seconds but then it tastes just like all the others
All these cereals taste the same with a flavor coating, it tastes great for about 5 seconds and then the after taste hits you. Its like they imagined what fake cereal would taste like and said yeah let's make that. It might help you lose weight and fight cravings but it will do so by making you slightly nauseous and unable to even think about eating another bowl. I will stick to my "unhealthy" full carb and sugar versions.
1 out of 5 stars
Thumbs down graphic, would not recommend
9 November, 2025Verified purchase
Penaut butter?
I’m reviewing the Peanut Butter protein cereal.. WHERES THE PEANUT BUTTER FLAVOR?! The honey flavor doesn’t contain honey but still tastes like it. These have peanut butter in them. Higher fat. No flavor.
1 out of 5 stars
Thumbs down graphic, would not recommend
6 November, 2025Verified purchase
(no review title)
Yuck! My daughter and I both tried it and agreed it was disgusting. Much much prefer Cascadian Farms Fruitful cereal. This tasted like soap. Gross!
5 out of 5 stars
5 November, 2025
originally posted on Magic Spoon
So yum
Definitely the best flavor — tastes just like the og from my childhood!!
4 out of 5 stars
Thumbs up graphic, would recommend
4 November, 2025Verified purchase
Healthy Breakfast or Snack
My kids love the taste. It’s healthy, just a bit expensive compared to typical cereals, but you really can’t compare it, nutritionally.
5 out of 5 stars
4 November, 2025
originally posted on Magic Spoon
Much tastier than Cheerios!
It is keto 1 protein to 1 carb, which is the diet that I am on to lose weight. And, it is tastier than cheerios and fruity pebbles, neither were i fond of. I was surprised that I liked them. Thanks!
5 out of 5 stars
3 November, 2025
originally posted on Magic Spoon
Yummm!
Smells and tastes just as good as the fruit loops I ate as a child.
1 out of 5 stars
3 November, 2025
originally posted on Magic Spoon
Inedibly sweet
Maybe a four-year-old child would appreciate this. I find it disgusting. I wish I could return them.
5 out of 5 stars
31 October, 2025
originally posted on Magic Spoon
Healthy and tasty
This is just like fruit loops, but without all that sugar and carbs of regular cereal. Love it!
5 out of 5 stars
31 October, 2025
originally posted on Magic Spoon
great healthy cereal
Love all the cereals here helped me get away from so much sugar and lose weight so many cereals have so much sugar in them and i have to say still great tasting and im on auto delivery,so if your looking for a great tasting cereal with great taste and less the sugar look no further and i have had their protien bars also and the granola all is great ...thank you so much for a better choice and healthy with great taste Gerard Perna
5 out of 5 stars
30 October, 2025
originally posted on Magic Spoon
Fruity Tulty
Fruity has become one of my favorite flavors since is was introduced.
1 out of 5 stars
30 October, 2025
originally posted on Magic Spoon
Sucked
I thought it was more than 7 oz. REALLY EXPENSIVE!!!
5 out of 5 stars
23 October, 2025
originally posted on Magic Spoon
My favorite
From the 4 cereals I ordered, this is my favorite! I’m eating cereal, again! Thank you, for this healthier choice. I feel like a kid
1 out of 5 stars
Thumbs down graphic, would not recommend
21 October, 2025Verified purchase
nasty
absolutely disgusting