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Magic Spoon Keto and Grain-Free Breakfast Cereal - 7oz - 2 of 4Magic Spoon Keto and Grain-Free Breakfast Cereal - 7oz - 3 of 4Magic Spoon Keto and Grain-Free Breakfast Cereal - 7oz - 4 of 4
Magic Spoon Keto and Grain-Free Breakfast Cereal - 7oz - 1 of 4

MAGIC SPOON S'mores Protein Breakfast Cereal - 7oz

$8.99 ($1.28/ounce)

In Stock

Eligible for registries and wish lists

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At a glance

About this item

Highlights

  • 14G Protein
  • 0G Total Sugar
  • 5G Net Carbs
  • Grain and Gluten-Free
  • No synthetic dyes: Magic Spoon cereals do not contain synthetic dyes like Red 40 or Yellow 5.
  • Natural sources: Magic Spoon uses natural sources like vegetable juice for coloring.
  • Natural flavors: Magic Spoon cereals use natural flavors and do not contain artificial colors or sweeteners.

Description

MEET MAGIC SPOON: Magic Spoon looks – and tastes! – just like your favorite childhood flavors, but with no artificial ingredients. It’s the all-in-one cereal for adults, kids, and everyone in between. Includes 4x 7 oz. boxes in a variety pack.
HIGH-PROTEIN: Packed with 12-14g protein per serving, a bowl of Magic Spoon gives you the energy and fuel to conquer the day
KETO-FRIENDLY: With 4-5g net carbs per serving, our cereal is perfect for a low-carb lifestyle.
ZERO SUGAR*: Our unique blend of allulose and monk fruit tastes just like the sugar you’re used to, but has almost no glycemic impact and almost zero calories (less than 0.4 cal/g).
GLUTEN-FREE & GRAIN-FREE: All of our ingredients are non-GMO. No gluten, grains, soy, sugar alcohols, and/or artificial ingredients.
MORE THAN BREAKFAST: Pour a bowl for a power-packed breakfast, afternoon snack, or a midnight treat. (Basically, whenever your cereal cravings strike!).
BUZZ-WORTHY: Forbes called Magic Spoon “the future of cereal” and TIME Magazine named it in their Top 100 Inventions of 2019. Also featured on the TODAY Show, CNN, Fortune, Fast Company, Business Insider, and more.

Serving Size: 1 cup

Serving Per Container: About 5

Amount :

Calories: 150
% Daily Value*
Total Fat 7g9%
Saturated Fat 1g5%
Trans Fat 0g
Cholesterol 10mg3%
Sodium 170mg7%
Total Carbohydrate 14g5%
Dietary Fiber 1g4%
Sugars 0g
Added Sugars 0g0%
Protein 14g27%
Vitamin D 0mcg0%
Calcium 22mg2%
Iron 2mg10%
Potassium 250mg2%
* Percentage of Daily Values are based on a 2,000 calorie diet.

Ingredients:

milk protein blend (casein§, whey protein concentrate§), sweetener blend (allulose, monk fruit extract§), oil blend (high oleic sunflower oil, avocado oil), tapioca starch, inulin§ (from chicory root and/or agave), cocoa powder§, natural flavors, fruit and vegetable juices (for color), salt. § adds a trivial amount of sugar.

Allergens & Warnings:

Contains: Milk. Manufactured in a facility which processes wheat, soy, and tree nuts.
State of Readiness: Ready to Eat
Package Quantity: 1
Net weight: 7 Ounces
TCIN: 90529123
UPC: 850002887907
Item Number (DPCI): 231-13-0621
Origin: Made in the USA or Imported
Grocery Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers. Any additional pictures are suggested servings only.
If the item details aren’t accurate or complete, we want to know about it.

Shipping details

Estimated ship dimensions: 2.13 inches length x 7.65 inches width x 10.25 inches height
Estimated ship weight: 0.6 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest. If purchased online with SNAP EBT, this item must be returned within 90 days of the date it was shipped, delivered by a Shipt shopper, or made ready for pickup. This 90-day return window is required by SNAP.
See the return policy for complete information.

Q: Why is this advertised as 4 net carbs when it’s actually 15 per serving?

submitted by Tracey - 2 years ago

  • A: 1g of fiber & 10g of allulose

    submitted byMeatandcarbs - 2 years ago

Q: Someone explain how they get to 4 net carbs??

submitted by jeniw - 1 year ago

  • A: It seems that allulose is not a sugar alcohol, but is a “rare sugar”. Allulose, monk fruit, and stevia do not act like regular sugars in the body, so they are not required to be on a nutrition label and are subtracted from total carbs to get net carbs.

    submitted byAnnaRose - 6 months ago

  • A: When you are calculating carbs in foods that contain sugar alcohols (allulose), you subtract their amount along with the fiber to get the net carbs. In this case, the allulose is 10g and the fiber is 1g. So 10g plus 1g from 15g carbs is 4g net carbs. Most nutrition labels show the sugar alcohols (there are many different ones). Here they are showing them in a separate area. It is very confusing.

    submitted byAnnaRose - 6 months ago

Q: In the ingredients section (adds a trivial amount of sugar) is listed several times so how can this be lableled as no sugar?

submitted by Consumer - 2 years ago

  • A: Because people get away with misleading information

    submitted byCt - 2 years ago

  • A: The same reason that products are allowed to be sold in the US as trans-fat free yet still contain partially hydrogenated oils.

    submitted byLocutusOfBorg - 1 year ago

Q: how many servings per box? what size is a serving?

submitted by msozarks - 3 years ago

  • A: Hi there! Each box contains about 5 servings. A single serving is about 1 cup (37g).

    submitted byMagic Spoon - 3 years ago
    Brand expert

Q: Is Magic Spoon vegan?

submitted by Waterwalker - 4 years ago

  • A: Magic Spoon is made with whey-based protein sourced from dairy and is not vegan. However, it is lactose free!

    submitted byMagic Spoon - 4 years ago
    Brand expert

Q: Does the chocolate one turn my milk to chocolate milk? Asking for a friend

submitted by MariRodri - 2 months ago

Q: Is this suitable for vegetarians that is no egg, meat, Red 4 derived from bugs etc. Dairy is fine for vegetarians.

submitted by Srividya - 8 months ago

Q: Is this safe for kids 4-5 years of age? It says it’s for grown-up’s?

submitted by Srividya - 8 months ago

Q: Are these snap ebt eligible?

submitted by A - 1 year ago
See all questions (9)

Additional product information and recommendations

Guests are saying

This cereal offers a unique blend of flavors and textures that cater to various dietary needs, particularly for those seeking low-carb and high-protein options. Many guests appreciate the nostalgic taste reminiscent of childhood favorites, while others enjoy the crunch that holds up well in milk. The variety of flavors, including fruity and chocolatey options, makes it a versatile choice for breakfast or snacks. However, some guests noted inconsistencies in flavor and sweetness across different boxes.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.3 out of 5 stars with 10319 reviews
    quality: 3.53 out of 5
    taste: 3.16 out of 5
    value: 2.57 out of 5
    48% would recommend
    759 recommendations
    3 out of 5 stars
    Thumbs down graphic, would not recommend
    26 March, 2026Verified purchase

    Needs rework

    They definitely need to rework the flavor on this one, it has potential but not very tasty right now
    ReviewMe
    quality: 3 out of 5
    taste: 1 out of 5
    value: 2 out of 5
    Did you find this review helpful?
    2 out of 5 stars
    Thumbs down graphic, would not recommend
    12 March, 2026Verified purchase

    No for me

    Does not taste at all like Honey Nut Cheerios, so if you’re buying it as a replacement, don’t. Honestly I forced myself to finish it but I would buy it again. Has a honey flavor but not really. I prefer the fruity one instead from this brand.
    KikiKak3s
    quality: 2 out of 5
    taste: 1 out of 5
    value: 1 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    3 March, 2026

    Tastes like fruit loops

    My daughter and I tried this this morning. It taste like fruit loops. We are excited to have it again tomorrow.
    Shoes
    1 guest found this review helpful. Did you?
    1 out of 5 stars
    27 February, 2026Verified purchase

    Not So Magic

    I have tried the other flavors and they are pretty good, will buy more when I run out. I personally think this one is awful. Sorry Magic Spoon!
    Tara
    Did you find this review helpful?
    1 out of 5 stars
    25 February, 2026
    originally posted on Magic Spoon
    Image

    Title

    This cereal tastes great! I really wish magic spoon would use a real service like UPS, USPS, or FedEx. They use ontrac, who tends to lose packages frequently. It's better to purchase in a store than ordering online because of this.
    Ryan T.
    Did you find this review helpful?
    3 out of 5 stars
    15 February, 2026
    originally posted on Magic Spoon
    Image

    Martha pendleton

    Couldn’t taste the marshmallows. The cereal is a little sweet for every day
    Martha P.
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    12 February, 2026Verified purchase

    (no review title)

    This is the most disgusting thing I have eaten
    Arlington
    quality: 1 out of 5
    taste: 1 out of 5
    value: 1 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    11 February, 2026
    originally posted on Magic Spoon
    Image

    Finally!!!

    I'm so excited they finally got this flavor. I was buying boxes of the graham cracker flavor, chocolate flavor, and marshmallow flavor when they came out at different times and saving them to mix together myself. This is much easier and so tasty!!
    Theresa D.
    Did you find this review helpful?
    3 out of 5 stars
    Thumbs down graphic, would not recommend
    10 February, 2026

    (no review title)

    It’s okay!! Definitely not good but not too bad.
    Inna
    quality: 3 out of 5
    taste: 2 out of 5
    value: 2 out of 5
    Did you find this review helpful?
    3 out of 5 stars
    3 February, 2026
    originally posted on Magic Spoon
    Image

    Not Very Flavorful

    For something Smores flavored, I expected more flavor, but it's edible at least.
    Kirby I. W.
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    31 January, 2026Verified purchase

    Taste like cardborad

    Don’t waste your money. They taste HORRIBLE.
    Not good
    quality: 1 out of 5
    taste: 1 out of 5
    value: 1 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    30 January, 2026Verified purchase

    Never again.

    Absolutely horrible flavor and caused Gastrointestinal issues almost immediately. Be aware this is whey protein and a bunch of garbage ingredients, which may be problematic for some with GI issues. Gross. Never again.
    XUFan
    quality: 1 out of 5
    taste: 1 out of 5
    value: 1 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    29 January, 2026

    Yummy

    I love this it is perfect for a midnight snack
    Rosie
    quality: 4 out of 5
    taste: 5 out of 5
    value: 4 out of 5
    1 guest found this review helpful. Did you?
    1 out of 5 stars
    28 January, 2026
    originally posted on Magic Spoon
    Image

    Cereal

    Did not like and the smell when I opened the bag did not like so I will not be buying again 😔😭
    Kathy A.
    Did you find this review helpful?
    5 out of 5 stars
    27 January, 2026
    originally posted on Magic Spoon
    Image

    Love the cereal and treats

    I love this cereal. It keeps me going without snacking. It’s just so expensive:(
    Maria M.
    Did you find this review helpful?
    4 out of 5 stars
    25 January, 2026
    originally posted on Magic Spoon
    Image

    Good but needs Marshmallows

    I like the S’Mores flavor, but I was expecting it to have those tiny crunchy freeze-dried marshmallows, like they have in Lucky Charms and hot cocoa packets. If they’re worried that the marshmallows would not stay crunchy, maybe they could put a zippered pouch of marshmallows in the box, so that you could add your own marshmallows each time, and then keep the bag sealed so they won’t lose their crunch.
    Martha D.
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    25 January, 2026

    (no review title)

    Overpriced for only 7oz and tasted disgustingly fake.
    Matthew
    quality: 3 out of 5
    taste: 2 out of 5
    value: 1 out of 5
    1 guest found this review helpful. Did you?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    24 January, 2026

    Worst cereal I've ever tasted

    I tried this and the cinnamon one and they both have the aftertaste of rotted cardboard… the flavoring tastes nothing like the description and this is way overpriced. I paid almost $11 for a cereal to taste like dirt. Please save your money and do not buy this.
    Perry
    quality: 1 out of 5
    taste: 1 out of 5
    value: 1 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    20 January, 2026Verified purchase

    Terrible

    I didn’t expect amazing but they were so bad don’t waste your money
    Jamie
    quality: 1 out of 5
    taste: 1 out of 5
    value: 1 out of 5
    1 guest found this review helpful. Did you?
    4 out of 5 stars
    19 January, 2026
    originally posted on Magic Spoon
    Image

    S'mores in a bowl for breakfast!

    This is a tasty cereal but not my favorite. It seems like it's hard to pull off all three flavors of a smore into one cereal bite. It's good but you don't get all of the smores' flavors in one bite necessarily. I'd buy it again but there are other MS flavors that outrank this one from Magic Spoon.
    Lisa K.
    Did you find this review helpful?

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