Sponsored
Magic Spoon Keto and Grain-Free Breakfast Cereal - 7oz
$8.99 ($1.28/ounce)
In Stock
Eligible for registries and wish lists
At a glance
Sponsored
About this item
Highlights
- 14G Protein
- 0G Total Sugar
- 5G Net Carbs
- Grain and Gluten-Free
- No synthetic dyes: Magic Spoon cereals do not contain synthetic dyes like Red 40 or Yellow 5.
- Natural sources: Magic Spoon uses natural sources like vegetable juice for coloring.
- Natural flavors: Magic Spoon cereals use natural flavors and do not contain artificial colors or sweeteners.
Description
MEET MAGIC SPOON: Magic Spoon looks – and tastes! – just like your favorite childhood flavors, but with no artificial ingredients. It’s the all-in-one cereal for adults, kids, and everyone in between. Includes 4x 7 oz. boxes in a variety pack.
HIGH-PROTEIN: Packed with 12-14g protein per serving, a bowl of Magic Spoon gives you the energy and fuel to conquer the day
KETO-FRIENDLY: With 4-5g net carbs per serving, our cereal is perfect for a low-carb lifestyle.
ZERO SUGAR*: Our unique blend of allulose and monk fruit tastes just like the sugar you’re used to, but has almost no glycemic impact and almost zero calories (less than 0.4 cal/g).
GLUTEN-FREE & GRAIN-FREE: All of our ingredients are non-GMO. No gluten, grains, soy, sugar alcohols, and/or artificial ingredients.
MORE THAN BREAKFAST: Pour a bowl for a power-packed breakfast, afternoon snack, or a midnight treat. (Basically, whenever your cereal cravings strike!).
BUZZ-WORTHY: Forbes called Magic Spoon “the future of cereal” and TIME Magazine named it in their Top 100 Inventions of 2019. Also featured on the TODAY Show, CNN, Fortune, Fast Company, Business Insider, and more.
HIGH-PROTEIN: Packed with 12-14g protein per serving, a bowl of Magic Spoon gives you the energy and fuel to conquer the day
KETO-FRIENDLY: With 4-5g net carbs per serving, our cereal is perfect for a low-carb lifestyle.
ZERO SUGAR*: Our unique blend of allulose and monk fruit tastes just like the sugar you’re used to, but has almost no glycemic impact and almost zero calories (less than 0.4 cal/g).
GLUTEN-FREE & GRAIN-FREE: All of our ingredients are non-GMO. No gluten, grains, soy, sugar alcohols, and/or artificial ingredients.
MORE THAN BREAKFAST: Pour a bowl for a power-packed breakfast, afternoon snack, or a midnight treat. (Basically, whenever your cereal cravings strike!).
BUZZ-WORTHY: Forbes called Magic Spoon “the future of cereal” and TIME Magazine named it in their Top 100 Inventions of 2019. Also featured on the TODAY Show, CNN, Fortune, Fast Company, Business Insider, and more.
Serving Size: 1 cup
Serving Per Container: About 5
Amount :
Calories: 150
% Daily Value*
Total Fat 7g9%
Saturated Fat 1g5%
Trans Fat 0g
Cholesterol 10mg3%
Sodium 170mg7%
Total Carbohydrate 14g5%
Dietary Fiber 1g4%
Sugars 0g
Added Sugars 0g0%
Protein 14g27%
Vitamin D 0mcg0%
Calcium 22mg2%
Iron 2mg10%
Potassium 250mg2%
* Percentage of Daily Values are based on a 2,000 calorie diet.
Ingredients:
milk protein blend (casein§, whey protein concentrate§), sweetener blend (allulose, monk fruit extract§), oil blend (high oleic sunflower oil, avocado oil), tapioca starch, inulin§ (from chicory root and/or agave), cocoa powder§, natural flavors, fruit and vegetable juices (for color), salt. § adds a trivial amount of sugar.' '
Allergens & Warnings:
Contains: Milk. Manufactured in a facility which processes wheat, soy, and tree nuts.State of Readiness: Ready to Eat
Package Quantity: 1
Net weight: 7 Ounces
TCIN: 90529123
UPC: 850002887907
Item Number (DPCI): 231-13-0621
Origin: Made in the USA or Imported
Grocery Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers. Any additional pictures are suggested servings only.
If the item details aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 2.13 inches length x 7.65 inches width x 10.25 inches height
Estimated ship weight: 0.6 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup. If purchased online with SNAP EBT, this item must be returned within 90 days of the date it was shipped, delivered by a Shipt shopper, or made ready for pickup. This 90-day return window is required by SNAP.
See the return policy for complete information.
Guests also viewed
Discover more options
Related Categories
Guests are saying
This cereal offers a unique blend of flavors and textures that cater to various dietary needs, particularly for those seeking low-carb and high-protein options. Many guests appreciate the nostalgic taste reminiscent of childhood favorites, while others enjoy the crunch that holds up well in milk. The variety of flavors, including fruity and chocolatey options, makes it a versatile choice for breakfast or snacks. However, some guests noted inconsistencies in flavor and sweetness across different boxes.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.1 out of 5 stars with 4643 reviews
quality: 3.56 out of 5
taste: 3.19 out of 5
value: 2.58 out of 5
49% would recommend
734 recommendations
5 out of 5 stars
Thumbs up graphic, would recommend
19 November, 2025Verified purchase
Amazing
Best cereal I have ever had. Sooo delicious. The box isn’t big enough, but great taste, texture, nutritional value & ingredients. Highly recommend.
5 out of 5 stars
18 November, 2025
originally posted on Magic Spoon
Tastes a little like a S'MORES Bar
I like the great taste but this cereal is perfect because it is not sweet. I look forward to eating it f I r breakfast. I have also had it as a snack I too.
1 out of 5 stars
14 November, 2025
originally posted on Magic Spoon
Smores
S-more? NO THANKS! Tastes like cat food floor sweepings.
1 out of 5 stars
Thumbs down graphic, would not recommend
9 November, 2025Verified purchase
Penaut butter?
I’m reviewing the Peanut Butter protein cereal.. WHERES THE PEANUT BUTTER FLAVOR?! The honey flavor doesn’t contain honey but still tastes like it. These have peanut butter in them. Higher fat. No flavor.
1 out of 5 stars
Thumbs down graphic, would not recommend
6 November, 2025Verified purchase
(no review title)
Yuck! My daughter and I both tried it and agreed it was disgusting. Much much prefer Cascadian Farms Fruitful cereal. This tasted like soap. Gross!
4 out of 5 stars
Thumbs up graphic, would recommend
4 November, 2025Verified purchase
Healthy Breakfast or Snack
My kids love the taste. It’s healthy, just a bit expensive compared to typical cereals, but you really can’t compare it, nutritionally.
5 out of 5 stars
4 November, 2025
originally posted on Magic Spoon
It was about time !
I am so happy to have found you! Is nearly impossible to find a cereal with no sugar and high proteine. So, thank you, thank you for an amazing, tasty and delicious product!
5 out of 5 stars
1 November, 2025
originally posted on Magic Spoon
Awesome
I love this cereal. The chocolate is my favorite, but this one is a close second.
1 out of 5 stars
21 October, 2025
originally posted on Magic Spoon
Can’t give a good rating
I’ve been charged for cereal but it is very late in arriving. Still in transit with no idea of when it will get here.
1 out of 5 stars
Thumbs down graphic, would not recommend
21 October, 2025Verified purchase
nasty
absolutely disgusting
3 out of 5 stars
20 October, 2025Verified purchase
(no review title)
Not as bad as I was expecting it to be, tho if you eat it dry, it has a weird taste when you don’t combine the three flavors together. It also has a bad sour milk smell.
5 out of 5 stars
18 October, 2025
originally posted on Magic Spoon
Smores rocks!
One of my favorites and bonus it has 14g of protein...among the highest per serving
1 out of 5 stars
Thumbs down graphic, would not recommend
15 October, 2025Verified purchase
Nope.
Nope. Tastes like alcohol.
2 out of 5 stars
15 October, 2025
originally posted on Magic Spoon
Alright
it has a smoke-y taste rather than a toasted marshmallow taste, but its edible. Def my least favorite of my order though
1 out of 5 stars
14 October, 2025
originally posted on Magic Spoon
Tastes like cardboard.
Very little flavor, vaguely chemically. Would not buy again.
5 out of 5 stars
14 October, 2025
The peanut butter is so good
As long as you’re not expecting a sugary cereal, this is perfect. Great protein intake and it’s good
3 out of 5 stars
13 October, 2025
originally posted on Magic Spoon
Good
Taste pretty good. Not big on smores in general but it wasn't bad.
2 out of 5 stars
Thumbs down graphic, would not recommend
13 October, 2025
(no review title)
Very weird after-taste.
1 out of 5 stars
Thumbs down graphic, would not recommend
8 October, 2025Verified purchase
Doesnt taste good
It is nasty! Doesn’t taste like cereal, more like solidified baby milk powder. It is not good. I recommend going for another high protein cereal brand.
5 out of 5 stars
3 October, 2025
originally posted on Magic Spoon
I Want S’More Please
I’m a sucker for mixing flavors, so having a delicious pre mixed cereal? Win win.