$8.49 sale price when purchased online
$8.99 list price
Target Online store #3991
About this item
Highlights
- 14G Protein
- 0G Total Sugar
- 5G Net Carbs
- Grain and Gluten-Free
- No synthetic dyes: Magic Spoon cereals do not contain synthetic dyes like Red 40 or Yellow 5.
- Natural sources: Magic Spoon uses natural sources like vegetable juice for coloring.
- Natural flavors: Magic Spoon cereals use natural flavors and do not contain artificial colors or sweeteners.
Description
MEET MAGIC SPOON: Magic Spoon looks – and tastes! – just like your favorite childhood flavors, but with no artificial ingredients. It’s the all-in-one cereal for adults, kids, and everyone in between. Includes 4x 7 oz. boxes in a variety pack.
HIGH-PROTEIN: Packed with 12-14g protein per serving, a bowl of Magic Spoon gives you the energy and fuel to conquer the day
KETO-FRIENDLY: With 4-5g net carbs per serving, our cereal is perfect for a low-carb lifestyle.
ZERO SUGAR*: Our unique blend of allulose and monk fruit tastes just like the sugar you’re used to, but has almost no glycemic impact and almost zero calories (less than 0.4 cal/g).
GLUTEN-FREE & GRAIN-FREE: All of our ingredients are non-GMO. No gluten, grains, soy, sugar alcohols, and/or artificial ingredients.
MORE THAN BREAKFAST: Pour a bowl for a power-packed breakfast, afternoon snack, or a midnight treat. (Basically, whenever your cereal cravings strike!).
BUZZ-WORTHY: Forbes called Magic Spoon “the future of cereal” and TIME Magazine named it in their Top 100 Inventions of 2019. Also featured on the TODAY Show, CNN, Fortune, Fast Company, Business Insider, and more.
HIGH-PROTEIN: Packed with 12-14g protein per serving, a bowl of Magic Spoon gives you the energy and fuel to conquer the day
KETO-FRIENDLY: With 4-5g net carbs per serving, our cereal is perfect for a low-carb lifestyle.
ZERO SUGAR*: Our unique blend of allulose and monk fruit tastes just like the sugar you’re used to, but has almost no glycemic impact and almost zero calories (less than 0.4 cal/g).
GLUTEN-FREE & GRAIN-FREE: All of our ingredients are non-GMO. No gluten, grains, soy, sugar alcohols, and/or artificial ingredients.
MORE THAN BREAKFAST: Pour a bowl for a power-packed breakfast, afternoon snack, or a midnight treat. (Basically, whenever your cereal cravings strike!).
BUZZ-WORTHY: Forbes called Magic Spoon “the future of cereal” and TIME Magazine named it in their Top 100 Inventions of 2019. Also featured on the TODAY Show, CNN, Fortune, Fast Company, Business Insider, and more.
Serving Size: 1 cup
Serving Per Container: About 5
Amount :
Calories: 150
% Daily Value*
Total Fat 7g9%
Saturated Fat 1g5%
Trans Fat 0g
Cholesterol 10mg3%
Sodium 170mg7%
Total Carbohydrate 14g5%
Dietary Fiber 1g4%
Sugars 0g
Added Sugars 0g0%
Protein 14g27%
Vitamin D 0mcg0%
Calcium 22mg2%
Iron 2mg10%
Potassium 250mg2%
* Percentage of Daily Values are based on a 2,000 calorie diet.
Ingredients:
milk protein blend (casein§, whey protein concentrate§), sweetener blend (allulose, monk fruit extract§), oil blend (high oleic sunflower oil, avocado oil), tapioca starch, inulin§ (from chicory root and/or agave), cocoa powder§, natural flavors, fruit and vegetable juices (for color), salt. § adds a trivial amount of sugar.' '
Allergens & Warnings:
Contains: Milk. Manufactured in a facility which processes wheat, soy, and tree nuts.State of Readiness: Ready to Eat
Package Quantity: 1
Net weight: 7 Ounces
TCIN: 90529123
UPC: 850002887907
Item Number (DPCI): 231-13-0621
Origin: Made in the USA or Imported
Grocery Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers. Any additional pictures are suggested servings only.
If the item details aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 2.13 inches length x 7.65 inches width x 10.25 inches height
Estimated ship weight: 0.6 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup. If purchased online with SNAP EBT, this item must be returned within 90 days of the date it was shipped, delivered by a Shipt shopper, or made ready for pickup. This 90-day return window is required by SNAP.
See the return policy for complete information.
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4.1 out of 5 stars with 4429 reviews
quality: 3.56 out of 5
taste: 3.2 out of 5
value: 2.59 out of 5
49% would recommend
728 recommendations
(no review title)
2 out of 5 stars
Thumbs down graphic, would not recommend
Crabster - today
Very weird after-taste.
Doesnt taste good
1 out of 5 stars
Thumbs down graphic, would not recommend
Yawzz - 5 days ago, Verified purchaser
It is nasty! Doesn’t taste like cereal, more like solidified baby milk powder. It is not good. I recommend going for another high protein cereal brand.
HELLOW WOW???
5 out of 5 stars
Sherena A. - 21 days ago
originally posted on Magic Spoon
The combination of the different flavors especially the chocolate is to die for! It’s the perfect mix! The perfect amount of each little flavor it’s so perfect I nearly ate the whole thing! The chocolate is to die for and the vanilla goes so well with the chocolate and the mix is just perfect I love it so much! The texture tooo is so perfect it’s the right texture for cereal and the size of the cereal is so cute and perfect I loved it honestly! Eating this was a whole experience in itself
Tastes like "cereal"
3 out of 5 stars
Ariel S. - 24 days ago
originally posted on Magic Spoon
Which I understand is a strange thing to say, but this really tastes like "generic sweet cereal". If there are graham, chocolate, or marshmallow flavors, I've lost them entirely. If you blind folded yourself and tried this, I imagine you might catch the chocolate but good luck otherwise? The magic spoon chocolate does tend to fall on the darker slightly more bitter side, so I suspect whatever marshmallow flavor was added counterbalanced it to make... Nothing. It's strange. It's not bad, it's just not good, and as a crazy s'mores flavored everything lover, it was just disappointing because I panic ordered quite a bit. Adding sugar free s'mores coffee syrup to the milk helps, so it's not unsalvageable but I wonder what happened, here.
Childhood Revisited
5 out of 5 stars
Raymont A. - 24 days ago
originally posted on Magic Spoon
Ohhhh the memories that flooded back... eating cereal at the kitchen table with my dad sitting across from me as we'd laugh, joke, or watch cartoons. Really wasn't expecting that from all 3 of the cereals I tasted. Good stuff right there!
Taste and texture have changed
2 out of 5 stars
Thumbs down graphic, would not recommend
Emlohr - 26 days ago, Verified purchaser
I love this cereal and typically purchase a box every week or so. Unfortunately, the most recent box I purchased tasted completely different (not good) and the cereal is softer and less crunchy. I’m hoping this is just a bad batch but if it’s a new formula, I don’t have any reason to repurchase.
Yummy breakfast
5 out of 5 stars
Josephine - 1 month ago, Verified purchaser
This is a great option to have on hand especially with it being back to school. We love having healthy protein rich options for our family to enjoy
S’mores is ok
3 out of 5 stars
Ricardo C. - 1 month ago
originally posted on Magic Spoon
It’s good but I wouldn’t say it tastes like a s’mores. Slightly chocolaty.
The Cereal Connoisseur Has Spoken
5 out of 5 stars
Mia S. - 1 month ago
originally posted on Magic Spoon
I have a disabled adult son whose dietary restrictions took away a lot of his favorite breakfast foods & snacks, and he was struggling with the feeling of deprivation and with the change of his life-long routine having access to cereal. So I started getting him Magic Spoon. He really loves it, and it helps him maintain the low-carb sugar-free diet because he's found a familiar favorite to enjoy-- cereal. He loves the S'mores flavor, but he says he would give them all 5/5 so there you are.
My wife hasn't tried this yet so I cannot rate her taste on this one
4 out of 5 stars
Dwain E. - 1 month ago
originally posted on Magic Spoon
I would say so far that this one is pretty good. I think the chocolate one would be overpowering flavor wise but this blends well.
My new FAV
5 out of 5 stars
Lynn M. - 1 month ago
originally posted on Magic Spoon
S’more brings back memories of camp, friends, campfires, toasting s’mores and being in the mountains at the cabin. And it’s delicious.YUM and memories.❤️
Delicious!
5 out of 5 stars
Billie S. - 1 month ago
originally posted on Magic Spoon
When I found out that this flavor was coming out, I was excited! Did not disappoint
Yummy
5 out of 5 stars
Thumbs up graphic, would recommend
Crayon - 1 month ago
Reminds me of honeycomb cereal - very yummy! I paired mine with oat milk and let it soak and puff up. Super fun to eat but quite pricey.
Weird taste
1 out of 5 stars
Thumbs down graphic, would not recommend
Ms - 2 months ago, Verified purchaser
Tastes like chemicals. I was excited about this one and the chocolate chip, but they both tasted very off.
Better than the individual flavors!!
5 out of 5 stars
Tracey T. - 2 months ago
originally posted on Magic Spoon
S'mores really has it all, the chocolate seems extra-chocolatey and the graham & marshmallow are a nice balance. Definitely would buy again - and I did! It should be a regular flavor!!
smores??
1 out of 5 stars
austin - 2 months ago, Verified purchaser
doesn’t taste like s’mores at all
S'mores- More marshmallow then anything.
2 out of 5 stars
Damon K. - 2 months ago
originally posted on Magic Spoon
I want to like the S'mores flavor but the most dominant of the three is the marshmallow with chocolate every now and then and graham cracker might as well not exist for me. Perhaps tweaking the mix to be less of the marshmallow stand in would help here or even changing the chocolate mix to actually mix the flavor into the cereal outright instead of a dusting on the outside? Same for the graham cracker in my opinion as its a pretty subtle flavor as is. Hoping for a tweak to this recipe in the future but for now ill keep it off my list.
Gross
1 out of 5 stars
Derrick B. - 2 months ago
originally posted on Magic Spoon
Honestly really gross lol. Other flavors are good.
S’mores Cereal
5 out of 5 stars
LORAINE M. - 2 months ago
originally posted on Magic Spoon
Delicious and flavor is almost exactly the taste of S’mores! Also wonderful to eat as a dry snack on the run! Texture perfect!
Trying helthier options but...
1 out of 5 stars
Thumbs down graphic, would not recommend
Small - 2 months ago
Way too sweet & gets soggy pretty quick. Expected more because of the price