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MAGIC SPOON Chocolate Chip Protein Breakfast Cereal - 7oz
$8.99 ($1.28/ounce)
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About this item
Highlights
- High-protein
- 0G Total Sugar
- Gluten-free
- Grain-free
- Soy-free
- Wheat-free
- Naturally flavored
Description
Sweet, crispy, and packed with chocolatey goodness — our Chocolate Chip cereal brings the flavor of your favorite classic cookie into a high-protein, low-sugar breakfast you can feel great about. With 13g of protein and just 0g of sugar per serving, it’s the perfect way to satisfy your cravings without the crash.
Serving Size: 37.0 g
Serving Per Container: 5
Amount :
Calories: 140
% Daily Value*
Total Fat 7g9%
Saturated Fat 0.5g3%
Trans Fat 0g
Cholesterol 10mg3%
Sodium 210mg9%
Total Carbohydrate 14g5%
Dietary Fiber 1g4%
Sugars 0g
Added Sugars 0g0%
Protein 13g24%
Vitamin D 0mcg0%
Calcium 30mg2%
Iron 2mg10%
Potassium 20mg0%
* Percentage of Daily Values are based on a 2,000 calorie diet.
Ingredients:
milk protein blend (casein§, whey protein concentrate§), sweetener blend (allulose, monk fruit extract§), oil blend (high oleic sunflower oil, avocado oil), tapioca starch, inulin§ (from chicory root and/or agave), natural flavor§, fruit and vegetable juice (for color), salt, edible glitter (sodium alginate, alkalized cocoa powder, gum arabic), §adds a trivial amount of sugar' '
Allergens & Warnings:
Contains: Milk. Manufactured in a facility that processes wheat, soy, tree nuts, and sesame.State of Readiness: Ready to Eat
Package Quantity: 1
Net weight: 7 Ounces
TCIN: 92898139
UPC: 850002887891
Item Number (DPCI): 231-13-0853
Origin: Made in the USA
Grocery Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers. Any additional pictures are suggested servings only.
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Shipping details
Estimated ship dimensions: 10.24 inches length x 7.68 inches width x 2.13 inches height
Estimated ship weight: 0.573 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup. If purchased online with SNAP EBT, this item must be returned within 90 days of the date it was shipped, delivered by a Shipt shopper, or made ready for pickup. This 90-day return window is required by SNAP.
See the return policy for complete information.
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Guests are saying
The chocolate chip cookie cereal has garnered mixed feedback from guests, with many enjoying its nostalgic flavor reminiscent of childhood treats. It is praised for being a healthier alternative to traditional cereals, offering a satisfying crunch and a decent protein content. However, some guests noted a bitter aftertaste and dissatisfaction with the chocolate flavor, suggesting improvements could be made. Overall, it serves as a delightful snack or breakfast option for those seeking a low-carb, high-protein choice.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.0 out of 5 stars with 398 reviews
quality: 3.43 out of 5
taste: 3 out of 5
value: 2.43 out of 5
40% would recommend
5 recommendations
5 out of 5 stars
19 November, 2025
originally posted on Magic Spoon
Choco Chip is the Magic Spoon best cereal
I'm sure everyone agrees Chocolate Chip is the best one, ... what's your favorite and why?
5 out of 5 stars
17 November, 2025
Tastes great, too expensive
For the price point this isn’t amazing, BUT, it’s one of the best flavors from their line imo. Doesn’t taste similar to cookie crisp, but has a nice, crispy, choco chip cookie taste. Good for a non cheat, cheat day treat.
2 out of 5 stars
14 November, 2025
originally posted on Magic Spoon
Almost okay
The idea is very fun, but the taste isn't there. It is cardboard-like in taste, with an occasional ping of chocolate afterthought. If you buy this thinking it will be anything like Cookie Crisp, think again.
2 out of 5 stars
31 October, 2025
originally posted on Magic Spoon
It's okay!
Not as good as the other flavors to us, but I think it's all preference.
1 out of 5 stars
30 October, 2025
originally posted on Magic Spoon
Sucked!!!
I was thinking it was getting a low carb cereal and alot more than 7 oz!!!!
4 out of 5 stars
19 October, 2025
originally posted on Magic Spoon
Tastes like the real thing!
Chocolate chip cookie cereal has a really good taste and taste pretty authentic and close to a real cookie
3 out of 5 stars
19 October, 2025
originally posted on Magic Spoon
Decent cereal
Didn’t really care for the taste one of my least favorites
3 out of 5 stars
13 October, 2025
originally posted on Magic Spoon
Ok flavor
This flavor is good not great, the chocolate spots have a weird flavor and I got some pieces with huge chunks of chocolate spots and they were chewy and had weird flavor. Other than that I liked the rest of the flavor. I thought I would like this flavor but it’s at the bottom of my list.
3 out of 5 stars
11 October, 2025Verified purchase
Tastes "healthy"
It’s not good enough to fool you into thinking it’s normal cereal, but it’s healthier than the average cereal.
1 out of 5 stars
6 October, 2025
originally posted on Magic Spoon
Not a fan
This cereal starts good at first bite but turns bitter after more masticating and sticks to your teeth too much.
5 out of 5 stars
5 October, 2025
originally posted on Magic Spoon
Choco Chip Cookie!
Smells and tastes just like a chocolate chip cookie!! This is one of my favorites for sure!
5 out of 5 stars
2 October, 2025
originally posted on Magic Spoon
Delicious
I've been buying this cereal for several years and I love it.
5 out of 5 stars
30 September, 2025
originally posted on Magic Spoon
Chocolate Chip Cookie Cereal
This is my husband's favorite. He says it isn't too sweet. We'll be buying more.
5 out of 5 stars
29 September, 2025
originally posted on Magic Spoon
We like this one.
We've been eating all the different flavors This one is surely a keeper
4 out of 5 stars
23 September, 2025
originally posted on Magic Spoon
Has a funny after taste
I love Magic Spoon cereal, but this is not my favorite flavor.
5 out of 5 stars
22 September, 2025
originally posted on Magic Spoon
Great cereal!
Eating this cereal makes me feel like a kid again, great flavor!
1 out of 5 stars
14 September, 2025
originally posted on Magic Spoon
Nasty
It taste like vomit! I want to return it. The other seven flavors were awesome to ok.
3 out of 5 stars
12 September, 2025
originally posted on Magic Spoon
Ok
I’ve only had one bowl, but it seemed to have a bitter taste & no chocolate flavor.
4 out of 5 stars
9 September, 2025
originally posted on Magic Spoon
Chocolate chip cookie cereal
Tastes ok, not my favorite. The “chocolate chips” aren’t chocolate at all. The ingredients say it’s edible glitter with alkalized cocoa powder. Would’ve been better with actual chocolate chip pieces.
5 out of 5 stars
7 September, 2025
originally posted on Magic Spoon
Cookie Crisp reborn!
I really enjoyed this though my husband wasn’t as much of a fan. Mostly after it as a snack in yogurt but also nice by the handful.