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Magic Spoon Keto and Grain-Free Breakfast Cereal - 7oz - 2 of 4Magic Spoon Keto and Grain-Free Breakfast Cereal - 7oz - 3 of 4Magic Spoon Keto and Grain-Free Breakfast Cereal - 7oz - 4 of 4
Magic Spoon Keto and Grain-Free Breakfast Cereal - 7oz - 1 of 4

MAGIC SPOON Chocolate Chip Protein Breakfast Cereal - 7oz

$8.99 ($1.28/ounce)

In Stock

Eligible for registries and wish lists

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At a glance

About this item

Highlights

  • High-protein
  • 0G Total Sugar
  • Gluten-free
  • Grain-free
  • Soy-free
  • Wheat-free
  • Naturally flavored

Description

Sweet, crispy, and packed with chocolatey goodness — our Chocolate Chip cereal brings the flavor of your favorite classic cookie into a high-protein, low-sugar breakfast you can feel great about. With 13g of protein and just 0g of sugar per serving, it’s the perfect way to satisfy your cravings without the crash.

Serving Size: 37.0 g

Serving Per Container: 5

Amount :

Calories: 140
% Daily Value*
Total Fat 7g9%
Saturated Fat 0.5g3%
Trans Fat 0g
Cholesterol 10mg3%
Sodium 210mg9%
Total Carbohydrate 14g5%
Dietary Fiber 1g4%
Sugars 0g
Added Sugars 0g0%
Protein 13g24%
Vitamin D 0mcg0%
Calcium 30mg2%
Iron 2mg10%
Potassium 20mg0%
* Percentage of Daily Values are based on a 2,000 calorie diet.

Ingredients:

milk protein blend (casein§, whey protein concentrate§), sweetener blend (allulose, monk fruit extract§), oil blend (high oleic sunflower oil, avocado oil), tapioca starch, inulin§ (from chicory root and/or agave), natural flavor§, fruit and vegetable juice (for color), salt, edible glitter (sodium alginate, alkalized cocoa powder, gum arabic), §adds a trivial amount of sugar

Allergens & Warnings:

Contains: Milk. Manufactured in a facility that processes wheat, soy, tree nuts, and sesame.
State of Readiness: Ready to Eat
Package Quantity: 1
Net weight: 7 Ounces
TCIN: 92898139
UPC: 850002887891
Item Number (DPCI): 231-13-0853
Origin: Made in the USA
Grocery Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers. Any additional pictures are suggested servings only.
If the item details aren’t accurate or complete, we want to know about it.

Shipping details

Estimated ship dimensions: 10.24 inches length x 7.68 inches width x 2.13 inches height
Estimated ship weight: 0.573 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest. If purchased online with SNAP EBT, this item must be returned within 90 days of the date it was shipped, delivered by a Shipt shopper, or made ready for pickup. This 90-day return window is required by SNAP.
See the return policy for complete information.

Q: Why is this advertised as 4 net carbs when it’s actually 15 per serving?

submitted by Tracey - 2 years ago

  • A: 1g of fiber & 10g of allulose

    submitted byMeatandcarbs - 2 years ago

Q: Someone explain how they get to 4 net carbs??

submitted by jeniw - 1 year ago

  • A: It seems that allulose is not a sugar alcohol, but is a “rare sugar”. Allulose, monk fruit, and stevia do not act like regular sugars in the body, so they are not required to be on a nutrition label and are subtracted from total carbs to get net carbs.

    submitted byAnnaRose - 6 months ago

  • A: When you are calculating carbs in foods that contain sugar alcohols (allulose), you subtract their amount along with the fiber to get the net carbs. In this case, the allulose is 10g and the fiber is 1g. So 10g plus 1g from 15g carbs is 4g net carbs. Most nutrition labels show the sugar alcohols (there are many different ones). Here they are showing them in a separate area. It is very confusing.

    submitted byAnnaRose - 6 months ago

Q: In the ingredients section (adds a trivial amount of sugar) is listed several times so how can this be lableled as no sugar?

submitted by Consumer - 2 years ago

  • A: Because people get away with misleading information

    submitted byCt - 2 years ago

  • A: The same reason that products are allowed to be sold in the US as trans-fat free yet still contain partially hydrogenated oils.

    submitted byLocutusOfBorg - 1 year ago

Q: how many servings per box? what size is a serving?

submitted by msozarks - 3 years ago

  • A: Hi there! Each box contains about 5 servings. A single serving is about 1 cup (37g).

    submitted byMagic Spoon - 3 years ago
    Brand expert

Q: Is Magic Spoon vegan?

submitted by Waterwalker - 4 years ago

  • A: Magic Spoon is made with whey-based protein sourced from dairy and is not vegan. However, it is lactose free!

    submitted byMagic Spoon - 4 years ago
    Brand expert

Q: Does the chocolate one turn my milk to chocolate milk? Asking for a friend

submitted by MariRodri - 2 months ago

Q: Is this suitable for vegetarians that is no egg, meat, Red 4 derived from bugs etc. Dairy is fine for vegetarians.

submitted by Srividya - 8 months ago

Q: Is this safe for kids 4-5 years of age? It says it’s for grown-up’s?

submitted by Srividya - 8 months ago

Q: Are these snap ebt eligible?

submitted by A - 1 year ago
See all questions (9)

Additional product information and recommendations

Guests are saying

This cereal offers a unique blend of flavors and textures that cater to various dietary needs, particularly for those seeking low-carb and high-protein options. Many guests appreciate the nostalgic taste reminiscent of childhood favorites, while others enjoy the crunch that holds up well in milk. The variety of flavors, including fruity and chocolatey options, makes it a versatile choice for breakfast or snacks. However, some guests noted inconsistencies in flavor and sweetness across different boxes.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.3 out of 5 stars with 10319 reviews
    quality: 3.53 out of 5
    taste: 3.16 out of 5
    value: 2.57 out of 5
    48% would recommend
    759 recommendations
    3 out of 5 stars
    1 April, 2026
    originally posted on Magic Spoon
    Image

    Too sweet and too many calories

    These are good to sticky sweet and too high in calories
    David G.
    Did you find this review helpful?
    3 out of 5 stars
    Thumbs down graphic, would not recommend
    26 March, 2026Verified purchase

    Needs rework

    They definitely need to rework the flavor on this one, it has potential but not very tasty right now
    ReviewMe
    quality: 3 out of 5
    taste: 1 out of 5
    value: 2 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    24 March, 2026
    originally posted on Magic Spoon
    Image

    Just like grandma's

    Tasted like real chocolate chip cookies that grandma made.
    Michael M.
    Did you find this review helpful?
    4 out of 5 stars
    23 March, 2026
    originally posted on Magic Spoon
    Image

    Surprisingly Good!

    I was very pleasantly surprised by the flavor/taste and texture of this cereal! Now, I will say it's not as cookie tasting as Cookie Crisp, but still very good! I will order it again after I try all the other flavors :-)
    Maureen S.
    Did you find this review helpful?
    5 out of 5 stars
    22 March, 2026
    originally posted on Magic Spoon
    Image

    My Everyday. Go-To!

    I start my morning with Chocolate Chip Cookie cereal. incredible.
    LINDA B.
    Did you find this review helpful?
    5 out of 5 stars
    21 March, 2026
    originally posted on Magic Spoon
    Image

    So Yummy!

    This cereal is delicious! I absolutely love it. It’s hard to believe the cereal is sugar free.
    Anne E.
    Did you find this review helpful?
    2 out of 5 stars
    Thumbs down graphic, would not recommend
    12 March, 2026Verified purchase

    No for me

    Does not taste at all like Honey Nut Cheerios, so if you’re buying it as a replacement, don’t. Honestly I forced myself to finish it but I would buy it again. Has a honey flavor but not really. I prefer the fruity one instead from this brand.
    KikiKak3s
    quality: 2 out of 5
    taste: 1 out of 5
    value: 1 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    3 March, 2026

    Tastes like fruit loops

    My daughter and I tried this this morning. It taste like fruit loops. We are excited to have it again tomorrow.
    Shoes
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    28 February, 2026
    originally posted on Magic Spoon
    Image

    Great taste

    First time having the chocolate chip and will be ordering again
    Jason P.
    Did you find this review helpful?
    5 out of 5 stars
    27 February, 2026
    originally posted on Magic Spoon
    Image

    Best

    This is my favorite cereal of all. I like them all but this is my favorite 😍
    Mary A.
    Did you find this review helpful?
    1 out of 5 stars
    27 February, 2026Verified purchase

    Not So Magic

    I have tried the other flavors and they are pretty good, will buy more when I run out. I personally think this one is awful. Sorry Magic Spoon!
    Tara
    Did you find this review helpful?
    3 out of 5 stars
    25 February, 2026
    originally posted on Magic Spoon
    Image

    Interesting flavor but still not nearly as good as Cookie Crisp.

    I was excited to try this as I enjoyed Cookie Crisp as a teenager. Unusual flavor aftertaste and throat feel but not bad.
    Christopher H.
    Did you find this review helpful?
    5 out of 5 stars
    25 February, 2026
    originally posted on Magic Spoon
    Image

    Good taste!

    Very close to a chocolate chip cookie taste that a cereal can provide. I liked it a lot and would reorder!
    Basil L.
    1 guest found this review helpful. Did you?
    1 out of 5 stars
    21 February, 2026
    originally posted on Magic Spoon
    Image

    Tastes like protein powder

    If you like the taste of pure protein powder this one for you. Tastes gross. Worst flavor yet.
    Mary K.
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    15 February, 2026
    originally posted on Magic Spoon
    Image

    Tastes Great.

    Not much else to say! Pretty healthy, pretty tasty...especially with almond milk. And fresh strawberries!
    James K.
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    12 February, 2026Verified purchase

    (no review title)

    This is the most disgusting thing I have eaten
    Arlington
    quality: 1 out of 5
    taste: 1 out of 5
    value: 1 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    10 February, 2026
    originally posted on Magic Spoon
    Image

    My nieces favorite

    I ordered the cereal for my niece which chocolate chip one is her favorite It’s even good as a snack plain to replace the cookie craving.
    Roseann P.
    Did you find this review helpful?
    3 out of 5 stars
    Thumbs down graphic, would not recommend
    10 February, 2026

    (no review title)

    It’s okay!! Definitely not good but not too bad.
    Inna
    quality: 3 out of 5
    taste: 2 out of 5
    value: 2 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    9 February, 2026
    originally posted on Magic Spoon
    Image

    Was not what I expected was not good at all I couldn’t get the chocolate chip flavor at all

    I was very disappointed. I got six boxes two of each which I thought were gonna be good. It said frosted flakes. They’re not even flakes. They’re all circles, but yeah, they did not taste like frosted flakes and the chocolate chip did not taste like chocolate chip so now I’m stuck with that cereal. I was very disappointed.
    Gary K.
    Did you find this review helpful?
    5 out of 5 stars
    3 February, 2026
    originally posted on Magic Spoon
    Image

    Great for Snacking

    This is a good nutritious later in the day snack! Hits the spot!
    Jennifer M.
    Did you find this review helpful?

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