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Raisin Bran Breakfast Cereal - 2 of 4Raisin Bran Breakfast Cereal - 3 of 4Raisin Bran Breakfast Cereal - 4 of 4
Raisin Bran Breakfast Cereal - 1 of 4

Kellogg's Blueberry Bran Crunch Breakfast Cereal - 21.4oz

$5.29 ($0.25/ounce)
FlavorBlueberry
Size21.4
Count1

In Stock

Eligible for registries and wish lists

About this item

Highlights

  • Bursting with delicious blueberry-flavored crunchy oat clusters in every irresistible spoonful
  • Start your day with a family breakfast featuring crispy multigrain flakes balanced with the satisfying goodness of sweet blueberry flavor
  • Made with 22g whole grain; Excellent source of Vitamin C; Good source of fiber; Kosher Pareve; Contains wheat ingredients
  • A low-fat cereal to enjoy with your favorite nut or dairy milk; Makes a tasty snack at work or as a quick dinner
  • Includes 1, 21.4oz family-size box of ready-to-eat Blueberry Bran Crunch Original cereal; Packaged for freshness and great taste

Description

Wake up with Sunny and the goodness of Kellogg's Blueberry Bran Crunch, a deliciously crafted, wholesome breakfast cereal that helps energize the start of your day. This satisfyingly crunchy cereal is made with crispy, toasted, blueberry-flavored crunchy oat clusters balanced with the satisfying taste of sweet multigrain blueberry flakes in every spoonful. Kellogg's Blueberry Bran Crunch provides a good source of fiber and an excellent source of Vitamin C to help you start your day off right; Just as nutritious as it is delicious, this cereal is a healthy way to kick off your busy days. USDA Whole Grain-Rich, each serving contains 22g of whole grain per serving. Whether you enjoy this delicious cereal in a bowl with your favorite milk for a quick breakfast, sprinkled over yogurt for an afternoon treat, or as a crispy snack straight from the box after your workout, Kellogg's Blueberry Bran Crunch cereal lets you rise, shine and make the most of your day.

Serving Size: 1 cup

Serving Per Container: About 10

Amount Cereal:

Calories: 200
% Daily Value*
Total Fat 1.5g2%
Saturated Fat 0g0%
Trans Fat 0g
Polyunsaturated Fat 0.5g
Monounsaturated Fat 0g
Cholesterol 0mg0%
Sodium 210mg9%
Total Carbohydrate 47g17%
Dietary Fiber 5g18%
Sugars 16g
Added Sugars 15g30%
Protein 4g
Vitamin D 2mcg10%
Calcium 20mg0%
Iron 4.5mg25%
Potassium 150mg2%
Vitamin C 25%
Thiamin 20%
Riboflavin 20%
Niacin 20%
Vitamin B6 20%
Folate 20%
Folic Acid 45mcg
Vitamin B12 20%
* Percentage of Daily Values are based on a 2,000 calorie diet.

Amount with 3/4 cup skim milk:

Calories: 260
% Daily Value*
Total Fat 1.5g2%
Saturated Fat 0g0%
Trans Fat 0g
Polyunsaturated Fat 0.5g
Monounsaturated Fat 0g
Cholesterol 5mg1%
Sodium 280mg12%
Total Carbohydrate 56g20%
Dietary Fiber 5g18%
Sugars 25g
Added Sugars 15g30%
Protein 10g
Vitamin D 4.2mcg20%
Calcium 240mg15%
Iron 4.5mg25%
Potassium 440mg10%
Vitamin C 25%
Thiamin 25%
Riboflavin 45%
Niacin 25%
Vitamin B6 20%
Folate 20%
Folic Acid 45mcg
Vitamin B12 50%
* Percentage of Daily Values are based on a 2,000 calorie diet.

Ingredients:

whole grain wheat, sugar, rice, wheat bran, whole grain oats, brown sugar syrup, contains 2% or less of salt, malt flavor, dried blueberries, corn syrup, rice flour, natural flavor, canola oil, mixed tocopherols (vitamin e) for freshness, citric acid, bht for freshness. vitamins and minerals: vitamin c (ascorbic acid), iron, niacinamide, vitamin b6 (pyridoxine hydrochloride), vitamin b2 (riboflavin), vitamin b1 (thiamin hydrochloride), folic acid, vitamin da, vitamin b12.

Allergens & Warnings:

Contains a bioengineered food ingredient This is a developmental sample and should not be consumed by anyone with food allergies or sensitivities., CONTAINS WHEAT INGREDIENTS.
Dietary Needs: Low Fat, Kosher
Features: Whole Grain
State of Readiness: Ready to Eat
Package Quantity: 1
Net weight: 21.4 Ounces
TCIN: 92795412
UPC: 041192107498
Item Number (DPCI): 231-00-1392
Origin: Made in the USA or Imported
Grocery Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers. Any additional pictures are suggested servings only.
If the item details aren’t accurate or complete, we want to know about it.

Shipping details

Estimated ship dimensions: 13.16 inches length x 7.84 inches width x 2.52 inches height
Estimated ship weight: 1.543 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup. If purchased online with SNAP EBT, this item must be returned within 90 days of the date it was shipped, delivered by a Shipt shopper, or made ready for pickup. This 90-day return window is required by SNAP.
See the return policy for complete information.
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Guests are saying

Kellogg's Raisin Bran Crunch and its blueberry variant have garnered mixed reactions from guests. While many appreciate the delightful crunch and flavor, some have expressed disappointment over the quality and quantity of raisins or blueberries. The cereal is praised for its fiber content and satisfying texture, making it a popular choice for breakfast or snacks. Guests enjoy its versatility, whether eaten dry or with milk, and appreciate the balance of sweetness and health benefits.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.6 out of 5 stars with 3761 reviews
    quality: 4.43 out of 5
    taste: 4.7 out of 5
    value: 4.24 out of 5
    90% would recommend
    287 recommendations
    1 out of 5 stars
    11 January, 2026Verified purchase

    (no review title)

    Where’s the Blueberries?
    Bruce
    Did you find this review helpful?
    1 out of 5 stars
    4 January, 2026
    originally posted on wkkellogg.com
    Image

    Horrible - Very Disappointed !

    VERY DISSAPOINTING !!! This was horrible - No Blueberry Clusters - Literally all bran flakes !
    1 reply from Consumer Care team - 11 days ago
    I'm sorry to learn that your cereal had no blueberry clusters. This is unusual, and we would like to help. Please look for an email from us so we can replace your product. We're confident that your next experience will be much better.
    JeffB
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    3 January, 2026Verified purchase

    Blueberry Bran Crunch Cereal

    No blueberries and only a few morsels of the crunch!! Just flakes and blueberry flavoring.
    Jewel
    quality: 1 out of 5
    taste: 5 out of 5
    value: 1 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    27 December, 2025
    originally posted on wkkellogg.com
    Image

    Disappointed

    I was really excited to try this. I bought it about a week ago. I just decided to have a bowl for supper instead of cooking. I was disappointed to find NO BLUEBERRIES AT ALL. I even pulled the bag completely out of box and THERE WERE NONE!!! I feel like I wasted my money. I won’t be finishing this box or buying again
    CMack78
    Did you find this review helpful?
    1 out of 5 stars
    11 December, 2025
    originally posted on wkkellogg.com
    Image

    Blueberry “flavored” raisin bran crunch.

    Bought this last night, but did not read on the box about no actual dried blueberries in with a cereal nor any raisins. As expensive as it was, there should have been raisins and dried blueberries. Need to change the picture on the box so everybody will not be deceived of what they’re looking at and rename it flavored in big bold letters. And maybe even add some raisins since it’s called raisin bran crunch. Very disappointed.
    BB Raisin bran crunch.
    Did you find this review helpful?
    1 out of 5 stars
    7 December, 2025
    originally posted on wkkellogg.com
    Image

    Would not recommend

    No blueberries at all. Would not recommend. This is false advertisement.
    Firestorm12
    Did you find this review helpful?
    1 out of 5 stars
    30 November, 2025
    originally posted on wkkellogg.com
    Image

    False Avertising!

    I bought this product a few days ago very excited to get a blueberry version of raisin bran. Only problem, there aren't any blueberries in this product. False advisement at best. Every bowl I pour has maybe 4 blueberries in it. Shame on you guys!! It sure looks like a lot more on the box cover. Very dissapointed in Kellogs! I'd give you a zero it that was possible.
    Casey
    1 guest found this review helpful. Did you?
    1 out of 5 stars
    23 November, 2025
    originally posted on wkkellogg.com
    Image

    Fake flavor

    Don’t expect blueberries or blueberry flavored clusters in this new cereal, I don’t know what this flavor is but it’s not blueberries or good tasting. I bought 2 Family boxes expecting it to be a big hit with my family, nope, my son asked me why his cereal tasted weird.
    dtfire
    Did you find this review helpful?
    1 out of 5 stars
    22 November, 2025Verified purchase

    Product delivered outdated by over a year!

    🤢 Expired for a year & 1/2 when delivered. Really?!!! Why is it still on the shelf? Worse yet, why would the shopper/delivery person choose this?!
    MJP
    Did you find this review helpful?
    3 out of 5 stars
    Thumbs up graphic, would recommend
    20 November, 2025Verified purchase

    (no review title)

    like
    Katie
    quality: 4 out of 5
    taste: 4 out of 5
    value: 4 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    15 November, 2025
    originally posted on wkkellogg.com
    Image

    (no review title)

    So how do you promote Blueberry Bran Crunch with a picture of blueberries on the package and not have ANY blueberries in the cereal? Highly disappointing and very misleading advertising
    none
    Did you find this review helpful?
    1 out of 5 stars
    14 November, 2025
    originally posted on wkkellogg.com
    Image

    Where are the blueberries

    This product should be named chemical blueberry bran because it is less than 2% blueberries. It’s just bran essentially. the crunches were tiny too. This product is an embarrassment and i’ll be sticking to general mills going forward.
    BlueberryMuncher2000
    Did you find this review helpful?
    2 out of 5 stars
    13 November, 2025
    originally posted on wkkellogg.com
    Image

    Where are the blueberries?

    While the taste is great, the picture on the box is very deceiving. It shows seven blueberries on it and if you’re lucky, you’ll find one blueberry in your bowl of cereal, which was disappointing.
    Busy grandma
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs up graphic, would recommend
    12 November, 2025Verified purchase

    Crushed packages

    Lately, the orders that I have placed for delivery are arriving crushed. I had ordered a Star Wars Monopoly game as a gift from a third party seller. I’m returning it tomorrow. This is a Christmas gift and looks like it’s been used. Not happy with my deliveries lately
    SueJ
    quality: 5 out of 5
    taste: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    10 November, 2025Verified purchase

    (no review title)

    Nasty as he k
    Millie
    Did you find this review helpful?
    4 out of 5 stars
    9 November, 2025
    originally posted on wkkellogg.com
    Image

    Love the flavor

    I bought because I was thrilled to see a cereal with blueberries. I never ate Raisin Bran because I don't like raisins. I was very disappointed though in the amount; none, of actual blueberries. The box shows a lot, the flavor is there... But where is the fruit?
    Sabrina
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    6 November, 2025

    (no review title)

    I did not ask nor did I receive this, he bought it anyways even though the correct substitute was there.
    Cyria
    Did you find this review helpful?
    2 out of 5 stars
    3 November, 2025
    originally posted on wkkellogg.com
    Image

    “Blueberry” Bran Crunch

    Not a single blueberry to be found in my box. The bran tasted OK, but it has a fake blueberry flavoring that definitely tastes like a lab.
    Wherearemyblueberries
    1 guest found this review helpful. Did you?
    1 out of 5 stars
    29 October, 2025
    originally posted on wkkellogg.com
    Image

    Deceptive Advertising

    Deceptive advertising as the box shows a large amount of blueberries in the picture but in actuality there are zero blueberries! Will not purchase again! Very misleading!
    Hadmel23
    2 guests found this review helpful. Did you?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    19 October, 2025

    1 black flake, 1 brown flake and 1 outrageously big flake

    First pour at the top was a humourous flake then kept eating and came across a black flake and a brown one!!
    R
    quality: 1 out of 5
    taste: 1 out of 5
    value: 1 out of 5
    1 guest found this review helpful. Did you?

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