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Raisin Bran Breakfast Cereal
$5.29 ($0.25/ounce)
In Stock
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About this item
Highlights
- Bursting with delicious blueberry-flavored crunchy oat clusters in every irresistible spoonful
- Start your day with a family breakfast featuring crispy multigrain flakes balanced with the satisfying goodness of sweet blueberry flavor
- Made with 22g whole grain; Excellent source of Vitamin C; Good source of fiber; Kosher Pareve; Contains wheat ingredients
- A low-fat cereal to enjoy with your favorite nut or dairy milk; Makes a tasty snack at work or as a quick dinner
- Includes 1, 21.4oz family-size box of ready-to-eat Blueberry Bran Crunch Original cereal; Packaged for freshness and great taste
Description
Wake up with Sunny and the goodness of Kellogg's Blueberry Bran Crunch, a deliciously crafted, wholesome breakfast cereal that helps energize the start of your day. This satisfyingly crunchy cereal is made with crispy, toasted, blueberry-flavored crunchy oat clusters balanced with the satisfying taste of sweet multigrain blueberry flakes in every spoonful. Kellogg's Blueberry Bran Crunch provides a good source of fiber and an excellent source of Vitamin C to help you start your day off right; Just as nutritious as it is delicious, this cereal is a healthy way to kick off your busy days. USDA Whole Grain-Rich, each serving contains 22g of whole grain per serving. Whether you enjoy this delicious cereal in a bowl with your favorite milk for a quick breakfast, sprinkled over yogurt for an afternoon treat, or as a crispy snack straight from the box after your workout, Kellogg's Blueberry Bran Crunch cereal lets you rise, shine and make the most of your day.
Serving Size: 1 cup
Serving Per Container: About 10
Amount Cereal:
Calories: 200
% Daily Value*
Total Fat 1.5g2%
Saturated Fat 0g0%
Trans Fat 0g
Polyunsaturated Fat 0.5g
Monounsaturated Fat 0g
Cholesterol 0mg0%
Sodium 210mg9%
Total Carbohydrate 47g17%
Dietary Fiber 5g18%
Sugars 16g
Added Sugars 15g30%
Protein 4g
Vitamin D 2mcg10%
Calcium 20mg0%
Iron 4.5mg25%
Potassium 150mg2%
Vitamin C 25%
Thiamin 20%
Riboflavin 20%
Niacin 20%
Vitamin B6 20%
Folate 20%
Folic Acid 45mcg
Vitamin B12 20%
* Percentage of Daily Values are based on a 2,000 calorie diet.
Amount with 3/4 cup skim milk:
Calories: 260
% Daily Value*
Total Fat 1.5g2%
Saturated Fat 0g0%
Trans Fat 0g
Polyunsaturated Fat 0.5g
Monounsaturated Fat 0g
Cholesterol 5mg1%
Sodium 280mg12%
Total Carbohydrate 56g20%
Dietary Fiber 5g18%
Sugars 25g
Added Sugars 15g30%
Protein 10g
Vitamin D 4.2mcg20%
Calcium 240mg15%
Iron 4.5mg25%
Potassium 440mg10%
Vitamin C 25%
Thiamin 25%
Riboflavin 45%
Niacin 25%
Vitamin B6 20%
Folate 20%
Folic Acid 45mcg
Vitamin B12 50%
* Percentage of Daily Values are based on a 2,000 calorie diet.
Ingredients:
whole grain wheat, sugar, rice, wheat bran, whole grain oats, brown sugar syrup, contains 2% or less of salt, malt flavor, dried blueberries, corn syrup, rice flour, natural flavor, canola oil, mixed tocopherols (vitamin e) for freshness, citric acid, bht for freshness. vitamins and minerals: vitamin c (ascorbic acid), iron, niacinamide, vitamin b6 (pyridoxine hydrochloride), vitamin b2 (riboflavin), vitamin b1 (thiamin hydrochloride), folic acid, vitamin da, vitamin b12.' '
Allergens & Warnings:
Contains a bioengineered food ingredient This is a developmental sample and should not be consumed by anyone with food allergies or sensitivities., CONTAINS WHEAT INGREDIENTS.Dietary Needs: Low Fat, Kosher
Features: Whole Grain
State of Readiness: Ready to Eat
Package Quantity: 1
Net weight: 21.4 Ounces
TCIN: 92795412
UPC: 041192107498
Item Number (DPCI): 231-00-1392
Origin: Made in the USA or Imported
Grocery Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers. Any additional pictures are suggested servings only.
If the item details aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 13.16 inches length x 7.84 inches width x 2.52 inches height
Estimated ship weight: 1.543 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup. If purchased online with SNAP EBT, this item must be returned within 90 days of the date it was shipped, delivered by a Shipt shopper, or made ready for pickup. This 90-day return window is required by SNAP.
See the return policy for complete information.
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Guests are saying
Kellogg's Raisin Bran Crunch and its blueberry variant have garnered mixed reactions from guests. While many appreciate the delightful crunch and flavor, some have expressed disappointment over the quality and quantity of raisins or blueberries. The cereal is praised for its fiber content and satisfying texture, making it a popular choice for breakfast or snacks. Guests enjoy its versatility, whether eaten dry or with milk, and appreciate the balance of sweetness and health benefits.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.6 out of 5 stars with 3688 reviews
quality: 4.46 out of 5
taste: 4.7 out of 5
value: 4.27 out of 5
91% would recommend
285 recommendations
1 out of 5 stars
23 November, 2025
originally posted on wkkellogg.com
Fake flavor
Don’t expect blueberries or blueberry flavored clusters in this new cereal, I don’t know what this flavor is but it’s not blueberries or good tasting. I bought 2 Family boxes expecting it to be a big hit with my family, nope, my son asked me why his cereal tasted weird.
1 out of 5 stars
22 November, 2025Verified purchase
Product delivered outdated by over a year!
🤢 Expired for a year & 1/2 when delivered. Really?!!! Why is it still on the shelf? Worse yet, why would the shopper/delivery person choose this?!
3 out of 5 stars
Thumbs up graphic, would recommend
20 November, 2025Verified purchase
(no review title)
like
1 out of 5 stars
15 November, 2025
originally posted on wkkellogg.com
(no review title)
So how do you promote Blueberry Bran Crunch with a picture of blueberries on the package and not have ANY blueberries in the cereal? Highly disappointing and very misleading advertising
1 out of 5 stars
14 November, 2025
originally posted on wkkellogg.com
Where are the blueberries
This product should be named chemical blueberry bran because it is less than 2% blueberries. It’s just bran essentially. the crunches were tiny too. This product is an embarrassment and i’ll be sticking to general mills going forward.
2 out of 5 stars
13 November, 2025
originally posted on wkkellogg.com
Where are the blueberries?
While the taste is great, the picture on the box is very deceiving. It shows seven blueberries on it and if you’re lucky, you’ll find one blueberry in your bowl of cereal, which was disappointing.
1 out of 5 stars
Thumbs up graphic, would recommend
12 November, 2025Verified purchase
Crushed packages
Lately, the orders that I have placed for delivery are arriving crushed. I had ordered a Star Wars Monopoly game as a gift from a third party seller. I’m returning it tomorrow. This is a Christmas gift and looks like it’s been used. Not happy with my deliveries lately
1 out of 5 stars
10 November, 2025Verified purchase
(no review title)
Nasty as he k
4 out of 5 stars
9 November, 2025
originally posted on wkkellogg.com
Love the flavor
I bought because I was thrilled to see a cereal with blueberries. I never ate Raisin Bran because I don't like raisins. I was very disappointed though in the amount; none, of actual blueberries. The box shows a lot, the flavor is there... But where is the fruit?
1 out of 5 stars
Thumbs down graphic, would not recommend
6 November, 2025
(no review title)
I did not ask nor did I receive this, he bought it anyways even though the correct substitute was there.
2 out of 5 stars
3 November, 2025
originally posted on wkkellogg.com
“Blueberry” Bran Crunch
Not a single blueberry to be found in my box. The bran tasted OK, but it has a fake blueberry flavoring that definitely tastes like a lab.
1 out of 5 stars
29 October, 2025
originally posted on wkkellogg.com
Deceptive Advertising
Deceptive advertising as the box shows a large amount of blueberries in the picture but in actuality there are zero blueberries! Will not purchase again! Very misleading!
1 out of 5 stars
Thumbs down graphic, would not recommend
19 October, 2025
1 black flake, 1 brown flake and 1 outrageously big flake
First pour at the top was a humourous flake then kept eating and came across a black flake and a brown one!!
1 out of 5 stars
14 October, 2025
originally posted on wkkellogg.com
What blueberries?? Where blueberries?
It's called BLUEBERRY Bran Crunch. The box includes a picture of fresh blueberries. The illustration shows cereal pleasantly dotted with lovely dried blueberries. So what would possess me to expect that the box would actually CONTAIN DRIED BLUEBERRIES?? Sadly, it does NOT. A hint of "Blueberryness" maybe, but I don't want to start my day feeling lied to about blueberries. "Less than 2 percent dried blueberries..." more like NONE. Really disappointed in this one.
1 reply from Consumer Care team - 1 month ago
We hear and value your comments about our Kellogg’s® Blueberry Bran Crunch®. We always strive to better ourselves and continue to do so with feedback like yours. We are sending you an email as we would like to make this up to you.
1 out of 5 stars
10 October, 2025
originally posted on wkkellogg.com
Call the FBI! The Blueberries are AWOL!
Blueberry (?) Bran Crunch? There wasn't the slightest hint of a blueberry in the box I bought yesterday, right after the product had been put on the Food Lion shelf! Not even an artificial taste of a blueberry! Flakes weren't bad, though. . . But where were the blueberries?
1 reply from Consumer Care team - 2 months ago
I'm sorry to learn that your cereal did not have blueberries. This is unusual and we would like to help. Please look for an email from us so we can replace your product. We're confident that your next experience will be much better.
1 out of 5 stars
8 October, 2025
originally posted on wkkellogg.com
Please stop making this product
No point to this product. Zero dried blueberries...just a vague blueberry flavor and lots of added sugar.
5 out of 5 stars
7 September, 2025Verified purchase
Blueberries!
Has a good blueberry taste
5 out of 5 stars
26 August, 2025
originally posted on influenster.com
Get it
[This review was collected as part of a promotion.] Fantastic, I definitely need to get more, honestly didn’t think they could improve in the original but I’m so glad that I was wrong. Everyone needs to try this
1 out of 5 stars
Thumbs down graphic, would not recommend
17 August, 2025Verified purchase
Oh hellll(o) NO! Skip this!
Im in my 20s, and we don’t complain much about stuff. Just move on if we didnt like it, but this was expensive for it to be this bad and it pmo😭😭. It was literally all bran flakes. I am not exaggerating. There were three “clusters” in my whole bag, and I bought the family size because I expected it to be regular raisin brand crunch with blue berries instead of raisins. Like what is this! The clusters also were smaller that half a bran flake and weren’t even crunchy. They disappeared into nothing. It was so bad, and it makes me super unlikely to try the original Raisin Bran and Raisin Branch Crunch. I was getting back into cereal since being a child, and now I’m like nah. LOL
5 out of 5 stars
16 August, 2025
originally posted on influenster.com
Get some it's good!!!!
[This review was collected as part of a promotion.] My whole entire family loved this cereal!! It was fresh it was good lol. The box was cute the texture was on point. I now buy this cereal weekly for my family