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Kellogg's Squishmallows Breakfast Cereal - 11.6oz - 2 of 4Kellogg's Squishmallows Breakfast Cereal - 11.6oz - 3 of 4Kellogg's Squishmallows Breakfast Cereal - 11.6oz - 4 of 4
Kellogg's Squishmallows Breakfast Cereal - 11.6oz - 1 of 4

Kellogg's Squishmallows Breakfast Cereal - 11.6oz

$5.29 ($0.46/ounce)See 1 deal for this item

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About this item

Highlights

  • Delicious whole grain rich cereal perfect for springtime with marshmallow-flavored pieces shaped like the iconic and lovable Cam character
  • Experience the cuddly charm of Squishmallows with this deliciously crunchy limited-edition cereal with cute marshmallow-flavored pieces
  • Good source of 6 vitamins and minerals; 14g of whole grain per serving; Low fat; Excellent source of iron; Contains wheat ingredients
  • Share with Squishmallows fans; Bring spring vibes to your table; Makes a tasty treat for breakfast, as an afternoon snack, or movie night munching
  • Includes one 11.6 oz box of Kellogg's Limited Edition Squishmallows Spring Vibes breakfast cereal; Packaged for freshness and great taste

Description

Snuggle your Squishmallows and cozy up to this deliciously cute and charming springtime cereal. Kellogg's Limited Edition Squishmallows Spring Vibes Original with Marshmallows is the perfect cereal to enjoy with your Squishmallows squad. Crunchy cereal pieces and marshmallow-flavored bits combine to make the perfect bite in each and every spoonful. Each marshmallowy piece looks just like your favorite Squishmallows, Cam; This cereal contains 6 vitamins and minerals, 14g of whole grain per serving, and is low fat. Plus, with an excellent source of iron, you'll feel great about serving this adorable USDA Whole Grain-Rich cereal to your whole family. Pack in bags for on the go snacks, or enjoy as an afternoon treat, a sweet and crunchy snack for a picnic, or a late-night bowl of deliciousness. Whether you're a Squishmallows fan or just love the taste of marshmallow flavor, grab a bowl and spoon and dig in to a cereal you'll love. Gather your Squishmallows and enjoy this one-of-a-kind cereal with the cutest little marshmallow-flavored pieces.

Serving Size: 1.33 cup

Serving Per Container: About 8

Amount 1 1/3 Cup (39g) of Cereal:

Calories: 140
% Daily Value*
Total Fat 1grm1%
Saturated Fat 0grm0%
Trans Fat 0grm0%
Polyunsaturated Fat 0grm0%
Monounsaturated Fat 0grm0%
Cholesterol 0mg0%
Sodium 190mg8%
Total Carbohydrate 34grm12%
Dietary Fiber 2grm7%
Total Sugars 14grm0%
Added Sugars 14grm28%
Protein 2grm0%
Vitamin D 0mcg0%
Calcium 0mg0%
Iron 5.1mg25%
Potassium 50mg0%
Folic Acid 20mcg0%
* Percentage of Daily Values are based on a 2,000 calorie diet.

Amount :

Calories: 210
% Daily Value*
Total Fat 1grm1%
Saturated Fat 0grm0%
Trans Fat 0grm0%
Polyunsaturated Fat 0grm0%
Monounsaturated Fat 0grm0%
Cholesterol 5mg1%
Sodium 270mg12%
Total Carbohydrate 43grm16%
Dietary Fiber 2grm7%
Total Sugars 24grm0%
Added Sugars 14grm28%
Protein 8grm0%
Vitamin D 2.2mcg10%
Calcium 220mg15%
Iron 5.2mg25%
Potassium 340mg6%
Folic Acid 20mcg0%
* Percentage of Daily Values are based on a 2,000 calorie diet.

Ingredients:

corn flour blend (whole grain yellow corn flour, degerminated yellow corn flour), sugar, marshmallows (sugar, modified food starch, corn syrup, dextrose, gelatin, natural flavor, red 40, blue 1, yellow 6), enriched flour (wheat flour, niacin, reduced iron, vitamin b1 [thiamin mononitrate], vitamin b2 [riboflavin], folic acid), whole grain oat flour, contains 2% or less of oat fiber, salt, natural and artificial flavor, soluble corn fiber, vitamins and minerals: iron, niacinamide, zinc oxide, vitamin b1 (thiamin hydrochloride), calcium pantothenate, vitamin b6 (pyridoxine hydrochloride), folic acid.

Allergens & Warnings:

Contains wheat ingredients.
Features: Whole Grain
Dietary Needs: Low Fat
State of Readiness: Ready to Eat
Package Quantity: 1
Net weight: 11.6 Ounces
TCIN: 92795474
UPC: 041192107559
Item Number (DPCI): 231-00-1394
Origin: Made in the USA or Imported
Grocery Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers. Any additional pictures are suggested servings only.
If the item details aren’t accurate or complete, we want to know about it.

Shipping details

Estimated ship dimensions: 2.48 inches length x 7.65 inches width x 12.55 inches height
Estimated ship weight: 0.9 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest. If purchased online with SNAP EBT, this item must be returned within 90 days of the date it was shipped, delivered by a Shipt shopper, or made ready for pickup. This 90-day return window is required by SNAP.
See the return policy for complete information.

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Guests are saying

This cereal has captured the hearts of many guests, especially children, with its adorable packaging and nostalgic flavor profile reminiscent of classic cereals. While some guests appreciate the subtle sweetness and soft marshmallows, others express disappointment in the marshmallow-to-cereal ratio. Overall, it offers a fun breakfast experience, particularly for fans of squishmallows and those seeking a cute addition to their morning routine.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.0 out of 5 stars with 58 reviews
    quality: 3.86 out of 5
    taste: 3.29 out of 5
    value: 3.14 out of 5
    63% would recommend
    11 recommendations
    5 out of 5 stars
    25 April, 2026Verified purchase

    (no review title)

    Bought this for grandkids they liked it
    julie
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    21 April, 2026Verified purchase

    Missing marshmallows

    Disappointed in the amount of marshmallows. My kids were excited about this as we rarely buy cereal. They said the taste is just ok.
    mke3977
    quality: 2 out of 5
    taste: 2 out of 5
    value: 1 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    7 February, 2026Verified purchase

    (no review title)

    Product isn't what the box say
    wilmer
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    2 February, 2026Verified purchase

    for vibes alone, honestly

    I don’t usually fall for limited-time or pop-up cereals. I’m a disciplined adult. Or so I thought… until I saw this Squishmallows cereal box sitting on the shelf looking irresponsibly adorable. The packaging alone had me in a chokehold, and I made zero effort to resist. Happily, this wasn’t just a cute box with empty promises. The cereal itself feels very much in the Lucky Charms family—rice and corn pieces with marshmallows—but it manages to capture that nostalgic energy without straight-up copying it. Think “inspired by” rather than “carbon copy.” Flavor-wise, it’s a little more subtle than Lucky Charms. The taste leans more marshmallow/vanilla overall rather than a bold mix of contrasting flavors, which I actually appreciated. It’s sweet without being overwhelming, and the marshmallows are soft and fun without taking over the whole bowl. Bottom line: I bought it for the aesthetics and stayed for the taste. If you’re a Squishmallows fan, a cereal nostalgia lover, or just someone who enjoys a cute breakfast moment, this one’s worth grabbing—especially while it’s around. Zero regrets, no notes, and yes, I kept the box.
    Stef
    quality: 5 out of 5
    taste: 4 out of 5
    value: 4 out of 5
    2 guests found this review helpful. Did you?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    11 January, 2026Verified purchase

    (no review title)

    I could not stand this cereal. The taste is off and the texture was a bit wonky too.
    nakali
    quality: 3 out of 5
    taste: 1 out of 5
    value: 1 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    21 November, 2025

    (no review title)

    So good so good yeah 10 out 10
    Cupcake
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    3 September, 2025Verified purchase

    Yum!

    My child loves this and eats it for a snack or breakfast. It smells good too!
    Pfbunny
    quality: 5 out of 5
    taste: 5 out of 5
    value: 4 out of 5
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    1 September, 2025Verified purchase

    New Favorite!

    Typically, I have never liked cereals based on trends, but this cereal is so good! The marshmallows taste as you'd expect, and the cereal pieces taste like the old school Rice Crispies Cereal. It's rare that I find a marshmallow cereal where I like the cereal pieces as much as the marshmallows, but this is it! In my opinion, it's better than Lucky Charms! I tend to eat cereal as a dry snack, so I can't speak to how it holds up in milk. Kelloggs, please don't stop making this cereal!
    DaniBgood84
    quality: 5 out of 5
    taste: 5 out of 5
    value: 5 out of 5
    2 guests found this review helpful. Did you?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    28 July, 2025Verified purchase

    1/5 STARS

    I’m surprised with all the good reviews… unless we bought a bad batch. Husband decided to get my daughter a ceral (we do an every other month cereal run) and so ofc my daughter saw these and wanted to get it. Boxing is so cute, but taste was horrible. We used this for our family reunion breakfast for the kids and everyone said it tasted either like plastic, or worse. It has a strong vanilla smell, and ratio of cereal and marshmallows are to much cereal not enough marshmallows.
    aakna
    quality: 2 out of 5
    taste: 1 out of 5
    value: 2 out of 5
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    9 June, 2025Verified purchase

    So yummy

    Love this. Almost gives me rice krispy treats cereal taste!
    AM34
    quality: 5 out of 5
    taste: 5 out of 5
    value: 5 out of 5
    3 guests found this review helpful. Did you?
    3 out of 5 stars
    Thumbs down graphic, would not recommend
    18 May, 2025Verified purchase

    Read the label before buying

    I did not read the ingredients, I thought they were gluten free like Lucky Charms, but they are NOT
    Sherry
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    9 February, 2025Verified purchase

    Squishmallow cereal!!!

    Oh boy was I excited to see the Squishmallow cereal on Targets shelf!!! It’s a big box(family size) has fun games on the back to play and price is on point at under $5.00. The cereal, without milk, is delicious. Add milk and it levels up even more! The cereal concept is a lot like another cereal(LC) except sweeter. The pastel marshmallows are Cam cat shaped and the round shapes are marshmallow flavored! Not overwhelming sweet either. With other cereals, like LC, the round shapes are plain but not in this cereal. That’s what makes this cereal stand out to eat alone or with milk. My 7yo loves the cereal and even mom here enjoys it! Way to go Kelloggs & Squishmallow on the collab! This is a keeper cereal to stay around for a long time.
    DELIZONDO
    6 guests found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    2 February, 2025Verified purchase

    So good!

    I prefer this over Lucky Charms. Tastes so marshmallowy and good
    Missmaddie
    5 guests found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    22 January, 2025Verified purchase

    Meow

    Tasted so good especially the marshmallowss!!hehe I saw cat shapes and had to buy !!
    Cristina
    1 guest found this review helpful. Did you?

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