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Backflip Breakfast Cereal - 2 of 4Backflip Breakfast Cereal - 3 of 4Backflip Breakfast Cereal - 4 of 4
Backflip Breakfast Cereal - 1 of 4

Backflip Chocolate Sundae Breakfast Cereal - 8oz

6 Questions
New at  target 
$5.99 reg $6.49
Sale save $0.50 (8% off)

In Stock

Eligible for registries and wish lists

At a glance

About this item

Highlights

  • 6g of protein per serving
  • 41% less sugar than the leading chocolate cereal
  • No synthetic dyes
  • No seed oils, no BHT, glyphosate free (third party verified)
  • Gluten free, Non-GMO,
  • Free from the top 9 allergens

Description

Chocolate Sundae is rich, scoopable cocoa flavor in crunchy stars, like a sundae you’re allowed to eat at 7am, with 41% less sugar than the leading chocolate cereal. Every serving stacks 6g of protein and clean ingredients you can actually pronounce, with no synthetic dyes, no seed oils, and no BHT. Flipping good cereal. Go for it.

Serving Size: 1 cup

Serving Per Container: About 6

Amount

Calories: 140
% Daily Value*
Total Fat 1.5g2%
Saturated Fat 1g5%
Trans Fat 0g
Cholesterol 0mg0%
Sodium 65mg3%
Total Carbohydrate 26g9%
Dietary Fiber 1g4%
Sugars 7g
Added Sugars 7g14%
Protein 6g9%
Vitamin D 0mcg0%
Calcium 130mg10%
Iron 1mg6%
Potassium 0mg0%
* Percentage of Daily Values are based on a 2,000 calorie diet.

Ingredients:

organic yellow corn flour, sugar, pea protein, rice flour, whole oat flour, cocoa (processed with alkali), coconut oil, calcium carbonate, natural flavors, salt, monk fruit extract.
State of Readiness: Ready to Eat
Package Quantity: 1
TCIN: 94981208
UPC: 860015592132
Item Number (DPCI): 231-13-8738
Origin: Made in the USA or Imported
Grocery Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers. Any additional pictures are suggested servings only.
If the item details aren’t accurate or complete, we want to know about it.

Shipping details

Estimated ship dimensions: 1.8 inches length x 7.5 inches width x 10.25 inches height
Estimated ship weight: 8 ounces

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest. If purchased online with SNAP EBT, this item must be returned within 90 days of the date it was shipped, delivered by a Shipt shopper, or made ready for pickup. This 90-day return window is required by SNAP.
See the return policy for complete information.

Q: is this kosher, and if so who certifies it?

submitted by aw - 25 days ago

Q: it says gluten free but no certification and there’s “whole oat flour” so it sounds like it’s not ACTUALLY gluten free and safe for those with actual sensitivities/allergies

submitted by Alexia - 15 days ago

Q: Ingredients look great except the natural flavors and the added sugar.

submitted by japeer - 28 days ago

Q: Is it vegan? I cannot tell with ingredients like natural flavors, or if the sugar is processed from bone char. Can you clarify this?

submitted by Cameron - 1 month ago

Q: How can I see the reviews?

submitted by EdgeSoftball09 - 1 month ago

Q: Nutrition and ingredient information??

submitted by Average person - 1 month ago
See all questions (6)

Additional product information and recommendations

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Guests are saying

This cereal has garnered positive feedback for its delicious flavors, crunchy texture, and clean ingredients, making it a favorite among families. Guests appreciate the higher protein content and lower sugar levels compared to traditional cereals. While some noted concerns about the box size and aftertaste from sweeteners, the overall enjoyment and nutritional benefits make it a worthwhile choice for breakfast or snacks. Many guests are excited to explore the various flavors available.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.3 out of 5 stars with 201 reviews
    quality: 4.61 out of 5
    taste: 4.34 out of 5
    value: 4.01 out of 5
    85% would recommend
    107 recommendations
    5 out of 5 stars
    Thumbs up graphic, would recommend
    15 August, 2026Verified purchase

    Tasty Chocolate Goodness!

    This cereal is my new fav! I can indulge in a cereal that tastes like chocolate coco puffs! My toddler loves them, and this is the first cereal we’ve liked in a long time. I love the texture and they don’t get soggy while eating, that is a plus too! This cereal is made with pea protein, which I love as it means a cleaner and healthier alternative to many popular cereals! I do not care about the price, it is worth it!
    quality: 5 out of 5
    taste: 5 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    14 August, 2026Verified purchase

    Toddler Loved

    Toddler Approved! Nice ingredients with lower sugar. Toddler could not tell the difference from the popular store brand. Very pricey but would buy when on sale!
    quality: 5 out of 5
    taste: 5 out of 5
    value: 3 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    14 August, 2026

    (no review title)

    The cereal was so tasty my children loved it! Better than the other healthy cereal options!
    Did you find this review helpful?
    5 out of 5 stars
    14 August, 2026

    (no review title)

    Got the Strawberry Milkshake. Amazing on its own. Amazing combined with banana slices. Crunchy and yummy.
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    14 August, 2026Verified purchase

    Delicious

    Actually more satiating than typical cereals because of the lower sugar content. I'll definitely be trying the other flavors.
    quality: 5 out of 5
    taste: 5 out of 5
    value: 3 out of 5
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    13 August, 2026

    The Taste Good...Feel Good Cereal

    Considering the cereal uses all natural ingredients and has lower sugar, it’s pretty satisfying. Obviously more sugar would give it more taste, but that would just make it like any other cereal. The “crunch” was one of my favorite parts of the cereal. The taste was similar to Cocoa Puff cereal that I grew up on, just slightly less sweet. I could see this being successful when parents find out their kids can eat this and enjoy it, while having a healthier breakfast or snack. Especially those kids that have low tolerance for seed oils, dyes, gluten, etc.
    quality: 5 out of 5
    taste: 5 out of 5
    value: 5 out of 5
    3 guests found this review helpful. Did you?
    5 out of 5 stars
    Thumbs down graphic, would not recommend
    13 August, 2026Verified purchase

    (no review title)

    This cereal is so chocolaty and delicious 😋
    Tammy
    1 guest found this review helpful. Did you?
    4 out of 5 stars
    Thumbs up graphic, would recommend
    13 August, 2026Verified purchase

    (no review title)

    the box is small especially for the price. but i liked it. the ingredients were better then most other cerials. and the taste was really good.
    Mmm
    quality: 5 out of 5
    taste: 5 out of 5
    value: 4 out of 5
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    13 August, 2026Verified purchase

    (no review title)

    Super crunchy and great flavor!
    I love food
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    12 August, 2026Verified purchase

    Very good!!

    Great
    quality: 5 out of 5
    taste: 5 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?
    4 out of 5 stars
    12 August, 2026Verified purchase

    (no review title)

    Crunchy and chocolaty. I like my sugary cereals and this held up.
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    12 August, 2026Verified purchase

    (no review title)

    Amazing flavor and great ingredients! Happy to have a healthier cereal option available. Highly recommend!
    Mbmillard
    quality: 5 out of 5
    taste: 5 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    12 August, 2026Verified purchase

    Great alternative for sugary chocolate cereals

    The taste is really good for an alternative sugary cereal! My son loves chocolate but hates drinking milk. He loves the taste of this cereal and will drink all the milk after he’s done !
    quality: 5 out of 5
    taste: 5 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?
    3 out of 5 stars
    12 August, 2026

    (no review title)

    Very strong monk fruit flavor but other than that very good for a more nutritious cereal.
    taste: 3 out of 5
    value: 4 out of 5
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    12 August, 2026Verified purchase

    (no review title)

    Healthy and tasty
    quality: 5 out of 5
    taste: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    12 August, 2026Verified purchase

    (no review title)

    I love the quality of ingredients and fair pricing!
    Robert
    quality: 5 out of 5
    taste: 4 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    12 August, 2026

    (no review title)

    Clean ingredients
    Ch
    quality: 5 out of 5
    taste: 3 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    12 August, 2026Verified purchase

    (no review title)

    So happy to have another clean cereal on the market with less sugar that actually tastes good. It stays crunchy in milk and the ingredients are ones you can pronounce and feel good about eating.
    Rosie38
    quality: 5 out of 5
    taste: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    12 August, 2026Verified purchase

    Good Taste

    My child liked the taste a lot!
    Ary
    quality: 5 out of 5
    taste: 5 out of 5
    value: 4 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs down graphic, would not recommend
    11 August, 2026Verified purchase

    The Best

    Love It
    Did you find this review helpful?

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