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Beauty by Earth Face Self Tanner Lotion, 3oz - 2 of 4Beauty by Earth Face Self Tanner Lotion, 3oz - 3 of 4Beauty by Earth Face Self Tanner Lotion, 3oz - 4 of 4
Beauty by Earth Face Self Tanner Lotion, 3oz - 1 of 4

Beauty by Earth Face Self Tanner Lotion - Fair to Medium, 3oz

2 Questions
$32.00

colorfair to medium

In Stock

Free & easy returns
Free & easy returns
Return this item by mail or in store within 30 days for a full refund.
Sold & shipped by Beauty by Earth
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At a glance

About this item

Highlights

  • NATURAL, RADIANT GLOW: Achieve a soft, sun-kissed complexion that looks naturally flawless with our face tanning lotion. No orange tones, no tanner smell.
  • MADE IN THE USA & GENTLE ON SKIN: Made with organic and natural ingredients, free from harsh chemicals, and safe for sensitive skin.
  • EASY & STREAK-FREE APPLICATION: Silky face self tanner lotion glides on smoothly and blends effortlessly, delivering a streak-free finish in minutes.
  • HYDRATING & NON-GREASY FORMULA: Our sunless tanner moisturizes and nourishes skin while keeping it soft, comfortable, and breathable.
  • BUILDABLE, LONG-LASTING COLOR: Layer our facial self tanner to customize your glow with a tan that stays vibrant for days without fading.
  • NO RISK, ALL REWARD: We stand by our product and offer a satisfaction guarantee. If you're not happy with our face self tanner lotions, let us know and we'll make it right.

Description

Give your face that beach glow without leaving home. Our vegan and cruelty-free face self tanner lets you build your tan one layer at a time to get your ideal level of bronze without any dyes or harsh fragrance. Best of all, it wont clog pores or trigger breakouts. Youll get a oh-so-forgiving glow that will hide acne, scars, and discoloration while giving you a confidence boost. Choose the right formula for you by your skin tone's natural darkness. Are you very fair? Choose our Fair to Medium formula. More caramel tones? Try our Medium to Dark formula. Note: If you're an avid BBE user, our original Face Self Tanner is now considered the Light-Medium!
Scent: Vanilla
Health Facts: Vegan
Product Form: Lotion
Beauty Purpose: Sunless Tanning
Sustainability Claims: Cruelty-Free
Package Quantity: 1
Features: Fast-Absorbing
TCIN: 84293605
UPC: 850003968155
Origin: made in the USA
The above item details were provided by the Target Plus™ Partner. Target does not represent or warrant that this information is accurate or complete. On occasion, manufacturers may modify their items and update their labels.
We recommend that you do not rely solely on the information presented. If you have a specific question about this item, you may consult the item's label, contact the manufacturer directly or call Target Guest Services at 1-800-591-3869.
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Ingredients:

ingredients: water, *aloe barbadensis (aloe vera) leaf juice, glycerin (vegetable), dihydroxyacetone (dha) dicaprylyl carbonate, cetearyl olivate (and) sorbitan olivate, isostearyl isostearate, *butyrospermum parkii (shea butter), *camellia oleifera (japenese green tea) leaf extract, *punica granatum (pomegranate) extract, *hamamelis virginiana (witch hazel) extract, *vaccinium macrocarpon (cranberry) fruit extract, *simmondsia chinensis jojoba) seed oil, *argania spinosa (argan) kernel oil, magnesium stearate, radish root ferment filtrate, citric acid, vanilla tahitensis (vanilla) fruit extract [*certified organic ingredients]

Allergens & Warnings:

Warning: This product does not contain a sunscreen and does not protect against sunburn. Repeated exposure of unprotected skin while tanning may increase the risk of skin aging, skin cancer, and other harmful effects to the skin even if you do not burn.

Shipping details

Estimated ship dimensions: 1.75 inches length x 1.75 inches width x 5.59 inches height
Estimated ship weight: 0.35 pounds
item ships from third party seller: Beauty by Earth

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 30 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: Can you use this as the moisturizer in a typical skincare routine of wash, serums, treat, moisturize? Or should this product be used alone?

submitted by gavlinjn - 4 years ago
  • A: Hi! Great questions. First of all, I would say definitely start with a clean face. You can apply your serums and such before the tanner. Use the tanner as you would a face moisturizer. You will want to give it 15-20 minutes before applying anything else on top. I recommend applying it at night before bed and sleeping in it. You will wake up golden! However, this is a self tanner that lasts between 3-7 days based on activity and application. I wouldn't use daily unless wanting a darker color after your first application.

    submitted byBeauty by Earth - 4 years ago
    Brand expert

Q: How do i know what color i should buy for my skin ? Im pretty pale.

submitted by LeeM - 5 years ago
  • A: Hi, if you are pale or fair skinned I would suggest using the Fair to Medium shade. Please let us know if any more questions.

    submitted byBeauty by Earth - 5 years ago
    Brand expert

Additional product information and recommendations

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Guests are saying

This self-tanner for the face has garnered mixed feedback from guests. Many appreciate its natural-looking tan, pleasant scent, and moisturizing properties, making it a great option for those seeking a sun-kissed glow without harmful ingredients. However, some guests experienced adverse reactions, such as breakouts and discoloration. Overall, it offers a buildable tan that can be customized to individual preferences, making it suitable for various skin types and tones.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.6 out of 5 stars with 75 reviews
    blends in easily: 4.64 out of 5
    effectiveness: 4.64 out of 5
    quality: 4.64 out of 5
    value: 4.6 out of 5
    88% would recommend
    9 recommendations
    5 out of 5 stars
    4 April, 2026
    originally posted on Beauty by Earth

    Great color and lasted for days!:)
    Kelly B
    Did you find this review helpful?
    5 out of 5 stars
    22 March, 2026
    originally posted on Beauty by Earth

    My favorite!! Looks so natural
    brooke t
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    26 October, 2025Verified purchase

    Just the look i was hoping for.

    I've been using Beauty by Earth for the past couple years. My doctor recommended I stay out of sun due to medical conditions. I missed the look of a suntan face so I decided to try this product. I'm so glad I did. It adds the perfect amount of color to my face. Highly recommend.
    2001 Drr red ifter
    blends in easily: 5 out of 5
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    20 February, 2025Verified purchase

    Gave me contact dermatitis

    I do not have sensitive skin nor am I super pale, but this broke me out so bad I had to go to the dermatologist and was diagnosed with contact dermatitis. It took my skin weeks to recover. I didn’t change anything else in my skincare routine. I threw it away after one use. Sorry but I can’t recommend this product.
    BigAforJ
    blends in easily: 1 out of 5
    effectiveness: 1 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    9 July, 2024
    originally posted on Beauty by Earth

    I love this...it's so natural looking and safe.
    Angie M
    Did you find this review helpful?
    3 out of 5 stars
    7 July, 2024
    originally posted on Beauty by Earth

    Works well but brought out dark spots on face.
    Caren S
    Did you find this review helpful?
    5 out of 5 stars
    2 June, 2024
    originally posted on Beauty by Earth

    Absolutely LOVE! I burn really easily so getting out in the sun is a no for me. I got this hoping that the claims of it not smelling were true. While there is VERY slight smell, I goes away quickly and the color is awesome! I love that you can build on it the next day for a deeper color! The glove is amazing for the application and the price is in point! I'll be able to use this again and again!
    Crittendon C
    Did you find this review helpful?
    3 out of 5 stars
    8 May, 2024
    originally posted on Beauty by Earth

    This product did make my face look have a natural Tan, but it also made my face feel greasy. It could've just been my face just didn't like that lotion.
    Michelle B
    Did you find this review helpful?
    5 out of 5 stars
    27 April, 2024
    originally posted on Beauty by Earth

    I love this product l will buy again.
    Cherie F
    Did you find this review helpful?
    5 out of 5 stars
    24 April, 2024
    originally posted on Beauty by Earth

    Happy with results

    This product was so easy to use and the results were very satisfying. No streaks or swirls, even coverage. Yay!
    Roxanne E. G
    Did you find this review helpful?
    5 out of 5 stars
    18 April, 2024
    originally posted on Beauty by Earth

    Self tanner

    I really love it ! Must have girlies 🫶the tan and the glow are amazing !
    Rania H
    Did you find this review helpful?
    5 out of 5 stars
    8 April, 2024
    originally posted on Beauty by Earth

    The Best!

    i've been using this for a few years it's fantastic no streaking no yellow or orange looks like a natural tan
    dorothy g
    Did you find this review helpful?
    5 out of 5 stars
    8 April, 2024
    originally posted on Beauty by Earth

    So far so good

    This is my 1st time using the face self tanner. Didn't disappoint.
    Kathy P
    Did you find this review helpful?
    5 out of 5 stars
    1 April, 2024
    originally posted on Beauty by Earth

    Regular user

    I have been using this self tanner for quite a while and continue to reorder it as needed.
    Catherine
    Did you find this review helpful?
    5 out of 5 stars
    26 March, 2024
    originally posted on Beauty by Earth

    Smells good, leaves skin hydrated, and doesn't stain my sheets or clothes. Can layer it for the desired shade. Natural ingredients. It takes a little practice to figure out how to apply it perfectly, but then it's amazing.
    Rebecca P
    Did you find this review helpful?
    5 out of 5 stars
    13 March, 2024
    originally posted on Beauty by Earth

    Great face tan

    I use the self face tanner instead of foundation & it's really nice.
    Julie D
    Did you find this review helpful?
    5 out of 5 stars
    21 February, 2023

    Really Great Product

    I have been using this for a few months, I decided to try it based on other reviews. The reviews are right. Great product, moisturizing, easy to use, I purchased a mitt etc which is used to apply the cream. The smell is unusual but I have come to really like it. This product gives a very natural bronzed tan, the first time I applied it, it was subtle, but I have come to learn you just apply a second coat the next day. I put it on in the morning some people prefer nighttime, it takes about 15 mins before you fully dress. You then reapply every 4-5 days after that. Highly recommended, the product is comprised of natural ingredients, I am sensitive to things and I have no problem with this at all. Go for it, you won't be disappointed.
    Nick
    Did you find this review helpful?
    5 out of 5 stars
    21 February, 2023

    Best self tanner!!

    The media could not be loaded. Love the smell and the color!
    Karla Bell
    Did you find this review helpful?
    5 out of 5 stars
    21 February, 2023

    Natural looking tan/glow

    I purchased this product as to decrease time in sun/tanning bed. This first two days, I wasnt sure it was working but by third day, I could definitely see "the glow". (I'm the one on left in pic). I use lightly, daily to keep my bronze & plan to throughout winter! Will definitely buy again!! Kelli
    Kelli E
    Did you find this review helpful?
    3 out of 5 stars
    9 February, 2023

    It will smell bad when tan develops.

    This self tanner smells good when you first put it on , but after the tan develops, it smells bad like every other self tanner.
    LAUREN
    1 guest found this review helpful. Did you?

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