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b.tan Glow Your Own Way Self Tan Gel - 16 fl oz
$12.99
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About this item
Scent: Tropical
Product Warning: Keep out of reach of children under 6 years of age
Product Form: Gel
Sustainability Claims: Cruelty-Free
Package Quantity: 1
Beauty Purpose: Sunless Tanning
TCIN: 94227994
UPC: 9347108031361
Item Number (DPCI): 037-11-5494
Origin: Made in the USA
If the item details aren’t accurate or complete, we want to know about it.
Ingredients:
water (aqua, eau), dihydroxyacetone, polysorbate 20, sodium acryloyldimethyltaurate/vp crosspolymer, sodium hyaluronate, aloe barbadensis (aloe vera) leaf juice, cucurbita pepo (pumpkin) fruit extract, daucus carota sativa (carrot) root extract, oryza sativa (rice) extract, persea gratissima (avocado) fruit extract, ascorbic acid (vitamin c), niacinamide (vitamin b3), panthenol (vitamin b5), sodium hydroxide, glycerin, phenoxyethanol, ethylhexylglycerin, fragrance (parfum).
Shipping details
Estimated ship dimensions: 1.929 inches length x 3.525 inches width x 7.578 inches height
Estimated ship weight: 1.24 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Guests are saying
This self-tanning gel offers a unique clear formula that allows for easy application without the worry of staining clothes. Guests appreciate its pleasant scent and quick absorption, making it a convenient choice for achieving a natural-looking tan. While some experienced uneven results or an orange tint, many found it effective for a sun-kissed glow. The packaging is also praised for its quality and ease of use, making it a popular option for both new and experienced tanners.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.3 out of 5 stars with 219 reviews
blends in easily: 5 out of 5
effectiveness: 3.5 out of 5
quality: 3 out of 5
value: 3 out of 5
50% would recommend
2 recommendations
1 out of 5 stars
30 October, 2025
originally posted on mine
Horrible!!
In all my years of tanning for competitive cheer not ONCE has my tans ever turned out like this. I will not be repurchasing this again. Absolutely horrible!!!!!
1 out of 5 stars
9 October, 2025Verified purchase
Not goo
Mine came expired and green
5 out of 5 stars
4 October, 2025
originally posted on influenster.com

Easy to use and great results
[This review was collected as part of a promotion.] This was so simple to use with the included mit. The color was great. Not orange or overpowering but still gives that glow you want. It was great to use before summer started!
5 out of 5 stars
Thumbs up graphic, would recommend
1 October, 2025Verified purchase
Self tanning gel
First time using this brand, goes on very easily. Definitely recommend using a glove when applying.
5 out of 5 stars
27 September, 2025
originally posted on mine
My favorite fake tanner!
Yes, there's no color guard so you need to be careful, but that means no mess on sheets or clothes! I love this stuff, affordable, doesn't fade flaky/patchy, and doesn't irritate my skin like all of the foam tanners. I wish I had a lifetime supply.
5 out of 5 stars
13 July, 2025
originally posted on mine
My new go to!
I’ve been using the tinted hour foam tanners for a couple years now, but decided to give this a go and I will never go back! My skin is so soft and the tan was on point! No streaks and it dried fast!
1 out of 5 stars
Thumbs down graphic, would not recommend
21 June, 2025
Initially refreshing and hydrating, but disappointing overall
The gel felt cool and moisturizing upon application, which I really liked. However, the color payoff was just average and it left behind a strange film that flaked off throughout the following days. As the tan faded, it left a cracked, uneven film on my skin that looked patchy and unnatural. The product also discolored and seemed to go bad—likely due to the clear bottle—even though I stored it in a cool, dry place. I ended up having to toss both a half-used bottle and a brand-new one I got as part of a deal. Disappointed with the shelf life, packaging, and overall finish.
4 out of 5 stars
8 April, 2025
originally posted on mine
It’s good but..
[This review was collected as part of a promotion.] Overall pretty good and a good color. Easy to apply and dries fairly quickly. I apply before bed and shower In the morning and still have color. Do not plan on storing a brand new bottle for the next season. It turns to straight liquid and you will lose the whole bottle. I just threw an unopened sealed bottle in trash because it was water. It doesn’t fade 100% evenly, either.
1 out of 5 stars
3 April, 2025
originally posted on influenster.com

Not for me
[This review was collected as part of a promotion.] “I received this product free in exchange for my honest review.” This product comes in a plastic container that has a pump. I think the pump was a great idea. As for the packaging I didn’t think it was a good idea to have a clear bottle because it’s so difficult to even see: forget trying to read. As for the product itself is a clear gel that you are suppose to pump apply first to elbows, knees and ankles. Then after one must apply to body a thin layer to get the bronze glow they mention. The biggest issue is the smell; unfortunately the product does have a scent that I personally disliked a lot. I don’t feel it did much as I didn’t get the bronze glow mentioned. It’s not a product that I will repurchase. The smell and the no glow outcome makes it difficult for me to continue using the product.
3 out of 5 stars
2 April, 2025
originally posted on influenster.com

Medium tan
[This review was collected as part of a promotion.] This self tanner is great for the price point it goes on clear and gets darker as you wear it. I feel like it doesn’t smell bad at all and the packaging is easy to use. I do feel like you don’t get as tan as some products but it does give you a nice medium tan.
4 out of 5 stars
24 March, 2025
originally posted on influenster.com

Good
[This review was collected as part of a promotion.] Love the ease of use of this product. Being that it’s clear it can be tricky but just make sure to run in thoroughly and wash your hands. It develops into a nice natural color
2 out of 5 stars
16 March, 2025
originally posted on influenster.com

It’s ok
[This review was collected as part of a promotion.] I followed the directions exactly and used a mitt to blend the gel, but I still ended up with some uneven patches. The color developed slightly orange on me, and I didn’t get the “insanely dark” result I was expecting. The packaging is cute, and the gel formula is unique, but I found it to be quite sticky. It also has a strong tanning scent—I kept catching whiffs of it throughout dinner.
4 out of 5 stars
12 March, 2025
originally posted on mine
No color guide!
[This review was collected as part of a promotion.] Love that doesn’t have any color guide! I can dress normally inclusive withe color clothes and the tan reveals in few hours. Easy to apply
5 out of 5 stars
10 March, 2025
originally posted on influenster.com

Smells great!
[This review was collected as part of a promotion.] b.tan's glow your own way next level insanely dark clear self tan works well and provides a nice glow. The thing I really love about it is the smell! It is the most amazing fruity smell that makes it even more fun to use!
3 out of 5 stars
10 March, 2025
originally posted on influenster.com

If you know what you are doing, it’s great. I didn
[This review was collected as part of a promotion.] Well then. I’ve put off trying this product for awhile because I was terrified to use it. I’ve never self tanned before so I knew this would be an interesting experiment. I think this product has potential. The color on my legs isn’t Oompa Loompa orange and the parts where i blended it properly are nice and even. It’s streaky though. It would have been nice if it was some kind of color so I could see what I was putting on. Scent wise, I barely noticed anything. The actual packaging is really nice and sturdy. Will I use it again? Probably not. Should I have even gotten it to begin with? Absolutely not. It’s just not for me.
4 out of 5 stars
1 March, 2025
originally posted on influenster.com

No smell and great for sensitive skin!
[This review was collected as part of a promotion.] I really do like this sun gel, it definitely shows a difference (more so in person vs pic) the problems I had were even though I thought I was careful and was light around my knees and rough areas they darken up more than the rest. No real smell to speak of if you are a sensitive person to that sort of thing. I have sensitive skin and had no irritation at all. No staining on my clothing or rub off either. It absorbed quickly and wasn’t sticky. I will definitely recommend using a lotion mitt to apply! I will become a regular user now! I’m glad I received this product as incentive for my honest opinion for this review.
3 out of 5 stars
1 March, 2025
originally posted on influenster.com

Goes on clear/stay tan
[This review was collected as part of a promotion.] This product went on evenly but did go on clear (as indicated…this is not a knock on the product just not my personal preference) so it was hard to tell where it was applied. There was no stickiness or oder. I did like the packaging the bottle felt thicker and better quality than most.
3 out of 5 stars
1 March, 2025
originally posted on influenster.com

Not my favorite
[This review was collected as part of a promotion.] I’m not a huge fan of tanning products and this one is not the difference, it does smell good tho but not my favorite product but if you like to tan in home this would be great for you
5 out of 5 stars
27 February, 2025
originally posted on influenster.com

Good
[This review was collected as part of a promotion.] Works great I used overnight and it did not stain my sheets or anything! Definitely would recommend for anyone who likes to fake tan. It was also dark
3 out of 5 stars
21 February, 2025
originally posted on influenster.com

Quick and easy, but color needs some improvement
[This review was collected as part of a promotion.] I wanted to love this product but it fell a little flat for me. It pulls pretty orange on me. I prefer a more olive undertone with my self tanner. It also isn’t “insanely dark” at all. I’m not sure if it would do well with another layer or not but one layer is pretty light for my light-medium skin tone. It has a pretty strong fake tanner smell but that is honestly hard to get around with any brand so I’m not knocking it for that. What I did really like is the application. The gel formula makes it so easy to apply and smooth out for an even application without a mitt. Definitely wash your hands between pumps though because my palms are super orange right now haha. I also love that it doesn’t have to be rinsed off. Overall, this won’t be something I use regularly but is nice to have for a quick, easy application if I’m in a pinch.