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About this item
Highlights
- All companies must grow to survive--but only one in five growth strategies succeeds.
- Author(s): Chris Zook
- 240 Pages
- Business + Money Management, Marketing
Description
About the Book
Zook explores creating new product lines or new channels of distribution as he outlines a new expansion strategy.Book Synopsis
All companies must grow to survive--but only one in five growth strategies succeeds. In Profit from the Core, strategy expert Chris Zook revealed how to grow profitably by focusing on and achieving full potential in the core business. But what happens when your core business provides insufficient new growth or even hits the wall? In Beyond the Core, Zook outlines an expansion strategy based on putting together combinations of adjacency moves into areas away from, but related to, the core business, such as new product lines or new channels of distribution. These sequences of moves carry less risk than diversification, yet they can create enormous competitive advantage, because they stem directly from what the company already knows and does best. Based on extensive research on the growth patterns of thousands of companies worldwide, including CEO interviews with 25 top performers in adjacency growth, Beyond the Core 1) identifies the adjacency pattern that most dramatically increases the odds of success: "relentless repeatability;" 2) offers a systematic approach for choosing among a range of possible adjacency moves; and 3) shows how to time adjacency moves during a variety of typical business situations. Beyond the Core shows how to find and leverage the best avenues for growth--without damaging the heart of the firm.Dimensions (Overall): 9.48 Inches (H) x 6.42 Inches (W) x .9 Inches (D)
Weight: 1.1 Pounds
Suggested Age: 22 Years and Up
Number of Pages: 240
Genre: Business + Money Management
Sub-Genre: Marketing
Publisher: Harvard Business Review Press
Format: Hardcover
Author: Chris Zook
Language: English
Street Date: January 1, 2004
TCIN: 88362974
UPC: 9781578519514
Item Number (DPCI): 247-07-9540
Origin: Made in the USA or Imported
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Shipping details
Estimated ship dimensions: 0.9 inches length x 6.42 inches width x 9.48 inches height
Estimated ship weight: 1.1 pounds
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