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Billion Dollar Beauty - Universal Brow Pencil
$18.00
In Stock
Eligible for registries and wish lists
At a glance
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About this item
Highlights
- Smooth, buildable pomade formula Beginner-friendly Long-lasting, all-day wear Water-resistant Self-sharpening, retractable design Spoolie brush for blending
Description
Enhance your natural beauty with our best-selling Universal Brow Pencil! Designed to complement a wide range of skin tones and hair colors, this universally flattering shade enhances your brows to bring out their natural beauty. With a spoolie brush on the opposite end, it's easy to blend and shape your brows to perfection for a flawless finish. Perfect your look with this versatile and easy-to-use brow pencil!
This formula is water-resistant and long-lasting.
Trial/Mini/Travel Size: Yes
Suggested Age: 18 Years and Up
Product Warning: Adult Use Only
Color Palette: Medium Tones
Product Form: Pencil
Beauty Purpose: Filling
Net weight: .01 ounces
TCIN: 88014869
UPC: 793573552983
Origin: Imported
The above item details were provided by the Target Plus™ Partner. Target does not represent or warrant that this information is accurate or complete. On occasion, manufacturers may modify their items and update their labels.
We recommend that you do not rely solely on the information presented. If you have a specific question about this item, you may consult the item's label, contact the manufacturer directly or call Target Guest Services at 1-800-591-3869.
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Ingredients:
polyethylene, dipentaerythrityl hexa c5-9 acid esters, synthetic japan wax, vinyl dimethicone/methicone silsesquioxane crosspolymer, bismuth oxychloride, ethylhexyl palmitate, olea europaea (olive) fruit oil, simmondsia chinensis (jojoba) seed oil, bis-diglyceryl polyacyladipate-2, copernicia cerifera (carnauba) wax, macadamia ternifolia seed oil, tocopheryl acetate, lecithin, polyhydroxystearic acid, ethylhexyl palmitate, isopropyl myristate, isostearic acid, polyglyceryl-3 polyricinoleate, triethoxycaprylylsilane, aluminum hydroxide, titanium dioxide (ci 77891), iron oxides (ci 77491), iron oxides (ci 77492), iron oxides (ci 77499).' '
Shipping details
Estimated ship dimensions: 0.875 inches length x 0.875 inches width x 6.75 inches height
Estimated ship weight: 0.025 pounds
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii
item ships from third party seller: Billion Dollar Beauty
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 30 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Guests are saying
This brow pencil has garnered enthusiastic praise for its universal color match, creamy texture, and long-lasting formula. Guests appreciate its ease of application, making it ideal for those with thinning brows or varying hair colors. The pencil's ability to fill in brows naturally without tugging or pulling has made it a favorite among many. Its design includes a built-in brush, enhancing its functionality and convenience for daily use.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.7 out of 5 stars with 102 reviews
easy to apply: 5 out of 5
easy to remove: 5 out of 5
long lasting: 4.5 out of 5
quality: 5 out of 5
value: 5 out of 5
100% would recommend
2 recommendations
1 out of 5 stars
16 October, 2025Verified purchase
- Eye color: Blue
- Skin concern: Dark circles
- Skin type: Normal
- Hair color: Blonde
- Skin tone: Light
(no review title)
Never received item wrong mailbox
5 out of 5 stars
24 September, 2025
originally posted on Billion Dollar Beauty
Quality Brow Pencils
One of the best universal, natural looking brow pencils I’ve ever used! It glides on smoothly and doesn’t rub off quickly.
5 out of 5 stars
12 August, 2025
originally posted on Billion Dollar Beauty
Great brow pencil
Best brow pencil I’ve used easy apply and great color. Stays all day
5 out of 5 stars
24 June, 2025
originally posted on Billion Dollar Beauty
U will love this!
Best pencil ever! Stays on all day. Easy to apply.
2 out of 5 stars
22 April, 2025
originally posted on Billion Dollar Beauty
Not a "Universal" eye brow color
The color for me is not as "universal" as it is advertised.
5 out of 5 stars
16 March, 2025
originally posted on Billion Dollar Beauty
Truly Universal Color, Goes on super smooth
This universal brow pencil truly is the perfect color. It goes on smoothly, isn't dry or have that "drawn on" look. It's my favorite go-to brow pencil
5 out of 5 stars
Thumbs up graphic, would recommend
27 July, 2024Verified purchase
- Skin tone: Light
- Hair color: Brunette
- Skin type: Normal
not for dark brows
color is brown but not for dark color hair more for light brown to dark blond
5 out of 5 stars
Thumbs up graphic, would recommend
24 June, 2024Verified purchase
Perfect!
Brow pencil is truly universal. Point is soft and fills in my brows.
5 out of 5 stars
21 March, 2024
originally posted on Billion Dollar Beauty
Chemo took my brows but BDBs gave them back!
This pencil is a perfect color match and really long lasting. I’ve used 20 different brands and this by far is the best! It lasts all day and looks natural :) I wouldn’t consider anything else!
5 out of 5 stars
26 August, 2023
originally posted on Billion Dollar Beauty
Works great for thinning brows
I love this brow pencil. I have brows that are thinning with tails that are starting to disappear. This pencil goes on easily without dragging yet lasts all day, wonderful!
5 out of 5 stars
20 August, 2023
originally posted on Billion Dollar Beauty
Really Like This Eyebrow Pencil
A friend gve me one of these and I was hooked. Perfect color, large and long lasting, and doesn't need to be sharpened. I like it much better than the Maybelline beveled eyebrow pencil in the pink tube that I've been using for years and years.
5 out of 5 stars
5 August, 2023
originally posted on Billion Dollar Beauty
AS GOOD AS IT GETS
Perfect color and consistency. I have used many similar products and this is the absolute best one!
5 out of 5 stars
31 July, 2023
originally posted on Billion Dollar Beauty
Great brow pencil
The brow pencil is creamy and stays in place all day.
4 out of 5 stars
20 July, 2023
originally posted on Billion Dollar Beauty
Hurry and get this pencil online before it’s gone!
[This review was collected as part of a promotion.] This eye pencil works because it blends in with my eyebrow hair color.
5 out of 5 stars
5 July, 2023
originally posted on Billion Dollar Beauty
Taupe goes with all eyes!
I’ve been using this for months now. Worth every penny! Use with BDB brow powder both in taupe. Period finish every time!’
5 out of 5 stars
3 July, 2023
originally posted on Billion Dollar Beauty
This is it!
Got this in my FFF box and was wowed. I am fair skinned, green/hazel eyes, and dark hair. I have such a hard time finding a brow color that works for me (most are too dark for my skin tine or too light for my hair). THIS IS IT!! I found it.
5 out of 5 stars
16 May, 2023
originally posted on Billion Dollar Beauty
covers well
[This review was collected as part of a promotion.] goes on smooth. covers gray hair well. stays all day. I am a fitness trainer and itis sweat proof
5 out of 5 stars
11 April, 2023
originally posted on Billion Dollar Beauty
Best brow liner/filler
[This review was collected as part of a promotion.] This is the only brow pencil I buy. I love everything about it. Stays on all day. Fills my brows perfectly. Glides on effortlessly with out tugging or pulling.
5 out of 5 stars
18 March, 2023
originally posted on Billion Dollar Beauty
Perfect universal pencil and powder
I love this eyebrow pencil and powder they both do my eyebrows justice perfectly.
5 out of 5 stars
17 February, 2023
originally posted on Billion Dollar Beauty
Favorite Brow Pencil
My favorite brow pencil ever, and I have tried a lot!