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Bitzee Magicals Interactive Digital Pet
$31.99
In Stock
WARNING: choking hazard - small parts. Not for children under 3 yrs.
Eligible for registries and wish lists
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About this item
Highlights
- Fantastical digital friends you can really touch & feel
- Responds to swipes, tilts, shakes & touch with sounds & silly reactions
- Crack gems to attract 20 characters in 1 pod
- Feed, play, rock to sleep & love Magicals friends to help them grow
- Nurture from baby, to adult, to Super Bitzee
- Discover Super Bitzee unicorns, dragons, kitsunes & jackalopes that split into 1 of 2 Splitzee
- Play Super Bitzee games to earn Potions & change your character’s colors; cast spells with the Magic Wand to transform your Bitzee
- Comes with 3 AA batteries; portable for play anywhere
Description
Introducing Bitzee Magicals, fantastical digital friends you can really touch and feel! Just like Bitzee digital pets, Bitzee Magicals respond to swipes, tilts, shakes and touch with sounds and silly reactions! Each Magicals character starts a baby and needs your love and care to grow. The more you play, the more Magicals you’ll unlock! Feed them and play, rock them to sleep, clean up after them and give them love. Watch them grow from baby, to adult, to Super Bitzee! When a rare or legendary Bitzee friend becomes a Super Bitzee, it splits between 1 of 2 possible Splitzee characters! Play unique games with your fully evolved Magicals and collect gems to add to your Treasure Chest to attract new characters! Plus, there’s more ways to play: use the Magic Wand to cast spells and experience a fun transformation and earn new Potions as you play games to change your friend’s colors! Collect all 20 Bitzee Magicals and take your collection anywhere! Kids and adults will be mesmerized with Bitzee’s screen-free innovative twist on 90s toys & games. Must-have for birthday gifts and Christmas gifts! Includes 3 AA batteries. Bring home a new way to experience Bitzee toys with Magicals! Includes: 1 Bitzee, 1 Quick Start Guide, 1 Instruction Sheet, 3 AA Batteries
Dimensions (Overall): 5.88 Inches (H) x 5.75 Inches (W) x 4.38 Inches (D)
Weight: .6 Pounds
Suggested Age: 5 Years and Up
CPSC Choking Hazard Warnings: Choking_hazard_small_parts
Material: Plastic
Battery: 3 AA Alkaline, Required, Included
TCIN: 89997228
UPC: 778988507858
Item Number (DPCI): 086-08-9898
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 4.47 inches length x 5.89 inches width x 6.7 inches height
Estimated ship weight: 0.676 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: Is this you for boys as well as girls?
submitted by Jullee - 11 months ago
A: Hello Jullee, The Bitzee Magicals can be enjoyed by both boys and girls . Thank you.
submitted bySpin Master Customer Care - 11 months agoBrand expert
Q: How can I pick which pet- my son wants the dino
submitted by Vanessa - 11 months ago
A: Hi Vanessa, thank you for your question! Kindly note that once you get your character into Super Bitzee form, you will get a random treat to attract your next pet. You can access all your collected Bitzee Pets in the Castle Menu option in the Main Menu. Hope this Helps!
submitted bySpin Master Customer Care - 11 months agoBrand expert
Q: Best age range for this toy based off of experience? I have an 8 and 10 year old.
submitted by Cellardoor - 1 year ago
A: Hi There, Thank you for your question about Bitzee. This item is meant for children 5 and up. We hope this information helps! Regards, Spin Master Customer Care
submitted bySpin Master Customer Care - 1 year agoBrand expert
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Guests are saying
The Bitzee interactive toy has captured the hearts of many young guests, offering a modern twist on the classic Tamagotchi experience. With its compact design, vibrant animations, and engaging gameplay, children can enjoy caring for various magical creatures. The toy encourages creativity and responsibility while providing hours of entertainment. However, some guests noted issues with durability and usability, which may affect the overall experience for certain age groups.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.2 out of 5 stars with 120 reviews
broad age appeal: 3.7 out of 5
quality: 3.1 out of 5
value: 3.26 out of 5
47% would recommend
21 recommendations
1 out of 5 stars
Thumbs down graphic, would not recommend
7 July, 2025Verified purchase
Warning missing
It should come with a photo sensitivity warning. My daughter got serious headaches and eyes started hurting just after playing for a day
1 reply from Spin Master Customer Care team - 4 months ago
Hello Nida, We’re sorry to hear about your experience with the Bitzee Magicals. Please contact our Customer Care team at 1 800-622-8339 so that we can learn more and provide additional support. We look forward to speaking with you! Regards, Spin Master Customer Care
1 out of 5 stars
25 June, 2025Verified purchase
Returned two defective items
After purchasing one, we took it home and it would shut off after about 30 seconds. I took it back to the store to only get a second defective one with the same issue.
1 reply from Spin Master Customer Care team - 4 months ago
Hello Sunshine Jean, Thank you for sharing your review with us and we’re sorry to hear about your experience with your Bitzee Magicals. We would be grateful for the opportunity to turn this into a positive experience for you. Please contact our Customer Care team at 1 800-622-8339 so that we can learn more and provide additional support. We look forward to speaking with you! Regards, Spin Master Customer Care
3 out of 5 stars
Thumbs down graphic, would not recommend
20 June, 2025Verified purchase
Bitznoo
My son cried for this and it’s definitely not worth it. Not made for any child younger than 6.
1 reply from Spin Master Customer Care team - 4 months ago
Hello, Thank you for sharing your experience with us and we’re sorry to hear that your Bitzee Magicals Interactive Digital Pet did not live up to your expectations. We value your feedback and will use it to improve for the future. If you have any questions or concerns, please contact our Customer Care team at 1 800-622-8339 so that we can learn more and provide additional support. Regards, Spin Master Customer Care
2 out of 5 stars
Thumbs down graphic, would not recommend
31 May, 2025Verified purchase
Not worth it
Finally broke down and bought this for my 6 yr old daughter. I think it is overpriced for what it does. Maybe if an older child was really into it they could do more with it. It doesn’t work sometimes, it will only show a line instead of the animal and you have to mess with it for it to go back to normal. It makes a flipping sound when it is open. I would not recommend. There are comparable toys that work better and cheaper.
1 reply from Spin Master Customer Care team - 5 months ago
Hello Desert5fam, Thank you for sharing your review with us and we’re sorry to hear about your experience with your Bitzee Magicals Digital Pet. We would be grateful for the opportunity to turn this into a positive experience for you. Please contact our Customer Care team at 1 800-622-8339 so that we can learn more and provide additional support. We look forward to speaking with you! Regards, Spin Master Customer Care
3 out of 5 stars
Thumbs down graphic, would not recommend
25 May, 2025Verified purchase
Broke after a few months
Broke after a few months
1 reply from Spin Master Customer Care team - 5 months ago
Hello Sharon, Thank you for sharing your experience with both of your Bitzee Magicals Interactive Digital Pet. Our commitment is to provide our customers with fantastical digital friends you can touch and feel that respond to swipes, tilts, shakes, and touch with sounds and silly reactions. We’re sorry to hear it is not functioning as expected. We would be grateful for the opportunity to turn this into a positive experience for you. Please contact our Customer Care team at 1 800-622-8339 so that we can learn more and provide additional support. We look forward to speaking with you! Regards, Spin Master Customer Care
3 out of 5 stars
21 May, 2025Verified purchase
breaks easily
i was excited to gove cousin this for christmas cause i used to love tamagotchi but its kinda confusing how to use and then i guess for children nowadays this is not very engaging. it is really cool how it works and looks but it gets messed up very easily. my first one didnt work. the second one i got after being messed around for a bit stopped working too. has a lot of rules on what to do to prevent flap from breaking that kids just dont remember.
1 reply from Spin Master Customer Care team - 5 months ago
Hi Jazzy, Thank you for sharing your experience with the Bitzee Magicals Interactive Digital Pet. Our commitment is to provide kids with a fun toy where there are 20 new Bitzee Magicals to collect. They react to your swipes, tilts & touch with sounds & silly interactions. Where you can also pet, play, feed, rock them to sleep & give them love to grow from baby, to adult, to Super Bitzee. We’re sorry to hear it is not functioning as expected. We would be grateful for the opportunity to turn this into a positive experience for you. Please contact our Customer Care team at 1 800-622-8339 so that we can learn more and provide additional support. We look forward to speaking with you! Regards, Spin Master Customer Care
1 out of 5 stars
Thumbs down graphic, would not recommend
19 May, 2025Verified purchase
My brain hurts
My 8 year old bought this toy because she was excited to have something similar to a Tamagotchi that she could pet — the concept is completely up her alley. She was VERY bummed that it doesn’t at all feel like you’re petting the animal. Additionally, the way the toy makes the digital pet (by swinging a piece of lit up plastic back and forth) is an absolute sensory nightmare — neither one of us could stand to look at it for more than a few seconds at a time, and the flapping noise was super irritating as well. Very grateful Target took it back and refunded her money even though she’d opened the packaging!
1 reply from Spin Master Customer Care team - 5 months ago
Hello Momof3, Thank you for sharing your experience with the Bitzee Magicals Interactive Digital Pet. Our commitment is to provide our customers with fantastical digital friends you can touch and feel that respond to swipes, tilts, shakes, and touch with sounds and silly reactions. We’re sorry to hear it did not live up to your expectations. We value your feedback and will use it towards improving for the future. If you have any questions or concerns, please contact our Customer Care team at 0800-206-1191 so that we can learn more and provide additional support. Regards, Spin Master Customer Care
1 out of 5 stars
Thumbs down graphic, would not recommend
14 May, 2025Verified purchase
Multiple Warnings on Box
The blinking makes me immediately sick, it has a warning for epilepsy on the box. It also has a warning about inhaling magnets and about not getting it close to any electronics because of the magnets. Returning for sure.
1 reply from Spin Master Customer Care team - 6 months ago
Hello, Thank you for sharing your experience with us and we’re sorry to hear that your Bitzee Magicals did not live up to your expectations. We value your feedback and will use it to improve for the future. If you have any questions or concerns, please contact our Customer Care team at 1 800-622-8339 so that we can learn more and provide additional support. Regards, Spin Master Customer Care
4 out of 5 stars
Thumbs up graphic, would recommend
9 January, 2025Verified purchase
Fun! New age tomagotchi
Great little toy. My boys both love them. It’s like tamagotchi but more high tech, obviously. They get more little pets as they play.
2 out of 5 stars
Thumbs down graphic, would not recommend
9 January, 2025Verified purchase
Not worth it
For what this item cost and what it does not worth it. My daughter wanted it for Christmas it was the hype opened it excited then tried to use it and didn’t go so well.
1 reply from Spin Master Customer Care team - 10 months ago
Hi Sboi22, Thank you for sharing your experience with the Bitzee Magicals. Our commitment is to provide our customers with fantastical digital friends you can really touch & feel and we’re sorry to hear it did not live up to your expectations. We value your feedback and will use it towards improving for the future. If you have any questions or concerns, please contact our Customer Care team at 1 800-622-8339 so that we can learn more and provide additional support. Regards, Spin Master Customer Care
5 out of 5 stars
Thumbs up graphic, would recommend
7 January, 2025Verified purchase
10 yo daughter absolutely loves this
My ten-year-old daughter really enjoys playing with her bitzee. I do think it is prettyu decent quality for the price. She is able to take it places with her. It is nice that it is so small. Also, this pocket-sized toy is not too noisy so that is a huge plus! I highly recommend this interactive toy.
5 out of 5 stars
Thumbs up graphic, would recommend
3 January, 2025Verified purchase
Great gift for kid
So much fun!! My 5 year loves her new pet
5 out of 5 stars
Thumbs up graphic, would recommend
2 January, 2025Verified purchase
Nice Toy
I was a little iffy on if this would end up being a fun, actually played with toy, but my kids loved it. They enjoyed looking for the new characters to unlock, and they have played with it on and off together a couple weeks after opening.
1 out of 5 stars
Thumbs down graphic, would not recommend
29 December, 2024Verified purchase
Not at all what was expected!
We haven’t seen a digital pet yet.
1 reply from Spin Master Customer Care team - 10 months ago
Hello Cece, Thank you for sharing your experience with us and we’re sorry to hear that your Bitzee Magicals did not live up to your expectations. We value your feedback and will use it to improve for the future. If you have any questions or concerns, please contact our Customer Care team at 1 800-622-8339 so that we can learn more and provide additional support. Regards, Spin Master Customer Care
1 out of 5 stars
Thumbs down graphic, would not recommend
24 December, 2024Verified purchase
Bought two, both broken
Bought two, both had broken touchpads, no functioning click or swipe, just the startup screen then shuts down
1 reply from Spin Master Customer Care team - 10 months ago
Hello Ac83, Thank you for sharing your experience with both of your Bitzee Magicals Interactive Digital Pet. Our commitment is to provide our customers with fantastical digital friends you can touch and feel that respond to swipes, tilts, shakes, and touch with sounds and silly reactions. We’re sorry to hear it is not functioning as expected. We recommend trying the following tips: Use a screwdriver to remove the battery door located at the bottom of the Bitzee case and replace it with 3x AA batteries. Close and screw back the battery door securely. If you're still experiencing issues, we would be grateful for the opportunity to turn this into a positive experience for you. Please contact our Customer Care team at 1 800-622-8339 so that we can learn more and provide additional support. We look forward to speaking with you! Regards, Spin Master Customer Care
5 out of 5 stars
Thumbs up graphic, would recommend
10 December, 2024Verified purchase
It's a HIT with my Granddaughter
I am not sure what this toy is; however, it was requested so I purchased it. My granddaughter is absolutely thrilled to interact with the 'bitzee' toy. Packaging was nice and for whatever it is for, she loves it. She is 6 years old and was one of the highly requested items. Children and their toys these days - :)
5 out of 5 stars
Thumbs up graphic, would recommend
7 December, 2024Verified purchase
Christmas gift
This is a Christmas gift
5 out of 5 stars
6 December, 2024
originally posted on influenster.com
Brilliant
[This review was collected as part of a promotion.] The interactive pet is amazing it great you can change the characters so you can look after them. My daughter absolutely loves it and has hours of fun playing with this. I would recommend
5 out of 5 stars
Thumbs up graphic, would recommend
6 December, 2024Verified purchase
Fun interactive play
My kids love this. It’s so fun and interactive to play with. Buying a third for our niece.
1 out of 5 stars
Thumbs down graphic, would not recommend
4 December, 2024Verified purchase
Horrible shipping packaging!
I purchased 3 Bitzees. They were crammed into a shipping box that was too small which completely crushed one of the packages. No care was taken at all.
1 reply from Spin Master Customer Care team - 11 months ago
Hello Diane, We are very sorry to hear about your experience. We recommend contacting the retailer for further support on shipping matters. We look forward to hearing more experience with your Bitzees. Regards, Spin Master Customer Care.