Bootstrap Empire - by Natalie Holloway (Hardcover)

About the Book

"This book is the ultimate guide to successfully turning your idea into a thriving business, with everything that comes after the launch such as building your brand and scaling. It's a tried and tested approach to bootstrapping that prepares you with the mindset you need to rise to the challenge, telling you about all the mistakes you'll want to avoid, and giving you all the practical tools you need. Holloway will guide you through pitching, budgeting, financing, marketing, and hiring, all the way to getting the Shark Tank. Author Natalie Holloway used these concepts to grow Bala--the brand revolutionizing workout gear that she co-founded and leads with her husband--from their initial $5,000 investment to making $20 million a year in sales. They started from scratch and went on to be featured on Shark Tank three times (including one time that garnered 6.5 million views on YouTube when all five sharks fought to get a chance to invest in Bala) and make fitness gear worn by virtually every celebrity out there, from Kim Kardashian to Jeff Goldblum."-- Provided by publisher.

Book Synopsis

Start, fund, and scale your business with expert advice from a proven entrepreneur

In Bootstrap Empire: The Definitive Guide to Building a Viral Brand From Scratch, Natalie Holloway, co-founder of the hit fitness equipment brand, Bala, delivers the ultimate guide to successfully transforming your best business idea into a thriving enterprise. The book is a start-to-finish playbook for building a brand that rises above the competition and the noise, explaining the mindset you need to develop, the mistakes you must avoid, and giving you the tools you need to succeed. You'll learn how to pitch, budget, finance, market, and hire for your new company. Holloway relies on the tried-and-tested methods she used to grow Bala from an initial $5,000 investment to a fitness juggernaut doing $25 million in annual sales. The author shares the insights she gained from building a company that caused a 5-way bidding war on the hit show Shark Tank and earned investments from Mark Cuban and Maria Sharapova.

You'll also discover:

• A comprehensive roadmap to growing your new company, including the mindset, toolkit, step-by-step guidance, and long-term strategy necessary to make your idea a reality
• Hands-on techniques for bootstrapping your business, with or without existing funding, and strategies for demolishing common obstacles to success
• Specific tips for how to conduct early-stage marketing, knowing when to start hiring, how to pitch effectively, and how to take advantage of momentum

Perfect for aspiring entrepreneurs and founders, Bootstrap Empire is a must-read guide for everyone interested in finding the most effective and efficient way to entrepreneurial success.