Breakout Brands - by Jared Schrieber (Hardcover)
About this item
Highlights
- The Obstacles.
- Author(s): Jared Schrieber
- 338 Pages
- Business + Money Management, Marketing
Description
Book Synopsis
The Obstacles. If you're trying to grow a brand, you know firsthand that it can be a complex challenge. Short-term goals are routinely prioritized over long-term, systemic growth. Despite your best efforts to grow revenue and win market share, gains are fleeting, and real progress often plateaus. What can you do to ignite sustainable growth?
The Research. What do winning brands do differently? Inspired by the number one bestseller Good to Great, market intelligence expert Jared Schrieber has gone a step further to explore the factors that distinguish breakout brands from those that lag behind. He studied twenty-five thousand brands over five years by tracking the day-to-day purchasing decisions of more than one million consumers, analyzing the advertising that influenced them, and creating a practical guide for growing brands, no matter their industry or size.
The Answers. In Breakout Brands, Jared reveals the steps successful brands take to accelerate brand momentum year after year. This new framework for brand building presents real case studies and concrete steps to get you results. Like Good to Great, Breakout Brands is the must-have guide for brands that want to dominate the market by aligning proven short-term tactics with successful long-term strategies.
Review Quotes
"The data set that Jared has amassed and the insights stemming from it are a game changer for brand builders everywhere."
-Sally Grimes, CEO of Clif Bar & Company
"Where others bring opinions, Jared brings data. I had the privilege to serve on company boards with Jared as well as to witness how his thinking and data improved the quality of decisions to drive solid, sustainable growth with brands."
-Nuno Teles, President of Diageo Beer Company, USA
"Jared applies his keen, analytical mind and his experience as an industry thought leader to a wholly unprecedented dataset, thus uncovering new brand insights, backed by science. The field of marketing abounds in unsupported theories, many of them recycled over decades; it is truly exciting to have a new data-supported view of the keys to brand growth."
-Joan M. Lewis, Global Officer & SVP Consumer & Market Knowledge, Media Transformation, and Brand Building Reinvention for Procter & Gamble