Bridging Code and Capital - by Andreas Creten (Hardcover)

Book Synopsis

Translates engineering reality into the financial vocabulary of CFOs, boards, and investors for the first time, instead of siding with either camp.

The real competitive advantage? Tech and leadership speaking the same language. Engineers talk about velocity and technical debt. Executives talk about burn rate and runway. Boards talk about capital efficiency. Three languages, three parallel universes and between them, the best decisions get lost. Bridging Code and Capital is a translation guide: it makes the hidden economic impact of bugs, bad hires, technical debt, and building the wrong product measurable, not to run the company on numbers, but to finally get everyone speaking the same language.

About the Author

Andreas Creten is CEO and co-founder of madewithlove, a company he founded in 2008 to support product organizations with technical leadership. He has nearly two decades of experience as a fractional CTO, advisor, and mentor, with a focus on technical due diligence for investors and interim leadership at scale-ups. He is also a frequently invited speaker at international conferences on the economics of software engineering.