100% LEAKPROOF, GUARANTEED: The Era series is the only 100% leakproof straw tumbler that works for both cold and carbonated beverages, thanks to our patent-pending Ü-Turn technology. So, you can toss your drink in your bag and take it on the go without ever spilling a drop.
COLDKEY METAL STRAW: The Era series also has our ColdKey stainless steel straw so you can reduce the amount of plastic sitting in your water all day and experience a cool, crisp drinking experience with a soft-touch silicone tip on the outside to top it off.
24+ HOURS COLD: Thanks to our BevGuard insulation, the Era will keep your favorite drinks ice-cold for 24+ hours.
CUP-HOLDER FRIENDLY BASE: The Era has a sleek, tapered design that fits all standard cup holders.
LIFETIME WARRANTY: Backed by our lifetime guarantee, the Era will be your favorite drinking companion for the long haul.
Description
A new Era of straw tumbler is here. Our Era tumbler is totally leakproof, and made for stress free sips on the go. It has our fully leakproof Ü-Turn™ lid that works for both cold and carbonated beverages, ColdKey™ metal straw for minimizing the amount of plastic sitting in your water, BevGuard™ technology to keep ice for 24+ hours, and a cup-holder friendly base so you can enjoy 30oz of your favorite beverage, free of leaks and spills throughout your daily journey.
Era Tumblers are 100% leakproof with cold beverages and carbonated beverages with ice when in the locked position. Not recommended for use with hot beverages.
Dimensions (Overall): 10.7 Inches (H) x 5.12 Inches (W)
Finish: Matte
Lid Material: Plastic
Capacity (Volume): 30 fl oz (US)
Features Dining: Insulated, Leakproof, BPA-Free
Includes: Straw
Used For: Cold Beverages
Lid Type: Twist-Off Lid
Material: Stainless Steel
Care & Cleaning: Hand Wash
Warranty: Lifetime Limited Warranty. To obtain a copy of the manufacturer's or supplier's warranty for this item prior to purchasing the item, please call Target Guest Services at 1-800-591-3869
TCIN: 94460443
UPC: 195429050436
Item Number (DPCI): 082-04-6248
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 3.83 inches length x 5.26 inches width x 10 inches height
Estimated ship weight: 1.37 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
[This review was collected as part of a promotion.] I’ve been raving about this water bottle and got 7 other people to purchase the same. The convenience of drinking and ability to close makes this a unique water bottle that separates it from the competitors! Just choose your size and color, personalize if you want!
Lindsay L.
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4 out of 5 stars
29 July, 2026
originally posted on brumate.com
Love the cup. Warranty not so much
I love the product but trying to get help for a warranty claim is such a hassle. It gets to the point where you just wanna throw the cup away and be done
Sara
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5 out of 5 stars
26 July, 2026Verified purchase
(no review title)
Great color!
Quilt Set
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5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
3 July, 2026Verified purchase
(no review title)
Doesn't leak, keeps drinks very cold.
Zoe
quality
5.0 out of 5
quality: 5 out of 5
value
5.0 out of 5
value: 5 out of 5
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5 out of 5 stars
19 June, 2026
originally posted on brumate.com
Lovely
[This review was collected as part of a promotion.] Pretty light green, great cup. Keeps my ice water ice cold overnight
Danielle V.
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5 out of 5 stars
5 June, 2026
originally posted on brumate.com
First 30 oz
I have always been a 40 oz girl, but now that I have the 30 oz... I have to buy more 😂.
Sarah B.
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5 out of 5 stars
5 June, 2026
originally posted on brumate.com
Love it
[This review was collected as part of a promotion.] Love that the straw has a stop on it to avoid germs when not using right away and I love that it is unspillable.
Ladage T.
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5 out of 5 stars
26 May, 2026
originally posted on brumate.com
Love it!
[This review was collected as part of a promotion.] This design is perfect! I just love that I can put it in my bag and not worry about it leaking!
Caitlin W.
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5 out of 5 stars
19 May, 2026
originally posted on brumate.com
Love Eras
[This review was collected as part of a promotion.] I love these new Era designs. Leakproof makes all the difference. I won't use any other tumbler cups.
Alison L.
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5 out of 5 stars
18 May, 2026
originally posted on brumate.com
Gift for husband
[This review was collected as part of a promotion.] My husband takes this cup everywhere. He isn't the "cup" type guy but having a Brumate has made him a changed man :)
Laney C.
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5 out of 5 stars
18 May, 2026
originally posted on brumate.com
Christmas Gift
[This review was collected as part of a promotion.] My mom LOVES her Mocha Era! She takes it everywhere with her. Brumate cups are the BEST gifts for anyone!
Laney C.
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5 out of 5 stars
10 May, 2026
originally posted on brumate.com
Best mug ever!
[This review was collected as part of a promotion.] I have about ten of these. I won’t use anything else.
Wendy W.
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4 out of 5 stars
1 May, 2026Verified purchase
(no review title)
Love the cup, easy to clean but doesn’t hold cold drinks or ice as well as Stanley cups do. Love that handle and metal straw!!
Hnadel
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5 out of 5 stars
30 April, 2026
originally posted on brumate.com
Love
[This review was collected as part of a promotion.] I love the way my cup keeps my drink cold. How it is spill proof
Staci C.
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5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
29 April, 2026Verified purchase
Great tumbler!
Great size! Great color! Love that I can put it in my tote and it doesn’t spill!
Patty
quality
5.0 out of 5
quality: 5 out of 5
value
5.0 out of 5
value: 5 out of 5
1 guest found this review helpful. Did you?
5 out of 5 stars
21 April, 2026
originally posted on brumate.com
Love It
[This review was collected as part of a promotion.] Liked my Era so much, had to get a matching one for hubs. Our local engraver had no problem adding initials above the handle which was great for the festival we brought them to.
Kelly S.
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5 out of 5 stars
18 April, 2026
originally posted on brumate.com
Best cup on the market
[This review was collected as part of a promotion.] As an engineer, I look for products with solid design that function well and are made to last. I have bought multiple Brumate cups and love them!
Scott D.
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5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
16 April, 2026
New to the Era!
I didn’t know target even sold these! Happen to find one today and it was on sale so i grabbed it! I’ve been wanting to try the era tumbler. I’ve always been a Stanley, owala person but i love the straw that can be sealed of these tumblers! Tested it when i got home and i love it!!
Alpal
quality
5.0 out of 5
quality: 5 out of 5
value
5.0 out of 5
value: 5 out of 5
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4 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
16 April, 2026Verified purchase
Great little cup but....
The only reason that I didn't give it five stars is because it does not keep my ice as long as my Stanley does. It is leak proof like my Stanley it will fit in the car cupholder and was a great color.
Foxcie In DC
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3 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
14 April, 2026Verified purchase
Poor Cold Factor
Doesn't stay cold. I purchased this for the gym because of it being leak proof which it is. The biggest issue I have with it is that it doesn't stay cold. I fill with ice and cold water prior to leaving for the gym and in less than 2hrs the ice is melted. Not worth the cost.
