New ArrivalsEasterClothing, Shoes & AccessoriesHomeKitchen & DiningOutdoor Living & GardenFurnitureGroceryHousehold EssentialsBabyBeautyPersonal CareHealthWellnessBackpacks & LuggageSports & OutdoorsToysElectronicsVideo GamesMovies, Music & BooksSchool & Office SuppliesParty SuppliesGift IdeasGift CardsPetsUlta Beauty at TargetShop by CommunityTarget OpticalDealsClearanceTarget New ArrivalsRoller Rabbit x TargetEasterHome Decor Ideas & TrendsTop DealsTarget Circle DealsWeekly AdShop Order PickupShop Same Day DeliveryRegistryRedCardTarget CircleFind Stores
BruMate Era 30oz 100% Leakproof Straw Tumbler - 2 of 4BruMate Era 30oz 100% Leakproof Straw Tumbler - 3 of 4BruMate Era 30oz 100% Leakproof Straw Tumbler - 4 of 4
BruMate Era 30oz 100% Leakproof Straw Tumbler - 1 of 4

BruMate Era 30oz 100% Leakproof Straw Tumbler - Mocha

$39.99

ColorMocha
  • Mocha
  • Nightfall Blue
  • Lilac Dusk - Sold out
  • Sage
  • Dune
  • Blue Agave
  • Lavender

In Stock

Eligible for registries and wish lists

At a glance

About this item

Highlights

  • 100% LEAKPROOF, GUARANTEED: The Era series is the only 100% leakproof straw tumbler that works for both cold and carbonated beverages, thanks to our patent-pending Ü-Turn technology. So, you can toss your drink in your bag and take it on the go without ever spilling a drop.
  • COLDKEY METAL STRAW: The Era series also has our ColdKey stainless steel straw so you can reduce the amount of plastic sitting in your water all day and experience a cool, crisp drinking experience with a soft-touch silicone tip on the outside to top it off.
  • 24+ HOURS COLD: Thanks to our BevGuard insulation, the Era will keep your favorite drinks ice-cold for 24+ hours.
  • CUP-HOLDER FRIENDLY BASE: The Era has a sleek, tapered design that fits all standard cup holders.
  • LIFETIME WARRANTY: Backed by our lifetime guarantee, the Era will be your favorite drinking companion for the long haul.

Description

A new Era of straw tumbler is here. Our Era tumbler is totally leakproof, and made for stress free sips on the go. It has our fully leakproof Ü-Turn™ lid that works for both cold and carbonated beverages, ColdKey™ metal straw for minimizing the amount of plastic sitting in your water, BevGuard™ technology to keep ice for 24+ hours, and a cup-holder friendly base so you can enjoy 30oz of your favorite beverage, free of leaks and spills throughout your daily journey.

Era Tumblers are 100% leakproof with cold beverages and carbonated beverages with ice when in the locked position. Not recommended for use with hot beverages.
Dimensions (Overall): 10.7 Inches (H) x 5.12 Inches (W)
Finish: Matte
Lid Material: Plastic
Capacity (Volume): 30 fl oz (US)
Features Dining: Insulated, Leakproof, BPA-Free
Includes: Straw
Used For: Cold Beverages
Lid Type: Twist-Off Lid
Material: Stainless Steel
Care & Cleaning: Hand Wash
Warranty: Lifetime Limited Warranty. To obtain a copy of the manufacturer's or supplier's warranty for this item prior to purchasing the item, please call Target Guest Services at 1-800-591-3869
TCIN: 94460443
UPC: 195429050436
Item Number (DPCI): 082-04-6248
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.

Shipping details

Estimated ship dimensions: 3.83 inches length x 5.26 inches width x 10 inches height
Estimated ship weight: 1.37 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: How should this tumbler be cleaned?

submitted by AI Shopping Assistant - 26 days ago
  • A: It is recommended to hand wash the tumbler to maintain its quality and insulation.

    submitted byAI Shopping Assistant - 26 days ago
    Ai generated

Q: Is the tumbler safe for beverages?

submitted by AI Shopping Assistant - 26 days ago
  • A: Yes, it is insulated, leakproof, and made from BPA-free materials for safe use.

    submitted byAI Shopping Assistant - 26 days ago
    Ai generated

Q: What type of lid does this tumbler have?

submitted by AI Shopping Assistant - 26 days ago
  • A: The tumbler features a twist-off lid for convenient access and secure sealing.

    submitted byAI Shopping Assistant - 26 days ago
    Ai generated

Q: What is the material of the tumbler?

submitted by AI Shopping Assistant - 26 days ago
  • A: The tumbler is made of stainless steel, ensuring durability and insulation for your beverages.

    submitted byAI Shopping Assistant - 26 days ago
    Ai generated

Q: Does the tumbler come with any additional accessories?

submitted by AI Shopping Assistant - 26 days ago
  • A: Yes, the tumbler includes a straw for easy sipping of cold beverages.

    submitted byAI Shopping Assistant - 26 days ago
    Ai generated

Q: Can this bottle hold hot tea also?

submitted by Si - 3 months ago
  • A: It literally says in the Product Details that it's not recommended for hot beverages.

    submitted byheagator - 3 months ago

Q: Can you hide the straw?

submitted by tra617 - 4 months ago
  • A: No you can not hide the straw

    submitted byAlice - 4 months ago

Q: Is this dishwasher safe

submitted by Tracy - 7 months ago
  • A: Yes! Top rack only, though

    submitted byLuckyPineapple - 6 months ago

Additional product information and recommendations

4.8 out of 5 stars with 2487 reviews
quality: 4.04 out of 5
value: 3.96 out of 5
75% would recommend
24 recommendations
5 out of 5 stars
17 March, 2026
originally posted on brumate.com
Image

Era

[This review was collected as part of a promotion.] I am a huge fan of the 30oz Era, so I had to have one made for my sister, who now loves hers as well!
Ashley D.
Did you find this review helpful?
5 out of 5 stars
Thumbs up graphic, would recommend
15 March, 2026Verified purchase

My favorite cup!

Finally a cup I can take with me everywhere and not have to worry about spilling or mold build up in hard to reach crevices. In my opinion, Brumate surpasses Stanley and Owella with straw quality/durability. Most of the Brumate straw is metal and detachable with a locking mechanism. Cleaning the top is easy and all components are dishwasher safe. Ice stays solid all day. I have not had any issues with the top leaking with the lock on like my Contigo cup. The 30 oz Brumate fits in my car cup holder, and book bag side pocket.
riverlife
quality: 5 out of 5
value: 5 out of 5
1 guest found this review helpful. Did you?
5 out of 5 stars
13 March, 2026
originally posted on brumate.com
Image

Gift

[This review was collected as part of a promotion.] Bought this for my daughter. She loves it and I love that it doesn't spill.
Cassie S.
1 guest found this review helpful. Did you?
5 out of 5 stars
11 March, 2026
originally posted on brumate.com
Image

Era 30oz

[This review was collected as part of a promotion.] I have always loved the Era cups. Finally got tired of my son always spilling his drink so decided to get him an Era. Best decision ever! It’s the perfect size for him. Keeps his drink cold & no more spills! He loves that he can take it everywhere. Easy to lock/unlock. Easy to clean. Highly recommend!
Kellie M.
Did you find this review helpful?
5 out of 5 stars
9 March, 2026
originally posted on brumate.com
Image

Perfect for iced coffee

[This review was collected as part of a promotion.] Love this color and size for my iced coffee plus I can seal it up and toss it in my bag and it won’t leak.
Jennifer Y.
Did you find this review helpful?
5 out of 5 stars
9 March, 2026
originally posted on brumate.com
Image

Dance Team Gifts were a HIT

[This review was collected as part of a promotion.] The Somerset Pantherettes are enjoying their team gift, these BRUMATE cups were a HIT!
IRMA V.
Did you find this review helpful?
5 out of 5 stars
7 March, 2026
originally posted on brumate.com
Image

Beautiful Beautiful color

[This review was collected as part of a promotion.] Other then the price, so far, I absolutely love the brumate cup. I own 3 Brumates
Dominique M.
Did you find this review helpful?
5 out of 5 stars
5 March, 2026
originally posted on brumate.com
Image

Era 30

[This review was collected as part of a promotion.] I love the Era 30. Perfect size, spill proof , keeps drink cold and looks good
Theresa V.
Did you find this review helpful?
5 out of 5 stars
5 March, 2026
originally posted on brumate.com
Image

Era 30oz

[This review was collected as part of a promotion.] Got one as a gift for Xmas & bought antoher on. Love them
Nicole H.
Did you find this review helpful?
5 out of 5 stars
4 March, 2026
originally posted on brumate.com
Image

LOVE IT!!

[This review was collected as part of a promotion.] Love my Bru!! The color is beautiful. Thank you for making such a great cup!!
Jeanette C.
Did you find this review helpful?
3 out of 5 stars
2 March, 2026
originally posted on brumate.com
Image

Love it but fragile

[This review was collected as part of a promotion.] I have loved the lock ability of the cup. I am pretty frustrated with its durability. 1st cut knocked over from a very short height and the bottom bent. Brumate replaced and after some challenges a new one was received. My child knocked it down and the hook piece of the straw broke now it’s not usable. I love the way it can come apart and truly be cleaned. The way it breaks for a waist high drop at the cost is disappointing.
Angela C.
Did you find this review helpful?
5 out of 5 stars
25 February, 2026
originally posted on brumate.com
Image

Very Surprised

[This review was collected as part of a promotion.] Love this brand, its true what they say. It is leakproof also holds my ice very well. I would really recommend this brand
Leianne R.
Did you find this review helpful?
5 out of 5 stars
25 February, 2026
originally posted on brumate.com
Image

Personalized!

[This review was collected as part of a promotion.] Love it. I personalized with a pretty bouquet of flowers and it is perfect for spring! Beautiful color.
Jessica W.
Did you find this review helpful?
5 out of 5 stars
24 February, 2026
originally posted on brumate.com
Image

The Best

[This review was collected as part of a promotion.] I love my cup! It doesn’t leak and it’s so pretty!
Amber D.
Did you find this review helpful?
5 out of 5 stars
23 February, 2026
originally posted on brumate.com
Image

Survived a tree limb that went through my windshield

I got this tumbler for Christmas and I absolutely love it. I wanted a high quality tumbler built to last for many years to come. I specifically wanted a stainless steel straw so that if I added electrolytes or other flavoring, the plastic wouldn't absorb the flavor for multiple days. I also don't like the idea of drinking out of plastic. Last week I was driving and a tree limb went through my windshield (no injuries thankfully). My Brumate survived and walked away with a few scratches on the top, but otherwise is in perfect condition. I highly recommend this product.
Alex M.
Did you find this review helpful?
5 out of 5 stars
20 February, 2026
originally posted on brumate.com
Image

Blue love

[This review was collected as part of a promotion.] This product is beautiful. The relaxing blue color is a nice contrast from loud cup coolers.
Sobrina D.
Did you find this review helpful?
1 out of 5 stars
Thumbs down graphic, would not recommend
18 February, 2026Verified purchase

damage

item arrived damaged
brumate
quality: 1 out of 5
value: 1 out of 5
Did you find this review helpful?
5 out of 5 stars
13 February, 2026
originally posted on brumate.com
Image

Love this color

[This review was collected as part of a promotion.] Love this color and cup! Perfect neutral tan color!
Taylor H.
Did you find this review helpful?
5 out of 5 stars
13 February, 2026
originally posted on brumate.com
Image

Love

[This review was collected as part of a promotion.] I bought this cup for my husband, he’s never really found a cup that he likes enough to carry consistently. This cup has been his go to every single day since he got it!
Kasey M.
Did you find this review helpful?
4 out of 5 stars
11 February, 2026Verified purchase

Leak proof

I like just about everything except for one complaint- ice does not last very long. I did buy a second one different color, because I do love that this cup is actually leak-proof!
MiceAnnie
quality: 4 out of 5
value: 4 out of 5
Did you find this review helpful?

Get top deals, latest trends, and more.

Privacy policy

Footer

About Us

About TargetCareersNews & BlogTarget BrandsBullseye ShopSustainability & GovernancePress CenterAdvertise with UsInvestorsAffiliates & PartnersSuppliersTargetPlus

Help

Target HelpReturnsTrack OrdersRecallsContact UsFeedbackAccessibilitySecurity & FraudTeam Member ServicesLegal & Privacy

Stores

Find a StoreClinicPharmacyTarget OpticalMore In-Store Services

Services

Target Circle™Target Circle™ CardTarget Circle 360™Target AppRegistrySame Day DeliveryOrder PickupDrive UpFree 2-Day ShippingShipping & DeliveryMore Services
PinterestFacebookInstagramXYoutubeTiktokTermsCA Supply ChainPrivacy PolicyCA Privacy RightsYour Privacy ChoicesInterest Based AdsHealth Privacy Policy