Compatible with most computers and laptops via USB
Compact and portable for on-the-go use
Simple plug-and-play setup — no drivers required
Description
Heyday Media Card Reader makes it fast and easy to transfer photos, videos, and files from SD and microSD cards to your computer. The compact design travels easily, and plug-and-play setup means it's ready to use right away — no software or drivers needed. Meet Heyday. Your life. Your style. Your tech.
Dimensions (Overall): .5 Inches (H) x 1.6 Inches (W) x 8.51 Inches (D)
Weight: 30 Grams
Connection Type: USB-C, USB-A
Data Transfer Rate: 90 MB/s
Warranty: 1 Year Limited Warranty. To obtain a copy of the manufacturer's or supplier's warranty for this item prior to purchasing the item, please call Target Guest Services at 1-800-591-3869
TCIN: 89659092
UPC: 810212672267
Item Number (DPCI): 056-04-6595
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 5.25 inches length x 3.5 inches width x 1.25 inches height
Estimated ship weight: 0.1 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 365 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
Q: Hello…Can I use this to download pictures from my phone to the memory card? Using my iPhone 15 pro Max. Thank you
submitted by Zeelife - 9 months ago
A: Yeah, I think you could, the image showed "usb-c" which iPhone 15 Pro Max have. So therefore, I think it is compatible.
submitted byLily - 9 months ago
A: Hi, thanks for reaching out about the 90MB/s Card Reader - heyday™ Black: USB & USB-C Connectivity
Yes, you can use the heyday 90MB/s Card Reader with your iPhone 15 Pro Max to transfer (download) pictures from your phone to a memory card
If you have any additional questions, we welcome you to contact MyTGTtech at 833-848-8324 every day between 7 am and 11 pm CST.
submitted byRena - 9 months ago
Target expert support
Q: Will this work with Micro SD Express cards? I need to format it before I can install it in my Nintendo Switch 2 when it launches
submitted by Jose - 1 year ago
A: Yes. Based on the cover photos, there is a slot for both SD card & Micro SD
submitted byMichael - 1 year ago
A: Hi Jose, thanks for reaching out about 90MB/s Card Reader - heyday™ Black
To better understand your individual needs, we welcome you to contact MyTGTtech at 833-848-8324 every day, between 7am-11pm CST.
submitted byMike - 1 year ago
Target expert support
Q: Does it need a SD Adapter for the micro SD card slot?
submitted by Jamie - 22 days ago
A: Hi, thanks for reaching out about 90MB/s Card Reader - heyday™ Black: USB & USB-C Connectivity
No, a microSD adapter is not needed. This card reader includes a dedicated microSD card slot, so you can insert a microSD card directly into the reader without using an SD card adapter.
If you have any additional questions, we welcome you to contact MyTGTtech at 833-848-8324 every day, between 7am-11pm CST.
submitted byMike - 22 days ago
Target expert support
Q: Does this work with iPhone 17
submitted by Debt - 28 days ago
A: Hi, thanks for reaching out about 90MB/s Card Reader - heyday™ Black: USB & USB-C Connectivity.
Yes, it should work with an iPhone 17, provided the iPhone 17 has a USB‑C port, which recent iPhone models use. The heyday™ card reader supports USB‑C connectivity and is designed to read SD and microSD cards.
A few notes:
✅ Connects via USB‑C.
✅ Works with SD and microSD cards.
✅ Similar USB‑C card readers are commonly used with USB‑C iPads and modern phones.
⚠️ Accessing files depends on iOS support for the card format and the Files/Photos apps. Generally, SD card import is supported on modern iPhones with USB‑C.
If you have any additional questions, we welcome you to contact MyTGTtech at 833-848-8324 every day, between 7am-11pm CST.
submitted byJoe - 28 days ago
Target staff support
Q: Will this reader read a Sony Memory Stick PRO Duo card ??
submitted by r4zk4l - 5 months ago
A: Hi, thanks for reaching out about 90MB/s Card Reader - heyday™ Black: USB & USB-C Connectivity
No, this card reader is designed for use with SD and microSD cards
If you have any additional questions, we welcome you to contact MyTGTtech at 833-848-8324 every day, between 7am-11pm CST.
submitted byJustin - 5 months ago
Target expert support
Q: Once I download the SD card, can I then use the converter on my computer? HP Desktop?
submitted by Longlady33 - 5 months ago
A: Hello Longlady33, thanks for your question. Yes, once you’ve downloaded the files from the SD card, you can absolutely use the card reader with your HP desktop as long as it has a USB or USB-C port. It should work just like any other external storage device when plugged in. Please feel free to reach out to Target Guest Services at guest.service@target.com
for further assistance.
submitted byCHUG, Inc. / GEMS - 5 months ago
Brand expert
Q: Hi, are you able to transfer data from a Motorola phone to an iPhone or laptop?
submitted by Misty - 5 months ago
A: Hi, thanks for reaching out about the 90MB/s Card Reader - heyday? Black: USB & USB-C Connectivity
Yes, the heyday™ 90MB/s Card Reader can help you move data between these devices, but it acts as a "middleman" rather than a direct bridge. You cannot simply plug one end into the Motorola and the other into the iPhone to sync them.
Instead, you use a microSD or SD card to carry the files from one device to another.
If you have any additional questions, we welcome you to contact MyTGTtech at 833-848-8324 every day between 7 am and 11 pm CST.
submitted byRena - 5 months ago
Target expert support
Q: Does it work on an iPhone?
submitted by Morgyn - 6 months ago
A: Hi, thank you for reaching out about 90MB/s Card Reader - heyday™ Black: USB & USB-C Connectivity.
Yes, the heyday Black USB-C Card Reader works on iPhone 15/16 series (USB-C) directly, as well as older Lightning iPhones via a USB-C to Lightning adapter (sold separately). Plug the SD/microSD card into the reader, connect it to your phone, and access files via the Files or Photos apps.
If you have any additional questions, we welcome you to contact MyTGTtech at 833-848-8324 every day, between 7am-11pm CST.
submitted byMatt - 6 months ago
Target expert support
Q: Does this device work with an older iPhone that has a lightning port instead of a USB-C port?
submitted by T - 6 months ago
A: Hi, thank you for reaching out about 90MB/s Card Reader - heyday™ Black: USB & USB-C Connectivity.
The heyday™ 90MB/s Card Reader (USB & USB-C) is primarily designed for USB-C devices, such as the iPhone 15 and modern MacBooks. It does not have a native Lightning connector and will not work directly with older Lightning-port iPhones. You would need a separate Lightning-to-USB adapter to make it work.
If you have any additional questions, we welcome you to contact MyTGTtech at 833-848-8324 every day, between 7am-11pm CST.
submitted byMatt - 6 months ago
Target expert support
Q: I’m trying to use this to connect to my IPhone 17. I’ve read all of the previous answers and it still will absolutely not work.
submitted by Lilly - 8 months ago
A: Hi, thanks for reaching out about the 90MB/s Card Reader - heyday™ Black: USB & USB-C Connectivity
How to use it with your iPhone 17:Plug it in: Insert your SD or microSD card into the reader, then plug the USB-C side into your iPhone. Open the "Files" App: iPhone does not usually "pop up" a window when you plug in a drive. You need to open the built-in Files app (the blue folder icon).
Find your card: Tap "Browse" at the bottom right, then look under the "Locations" section. You should see the name of your SD card (like "Untitled" or "NO NAME") appearing there. Transfer Photos: If you want to move photos directly into your camera roll, you can also open the Photos app, where an "Import" tab will appear in the bottom right corner once the reader is connected.
If you have any additional questions, we welcome you to contact MyTGTtech at 833-848-8324 every day between 7 am and 11 pm CST.
The media card reader has received positive feedback for its simplicity and effectiveness, making it an ideal choice for guests looking to transfer photos and files seamlessly. It features both USB A and USB C connections, accommodating various devices. Guests appreciate its compact design and versatility, especially for photographers and those needing to access micro SD and standard SD cards. While some users experienced compatibility issues, many found it to be an essential tool for their digital needs.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.6
4.6 out of 5 stars
90 star ratings
4.6 out of 5 stars with 90 reviews
quality
3.8 out of 5
quality: 3.8 out of 5
value
3.6 out of 5
value: 3.6 out of 5
86% would recommend
22 recommendations
5 out of 5 stars
18 March, 2026Verified purchase
(no review title)
So simple and effective!
1 reply from the Product Manufacturer team - 6 months ago
Hi Alexus, thank you for your feedback. We’re glad to hear it’s been simple and effective for you and appreciate you sharing your experience. Please feel free to reach out to Target Guest Services at guest.service@target.com for further assistance.
Alexus
1 guest found this review helpful. Did you?
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
27 December, 2025Verified purchase
Great!
Works great! Simple and easy to use.
Target Team Member
quality
5.0 out of 5
quality: 5 out of 5
value
5.0 out of 5
value: 5 out of 5
Did you find this review helpful?
5 out of 5 stars
30 November, 2025
(no review title)
Excellent all the way!! Exactly what I needed to get the music playing for the family Thanksgiving event!
1 reply from the Product Manufacturer team - 9 months ago
Hello, thanks for your honest review. We're excited to hear that you are enjoying your recent purchase!
Bert
1 guest found this review helpful. Did you?
1 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
22 November, 2025
(no review title)
Did not work on my Mac at all I just kept getting the pop up to either allow or not allow to launch
1 reply from the Product Manufacturer team - 9 months ago
Hello! Thank you for reviewing our product. We apologize that it would not work with your Mac. For further assistance, please reach out to Target Guest Services at guest.service@target.com.
Ci
quality
1.0 out of 5
quality: 1 out of 5
value
1.0 out of 5
value: 1 out of 5
3 guests found this review helpful. Did you?
5 out of 5 stars
3 November, 2025Verified purchase
(no review title)
Nice. Small
1 reply from the Product Manufacturer team - 6 months ago
Hey Kaiya, thanks for leaving a review! We’re glad the card reader is working well and that its compact size is hitting the mark. Please feel free to reach out to Target Guest Services at guest.service@target.com for further assistance.
Kaiya
Did you find this review helpful?
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
8 September, 2025Verified purchase
Card reader
Has sd and micro sd slots, as well as usb - a and usb - c connection.
1 reply from the Product Manufacturer team - 6 months ago
Hi ddose87, it’s great that you can use multiple card types with this reader. That versatility makes transferring files so much easier.
ddose87
quality
5.0 out of 5
quality: 5 out of 5
value
5.0 out of 5
value: 5 out of 5
1 guest found this review helpful. Did you?
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
7 July, 2025Verified purchase
Amazing!
Finally works and is seamless works with phone too
1 reply from the Product Manufacturer team - 1 year ago
Happy to hear it’s working seamlessly for you—thank you for the great feedback!
I love it
quality
5.0 out of 5
quality: 5 out of 5
value
5.0 out of 5
value: 5 out of 5
2 guests found this review helpful. Did you?
1 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
23 April, 2025
BUY AT YOUR OWN RISK
Terrible deleted my files wouldn’t open
1 reply from the Product Manufacturer team - 1 year ago
Hello, thanks for taking the time to leave a review. We're sorry to hear about your experience, that definitely sounds frustrating. Your feedback is appreciated as we continue to look for ways to improve. Please feel free to reach out to Target Guest Services at guest.service@target.com for further assistance.
Tlugo
quality
1.0 out of 5
quality: 1 out of 5
value
1.0 out of 5
value: 1 out of 5
2 guests found this review helpful. Did you?
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
25 November, 2024Verified purchase
Amazing!
I was looking for an adapter that wasn’t going to break the bank and this one was perfect, I don’t know why someone said it wasn’t compatible with iPhone, but it worked perfectly for mine maybe if you have the iPhone 14 or lower it won’t work bc it’s USB-C
1 reply from the Product Manufacturer team - 2 years ago
Hello, thank you for your honest review. We're glad to hear the 90MB/s Card Reader is working well with your iPhone! Your feedback means a lot to us, and we’re always looking to make our products even better.
esty
value
5.0 out of 5
value: 5 out of 5
quality
5.0 out of 5
quality: 5 out of 5
4 guests found this review helpful. Did you?
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
15 November, 2024Verified purchase
Love this!
I've been needing to get a card reader for a while so I could be able to view my pictures. Very easy to use!
Mimi
quality
5.0 out of 5
quality: 5 out of 5
value
5.0 out of 5
value: 5 out of 5
6 guests found this review helpful. Did you?
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
18 August, 2024Verified purchase
Fantastic!
Great for photographers! Has both small and and regular sd slots as well as usb and usb-c abilities (great for those who are sometimes on mac and sometimes on desktop) there are definitely cheaper ones but I think this one has a lot of variety
1 reply from the Product Manufacturer team - 2 years ago
Hello, thanks for your honest review. We're excited to hear that you are enjoying your recent purchase!
kaitlbobaitl
value
3.0 out of 5
value: 3 out of 5
quality
5.0 out of 5
quality: 5 out of 5
6 guests found this review helpful. Did you?
1 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
29 July, 2024Verified purchase
Don't buy it for iphone
Doesn’t work with iPhone
Dmac
value
1.0 out of 5
value: 1 out of 5
quality
1.0 out of 5
quality: 1 out of 5
2 guests found this review helpful. Did you?
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
2 July, 2024Verified purchase
Works great!
Great universal card reader for the price!
1 reply from the Product Manufacturer team - 2 years ago
Hello, thanks for your honest review. We're excited to hear that you are enjoying your recent purchase!
This is a very useful little gadget! My son can use this to transfer his files from his micro SD card to his computer seamlessly. He loves it! I can see this becoming essential for him because he has a bunch of electronics and games he can hook this up to. Now we have this reader, we probably can’t live without it!
1 reply from the Product Manufacturer team - 2 years ago
Hello, thank you for your honest review! We're happy to hear that you are enjoying your recent purchase. We value your input and are always striving to improve our products. Please feel free to reach out to us at customersupport@gemsfindyours.com for future support.
I received this product as a member of the Hey Bullseye program in exchange for my honest review. This little gadget is awesome! I love that it is able to be used to read both SIM cards and camera cards. I just updated my iPad and could zip in the SIM card to check for duplicates on my phone and upload the ones that weren’t. I haven’t used another product similar so can’t speak about the advantages of one over the other. However, I’ve always been eased with the Hey Dey brand.
I have been looking for a more convenient way to transport pictures and free more memory and I finally bumped into this. It’s super simple to use and I liked it. It only had one downside that it was a little slow but I am lot sure if it’s because I had so many pictures at the same time. Still, I like it because i was able to store all of the memories in one card.
For some reason my new laptop didn’t come with a spot for a micro SD card. I have a camera that uses one, so this attachment is really useful. Now I can easily upload pictures from my camera again. I put the card in and attach it through the USB plug. It also has a C attachment.
1 reply from the Product Manufacturer team - 2 years ago
Hello, thank you for your honest review! We're happy to hear that you are enjoying your new card reader. We value your input and are always striving to improve our products. Please feel free to reach out to us at customersupport@gemsfindyours.com for future support.
This is a easy to use media card reader. It has the usb and usc ports to plug in and very simplified product. This makes it super easy to download pictures to my laptop and it's small to store easily.
This 'heyday' media card reader is an amazing little device. It has 2 options to connect to your computer a USB-C and a USB-A adapter which is helpful if your computer only has one of those options. I love that this one media card reader can read both a micro SD card or a standard SD card. I love that I am able to delete individual files on the reader without having to transfer the files to my computer first. This card reader has up to a 90 MB's read/write speed which is pretty good. Overall I highly recommend the 'heyday' media card reader for anyone looking for a device to transfer content from a SD type of card.
1 reply from the Product Manufacturer team - 2 years ago
Hello, thank you for your honest review! We're happy to hear that you are enjoying your new card reader. We value your input and are always striving to improve our products. Please feel free to reach out to us at customersupport@gemsfindyours.com for future support.
This is amazing. The new Samsung devices do not have a memory card slot and this allowed me to quickly move pictures over from my memory card. I love that is has a USB and USBC option. The transfer speed it great.
1 reply from the Product Manufacturer team - 2 years ago
Hello, thank you for your honest review! We're happy to hear that you are enjoying your new card reader! We value your input and are always striving to improve our products. Please feel free to reach out to us at customersupport@gemsfindyours.com for future support.
