Crest Pro-Health Densify Toothpaste, 5.3 oz, Anticavity, Antibacterial Fluoride Toothpaste, Whitening, Enamel Protection, Plaque Control
$15.52 when purchased online
Target Online store #3991
About this item
Highlights
- Strengthens & Densifies Enamel – Helps maintain strong, resilient teeth.
- Antibacterial & Anticavity Formula – Shields against plaque and gum issues.
- Whitening Power – Lifts away surface stains for a brighter smile.
- Advanced Plaque Control – Promotes long-term oral health.
- 5.3 oz Tube for Daily Use – Ideal for maintaining healthy teeth and gums.
Description
Crest Pro-Health Densify Toothpaste, 5.3 oz - Strengthen and protect your smile with Crest Pro-Health Densify. This fluoride toothpaste supports enamel health while fighting plaque and bacteria. Fluoride toothpaste for anticavity and sensitive teeth. Gluten free. Actively rebuilds tooth density to extend the life of teeth. 2x enamel protection system. Densify daily for best results. What is Densify? Like bones, your teeth lose density over time. Crest Densify rebuilds surface tooth density every time you brush to extend the life of your teeth. The 2x enamel protection system remineralizes weakened enamel & prevents demineralization. How does it work? 1. Coats teeth to fill microscopic weak spots. 2. Gradually re-joins weak microstructures. 3. Protects enamel against future density loss.
Trial/Mini/Travel Size: Yes
Suggested Age: 12 Years and Up
Product Warning: Keep out of reach of children
Product Form: Paste
Primary Active Ingredient: Fluoride
Net weight: 5.3 ounces
Package Quantity: 1
TCIN: 1002608808
UPC: 030772112946
Origin: made in the USA or imported
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We recommend that you do not rely solely on the information presented. If you have a specific question about this item, you may consult the item's label, contact the manufacturer directly or call Target Guest Services at 1-800-591-3869.
If the item details above aren’t accurate or complete, we want to know about it.
Active ingredients
stannous fluoride (0.15% w/v fluoride ion) 0.454%
Purpose
Anticavity antisensitivity toothpasteUses
• aids in the prevention of cavities • builds increasing protection against painful sensitivity of the teeth to cold, heat, acids, sweets or contactDirections
Directions • adults and children 12 yrs. & older: apply at least a 1-inch strip of the product onto a soft bristle toothbrush. Brush teeth thoroughly for at least 1 minute twice a day (morning and evening) or as recommended by a dentist. Make sure to brush all sensitive areas of the teeth. • do not swallow • children under 12 yrs. of age: ask a dentistOther information
© 2024 P&G, Patents: www.pg.com/patents, This carton is recyclable in some areas. Check locally for availability.Inactive ingredients
inactive ingredients: glycerin, water, sorbitol, hydrated silica, sodium lauryl sulfate, sodium gluconate, sodium citrate, flavor, carrageenan, xanthan gum, sodium saccharin, cocamidopropyl betaine, sodium hydroxide, stannous chloride, sucralose, titanium dioxide
Shipping details
Estimated ship dimensions: 1.61 inches length x 1.93 inches width x 7.09 inches height
Estimated ship weight: 0.39 pounds
item ships from third party seller: Hey Pharma
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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4.4 out of 5 stars with 352 ratings
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Guests are saying
This toothpaste has garnered a mix of experiences from guests, with many praising its effectiveness in cleaning teeth and providing a refreshing mint flavor. Guests appreciate its gentle formula, which is suitable for sensitive teeth and gums, while some have noted visible whitening effects. The packaging and consistency are also highlighted positively. However, a few guests experienced adverse reactions, indicating that it may not be suitable for everyone. Overall, it is a popular choice for daily oral care.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.6 out of 5 stars with 103 reviews
Great toothpaste
5 out of 5 stars
KKJ27 - 1 month ago
originally posted on crest.com
[This review was collected as part of a promotion.] Since I started using this toothpaste, I have not had any sensitivity in my teeth and my gums have not receded.
best toothpaste
5 out of 5 stars
shawn - 3 months ago
originally posted on crest.com
[This review was collected as part of a promotion.] I use this toothpaste for two years. Now my teeth no more sensitive. I can drink cold water without any problem.
why is this being discontinued.
5 out of 5 stars
bango21 - 3 months ago
originally posted on crest.com
Since I have been using crest densify my dentist has commented that my teeth look better. He thought that I was brushing more/better or that I was flossing more. But the only thing that I changed was the toothpaste. I am disappointed that Crest must be discontinuing this product because it is no longer available at stores.
Sodium laureth sulfate - new formula
1 out of 5 stars
Fox24 - 10 months ago
originally posted on crest.com
Crest change the formula. This toothpaste used to be without the foaming agent SLS = Sodium laureth sulfate. These Are the ingredients used In detergents to foam. We don't need it In toothpaste. Some people have allergies or sensitivity to SLS. It can cause peeling of “skin” in the mouth. Crest, please continue to produce SLS-free toothpaste.
1 reply from Customer Care team - 10 months ago
We're so sorry to hear you're unhappy with the ingredients in our Pro Health Densify Whitening toothpaste, and would like to help. We haven't made any recent changes to the formula of this toothpaste, however, it does contain Sodium Lauryl Sulfate. So that we can learn more and help you further, please give us a call at (800) 492-7378.
SLS sensitivities beware
1 out of 5 stars
PickledGinger - 1 year ago
originally posted on crest.com
I'm sure this works for others but I ended up having a bad reaction to it. After about a few days of use my lips became bright red, swollen, and extremely dry. My tongue and gums felt like they were burnt. It's probably the SLS in it but I've never had a reaction like this to other toothpastes that contain it. Maybe it has a higher concentration in it.. I don't know. I've been living off of Rincenol and bland soup while the inside of my mouth heals and slathering aquafor on my lips. Just wanted to put this out there for anyone who has ever had a reaction to SLS. This is probably NOT the toothpaste for you.
1 reply from Customer Care team - 1 year ago
We're so sorry to hear your lips, gums, and tongue have had this reaction, and sincerely hope you're feeling much better. Please know, our products are thoroughly evaluated to ensure they're safe to use as directed. We recommend you discontinue using this toothpaste, if you haven't already, and hold onto it for around two weeks, in the event our team would like to collect it. So that we can help you further and learn more about your experience, please give us a call at (800) 492-7378.
Whitening —> Yes. Desnsity —> Yes?
4 out of 5 stars
alondrar22 - 1 year ago
originally posted on influenster.com

[This review was collected as part of a promotion.] Rating this toothpaste is kind of tricky, I feel like you would have to use this product for at least 2-3 months to really determine if it works for you. That being said, it does indeed whiten your teeth and is great for daily use. In regards to sensitivity, you will most likely have sensitive teeth the first week or two of using it, but after that it goes away. I personally have used other whitening toothpaste specifically for sensitive teeth and have had faster results, but then again, they were not advertised to help densifying your teeth. Would I use this again in the future specifically for whitening? No, but I will definitely keep using it to see if it does indeed improve tooth density.
Very good
5 out of 5 stars
marlenec24 - 1 year ago
originally posted on influenster.com

[This review was collected as part of a promotion.] As you guys can tell we are almost done with ours already ahaha! My husband and I both love this toothpaste leaves a refresh minty feeling after every wash, gentle on sensitive teeth
It’s working so far for me.
5 out of 5 stars
rosiep10 - 1 year ago
originally posted on influenster.com

[This review was collected as part of a promotion.] I actually waited a bit before making this review. I am actually due for a root canal and waiting to see my dentist . This seems to help with the my tooth enamels so far. I hope this continues to help me with my issue.
Good toothpaste
3 out of 5 stars
yuselyrod18 - 1 year ago
originally posted on influenster.com

[This review was collected as part of a promotion.] Good toothpaste like every other toothpaste does it jobs, cleans teeth the flavor is not to minty. does not make teeth sensitive. good for everyday use.
1 reply from Customer Care team - 1 year ago
We're so happy to know you like our Pro-Health Densify Whitening toothpaste. If you'd like to share more on how we can improve this toothpaste, please give us a call at (800) 492-7378.
Great taste, minimal sensitivity
4 out of 5 stars
the1337beauty - 1 year ago
originally posted on influenster.com

[This review was collected as part of a promotion.] I have very sensitive teeth and gums and weak enamel. I’ve used pronamel toothpaste for years and while I like it, it has such a mild flavor and doesn’t seem to do anything for my gums. To be honest, my enamel is pretty bad so I never see much of a difference in the “density” of my teeth. But this toothpaste has a great strong mint flavor that lasts awhile and my gums do seem less sensitive so overall I like it.
Overall great product
5 out of 5 stars
sean_mad - 1 year ago
originally posted on influenster.com

[This review was collected as part of a promotion.] After using this product for a few weeks I noticed some changes. Comparing to when I started and now I notice a big difference in the whiteness of my teeth. This tooth paste has great flavor and foams up pretty nice!
Great toothpaste!
5 out of 5 stars
- 1 year ago
originally posted on influenster.com

[This review was collected as part of a promotion.] I really love that there is finally a toothpaste now that actually rebuilds your teeth. Never thought that possible yet here we are! Now that I'm getting older I'm trying to take care of my teeth better. So this toothpaste really appeals to me because I know my teeth are wearing down. I'm sure it will take a long time to visualize the results but with the results so far I think I will see that as well! This toothpaste cleans very well, taste great and you got the rebuilding of the teeth. The perfect toothpaste!
Super Fresh!
5 out of 5 stars
seungyoon - 1 year ago
originally posted on influenster.com

[This review was collected as part of a promotion.] I have been given this product to try in exchange for my honest review. I have been trying out this product for the past 2 weeks and I am honestly impressed! I noticed a brightness to my teeth, but it is not sensitive like other products have made my teeth feel before. It also leaves a very fresh minty scent in my mouth after which I really like!
Good standard toothpaste
5 out of 5 stars
gracel213 - 1 year ago
originally posted on influenster.com

[This review was collected as part of a promotion.] I received this product for free in exchange for my review. I have been using Colgate Total for many years, and this is just as good. Has appropriate active ingredient to prevent cavities and clean teeth. The texture is more of a paste than gel, and the mint flavor is nice but not terribly strong or overwhelming. I can’t speak to the claims of its ability to “rebuild tooth density” versus other toothpastes with the same active ingredient. I noticed no difference in that aspect.
Great toothpaste!!
5 out of 5 stars
mislyn - 1 year ago
originally posted on influenster.com

[This review was collected as part of a promotion.] I'm very please with this toothpaste!! Nice consistency and great tube. Taste is minty but not overpowering. Often, whitening toothpastes irritate my mouth over time but not this one. My teeth feel very clean after using and they appear whiter. Highly recommend!
Whiter and stronger teeth
5 out of 5 stars
kristenk91 - 1 year ago
originally posted on influenster.com

[This review was collected as part of a promotion.] My go to toothpaste! It’s not only great for sensitive teeth and gums, but it helps rebuild the teeth and it helps whiten them. I’ve noticed a really nice difference since I’ve been using this tooth paste. It doesn’t burn me up, it doesn’t taste bad but it doesn’t taste bad. Bottom line I like it and have no complaints. Received this item free for my honest review.
Great flavor and packaging
5 out of 5 stars
laureng20 - 1 year ago
originally posted on influenster.com

[This review was collected as part of a promotion.] I love that the flavor is mild and not too overwhelming. I find some toothpaste products can have such a strong mint flavor that it almost burns when brushing. I also love that the logo for recycling the toothpaste tube once finished is so apparent. I can’t speak much on the “densifying” powers since it hasn’t been long enough, but so far, so good.
It’s amazing
5 out of 5 stars
jazzment - 1 year ago
originally posted on influenster.com

[This review was collected as part of a promotion.] This is a great toothpaste and after using this my teeth felt super healthy and they had a stronger feel to them! Definitely recommend for my girls with sensitive teeth .
Cleans well with whitening
4 out of 5 stars
aekellund - 1 year ago
originally posted on influenster.com

[This review was collected as part of a promotion.] I have been enjoying this toothpaste! It foams nicely and has a good minty flavor that makes my mouth feel fresh. I drink a lot of coffee and tea and so I also feel like it is helping prevent stains with the whitening properties. Would recommend!
Not much difference
3 out of 5 stars
kasimaa_7013 - 1 year ago
originally posted on influenster.com

[This review was collected as part of a promotion.] I don’t feel anything different about my teeth and it did make me bleed one day so I’m not sure how effective it is, but unlike normal pastes, this one easily glides on the teeth.
1 reply from Customer Care team - 1 year ago
We apologize that the Crest Pro-Health Densify Whitening Toothpaste did not deliver the whitening results you were so hoping for, and caused bleeding. Our toothpastes are put through extensive quality and safety check to ensure they're both effective and safe to use as directed. Your experience is unexpected, but nonetheless will be shared with our Quality and Safety team. It may be helpful to know that our whitening toothpastes work to remove the stains on the surface of the teeth, and there are some stains that can get trapped below the surface of your enamel. However, if you continue to experience bleeding, we recommend discontinuing use. Please hold onto this toothpaste, and give us a call at 1(800) 492-7378, so we can gather more information from you.