Your favorite e.l.f. Putty Blush, now with a shimmery finish for a glowing complexion
Highly pigmented, creamy formula melts into skin
Lightweight, buildable formula
Transforms from cream to a semi-matte powder finish
Infused with Argan Oil and Vitamin E for a boost of hydration
Travel-friendly; perfect for on the go
Great for: Dry, oily, and combination skin
Pro Tip: Use with e.l.f. Cosmetics Putty Blush Brush for easily, flawless application
100% vegan and cruelty-free, e.l.f. is Leaping Bunny Certified
Description
Get glowing with e.l.f. Cosmetics Luminous Putty Blush, now available in six new shades with a shimmery finish! Lightweight yet buildable, this unique putty-to-powder, blush blends effortlessly and melts into skin, giving your cheeks a pretty pop of color and lit-from-within glow. Plus, it’s infused with argan oil and vitamin E to deliver skin-nourishing benefits.
Why you'll love it: • Your favorite Putty Blush, now with a shimmery finish for a glowing complexion • Highly pigmented, creamy formula melts into skin • Lightweight, buildable formula • Transforms from cream to a semi-matte powder finish • Infused with Argan Oil and Vitamin E for a boost of hydration • Perfect for on the go
Key Ingredients: • Argan Oil and Vitamin E - helps nourish and moisturize the skin.
Pro Tip: Use with e.l.f. Cosmetics Putty Blush Brush for easily, flawless application.
Great for: Dry, oily, and combination skin
All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone. All e.l.f. SKIN is also free from sulfates.
Proud to be 100% vegan, cruelty-free, and Leaping Bunny Certified. Because kindness is chic.
This product is made in a Fair-Trade Certified factory.
Suggested Age: 13 Years and Up
Health Facts: Hydroquinone-Free, Vegan, Phthalate-Free, Nonylphenol Ethoxylate Free, Triclosan-Free, Paraben-Free
Color Finish: Illuminating
Color Palette: Bright Tones
Skin Tone: All Skin Tones
Product Form: Cream
Cosmetic Coverage: Buildable
Sustainability Claims: Cruelty-Free
Beauty Purpose: Brightening
Recommended Skin Type: Combination, Oily, Dry
Features: Long Lasting, Blendable
TCIN: 86754564
UPC: 609332815421
Item Number (DPCI): 052-16-9276
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.
Ingredients:
phenyl trimethicone, calcium aluminum borosilicate, microcrystalline wax (cera microcristallina), aluminum starch octenylsuccinate, synthetic fluorphlogopite, synthetic wax, silica, polyisobutene, silica dimethyl silylate, polyhydroxystearic acid, phenoxyethanol, diethylhexyl syringylidenemalonate, tin oxide, tocopheryl acetate, caprylyl glycol, argania spinosa kernel oil, caprylic/capric triglyceride, glycerin may contain: titanium dioxide (ci 77891), yellow iron oxide (ci 77492), yellow 5 (ci 19140), red 7 lake (ci 15850), red 6 lake (ci 15850), black iron oxide (ci 77499), blue 1 lake (ci 42090).
Shipping details
Estimated ship dimensions: 0.79 inches length x 1.85 inches width x 4.13 inches height
Estimated ship weight: 0.077 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
The luminous putty blush is a standout product that offers a beautiful, radiant finish while being easy to apply and blend. Guests appreciate its buildable formula, allowing for a natural flush or a more dramatic look. The range of shades caters to various skin tones, making it a versatile addition to any makeup routine. Its long-lasting wear and creamy texture enhance the overall experience, making it a favorite among users.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.5
4.5 out of 5 stars
691 star ratings
4.5 out of 5 stars with 691 reviews
easy to apply
4.3 out of 5
easy to apply: 4.27 out of 5
easy to remove
5.0 out of 5
easy to remove: 5 out of 5
long lasting
4.0 out of 5
long lasting: 4 out of 5
quality
4.3 out of 5
quality: 4.33 out of 5
value
4.3 out of 5
value: 4.33 out of 5
78% would recommend
19 recommendations
5 out of 5 stars
18 August, 2026
originally posted on elfcosmetics.com
Beautiful
Beautiful color and goes on beautifully too! Very nice blush.
Annie
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5 out of 5 stars
7 August, 2026
originally posted on elfcosmetics.com
Beautiful Blush
ELF never disappoints. When they use words in their descriptions they mean it. When they say their eyeliners are "no budge" they are serious, when they say "luminous" you can't beat the glow. Love ELF products and this luminous cream blush is no exception. The Luminous Putty Blush is so easy to apply, almost blends itself, leaves a soft radiant glow and lasts until you decide to remove it. I am fair/light and chose the shade St. Barts. It is the finishing touch to brighten up my makeup and provide a beautiful shade that complements my skin tone. Highly recommend.
Robneelie
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5 out of 5 stars
25 May, 2026
originally posted on elfcosmetics.com
(no review title)
greg i love this product! i use it almost every day!
kstolt9
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5 out of 5 stars
14 May, 2026
originally posted on elfcosmetics.com
Beautiful Luminous Glow!!
These blushes are absolutely gorgeous! They glide onto the skin so seamlessly, the shades are beautiful & they are so affordable! 10/10 recommend.
shaunaaa
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4 out of 5 stars
13 May, 2026
originally posted on elfcosmetics.com
(no review title)
So I was pretty excited about being able to get the Luminous Putty Blush with my rewards. It was offered in the color Belize and it did not disappoint.
EyeLoveLucii
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5 out of 5 stars
13 March, 2026
originally posted on elfcosmetics.com
Putty
This is definitely one of my faves, I've bought this product many times.I just love it!
Peanut01350135
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5 out of 5 stars
11 February, 2026
originally posted on elfcosmetics.com
Putty
I can't believe how good this blush is, I've repurchased this blush three times.
Pumpkin01355
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5 out of 5 stars
25 January, 2026
originally posted on elfcosmetics.com
Perfect amount of glow and pigment!
This is my go-to blush on my no make-up days. I simply love it. On top of my sun touchable tinted sunscreen, curled lashes and GO!
Kimmie546
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5 out of 5 stars
8 January, 2026
originally posted on elfcosmetics.com
Love
This blush is so good and I’m loving the color! There is great pigment and blends out nicely!
AliKat81
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5 out of 5 stars
28 December, 2025
originally posted on elfcosmetics.com
Great for normal to dry skin.
I love the pigment, feel and slight glow. I think cream blushes work well and stay put when your skin is normal to dry. I wear Bermuda every day.
dheath
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5 out of 5 stars
23 November, 2025
originally posted on elfcosmetics.com
It’s ok
Pigment was good, but didn’t really work for oily skin
Elfgirly098
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5 out of 5 stars
10 October, 2025
originally posted on elfcosmetics.com
Gorgeous colours
I love this blush. Gives such a pretty shimmer and the colour is so buildable which means I can just go for a light hint of colour or go more bold for a bigger effect. I also use the ELF putty brush which is great for application!
Meg9999
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5 out of 5 stars
4 October, 2025
originally posted on elfcosmetics.com
Luminous Putty Blush – zł 36
The Luminous Putty Blush is a must-have for anyone who loves that fresh, dewy glow with a hint of radiance. Its putty cream-to-powder formula glides on effortlessly, blending like a dream and leaving behind a soft, shimmery finish that lights up the cheeks. It’s buildable and easy to control—one layer gives a natural flush, while a couple more add a bold, luminous pop of color. Despite the glow, it doesn’t emphasize texture or pores, and the powdery dry-down helps it stay in place all day. At zł 36, it feels luxurious but remains perfectly affordable. Whether you prefer a subtle sheen or a full-on radiant look, this blush delivers every time. Pros: Smooth cream-to-powder texture Natural, glowy shimmer finish Buildable pigment Long-lasting and lightweight Cons: Can dry out if the lid isn’t tightly closed
Juleczqa
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5 out of 5 stars
28 August, 2025
originally posted on elfcosmetics.com
Great
I like this it goes on really well and it lasts all day too
Gillya
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5 out of 5 stars
11 August, 2025
originally posted on elfcosmetics.com
Lovely blush
Really nice blush can be natural or build it up and blends nicely
Ang128
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1 out of 5 stars
29 July, 2025
originally posted on elfcosmetics.com
Couldn’t make it work
It has a beautiful finish right off the bat, but it doesn’t seem to be long wearing on my skin. My skin is somewhat oily but not overly, and it gets patchy by the end of the day.
ally294829
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5 out of 5 stars
27 July, 2025
originally posted on elfcosmetics.com
excellent blush
I really like this blush. goes on smooth and blends easy, plus it gives a nice lil glow without being too much. i’ve been using it almost everyday and it just makes my skin look more alive lol. Color lasts pretty good too. definitely would buy again.
bob2424
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2 out of 5 stars
15 July, 2025
originally posted on elfcosmetics.com
Not my fav
Uneven glitter distibution. Sometimes Im super glittery and sometimes im not. I woould rather get the non luminous one.
Ayayron11
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5 out of 5 stars
4 July, 2025
originally posted on elfcosmetics.com
Stays all day! A holy Grail!
I have very oily skin, so usually my blush fades before the day's even halfway done. With this blush though, I simply apply with a beauty blender (I put mine directly in the jar, sue me) then set with a powder blush (I have a like four year old la colors one lol) and it literally lasts all day. I really love a shiny look, and this one shines in a way that's remnescent of Sabrina Carpenter's iconic look, but a little more glittery. I use the shade Bermuda, and as a black girl, I was hesitant to try a pink blush, but I think it's very flattering on me.
blubeez
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5 out of 5 stars
14 June, 2025
originally posted on elfcosmetics.com
Vacation in a jar
Makes me look like I got juuuust the right amount of sun on vacay. Blendable, buildable, easy to use & just enough sheen to give some glow.
