A velvety, lightweight putty blush to enhance your cheeks
Highly pigmented, creamy formula melts into skin for a natural glow
Lightweight, buildable formula
Transforms from cream to a semi-matte powder finish
Infused with Argan Oil and Vitamin E for a boost of hydration
Travel-friendly, perfect for on the go
All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone. 100% vegan and cruelty-free.
Description
Say hello to that island glow! The e.l.f. Cosmetics Putty Blush is a lightweight but buildable, putty-to-powder blush, that blends seamlessly into skin. Infused with argan oil and vitamin E for some added nourishment, this silky-smooth formula will give you a flushed-from-within glow. Use with our e.l.f. Putty Blush Brush for easily, flawless application.
Why e.l.f. loves: • Highly pigmented, creamy formula melts into skin for a natural glow • Lightweight, buildable formula • Transforms from cream to a semi-matte powder finish • Infused with Argan Oil and Vitamin E for a boost of hydration • Perfect for on the go
Key Ingredients: • Argan Oil and Vitamin E - helps nourish and moisturize the skin
All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone. All skincare is also free from sulfates.
Proud to be 100% vegan and cruelty-free, worldwide. Because kindness is chic.
Suggested Age: 13 Years and Up
Health Facts: Vegan, Triclosan-Free, Paraben-Free, Phthalate-Free, Hydroquinone-Free, Nonylphenol Ethoxylate Free
Color Finish: Semi-Matte
Color Palette: Medium Tones
Skin Tone: All Skin Tones
Product Form: Pressed Powder
Cosmetic Coverage: Buildable
Sustainability Claims: Cruelty-Free
Beauty Purpose: Brightening
Recommended Skin Type: Combination, Oily, Dry
Features: Blendable, Long Lasting
TCIN: 80160159
UPC: 609332816169
Item Number (DPCI): 052-16-4187
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.
Ingredients:
phenyl trimethicone, silica, aluminum starch octenylsuccinate, polymethyl methacrylate, polyethylene, microcrystalline wax (cera microcristallina), phenoxyethanol, tocopheryl acetate, caprylyl glycol, argania spinosa kernel oil, glycerin, diethylhexyl syringylidenemalonate, caprylic/capric triglyceride may contain: titanium dioxide (ci 77891), red 6 lake (ci 15850), red 28 lake (ci 45410), blue 1 lake (ci 42090), red 7 lake (ci 15850), yellow iron oxide (ci 77492), black iron oxide (ci 77499), red 22 lake (ci 45380), yellow 6 lake (ci 15985), red iron oxide (ci 77491)
Shipping details
Estimated ship dimensions: 0.79 inches length x 1.85 inches width x 4.13 inches height
Estimated ship weight: 0.077 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
A: Great question - this does not have shimmer/glitter. If you prefer that, check the E.l.f. Luminous Putty Blush.
submitted bythe e.l.f. team - 9 months ago
Brand expert
A: yes it has shimmer and glltter effect
submitted bymackenzie - 8 months ago
Q: What is the best way to apply
submitted by Jan - 11 months ago
A: Hey Jan,
Great question! Use the e.l.f. Putty Blush Brush for an easy, flawless application. For real-time answers to all your beauty questions, use the “Chat with a Virtual Beauty Consultant” button on any beauty product page. https://www.target.com/c/beauty/-/N-55r1x
submitted byTarget Beauty Consulting - 11 months ago
Brand expert
Q: which shade would u recommend for a pale person with warm undertones?
submitted by tja - 2 years ago
A: Hey,
Great question! We recommend to check out Color Turks and Caicos and Color Bahamas, these shades will complement your fair skin with warm undertones! This silky-smooth formula will give you a flushed-from-within glow. For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page.
submitted byTarget Beauty Consulting - 2 years ago
Brand expert
Q: is it non comedogenic?
submitted by anonymous - 2 years ago
A: Because we cannot predict how everyone may react to ingredients or combinations of other factors, we do not claim that our cosmetics products are non-comedogenic.
submitted bythe elfcareteam - 2 years ago
Q: Is it really just a cream blush, or is the texture different?
submitted by Cool girl - 2 years ago
A: This has a creamy putty to powder consistency.
submitted bythe e.l.f. team - 2 years ago
Brand expert
Q: can it be used on lips?
submitted by ennisss - 3 years ago
A: Hey Ennis,
Great question! The e.l.f. Putty Blush is designed for the cheeks. Check out the e.l.f. Monochromatic Multi Stick that can be used on your eyes, lips and cheeks for a soft, glowy, monochromatic look. For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page.
submitted byTarget Beauty Consulting - 3 years ago
The e.l.f. Putty Blush is a versatile and highly pigmented product that offers a natural finish, making it suitable for various skin tones. Guests appreciate its buildable formula, allowing for both subtle and bold looks. The creamy texture blends effortlessly, providing a long-lasting wear that stays vibrant throughout the day. While some guests find it challenging to apply with certain brushes, many enjoy its lightweight feel and the convenience of its compact design for on-the-go touch-ups.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.5
4.5 out of 5 stars
2734 star ratings
4.5 out of 5 stars with 2734 reviews
easy to apply
4.0 out of 5
easy to apply: 3.99 out of 5
easy to remove
4.6 out of 5
easy to remove: 4.62 out of 5
long lasting
3.7 out of 5
long lasting: 3.73 out of 5
quality
3.9 out of 5
quality: 3.91 out of 5
value
4.1 out of 5
value: 4.09 out of 5
71% would recommend
129 recommendations
5 out of 5 stars
31 May, 2026Verified purchase
Skin type: Normal
Skin tone: Medium
Hair color: Brunette
(no review title)
The pigmentation is great and goes on light and smooth!
Lward
1 guest found this review helpful. Did you?
3 out of 5 stars
27 May, 2026
originally posted on elfcosmetics.com
Old formula
I used the old formula so not sure if it's the same consistency. It leaves a matte finish bit is quite hard to apply.
marah_ibz2008real
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5 out of 5 stars
25 May, 2026
originally posted on elfcosmetics.com
My favorite product from elf
I really love these. They go on light, which allows you a lot of flexibility to get exactly how much pigment you want. Where are some other types of flush like this are too strong out of the gate. The Bora Bora pink is very natural looking and is my everyday blush. 
missme1234
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3 out of 5 stars
Thumbs up graphic, would recommendWould recommend
19 April, 2026
Hair color: Blonde
Skin type: Combination
Skin concern: Acne, Redness, Pores
Eye color: Green
Skin tone: Light
(no review title)
I like the color it just makes the makeup under patchy
Josie
easy to apply
4.0 out of 5
easy to apply: 4 out of 5
easy to remove
5.0 out of 5
easy to remove: 5 out of 5
long lasting
3.0 out of 5
long lasting: 3 out of 5
quality
2.0 out of 5
quality: 2 out of 5
value
3.0 out of 5
value: 3 out of 5
Did you find this review helpful?
5 out of 5 stars
19 March, 2026
originally posted on elfcosmetics.com
Adorable color!
The color tahiti looks so good with my cool toned skin! and the application is super smooth and blendable
Alania
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4 out of 5 stars
17 March, 2026
originally posted on elfcosmetics.com
Affordable - Very pigmented, long-lasting!
I have the shade Tahiti and Maldives, and I love the color of both of these. You don't need to apply a lot of product to get a beautiful, natural-looking blush. I find that it lasts very well during the day without setting spray or powder (especially the darker shades, highly recommend Maldives!) My only complaint with this product is that it can be a bit difficult to apply. You need a very stiff brush, otherwise the soft bristles can get stuck to the surface of the putty. It's also not hand friendly—you won't be able to get the product out easily with just your fingers.
Lia bilityy
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5 out of 5 stars
7 March, 2026
originally posted on elfcosmetics.com
My go to blush
I have been using it for years. Shade Bora Bora my perfect pink. Lovely putty texture which is blending nicely. Looks natural and lasts all day. Value for money, I had my pot for years now and I am using it every single day.
AnnaAnna
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4 out of 5 stars
18 February, 2026
originally posted on elfcosmetics.com
Blush
This works amazing if you have the right foundation for it to sit on. The first foundation I have when I went to put on the putty blush it would completely take off my face make up, but with the elf skin tint it sits beautiful.
Kiamo
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4 out of 5 stars
14 January, 2026
originally posted on elfcosmetics.com
amazing blush i love it so much
i bought this in Tahiti like 2-3 years ago and it's still going?? the color looks so beautiful on my skin but it comes out kinda weird when i use a brush, and with my fingers it takes me a while to actually apply it and get the pigment to show but at the end it looks really pretty like i love to quickly put it on before school/quick errands, overall i do really like this blush!
duck125
2 guests found this review helpful. Did you?
5 out of 5 stars
9 January, 2026
originally posted on elfcosmetics.com
I will never go back to powder blush
I used powder blush since I was 13 years old. When I turned 59 my daughter taught me how to apply cream blush with a brush, and I have never gone back to powder. ELFs putty blush applies so easily and is long lasting. I like to alternate between colors. I can even wear the darker shades like Maldives as long as I apply it lightly. I’m always going to be a big fan of ELFs putty blush.
Sandi V
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5 out of 5 stars
6 January, 2026
originally posted on elfcosmetics.com
Blends Like Butter
This is an incredible entry-level blush. I’ve been hesitant to jump into the blush trend, but this blends seamlessly.
DeanoGene
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3 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
4 January, 2026Verified purchase
Poor Quality, Does Not Wear Well
looks great going on, disappears within an hour.
m
easy to apply
3.0 out of 5
easy to apply: 3 out of 5
easy to remove
3.0 out of 5
easy to remove: 3 out of 5
long lasting
1.0 out of 5
long lasting: 1 out of 5
quality
1.0 out of 5
quality: 1 out of 5
value
1.0 out of 5
value: 1 out of 5
Did you find this review helpful?
5 out of 5 stars
1 January, 2026
originally posted on elfcosmetics.com
Nice Putty Blush
Pretty easy to use. Nice, long-lasting color. Goes a long way.
okgal918
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5 out of 5 stars
31 December, 2025
originally posted on elfcosmetics.com
Great blush
Blush stays on all day with the perfect hue of your choice. I have bought two shades already. Love this blush.
denyeljl
1 guest found this review helpful. Did you?
5 out of 5 stars
19 December, 2025
originally posted on elfcosmetics.com
Fantastic
Absolutely love It.. goes on like a dream. Would recommend
Did you find this review helpful?
3 out of 5 stars
19 December, 2025
originally posted on elfcosmetics.com
good :)
not the best blush i've ever tried but they're good! i recommend the shade "tahiti" for a sunburnt look :)
marti1009
1 guest found this review helpful. Did you?
5 out of 5 stars
17 December, 2025
originally posted on elfcosmetics.com
Lasts forever!
I have had this same blush for a few years. A little goes a long way and lasts throughout the day. I love that I can take it with me if I do my makeup in the car and it will always be good. Highly recommend.
