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Escaping the Build Trap - by Melissa Perri (Paperback)

Escaping the Build Trap - by  Melissa Perri (Paperback) - 1 of 1
$24.99 sale price when purchased online
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About this item

Highlights

  • To stay competitive in today's market, organizations need to adopt a culture of customer-centric practices that focus on outcomes rather than outputs.
  • About the Author: Melissa Perri believes the key to creating great products is growing great product leaders.
  • 197 Pages
  • Business + Money Management, Research & Development

Description



About the Book



"To stay competitive in today's market, organizations need to adopt a culture of customer-centric practices that focus on outcomes rather than outputs. In this book, Melissa Perri explains how laying the foundation for great product management can help companies solve real customer problems while achieving business goals. By understanding how to communicate and collaborate within a company structure, you can create a product culture that benefits both the business and the customer. You'll learn product management principles that can be applied to any organization, big or small"--Page 4 of cover.



Book Synopsis



To stay competitive in today's market, organizations need to adopt a culture of customer-centric practices that focus on outcomes rather than outputs. Companies that live and die by outputs often fall into the "build trap," cranking out features to meet their schedule rather than the customer's needs.

In this book, Melissa Perri explains how laying the foundation for great product management can help companies solve real customer problems while achieving business goals. By understanding how to communicate and collaborate within a company structure, you can create a product culture that benefits both the business and the customer. You'll learn product management principles that can be applied to any organization, big or small.

In five parts, this book explores:

  • Why organizations ship features rather than cultivate the value those features represent
  • How to set up a product organization that scales
  • How product strategy connects a company's vision and economic outcomes back to the product activities
  • How to identify and pursue the right opportunities for producing value through an iterative product framework
  • How to build a culture focused on successful outcomes over outputs



About the Author



Melissa Perri believes the key to creating great products is growing great product leaders. As the CEO and founder of Produx Labs, she helps companies effectively scale their product organizations. Melissa also founded the online school Product Institute and started a program to train the next generation of Chief Product Officers. She is an internationally recognized, sought-after keynote speaker. Melissa graduated from Cornell University with a B.S. in Operations Research and Information Engineering.

Dimensions (Overall): 8.9 Inches (H) x 6.2 Inches (W) x .4 Inches (D)
Weight: .6 Pounds
Suggested Age: 22 Years and Up
Sub-Genre: Research & Development
Genre: Business + Money Management
Number of Pages: 197
Publisher: O'Reilly Media
Format: Paperback
Author: Melissa Perri
Language: English
Street Date: December 25, 2018
TCIN: 82938121
UPC: 9781491973790
Item Number (DPCI): 247-07-4359
Origin: Made in the USA or Imported
If the item details above aren’t accurate or complete, we want to know about it.

Shipping details

Estimated ship dimensions: 0.4 inches length x 6.2 inches width x 8.9 inches height
Estimated ship weight: 0.6 pounds
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Return details

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